1. What does Schmidt consider Battelle's idea of a Database of Intentions to be a part of?
(a) The online entertainment sector.
(b) The educational purpose of the Internet.
(c) The information media.
(d) The desire to create as many websites as possible.

2. For what does Gross start charging advertisers?
(a) A guaranteed number of visitors to their website per day.
(b) The number of Internet users who view their ads.
(c) Keywords.
(d) Ad space located at the top of the Web page.

3. What does the "semantic Web" idea entail?
(a) Web pages are controlled by multiple machines that interpret algorithms.
(b) Web pages are tagged with algebra-based strings of logic read by a machine.
(c) Web pages are tagged with calculus-based strings of logic read by a machine.
(d) Web pages are controlled by a central machine that interprets algorithms.

4. In 1993, what university created Veronica, the second search engine?
(a) The University of Oklahoma.
(b) Yale University.
(c) Harvard University.
(d) The University of Nevada.

5. What question does the Florida Supreme Court attempt to answer in 2003?
(a) How much information should be available on the Internet?
(b) Does online theft carry the same penalty as offline theft?
(c) How much profit should an Internet company be allowed to generate?
(d) What government ethic laws apply to Internet advertisers?

Short Answer Questions

1. Google declares that it will sell $2,718,281,828 shares as a tribute to mathematicians and engineers. What does the number 2,718,281,828 represent?

2. As mentioned in Chapter 10, how many employees does Google plan to have in the next few years?

3. Which discovery leads Battelle to contemplate the Internet's role in life?

4. Battelle speculates that eventually anything of value may have identification tags to track them, including which of the following?

5. How long does Battelle envision a name being included in a search engine's index?

(see the answer key)

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