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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What is the "SEC?"
(a) Security and Exchange Commission.
(b) Stock and Ecommerce Committee.
(c) Security and Economic Committee.
(d) Stock and Exchange Corporation.

2. Who creates "The Tablets?"
(a) Shona Brown.
(b) Larry Page.
(c) Larry Page and Sergey Brin.
(d) Sergey Brin.

3. What notion does Battelle use in his story?
(a) Immortality.
(b) Greed.
(c) Nobility.
(d) Heroism.

4. By trying to stop search spammers in 2003, what does Google inadvertently do?
(a) Reverses the order of websites listed in search results.
(b) Removes all ads from their Web pages.
(c) Removes many small businesses from their top places in the search result pages.
(d) Prevents any new websites from being listed in their database.

5. How long does Battelle envision a name being included in a search engine's index?
(a) Forever.
(b) 100 years.
(c) Until computer technology is replaced.
(d) Until the year 3000.

Short Answer Questions

1. What does "SEO" stand for?

2. What question does the Florida Supreme Court attempt to answer in 2003?

3. What specific topic from previous chapters does Battelle talk about in illustrating his examples?

4. What year does Google finally decide to go public and sell company stock?

5. What does Battelle think is vital to effective advertising, either on the Internet or other forms of media?

Short Essay Questions

1. Describe the two things that Google does to meet the challenges of its rapid growth, specifically the person it hires and what Larry Page and Sergey Brin create to guide the company.

2. Explain the peculiar characteristics surrounding the way Google grows, citing examples of Larry Page and Sergey Brin's odd culture and the reaction it might generate.

3. Considering everything discussed throughout all of the chapters, do you think that the original vision for the Database of Intentions has been realized? Why or why not?

4. Describe the confusion Internet users have with Google's email and why they feel their privacy is being violated.

5. What are some of the concerns outlined in Chapter 8 about privacy and Internet search?

6. Describe Battelle's notion of the everlasting impact of search that he explores in Chapter 12.

7. What is Google's motto and what is Battelle's opinion on it?

8. As explained in Chapter 11, what is the "perfect search" and what is the stated goal of the major search companies?

9. How does Battelle's personal story, as told in Chapter 12, lead him to an important discovery?

10. What business practice discussed in Chapter 8 might be perceived as an abandonment of Google's motto?

(see the answer keys)

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