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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Google Goes Public.

Multiple Choice Questions

1. What does the "M" stand for in "CPM?
(a) The Roman numeral for one thousand.
(b) The "maximum" number of clicks an advertiser has paid for.
(c) The "monthly" amount of advertising fees.
(d) The unit used to measure the number of Internet users.

2. What alternative search engine did Dr. Michael Mauldin create in 1994?
(a) Excite.
(b) Ask.com.
(c) Lycos.
(d) Metacrawler.com.

3. After much consideration, what core value does Google adopt as its motto in 2001?
(a) Don't Be Evil.
(b) We're Not Evil.
(c) The Alternative to Evil.
(d) Why Be Evil?

4. Google declares that it will sell $2,718,281,828 shares as a tribute to mathematicians and engineers. What does the number 2,718,281,828 represent?
(a) mc.
(b) zeta.
(c) x.
(d) e.

5. Regulation requires that a company must report as if it were public when it has how many employees?
(a) Over 2,000.
(b) Over 500.
(c) Over 1,000.
(d) Over 150.

Short Answer Questions

1. What does Google use as a backup in case the main plan to market keyword-based advertising fails?

2. What is an "IPO"?

3. What does Google add to the concept of parallel computing to make it even more beneficial?

4. What company eventually bought WebCrawler in 1995?

5. Where did Monier end up working after AltaVista was sold and reworked?

(see the answer key)

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