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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, Epilogue.

Multiple Choice Questions

1. Before changing to Yahoo in 1995, what was the original name given to the search engine in 1994 by creators, Jerry Yang and David Filo?
(a) YahooCrawler.com.
(b) Yang and Filo's Web Crawler.
(c) Jerry and David's Excellent Search Engine.
(d) Jerry and David's Guide to the World Wide Web.

2. What is the core technology that supplied an algorithm for the order of websites?
(a) PageVolume.
(b) PageRank.
(c) PageListing.
(d) PageSort.

3. What company acquires Overture?
(a) Google.
(b) Microsoft.
(c) AOL.
(d) Yahoo.

4. What happens to prove that Google can generate billions of dollars in revenue from developing search engines and databases?
(a) They begin accepting payments for higher rankings in search results.
(b) They begin advertising the products of offline stores.
(c) They begin working with Amazon to direct more buyers to their search pages.
(d) They begin offering ad space for companies who own websites.

5. What alternative search engine did Dr. Michael Mauldin create in 1994?
(a) Excite.
(b) Metacrawler.com.
(c) Lycos.
(d) Ask.com.

Short Answer Questions

1. What three elements does Google now possess to control its own destiny and profit?

2. When Louis Monier released AltaVista.com to Internet users, what company was he associated with?

3. What does Gross file a lawsuit against Google for?

4. How long does it take Google to go from zero to $3 billion?

5. When Gross approaches Google to sell his plan, what happens?

(see the answer key)

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