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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Google Goes Public.

Multiple Choice Questions

1. Before the World Wide Web, who mainly used the Internet?
(a) Educators at high schools and universities.
(b) Scientists at NASA.
(c) The government.
(d) A small public network of computer savvy people.

2. What does Google do to offend Wall Street?
(a) It declares that it does not intend to become a conventional company.
(b) It sells its shares for twice the market value.
(c) It refuses to attend several stock market events.
(d) It sells its shares for less than market value.

3. What does the "M" stand for in "CPM?
(a) The Roman numeral for one thousand.
(b) The "monthly" amount of advertising fees.
(c) The "maximum" number of clicks an advertiser has paid for.
(d) The unit used to measure the number of Internet users.

4. What public relations idea does Google try after brand marketing, making it the only company not to spend any money on marketing?
(a) Offering a free gift to every one-thousandth site visitor.
(b) Doing a series of radio interviews across the country.
(c) Working with the press to release stories.
(d) Giving away a certain number of advertising spaces.

5. What is an IP (Internet Protocol)?
(a) A code for communicating online.
(b) An online address.
(c) The tracking information for early Internet users.
(d) The search engine's route to servers.

Short Answer Questions

1. Who becomes the first CEO of Google?

2. In what year did Alan Emtage create Archie, the first Internet search engine?

3. In what month of 2004 does Google file its IPO?

4. In 1993, what university created Veronica, the second search engine?

5. How long does it take Google to go from zero to $3 billion?

(see the answer key)

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