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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, Epilogue.

Multiple Choice Questions

1. Why does the press reject GoTo.com's business plan?
(a) They are not benefiting from it.
(b) They do not understand it.
(c) There is not enough Internet regulation in their opinion.
(d) They feel it is unethical.

2. What does Google try to offer as a way to solve the major problems websites are having with its search engine?
(a) An apology.
(b) A detailed report of exactly how and why the problem occurred.
(c) A refund for all businesses that were affected.
(d) A set of webmaster guidelines for the best SEO practices.

3. After the Internet bubble bursts and capital investments for new Internet companies shrink, what happens to Overture?
(a) It enters into a merger with Google.
(b) It is driven out of business.
(c) It is the only company to remain after the burst.
(d) It is sold to the highest bidder.

4. What does Google use as a backup in case the main plan to market keyword-based advertising fails?
(a) Banner ads.
(b) Its original Stanford website.
(c) Traffic generating software.
(d) Paid website listings.

5. Who does Battelle fear will use clickstream data to abuse the privacy of Internet users?
(a) Search engine companies.
(b) Other Internet users.
(c) Website owners.
(d) The government.

Short Answer Questions

1. Why was the WebCrawler so unique?

2. What is "click fraud"?

3. Which of the following is not an example given of an outside device that might incorporate search in the future?

4. Which search engine does Battelle focus on the most for his story?

5. What question does the Florida Supreme Court attempt to answer in 2003?

(see the answer key)

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