1. Why did Eric Schmidt initially disagree with Battelle in the potential of search engines to be used in gathering information?
(a) He had already tried to start a search engine that failed.
(b) He didn't think they would be profitable enough.
(c) He didn't believe it was possible to create a search engine.
(d) He thought it would be too time consuming to develop the search engine database.

2. In the A, B, C, D hiring model, which type of employees do "A grade" employees tend to hire?
(a) B grade employees.
(b) D grade employees.
(c) C grade employees.
(d) Other A grade employees.

3. What is the most troubling aspect of information being collected on the Internet?
(a) It has not been determined who owns the data.
(b) Internet users are unaware that their personal information is being transmitted.
(c) The data can be reproduced and sold to the highest bidder.
(d) There are few laws detailing what search engines can or cannot do with the information they collect.

4. What does Mark Maughan do that Battelle finds worth noting?
(a) He is the first victim of online identity theft.
(b) He files a lawsuit against Google.
(c) He illegally gains unrestricted access to Google's main servers.
(d) He is the first person to be banned from Google's search engine.

5. What is the main idea behind the original concept of Google?
(a) To locate websites that provide the most text per page.
(b) To develop a search engine that can interpret the active search tendencies of its users.
(c) To eliminate any websites from the search results that do not include at least 50 percent of relevant information to the keywords.
(d) To rank websites by importance as they lead back to a single Web page.