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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, Search, Privacy, Government, and Evil.

Multiple Choice Questions

1. What does Schmidt consider Battelle's idea of a Database of Intentions to be a part of?
(a) The desire to create as many websites as possible.
(b) The online entertainment sector.
(c) The educational purpose of the Internet.
(d) The information media.

2. In 1993, what university created Veronica, the second search engine?
(a) Harvard University.
(b) The University of Nevada.
(c) Yale University.
(d) The University of Oklahoma.

3. How many advertiser relationships does Google have?
(a) More than 225,000.
(b) More than a million.
(c) Less than 100,000.
(d) Less than 50,000.

4. Who becomes the first CEO of Google?
(a) John Battelle.
(b) Larry Page.
(c) Sergey Brin.
(d) Eric Schmidt.

5. What is the first management style that Google uses?
(a) One that allows the owners to talk directly with the employees.
(b) A concept that gives each employee partial ownership of the company through stocks.
(c) One that requires all employees to report to the CEO on a daily basis.
(d) A corporate hierarchy with a chain of command and a flattened organization.

Short Answer Questions

1. What question does the Florida Supreme Court attempt to answer in 2003?

2. How long does Schmidt take before understanding the place of a search engine and agreeing with Battelle?

3. What is the drawback of the Internet that Battelle discusses at the beginning of Chapter 8?

4. Why was knowing FTP (File Transfer Protocol) line commands necessary for early Internet users?

5. Why is clickstream data so important to search engines?

(see the answer key)

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