View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, Epilogue.

Multiple Choice Questions

1. What does "DNS" stand for?
(a) Domain Name Server.
(b) Domain Name Status.
(c) Domain Name Search.
(d) Domain Name Services.

2. Who becomes the first CEO of Google?
(a) Eric Schmidt.
(b) Larry Page.
(c) John Battelle.
(d) Sergey Brin.

3. Why is clickstream data so important to search engines?
(a) It gives them the total number of clicks to a website so they can charge that particular website accordingly.
(b) It helps them analyze the preferences of Internet users to present them with effective advertising.
(c) It provides them with the personal ISP number for Internet users, which is used to contact them in the future.
(d) It tells them how often people use the Internet.

4. What percentage of search results includes paid ads for Google and Yahoo?
(a) More than 75 percent.
(b) Less than 40 percent.
(c) 40 to 50 percent.
(d) 50 to 60 percent.

5. What key factor do Page and Brin count on to make their search engine so effective?
(a) The directory would provide more details for each website than any other search engine.
(b) Its efficiency would grow with each search performed.
(c) The bigger the World Wide Web became, the better the search engine would function.
(d) Internet users would do twice as many searches on it because of its speed.

Short Answer Questions

1. Which company's WebFountain project attempts to create a semantic Web for large corporations?

2. What do webmasters originally fear Google is doing?

3. What new role does Eric Schmidt take on as Google grows?

4. Google's search engine analyzes how many factors when determining the relevance of the user's keywords?

5. How does Battelle describe the path Google is taking?

(see the answer key)

This section contains 328 words (approx. 2 pages at 300 words per page) View a FREE sample