1. Gross designs the precursor to Overture, GoTo.com, for what specific purpose?
(a) To become the fastest search engine on the Internet.
(b) To become the first search engine that charges Internet users for its use.
(c) To compete with the Google search engine.
(d) To remove spam from search results.

2. What question does the Florida Supreme Court attempt to answer in 2003?
(a) What government ethic laws apply to Internet advertisers?
(b) Does online theft carry the same penalty as offline theft?
(c) How much profit should an Internet company be allowed to generate?
(d) How much information should be available on the Internet?

3. What is the main intention of the Patriot Act when Congress passes it?
(a) To attain the location of the terrorists responsible for the 9/11 attacks.
(b) To gain information needed to prevent future terrorist attacks after the ones on 9/11.
(c) To tap into the phone lines of U.S. citizens without a legitimate reason.
(d) To trace phone calls made by terrorists before the 9/11 terrorist attacks.

4. GoTo.com is founded on what line of thinking?
(a) Internet users who have not made purchases online should be charged a service fee for using search engines.
(b) Advertisers will be willing to pay more to have paying customers directed to their websites instead of higher volumes of low-quality traffic.
(c) Advertisers who sell online products rely on incredible amounts of traffic to their websites to stay in business.
(d) Internet users will be willing to pay for a faster search engine with more targeted results.

5. Google's search engine analyzes how many factors when determining the relevance of the user's keywords?
(a) Less than 50 factors.
(b) More than 200 factors.
(c) Between 50 and 100 factors.
(d) More than 100 factors.