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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. Where does the most pressure come from for Google to sell stocks?
2. What is the advantage of having an effective question?
3. What does Google try to offer as a way to solve the major problems websites are having with its search engine?
4. What is the stated goal of almost every major search player?
5. What new role does Eric Schmidt take on as Google grows?
Short Essay Questions
1. Describe the confusion Internet users have with Google's email and why they feel their privacy is being violated.
2. What are some examples of options that Google offers to help businesses work within its new system to recover lost business?
3. Why isn't Google interested in going public and selling shares of the company during its first few years?
4. How does Battelle's personal story, as told in Chapter 12, lead him to an important discovery?
5. Explain the peculiar characteristics surrounding the way Google grows, citing examples of Larry Page and Sergey Brin's odd culture and the reaction it might generate.
6. What eventually leads Google to begin selling stock in the company?
7. What are some of the challenges mentioned in Chapter 10 that Google faces as it continues to grow?
8. Explain why Google's paid search ads are more effective than traditional forms of advertising, such as radio, television, etc.
9. What are the two important facts about search that Battelle's story illustrates in Chapter 12?
10. Describe the main difference in the way Google and Yahoo approach Internet search.
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
Using the time line and information provided in the book, explain in detail the history of the search engine, leading up to Google, including the roles of Archie, Veronica, AltaVista, WebCrawler, Wanderer, Excite, and Lycos. Your explanation should be in chronological order explaining how each company affected the overall development of Internet search.
Essay Topic 2
In your opinion, does Google adopt an arrogant attitude along the way to the company's success? Does its attitude affect the business or how it is perceived? Was the company and its leaders unfairly categorized? Use several examples from the book to explain your opinion. Also, is it natural for successful businesses to have a similar attitude? Why?
Essay Topic 3
Explain how a search engine works. Be sure to include the most important parts and their role. Use examples from the book as a reference for each part's contribution. Also, include dates or general time frames where applicable, displaying the order of how each part was introduced, its original purpose, and whether it has maintained that purpose.
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This section contains 1,077 words (approx. 4 pages at 300 words per page) |
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