1. To which existing sites do Page and Brin compare their new search engine in order to appreciate its value?
(a) Excite and MSN.
(b) AltaVista and Excite.
(c) AltaVista and MSN.
(d) AOL and MSN.

2. What is Battelle's concern with Google's motto?
(a) It is not accurate.
(b) It is too unrealistic.
(c) It was unfairly taken from a lesser known company by Google.
(d) It is too hard to understand.

3. In his original vision for a Database of Intentions, what does Battelle see the database being built with?
(a) Names and addresses of Internet users.
(b) A collection of stores that offered online services.
(c) Popular search terms.
(d) The most visited websites on the Internet.

4. What is the stated goal of almost every major search player?
(a) To provide the fastest possible response time for search returns.
(b) To learn the individual habits for each user and use them to increase profits.
(c) To find the exact answer to a question, recommending one source over another.
(d) To steer Internet users to buy products from the ads listed in their search pages.

5. What is the main idea behind the original concept of Google?
(a) To rank websites by importance as they lead back to a single Web page.
(b) To develop a search engine that can interpret the active search tendencies of its users.
(c) To locate websites that provide the most text per page.
(d) To eliminate any websites from the search results that do not include at least 50 percent of relevant information to the keywords.