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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, Search, Privacy, Government, and Evil.

Multiple Choice Questions

1. Where did Monier end up working after AltaVista was sold and reworked?
(a) EBay.
(b) Yahoo.
(c) AOL.
(d) Google.

2. Where is the location of the first main office for Google?
(a) The Stanford University Library.
(b) Page and Brin's apartment.
(c) Brin's dormitory room.
(d) Page's basement.

3. What is the first management style that Google uses?
(a) A concept that gives each employee partial ownership of the company through stocks.
(b) One that allows the owners to talk directly with the employees.
(c) A corporate hierarchy with a chain of command and a flattened organization.
(d) One that requires all employees to report to the CEO on a daily basis.

4. What year does the Internet bubble burst, leading to the decline of IdeaLab?
(a) 1999.
(b) 2001.
(c) 2002.
(d) 2000.

5. What business model does Battelle give Bill Gross credit for inventing?
(a) Requiring a small monthly membership fee for access to certain Internet features.
(b) The combination of a small profit on individual transactions with a large volume of transactions.
(c) Using the Internet to generate the maximum number of sales from its users through personalized advertising.
(d) Selling an item to make as much of a profit as possible, reducing the total number of sold products needed.

Short Answer Questions

1. What does the "M" stand for in "CPM?

2. In one example that is cited, what does a son learn about his mother from an Internet search that causes the two to stop talking?

3. What does "SEO" stand for?

4. Why does the press reject GoTo.com's business plan?

5. As Battelle points out, Internet use has grown to become more and more common, and most people are familiar with what online tool?

(see the answer key)

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