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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Google Goes Public.

Multiple Choice Questions

1. In what year did Alan Emtage create Archie, the first Internet search engine?
(a) 1990.
(b) 1988.
(c) 1991.
(d) 1985.

2. What does Google do to offend Wall Street?
(a) It refuses to attend several stock market events.
(b) It sells its shares for twice the market value.
(c) It sells its shares for less than market value.
(d) It declares that it does not intend to become a conventional company.

3. One month after the new CEO is named, what important event occurs?
(a) Google becomes the most visited website on the Internet.
(b) Google reports its first profitable quarter.
(c) Another Internet company files a lawsuit against Google.
(d) Several key members of Google simultaneously resign from the company.

4. What was Excite's most notable feature?
(a) A customizable user page.
(b) A section where the most traveled to websites is bookmarked.
(c) Two search boxes for multiple searches.
(d) A history box showing the most recent websites and keywords searched.

5. Why was AltaVista.com groundbreaking?
(a) It contained an index of all web pages at the time.
(b) It was the first search engine to remember specific data of Internet users.
(c) It used an advanced computer system to analyze keywords on a daily basis.
(d) It listed a description of each website next to the title.

Short Answer Questions

1. What date does Google's stock officially open on the NASDAQ?

2. What was significant about Veronica?

3. What does Google use as a backup in case the main plan to market keyword-based advertising fails?

4. Why does Google decide not to sell stock during its first few years?

5. What is the "SEC?"

(see the answer key)

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