The Search Quiz | Eight Week Quiz G

John Battelle
This set of Lesson Plans consists of approximately 166 pages of tests, essay questions, lessons, and other teaching materials.

The Search Quiz | Eight Week Quiz G

John Battelle
This set of Lesson Plans consists of approximately 166 pages of tests, essay questions, lessons, and other teaching materials.
Buy The Search Lesson Plans
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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, Epilogue.

Multiple Choice Questions

1. What public relations idea does Google try after brand marketing, making it the only company not to spend any money on marketing?
(a) Giving away a certain number of advertising spaces.
(b) Working with the press to release stories.
(c) Offering a free gift to every one-thousandth site visitor.
(d) Doing a series of radio interviews across the country.

2. As Google expands, Page and Brin focus on what important area?
(a) Media exposure.
(b) New product development.
(c) Rebranding the company with a new motto.
(d) Hiring additional employees.

3. What does Google do to offend Wall Street?
(a) It declares that it does not intend to become a conventional company.
(b) It sells its shares for twice the market value.
(c) It sells its shares for less than market value.
(d) It refuses to attend several stock market events.

4. What happens to prove that Google can generate billions of dollars in revenue from developing search engines and databases?
(a) They begin advertising the products of offline stores.
(b) They begin offering ad space for companies who own websites.
(c) They begin accepting payments for higher rankings in search results.
(d) They begin working with Amazon to direct more buyers to their search pages.

5. What does the "semantic Web" idea entail?
(a) Web pages are controlled by a central machine that interprets algorithms.
(b) Web pages are controlled by multiple machines that interpret algorithms.
(c) Web pages are tagged with calculus-based strings of logic read by a machine.
(d) Web pages are tagged with algebra-based strings of logic read by a machine.

Short Answer Questions

1. Why did Eric Schmidt initially disagree with Battelle in the potential of search engines to be used in gathering information?

2. What is especially fascinating about the story of how Larry Page and Sergey Brin worked together to create Google?

3. What is the stated goal of almost every major search player?

4. What does Schmidt consider Battelle's idea of a Database of Intentions to be a part of?

5. In what year was the worldwide average at 550 million searches per day?

(see the answer key)

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