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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, Epilogue.

Multiple Choice Questions

1. What does "URL" stand for?
(a) Universal Remote Location.
(b) Universal Redirection Links.
(c) Universal Resource Locators.
(d) Universal Responder Link

2. What is the major difference between Google and Yahoo at this point?
(a) Google is advertising in offline campaigns.
(b) Google is making a profit, while Yahoo is not.
(c) Yahoo has failed and rebounded.
(d) Yahoo is making a profit, while Google is not.

3. According to Battelle, search engines are on a quest for the "complete mastery" of what?
(a) Human intentions.
(b) Technology.
(c) Human knowledge.
(d) Computer processing.

4. Who would the "perfect search" work similarly to?
(a) A salesperson.
(b) A reference librarian.
(c) A teacher.
(d) A mechanic.

5. What does Schmidt consider Battelle's idea of a Database of Intentions to be a part of?
(a) The educational purpose of the Internet.
(b) The desire to create as many websites as possible.
(c) The online entertainment sector.
(d) The information media.

Short Answer Questions

1. What is special about the Google ads that appear next to emails?

2. Who creates "The Tablets?"

3. What is an IP (Internet Protocol)?

4. What does the "semantic Web" idea entail?

5. What three elements does Google now possess to control its own destiny and profit?

(see the answer key)

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