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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Google declares that it will sell $2,718,281,828 shares as a tribute to mathematicians and engineers. What does the number 2,718,281,828 represent?
(a) mc.
(b) e.
(c) x.
(d) zeta.

2. What does "GDS" stand for?
(a) Google Desktop Search.
(b) Google Database Search.
(c) Google Domain Search.
(d) Google Directory Search.

3. What is the advantage of having an effective question?
(a) It helps the Internet reduce spam.
(b) It produces faster results.
(c) It allows the Internet user to avoid viruses.
(d) It yields good results on the first try.

4. Regulation requires that a company must report as if it were public when it has how many employees?
(a) Over 150.
(b) Over 2,000.
(c) Over 500.
(d) Over 1,000.

5. Who would the "perfect search" work similarly to?
(a) A mechanic.
(b) A teacher.
(c) A reference librarian.
(d) A salesperson.

Short Answer Questions

1. Which company's WebFountain project attempts to create a semantic Web for large corporations?

2. According to Battelle, what two entities are public companies held accountable to?

3. Why do Google's paid search ads work better than paid television ads?

4. Which type of search results do illegitimate spammers try to infiltrate the most?

5. Battelle's examples are based on what Internet function?

Short Essay Questions

1. Briefly describe some of the troubles Google experiences during the months before becoming a public company.

2. What part of Larry Page's letter offends Wall Street and why? To whom was the letter addressed?

3. Explain the semantic Web, its original use, and an example of how it could be adapted for larger applications.

4. Describe the main difference in the way Google and Yahoo approach Internet search.

5. What are some of the concerns outlined in Chapter 8 about privacy and Internet search?

6. Briefly describe why certain places are intentionally kept away from search access, and give one example.

7. What is click fraud and how does it affect search businesses?

8. What are some of the challenges mentioned in Chapter 10 that Google faces as it continues to grow?

9. Explain the peculiar characteristics surrounding the way Google grows, citing examples of Larry Page and Sergey Brin's odd culture and the reaction it might generate.

10. How does an algorithm tweak on Google's part inadvertently hurt many online businesses in 2003?

(see the answer keys)

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