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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, Search, Privacy, Government, and Evil.

Multiple Choice Questions

1. To which existing sites do Page and Brin compare their new search engine in order to appreciate its value?
(a) AltaVista and Excite.
(b) AOL and MSN.
(c) AltaVista and MSN.
(d) Excite and MSN.

2. What company acquires Overture?
(a) Yahoo.
(b) Microsoft.
(c) AOL.
(d) Google.

3. For what does Gross start charging advertisers?
(a) The number of Internet users who view their ads.
(b) Keywords.
(c) A guaranteed number of visitors to their website per day.
(d) Ad space located at the top of the Web page.

4. Where is the location of the first main office for Google?
(a) The Stanford University Library.
(b) Page's basement.
(c) Page and Brin's apartment.
(d) Brin's dormitory room.

5. What does Schmidt consider Battelle's idea of a Database of Intentions to be a part of?
(a) The information media.
(b) The educational purpose of the Internet.
(c) The desire to create as many websites as possible.
(d) The online entertainment sector.

Short Answer Questions

1. What alternative search engine did Dr. Michael Mauldin create in 1994?

2. After much consideration, what core value does Google adopt as its motto in 2001?

3. How does Google try to be "less evil" than Overture?

4. What was significant about Veronica?

5. What percentage of search growth occurs in the U.S.?

(see the answer key)

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