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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What does the "semantic Web" idea entail?
(a) Web pages are tagged with algebra-based strings of logic read by a machine.
(b) Web pages are tagged with calculus-based strings of logic read by a machine.
(c) Web pages are controlled by multiple machines that interpret algorithms.
(d) Web pages are controlled by a central machine that interprets algorithms.

2. In what month of 2004 does Google file its IPO?
(a) February.
(b) June.
(c) April.
(d) November.

3. What does Google try to offer as a way to solve the major problems websites are having with its search engine?
(a) An apology.
(b) A set of webmaster guidelines for the best SEO practices.
(c) A refund for all businesses that were affected.
(d) A detailed report of exactly how and why the problem occurred.

4. Where does the most pressure come from for Google to sell stocks?
(a) The company's venture capital investors.
(b) The media.
(c) Other Internet companies.
(d) Advertisers.

5. What is one option of how the Internet could interact with DVR (Digital Video Recording) viewers?
(a) By using the Internet to automatically edit out commercials or other content from television shows recorded on a DVR.
(b) By sending personalized ads to the viewers based on their online preferences.
(c) By making it possible to view the Internet on a television set through the use of DVR technology.
(d) By enabling a search engine for all recorded television shows.

Short Answer Questions

1. What question does the Florida Supreme Court attempt to answer in 2003?

2. What does Battelle find along with the piece of writing he discovers?

3. Which search engine does Battelle focus on the most for his story?

4. Where is the semantic Web idea mainly used?

5. By trying to stop search spammers in 2003, what does Google inadvertently do?

Short Essay Questions

1. Explain the peculiar characteristics surrounding the way Google grows, citing examples of Larry Page and Sergey Brin's odd culture and the reaction it might generate.

2. How does an algorithm tweak on Google's part inadvertently hurt many online businesses in 2003?

3. Why isn't Google interested in going public and selling shares of the company during its first few years?

4. Briefly describe some of the troubles Google experiences during the months before becoming a public company.

5. Describe the main difference in the way Google and Yahoo approach Internet search.

6. What business practice discussed in Chapter 8 might be perceived as an abandonment of Google's motto?

7. What are some of the challenges mentioned in Chapter 10 that Google faces as it continues to grow?

8. What is click fraud and how does it affect search businesses?

9. What are some of the concerns outlined in Chapter 8 about privacy and Internet search?

10. How does Battelle's personal story, as told in Chapter 12, lead him to an important discovery?

(see the answer keys)

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