View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, Search, Privacy, Government, and Evil.

Multiple Choice Questions

1. What is special about the Google ads that appear next to emails?
(a) They only appear when users first log in to their email accounts.
(b) They take the user back to Google's search page when clicked on instead of a business website.
(c) They contain relevant products to the user's email content.
(d) They cannot be clicked on.

2. What was the main problem with the way early Internet users were accessing files?
(a) They didn't have the training necessary to access the files correctly.
(b) It required a technical knowledge of advanced computer language.
(c) They had to know the exact IP or DNS.
(d) The files took too long to download after they were located.

3. Gross designs the precursor to Overture, GoTo.com, for what specific purpose?
(a) To become the fastest search engine on the Internet.
(b) To remove spam from search results.
(c) To compete with the Google search engine.
(d) To become the first search engine that charges Internet users for its use.

4. How much funding do Page and Brin receive from Andy Bechtolsheim?
(a) $150,000.
(b) $10,000.
(c) $50,000.
(d) $100,000.

5. The basic model of a search engine has remained largely unchanged since when?
(a) The 1980s.
(b) The 1970s.
(c) The year 2000.
(d) The 1990s.

Short Answer Questions

1. What does Gross file a lawsuit against Google for?

2. What was Excite's most notable feature?

3. How many advertiser relationships does Google have?

4. How long does Schmidt take before understanding the place of a search engine and agreeing with Battelle?

5. According to the 2004 research paper, how often do 85 percent of U.S. users perform Internet searches?

(see the answer key)

This section contains 343 words (approx. 2 pages at 300 words per page) View a FREE sample