The Search Quiz | Eight Week Quiz G

John Battelle
This set of Lesson Plans consists of approximately 166 pages of tests, essay questions, lessons, and other teaching materials.

The Search Quiz | Eight Week Quiz G

John Battelle
This set of Lesson Plans consists of approximately 166 pages of tests, essay questions, lessons, and other teaching materials.
Buy The Search Lesson Plans
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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, Epilogue.

Multiple Choice Questions

1. What is especially fascinating about the story of how Larry Page and Sergey Brin worked together to create Google?
(a) Neither one of them had actually used a computer before they met and decided to create a search engine.
(b) They did not like each other at first, but both become business partners out of their common interest in building something useful.
(c) Most of their friends and associates did not believe in their idea and tried to discourage them from pursuing it, but they did not listen.
(d) They were both best friends before they were business partners, which is why they were successful.

2. What does "GDS" stand for?
(a) Google Domain Search.
(b) Google Database Search.
(c) Google Directory Search.
(d) Google Desktop Search.

3. What does Mark Maughan do that Battelle finds worth noting?
(a) He is the first victim of online identity theft.
(b) He files a lawsuit against Google.
(c) He is the first person to be banned from Google's search engine.
(d) He illegally gains unrestricted access to Google's main servers.

4. What is special about the Google ads that appear next to emails?
(a) They cannot be clicked on.
(b) They contain relevant products to the user's email content.
(c) They take the user back to Google's search page when clicked on instead of a business website.
(d) They only appear when users first log in to their email accounts.

5. In what month of 2004 does Google file its IPO?
(a) June.
(b) April.
(c) February.
(d) November.

Short Answer Questions

1. Sixty-five percent of all Internet searches are estimated for what purpose?

2. Which type of search results do illegitimate spammers try to infiltrate the most?

3. How much time passes for Google to go from next to nothing to earning over $4 billion in revenue?

4. What new role does Eric Schmidt take on as Google grows?

5. What does Google call its paid search market?

(see the answer key)

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