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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, Epilogue.

Multiple Choice Questions

1. How much funding do Page and Brin receive from Andy Bechtolsheim?
(a) $150,000.
(b) $100,000.
(c) $50,000.
(d) $10,000.

2. Which search engine does Battelle focus on the most for his story?
(a) Yahoo.
(b) MSN.
(c) Google.
(d) Overture.

3. What specific topic from previous chapters does Battelle talk about in illustrating his examples?
(a) Internet lawsuits.
(b) Keywords.
(c) Clickstream analysis.
(d) Paid search.

4. What is the precursor to Google called when Page and Brin create it at Stanford University?
(a) PageBrin Search.
(b) BackRub.
(c) The Google Directory.
(d) The Back and Forth Directory.

5. What does Google do to offend Wall Street?
(a) It sells its shares for less than market value.
(b) It sells its shares for twice the market value.
(c) It declares that it does not intend to become a conventional company.
(d) It refuses to attend several stock market events.

Short Answer Questions

1. Battelle's examples are based on what Internet function?

2. In what year did Alan Emtage create Archie, the first Internet search engine?

3. Why was knowing FTP (File Transfer Protocol) line commands necessary for early Internet users?

4. Which company's news and legal citation services are not allowed to use search?

5. What is special about the Google ads that appear next to emails?

(see the answer key)

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