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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Google Goes Public.

Multiple Choice Questions

1. Where did Monier end up working after AltaVista was sold and reworked?
(a) AOL.
(b) Google.
(c) EBay.
(d) Yahoo.

2. What does Google use as a backup in case the main plan to market keyword-based advertising fails?
(a) Traffic generating software.
(b) Its original Stanford website.
(c) Paid website listings.
(d) Banner ads.

3. What does Google add to the concept of parallel computing to make it even more beneficial?
(a) Huge, cost-effective scaling by using inexpensive hardware.
(b) Twice as much hardware to double their results.
(c) The notion of allowing other companies access to their hardware to cut operating costs.
(d) The plan to build all of their own hardware to reduce labor and equipment costs.

4. What date does Google's stock officially open on the NASDAQ?
(a) October 30.
(b) November 24.
(c) August 19.
(d) September 8.

5. What is Google criticized for by the financial press?
(a) The range of its stock prices.
(b) The amount of time it took for the company to go public.
(c) The number of employees the company has.
(d) The lawsuits filed against the company.

Short Answer Questions

1. What public relations idea does Google try after brand marketing, making it the only company not to spend any money on marketing?

2. What causes many advertisers to have a negative view of Google?

3. Why does Google stop doing traditional brand marketing?

4. What was Excite's most notable feature?

5. Who becomes the first CEO of Google?

(see the answer key)

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