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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Google Goes Public.

Multiple Choice Questions

1. What company eventually bought WebCrawler in 1995?
(a) Microsoft.
(b) Yahoo.
(c) Google.
(d) AOL.

2. Where did Monier end up working after AltaVista was sold and reworked?
(a) AOL.
(b) EBay.
(c) Google.
(d) Yahoo.

3. How does Google attempt to avoid the costly hiring spiral?
(a) It consider hiring only those employees with a proven track record with other companies.
(b) It interviews people on a limited referral basis.
(c) It has prospective employees go through an extensive series of interviews set up by committees.
(d) It begins hiring only people their employees personally know.

4. Why does Google decide not to sell stock during its first few years?
(a) It generates enough cash from income, so it is not necessary to sell stock to raise capital.
(b) It doesn't think there will be enough shareholders to make it a worthwhile endeavor.
(c) The stock market crash deters it from participating in an unstable market.
(d) All of the principal partners in the company are against it for ethical reasons.

5. Regulation requires that a company must report as if it were public when it has how many employees?
(a) Over 150.
(b) Over 500.
(c) Over 2,000.
(d) Over 1,000.

Short Answer Questions

1. What is an "IPO"?

2. What alternative search engine did Dr. Michael Mauldin create in 1994?

3. What was the main problem with the way early Internet users were accessing files?

4. What public relations idea does Google try after brand marketing, making it the only company not to spend any money on marketing?

5. What date does Google's stock officially open on the NASDAQ?

(see the answer key)

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