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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, Search, Privacy, Government, and Evil.

Multiple Choice Questions

1. After a series of company takeovers, Yahoo eventually acquired AltaVista and used it as what feature for their website?
(a) A website directory.
(b) A tracker.
(c) A toolbar.
(d) A search box.

2. What is the most troubling aspect of information being collected on the Internet?
(a) There are few laws detailing what search engines can or cannot do with the information they collect.
(b) The data can be reproduced and sold to the highest bidder.
(c) Internet users are unaware that their personal information is being transmitted.
(d) It has not been determined who owns the data.

3. The estimated growth of the search engine industry is expected to reach $23 billion by what year?
(a) 2020.
(b) 2010.
(c) 2025.
(d) 2015.

4. How long does Schmidt take before understanding the place of a search engine and agreeing with Battelle?
(a) Two years.
(b) One year.
(c) Three years.
(d) He never agrees with Battelle.

5. GoTo.com is founded on what line of thinking?
(a) Internet users will be willing to pay for a faster search engine with more targeted results.
(b) Internet users who have not made purchases online should be charged a service fee for using search engines.
(c) Advertisers who sell online products rely on incredible amounts of traffic to their websites to stay in business.
(d) Advertisers will be willing to pay more to have paying customers directed to their websites instead of higher volumes of low-quality traffic.

Short Answer Questions

1. What angers webmasters in the early stages of Google?

2. Search traffic typically increases during what two times of the day?

3. In what year did Alan Emtage create Archie, the first Internet search engine?

4. How is the intelligence coded to speed up and refine a search for Internet users?

5. What does Google add to the concept of parallel computing to make it even more beneficial?

(see the answer key)

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