1. Why does Page need Brin to build Google?
(a) Brin worked for a company that designed websites.
(b) Brin had the financial capability to provide the necessary funding for the project.
(c) The site was based on a graph that required Brin's mathematical skills to make a reality.
(d) Page did not have a background in computers.

2. IdeaLab initially operates on what theory about developing new business ideas?
(a) Strategically placing new business ideas in films to test the reaction of crowds before investing in them.
(b) Assembling one team to start new businesses, and reducing the time and work involved with assembling separate teams for each idea.
(c) Marketing business ideas exclusively online where startup costs are much lower than offline ones.
(d) Producing products as they are sold to avoid large investments in each new business venture.

3. What was the main problem with the way early Internet users were accessing files?
(a) They didn't have the training necessary to access the files correctly.
(b) They had to know the exact IP or DNS.
(c) It required a technical knowledge of advanced computer language.
(d) The files took too long to download after they were located.

4. What position does Tim Armstrong have when he says that "search turns a cost center into a profit center"?
(a) Marketing consultant to both Google and Yahoo.
(b) VP of sales at Google.
(c) CEO of Yahoo.
(d) VP of advertising at Google.

5. What happens to prove that Google can generate billions of dollars in revenue from developing search engines and databases?
(a) They begin working with Amazon to direct more buyers to their search pages.
(b) They begin accepting payments for higher rankings in search results.
(c) They begin offering ad space for companies who own websites.
(d) They begin advertising the products of offline stores.