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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, Search, Privacy, Government, and Evil.

Multiple Choice Questions

1. When do Page and Brin adopt Gross' model?
(a) 2000.
(b) 2003.
(c) 2002.
(d) 2001.

2. What do Internet users fear Google is doing to invade their privacy?
(a) Editing their emails.
(b) Reading their emails.
(c) Forwarding their emails to a central database.
(d) Selling content found in their emails.

3. How does the media view Google in 2002?
(a) As an honest company.
(b) As a deceitful company.
(c) As a failing company.
(d) As a company that is growing too fast.

4. Google's association with what country signals the potential for the company to compromise its values?
(a) China.
(b) France.
(c) Germany.
(d) Russia.

5. After the Internet bubble bursts and capital investments for new Internet companies shrink, what happens to Overture?
(a) It is sold to the highest bidder.
(b) It is driven out of business.
(c) It is the only company to remain after the burst.
(d) It enters into a merger with Google.

Short Answer Questions

1. What is it about the computers on Star Trek that Battelle would like to see become a reality?

2. What does Mark Maughan do that Battelle finds worth noting?

3. Where is a website's SEO primarily used?

4. What is the precursor to Google called when Page and Brin create it at Stanford University?

5. Who developed the first search engine for the World Wide Web?

(see the answer key)

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