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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Google Goes Public.

Multiple Choice Questions

1. What is an IP (Internet Protocol)?
(a) The tracking information for early Internet users.
(b) The search engine's route to servers.
(c) An online address.
(d) A code for communicating online.

2. What was the main problem with the way early Internet users were accessing files?
(a) They had to know the exact IP or DNS.
(b) They didn't have the training necessary to access the files correctly.
(c) The files took too long to download after they were located.
(d) It required a technical knowledge of advanced computer language.

3. What does Google use as a backup in case the main plan to market keyword-based advertising fails?
(a) Its original Stanford website.
(b) Paid website listings.
(c) Traffic generating software.
(d) Banner ads.

4. What is the "SEC?"
(a) Security and Exchange Commission.
(b) Stock and Ecommerce Committee.
(c) Security and Economic Committee.
(d) Stock and Exchange Corporation.

5. What date does Google's stock officially open on the NASDAQ?
(a) September 8.
(b) August 19.
(c) October 30.
(d) November 24.

Short Answer Questions

1. What is "parallel computing?"

2. What does Google do to offend Wall Street?

3. What position does Jeff Bezos hold when he remarks that you "shouldn't have to brag" about not being evil in response to Google's recently announced motto.

4. What is the first management style that Google uses?

5. Why does Google decide not to sell stock during its first few years?

(see the answer key)

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