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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, Epilogue.

Multiple Choice Questions

1. What is the main intention of the Patriot Act when Congress passes it?
(a) To tap into the phone lines of U.S. citizens without a legitimate reason.
(b) To attain the location of the terrorists responsible for the 9/11 attacks.
(c) To gain information needed to prevent future terrorist attacks after the ones on 9/11.
(d) To trace phone calls made by terrorists before the 9/11 terrorist attacks.

2. What is one area where Google might be able to use the semantic Web idea?
(a) Search.
(b) A blog.
(c) Its main database.
(d) Advertising.

3. Gross designs the precursor to Overture, GoTo.com, for what specific purpose?
(a) To remove spam from search results.
(b) To become the first search engine that charges Internet users for its use.
(c) To become the fastest search engine on the Internet.
(d) To compete with the Google search engine.

4. Where is a website's SEO primarily used?
(a) In ads.
(b) In keywords.
(c) In articles and website content.
(d) In website descriptions.

5. As Google expands, Page and Brin focus on what important area?
(a) Hiring additional employees.
(b) New product development.
(c) Media exposure.
(d) Rebranding the company with a new motto.

Short Answer Questions

1. What does the "M" stand for in "CPM?

2. What is "parallel computing?"

3. Google's search engine analyzes how many factors when determining the relevance of the user's keywords?

4. What public relations idea does Google try after brand marketing, making it the only company not to spend any money on marketing?

5. What is the core technology that supplied an algorithm for the order of websites?

(see the answer key)

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