The Search Quiz | Eight Week Quiz E

John Battelle
This set of Lesson Plans consists of approximately 166 pages of tests, essay questions, lessons, and other teaching materials.

The Search Quiz | Eight Week Quiz E

John Battelle
This set of Lesson Plans consists of approximately 166 pages of tests, essay questions, lessons, and other teaching materials.
Buy The Search Lesson Plans
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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, Search, Privacy, Government, and Evil.

Multiple Choice Questions

1. When Gross approaches Google to sell his plan, what happens?
(a) Brin wants to use it, but Page rejects it.
(b) Page and Brin cannot afford to pay Gross what he is asking for it.
(c) Page and Brin both reject it.
(d) Page wants to use it, but Brin rejects it.

2. GoTo.com is founded on what line of thinking?
(a) Advertisers will be willing to pay more to have paying customers directed to their websites instead of higher volumes of low-quality traffic.
(b) Advertisers who sell online products rely on incredible amounts of traffic to their websites to stay in business.
(c) Internet users will be willing to pay for a faster search engine with more targeted results.
(d) Internet users who have not made purchases online should be charged a service fee for using search engines.

3. Why do Google's paid search ads work better than paid television ads?
(a) Internet users are in search of information and entertainment, while television viewers are mostly in search of only entertainment.
(b) Television ads are often missed because people switch channels when they appear, but search ads must be seen when Internet users visit Google.
(c) Using the Internet is a more interactive experience than watching television.
(d) Google has more visitors to its website than television stations have viewers.

4. Why was knowing FTP (File Transfer Protocol) line commands necessary for early Internet users?
(a) It was a way to communicate directly with the servers.
(b) It was a way to retrieve online files.
(c) It was how they kept track of online servers.
(d) It was how Internet users communicated with each other.

5. In the A, B, C, D hiring model, which type of employees do "A grade" employees tend to hire?
(a) Other A grade employees.
(b) D grade employees.
(c) B grade employees.
(d) C grade employees.

Short Answer Questions

1. What company eventually bought WebCrawler in 1995?

2. What is the example given of a small online business that is driving most of the Internet revenue?

3. IdeaLab initially operates on what theory about developing new business ideas?

4. What alternative search engine did Dr. Michael Mauldin create in 1994?

5. What does Battelle think is vital to effective advertising, either on the Internet or other forms of media?

(see the answer key)

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