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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, Epilogue.

Multiple Choice Questions

1. Which discovery leads Battelle to contemplate the Internet's role in life?
(a) The oldest written poem.
(b) The oldest written story.
(c) The longest written novel.
(d) The shortest written novel.

2. How long does it take Google to go from zero to $3 billion?
(a) Three years.
(b) Six Years.
(c) Five years.
(d) Two years.

3. What does the "M" stand for in "CPM?
(a) The Roman numeral for one thousand.
(b) The unit used to measure the number of Internet users.
(c) The "monthly" amount of advertising fees.
(d) The "maximum" number of clicks an advertiser has paid for.

4. When Gross approaches Google to sell his plan, what happens?
(a) Page and Brin both reject it.
(b) Page and Brin cannot afford to pay Gross what he is asking for it.
(c) Brin wants to use it, but Page rejects it.
(d) Page wants to use it, but Brin rejects it.

5. What position is Shona Brown hired for?
(a) Vice President of Business Operations.
(b) President of Corporate Affairs.
(c) Director of Communications.
(d) Accounts Supervisor.

Short Answer Questions

1. What does Google do to offend Wall Street?

2. Who developed the first search engine for the World Wide Web?

3. What does Battelle find along with the piece of writing he discovers?

4. Google's search engine analyzes how many factors when determining the relevance of the user's keywords?

5. What is Chapter 12, The Epilogue, centered around?

(see the answer key)

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