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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3.

Multiple Choice Questions

1. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the third of these?
(a) Salesmen.
(b) Mercenaries.
(c) Connectors.
(d) Mavens.

2. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the first of these?
(a) Salesmen.
(b) Mercenaries.
(c) Mavens.
(d) Connectors.

3. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?
(a) Tom Gau.
(b) Wunderman.
(c) John Bartlett.
(d) Howard Friedman.

4. Who developed an invaluable tool for Sesame Street called the distracter?
(a) Ed Palmer.
(b) John Bartlett.
(c) Howard Friedman.
(d) Barbara Flagg.

5. In Gladwell’s rough quiz to test the number of people a person may know, a typical score comes in around what number?
(a) 70.
(b) 50.
(c) 30.
(d) 90.

Short Answer Questions

1. Roger Horchow scored well over what number on Gladwell's connector test in Chapter 2?

2. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the second of these?

3. Sesame Street premiered on what television station?

4. When was Paul Revere born?

5. Darnell McGee is known to have infected over how many people with HIV?

(see the answer key)

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