The Tipping Point Chapter Abstracts for Teachers

Malcolm Gladwell
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Introduction

• In The Tipping Point, Malcolm Gladwell follows trends from their inception to their end and tries to discover why some ideas "tip" and others do not.

• First, Gladwell gives the three rules for The Tipping Point: contagiousness; little causes can have big effects; change happens in one moment.

• The author begins with a recent fashion trend that seemed to come from nowhere.

• Hush Puppies shoes fell in popularity to the point that the parent company decided to cancel the brand; however, when they began to appear in New York City nightclubs, designers began to sell them once again.

• This example illustrates the three rules of epidemics: contagiousness, little causes can equal big effects; change occurs in one dramatic moment.

• Yawning serves as an everyday example of an epidemic, though the author points out that one may overlook the full ramifications because one cannot readily grasp their exponential...

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This section contains 2,281 words
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