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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, Epilogue.

Multiple Choice Questions

1. How does the media view Google in 2002?
(a) As a company that is growing too fast.
(b) As a failing company.
(c) As an honest company.
(d) As a deceitful company.

2. What is the core technology that supplied an algorithm for the order of websites?
(a) PageRank.
(b) PageVolume.
(c) PageListing.
(d) PageSort.

3. What does Google call its paid search market?
(a) Google AdWords.
(b) Google Search Words.
(c) Google Pay-Per-Search.
(d) Google AdClick.

4. Which company's WebFountain project attempts to create a semantic Web for large corporations?
(a) Microsoft.
(b) IBM.
(c) Hewlett Packard.
(d) AT&T.

5. Page and Brin select the name "Google," based on the term, "googol," which refers to what?
(a) The number 1 followed by an infinite number of zeros.
(b) The number 1 followed by 100 zeros.
(c) The number 1 followed by 1,000 zeros.
(d) The number 1 followed by 1,000,000 zeros.

Short Answer Questions

1. In what year was the worldwide average at 550 million searches per day?

2. According to Battelle, search engines are on a quest for the "complete mastery" of what?

3. What year does Google finally decide to go public and sell company stock?

4. With which well-known director does Gross create IdeaLab, a company where his ideas can be put into action?

5. Why might having three corporate leaders in a company be seen negatively on Wall Street?

(see the answer key)

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