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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. By trying to stop search spammers in 2003, what does Google inadvertently do?

2. When is the "semantic Web" idea born?

3. Where does the most pressure come from for Google to sell stocks?

4. What are "The Tablets?"

5. Where is a website's SEO primarily used?

Short Essay Questions

1. What are some examples of options that Google offers to help businesses work within its new system to recover lost business?

2. Describe the main difference in the way Google and Yahoo approach Internet search.

3. Briefly describe why certain places are intentionally kept away from search access, and give one example.

4. Describe Battelle's notion of the everlasting impact of search that he explores in Chapter 12.

5. Briefly describe some of the troubles Google experiences during the months before becoming a public company.

6. How does an algorithm tweak on Google's part inadvertently hurt many online businesses in 2003?

7. What are some of the concerns outlined in Chapter 8 about privacy and Internet search?

8. Describe the two things that Google does to meet the challenges of its rapid growth, specifically the person it hires and what Larry Page and Sergey Brin create to guide the company.

9. Describe the confusion Internet users have with Google's email and why they feel their privacy is being violated.

10. How does Battelle's personal story, as told in Chapter 12, lead him to an important discovery?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Imagine the Internet without the World Wide Web. What would search be like? Would people still be using it today? Would it have grown in other directions without the World Wide Web to connect everything?

1) Answering the questions above, describe what a world without the World Wide Web would be like and how the Internet might have developed in other ways without it. Focus on the Internet in general and Internet search, including what it might be like, how it might be used, and if it would be as widely used, along with reasons for why or why not.

2) By order of importance, explain the major contributions of the World Wide Web to Internet search. What is possible because of it? Why was it so important to the Internet's evolution in general?

Essay Topic 2

The two main ingredients to Google's early development are BackRub and PageRank. Using the book to provide the necessary details, look at each them:

1) Describe BackRub, its origin, how it is first created, what its main purpose is, and why it was so significant at the time. Also break down the formula for its success along with the negative reaction from webmasters. What was the motivation for the criticism? Was it justified?

2) What is PageRank and how is it necessary to make BackRub more effective? What is the overall affect on the Internet and the way searches are performed today that can be traced back to PageRank?

Essay Topic 3

Google's motto stirs up a lot of controversy and many feel it is both unrealistic and hypocritical. Using the information in the book, explain the reasoning behind both of those criticisms. Also speculate on why Google chose this motto. In a broader sense of advertising, do you think that controversy is a good because of the attention it attracts? If you owned a company, would you use a controversial motto? Why or why not? What are some of the advantages and disadvantages of a controversial campaign or motto?

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