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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Google Goes Public.

Multiple Choice Questions

1. What does Google use as a backup in case the main plan to market keyword-based advertising fails?
(a) Its original Stanford website.
(b) Banner ads.
(c) Paid website listings.
(d) Traffic generating software.

2. Why was AltaVista.com groundbreaking?
(a) It contained an index of all web pages at the time.
(b) It was the first search engine to remember specific data of Internet users.
(c) It used an advanced computer system to analyze keywords on a daily basis.
(d) It listed a description of each website next to the title.

3. Why does Google stop doing traditional brand marketing?
(a) The marketing costs are taking up 50 percent of its revenue.
(b) It isn't effective since most people didn't know who Google was yet.
(c) Larry Page and Sergey Brin are not skilled at brand marketing and do not know how to do it effectively.
(d) There is another company called Google that people are confusing it with.

4. After a series of company takeovers, Yahoo eventually acquired AltaVista and used it as what feature for their website?
(a) A website directory.
(b) A toolbar.
(c) A search box.
(d) A tracker.

5. Google declares that it will sell $2,718,281,828 shares as a tribute to mathematicians and engineers. What does the number 2,718,281,828 represent?
(a) x.
(b) mc.
(c) e.
(d) zeta.

Short Answer Questions

1. What causes many advertisers to have a negative view of Google?

2. Why does Google decide not to sell stock during its first few years?

3. What does Google do to offend Wall Street?

4. What is the "SEC?"

5. How long does it take Google to go from zero to $3 billion?

(see the answer key)

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