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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Google Goes Public.

Multiple Choice Questions

1. What alternative search engine did Dr. Michael Mauldin create in 1994?
(a) Excite.
(b) Lycos.
(c) Ask.com.
(d) Metacrawler.com.

2. Where does the most pressure come from for Google to sell stocks?
(a) Advertisers.
(b) The company's venture capital investors.
(c) The media.
(d) Other Internet companies.

3. During the months leading up to the stock opening, what does a former senior manager file a lawsuit against the company for?
(a) Wrongful termination.
(b) Unacceptable working conditions.
(c) Copyright infringement.
(d) Age discrimination.

4. Why does Google stop doing traditional brand marketing?
(a) There is another company called Google that people are confusing it with.
(b) The marketing costs are taking up 50 percent of its revenue.
(c) It isn't effective since most people didn't know who Google was yet.
(d) Larry Page and Sergey Brin are not skilled at brand marketing and do not know how to do it effectively.

5. How does Google try to be "less evil" than Overture?
(a) It adopts a "smiley face" logo to place on its Web pages.
(b) It rotates ad space so that key locations are shared amongst all advertisers.
(c) It does not allow advertisers to "buy their way" to the top of search listings.
(d) It issues a press release declaring that Google has less spam than Overture.

Short Answer Questions

1. What company eventually bought WebCrawler in 1995?

2. What causes many advertisers to have a negative view of Google?

3. What leads Google to reconnect with Bill Gross and reconsider his business model?

4. One month after the new CEO is named, what important event occurs?

5. What does Google use as a backup in case the main plan to market keyword-based advertising fails?

(see the answer key)

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