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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What does Battelle find along with the piece of writing he discovers?
(a) A warning.
(b) An early writing utensil.
(c) The translated text.
(d) Illustrations.

2. During the months leading up to the stock opening, what does a former senior manager file a lawsuit against the company for?
(a) Copyright infringement.
(b) Wrongful termination.
(c) Age discrimination.
(d) Unacceptable working conditions.

3. What are "The Tablets?"
(a) A declaration of the company's principals and values.
(b) Ten ideas for expanding the company in different directions.
(c) A set of new regulations that the company must follow based on SEC rulings.
(d) Detailed employee protocol when dealing with the media or press.

4. What does Mark Maughan do that Battelle finds worth noting?
(a) He is the first person to be banned from Google's search engine.
(b) He is the first victim of online identity theft.
(c) He illegally gains unrestricted access to Google's main servers.
(d) He files a lawsuit against Google.

5. What is the "SEC?"
(a) Stock and Exchange Corporation.
(b) Security and Economic Committee.
(c) Stock and Ecommerce Committee.
(d) Security and Exchange Commission.

Short Answer Questions

1. What does "SEO" stand for?

2. What is the drawback of the Internet that Battelle discusses at the beginning of Chapter 8?

3. Where is a website's SEO primarily used?

4. What position is Shona Brown hired for?

5. How does Battelle describe the path Google is taking?

Short Essay Questions

1. What eventually leads Google to begin selling stock in the company?

2. What business practice discussed in Chapter 8 might be perceived as an abandonment of Google's motto?

3. What are some of the challenges mentioned in Chapter 10 that Google faces as it continues to grow?

4. Briefly describe some of the troubles Google experiences during the months before becoming a public company.

5. Explain the semantic Web, its original use, and an example of how it could be adapted for larger applications.

6. Considering everything discussed throughout all of the chapters, do you think that the original vision for the Database of Intentions has been realized? Why or why not?

7. Describe Battelle's notion of the everlasting impact of search that he explores in Chapter 12.

8. How does an algorithm tweak on Google's part inadvertently hurt many online businesses in 2003?

9. Describe the confusion Internet users have with Google's email and why they feel their privacy is being violated.

10. What are some of the concerns outlined in Chapter 8 about privacy and Internet search?

(see the answer keys)

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