View a FREE sample

This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What does Google do to offend Wall Street?
(a) It declares that it does not intend to become a conventional company.
(b) It sells its shares for twice the market value.
(c) It refuses to attend several stock market events.
(d) It sells its shares for less than market value.

2. What do Internet users fear Google is doing to invade their privacy?
(a) Editing their emails.
(b) Selling content found in their emails.
(c) Reading their emails.
(d) Forwarding their emails to a central database.

3. Where is the semantic Web idea mainly used?
(a) Smaller applications for multiple intent areas.
(b) Larger applications for single intent areas.
(c) Smaller applications for single intent areas.
(d) Larger applications for multiple intent areas.

4. What is the advantage of having an effective question?
(a) It allows the Internet user to avoid viruses.
(b) It yields good results on the first try.
(c) It produces faster results.
(d) It helps the Internet reduce spam.

5. Which search engine does Battelle focus on the most for his story?
(a) MSN.
(b) Google.
(c) Overture.
(d) Yahoo.

Short Answer Questions

1. What is one way for a website to avoid being banned from Google's index?

2. What new role does Eric Schmidt take on as Google grows?

3. What specific topic from previous chapters does Battelle talk about in illustrating his examples?

4. What date does Google's stock officially open on the NASDAQ?

5. How many examples does Battelle give of U.S. citizens having their privacy rights violated as a result of the Patriot Act?

Short Essay Questions

1. What eventually leads Google to begin selling stock in the company?

2. What are the two important facts about search that Battelle's story illustrates in Chapter 12?

3. Explain the peculiar characteristics surrounding the way Google grows, citing examples of Larry Page and Sergey Brin's odd culture and the reaction it might generate.

4. What are some of the challenges mentioned in Chapter 10 that Google faces as it continues to grow?

5. What is click fraud and how does it affect search businesses?

6. How does Battelle's personal story, as told in Chapter 12, lead him to an important discovery?

7. How does an algorithm tweak on Google's part inadvertently hurt many online businesses in 2003?

8. What part of Larry Page's letter offends Wall Street and why? To whom was the letter addressed?

9. What are some examples of options that Google offers to help businesses work within its new system to recover lost business?

10. Briefly describe some of the troubles Google experiences during the months before becoming a public company.

(see the answer keys)

This section contains 932 words (approx. 4 pages at 300 words per page) View a FREE sample