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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Google Goes Public.

Multiple Choice Questions

1. Why does Google stop doing traditional brand marketing?
(a) It isn't effective since most people didn't know who Google was yet.
(b) Larry Page and Sergey Brin are not skilled at brand marketing and do not know how to do it effectively.
(c) There is another company called Google that people are confusing it with.
(d) The marketing costs are taking up 50 percent of its revenue.

2. What year does Google finally decide to go public and sell company stock?
(a) 2003.
(b) 2005.
(c) 2004.
(d) 2006.

3. When Louis Monier released AltaVista.com to Internet users, what company was he associated with?
(a) Google.
(b) Digital Equipment Corp.
(c) Compaq.
(d) Computer Solutions, Inc.

4. How does Google try to be "less evil" than Overture?
(a) It rotates ad space so that key locations are shared amongst all advertisers.
(b) It adopts a "smiley face" logo to place on its Web pages.
(c) It issues a press release declaring that Google has less spam than Overture.
(d) It does not allow advertisers to "buy their way" to the top of search listings.

5. What is "parallel computing?"
(a) A system built on a number of individual parts that can be replaced as needed, without affecting the other parts or the service in general.
(b) The idea of using two computers to run on separate servers, using one as a backup in case the main computer crashes.
(c) Storing files on multiple hard drives to ensure fast retrieval and less download time.
(d) Having more than one modem running into a computer system to increase the bandwidth and speed levels.

Short Answer Questions

1. Why was knowing FTP (File Transfer Protocol) line commands necessary for early Internet users?

2. After a series of company takeovers, Yahoo eventually acquired AltaVista and used it as what feature for their website?

3. What is an IP (Internet Protocol)?

4. What position does Jeff Bezos hold when he remarks that you "shouldn't have to brag" about not being evil in response to Google's recently announced motto.

5. What does Google do to offend Wall Street?

(see the answer key)

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