• In The Tipping Point, Malcolm Gladwell follows trends from their inception to their end and tries to discover why some ideas "tip" and others do not.
• First, Gladwell gives the three rules for The Tipping Point: contagiousness; little causes can have big effects; change happens in one moment.
• The author begins with a recent fashion trend that seemed to come from nowhere.
• Hush Puppies shoes fell in popularity to the point that the parent company decided to cancel the brand; however, when they began to appear in New York City nightclubs, designers began to sell them once again.
• This example illustrates the three rules of epidemics: contagiousness, little causes can equal big effects; change occurs in one dramatic moment.
• Yawning serves as an everyday example of an epidemic, though the author points out that one may overlook the full ramifications because one cannot readily grasp their exponential...
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