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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Google Goes Public.

Multiple Choice Questions

1. Why does Google stop doing traditional brand marketing?
(a) It isn't effective since most people didn't know who Google was yet.
(b) Larry Page and Sergey Brin are not skilled at brand marketing and do not know how to do it effectively.
(c) There is another company called Google that people are confusing it with.
(d) The marketing costs are taking up 50 percent of its revenue.

2. What is an IP (Internet Protocol)?
(a) A code for communicating online.
(b) An online address.
(c) The tracking information for early Internet users.
(d) The search engine's route to servers.

3. What does Google do to offend Wall Street?
(a) It declares that it does not intend to become a conventional company.
(b) It sells its shares for twice the market value.
(c) It sells its shares for less than market value.
(d) It refuses to attend several stock market events.

4. What was significant about Veronica?
(a) It listed websites in alphabetical order for easier access.
(b) It was the first search engine that included keywords.
(c) It used a program that connected directly to a file instead of to a computer.
(d) It had a database that was twice the size of Archie.

5. Who developed the first search engine for the World Wide Web?
(a) John Battelle.
(b) Alan Emtage.
(c) Matthew Gray.
(d) Brian Pinkerton.

Short Answer Questions

1. What company eventually bought WebCrawler in 1995?

2. In what month of 2004 does Google file its IPO?

3. Regulation requires that a company must report as if it were public when it has how many employees?

4. After a series of company takeovers, Yahoo eventually acquired AltaVista and used it as what feature for their website?

5. Why was the WebCrawler so unique?

(see the answer key)

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