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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, Search, Privacy, Government, and Evil.

Multiple Choice Questions

1. What does Google try to offer as a way to solve the major problems websites are having with its search engine?
(a) A refund for all businesses that were affected.
(b) An apology.
(c) A set of webmaster guidelines for the best SEO practices.
(d) A detailed report of exactly how and why the problem occurred.

2. What is it about the computers on Star Trek that Battelle would like to see become a reality?
(a) Their compassion for the human race.
(b) Their elevated intelligence and ability to think and act on their own.
(c) The ability to control and coordinate transportation.
(d) The interaction between people and computers.

3. Who does Page admire for doing noteworthy studies but never profiting from them?
(a) Nikola Tesla.
(b) Arthur Samuel.
(c) Peter Szor.
(d) Kevin Gifford.

4. Page and Brin select the name "Google," based on the term, "googol," which refers to what?
(a) The number 1 followed by 100 zeros.
(b) The number 1 followed by 1,000 zeros.
(c) The number 1 followed by an infinite number of zeros.
(d) The number 1 followed by 1,000,000 zeros.

5. Who becomes the first CEO of Google?
(a) John Battelle.
(b) Sergey Brin.
(c) Larry Page.
(d) Eric Schmidt.

Short Answer Questions

1. What is "click fraud"?

2. Google's search engine analyzes how many factors when determining the relevance of the user's keywords?

3. The estimated growth of the search engine industry is expected to reach $23 billion by what year?

4. The "trail of clicks" that Battelle refers to is recorded for what kind of analysis?

5. How long does it take Google to go from zero to $3 billion?

(see the answer key)

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