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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What is the example given of a small online business that is driving most of the Internet revenue?

2. What is one area where Google might be able to use the semantic Web idea?

3. What is Google criticized for by the financial press?

4. As mentioned in Chapter 10, how many employees does Google plan to have in the next few years?

5. What is Battelle's concern with Google's motto?

Short Essay Questions

1. Considering everything discussed throughout all of the chapters, do you think that the original vision for the Database of Intentions has been realized? Why or why not?

2. Briefly describe some of the troubles Google experiences during the months before becoming a public company.

3. Describe the two things that Google does to meet the challenges of its rapid growth, specifically the person it hires and what Larry Page and Sergey Brin create to guide the company.

4. What part of Larry Page's letter offends Wall Street and why? To whom was the letter addressed?

5. What is Google's motto and what is Battelle's opinion on it?

6. How can clickstream analysis lead to the further development of search?

7. Why isn't Google interested in going public and selling shares of the company during its first few years?

8. Explain the semantic Web, its original use, and an example of how it could be adapted for larger applications.

9. How does an algorithm tweak on Google's part inadvertently hurt many online businesses in 2003?

10. What are some of the challenges mentioned in Chapter 10 that Google faces as it continues to grow?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The Search follows the story of Google mainly, but it also provides interesting backgrounds for other Internet companies as well. This includes Yahoo, whose story has a bigger lesson within it. Write about the history of Yahoo, from the very beginning and the original intention of Yang and Filo, to how it grew into one of the biggest search engines on the Internet. Also, explain the importance of Yahoo's story in the sense that the company's discovery was accidental. What does that say about objectives and ways they can turn out differently than what was originally intended? Use examples from either your own life, people you know, or other stories that have similar courses. Be sure to use the book to supply the necessary dates and information.

Essay Topic 2

As Google tries to keep up with the company's remarkable growth rate, Page and Brin make some key decisions.

1) Describe the decisions made with the hiring process, new people brought in, and the restructuring of Google during this time. What might have happened if the company did not make these changes? How much credit should Page and Brin receive for recognizing the need for the change and taking action?

2) Explain the Tablets and the concept behind them. Were they useful? In your opinion, should most companies have a similar template in place? Why or why not?

Essay Topic 3

Using the time line and information provided in the book, explain in detail the history of the search engine, leading up to Google, including the roles of Archie, Veronica, AltaVista, WebCrawler, Wanderer, Excite, and Lycos. Your explanation should be in chronological order explaining how each company affected the overall development of Internet search.

(see the answer keys)

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