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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, Epilogue.

Multiple Choice Questions

1. Why does Google decide not to sell stock during its first few years?
(a) It generates enough cash from income, so it is not necessary to sell stock to raise capital.
(b) It doesn't think there will be enough shareholders to make it a worthwhile endeavor.
(c) All of the principal partners in the company are against it for ethical reasons.
(d) The stock market crash deters it from participating in an unstable market.

2. How many searches does the rest of the world perform compared to U.S. Internet users?
(a) Five times as many.
(b) Less than half as many.
(c) Three times as many.
(d) Twice as many.

3. What is an IP (Internet Protocol)?
(a) The search engine's route to servers.
(b) An online address.
(c) A code for communicating online.
(d) The tracking information for early Internet users.

4. What percentage of search results includes paid ads for Google and Yahoo?
(a) More than 75 percent.
(b) Less than 40 percent.
(c) 40 to 50 percent.
(d) 50 to 60 percent.

5. What does "SEO" stand for?
(a) Search Engine Optimization.
(b) Search Enhancing Option.
(c) Search Engine Operation.
(d) Search Enhancing Operation.

Short Answer Questions

1. What does Battelle find along with the piece of writing he discovers?

2. In what year was the worldwide average at 550 million searches per day?

3. Which one of the following does not represent one of the pieces of information that the database should be analyzing to sell to clients?

4. What does "DNS" stand for?

5. What does Schmidt consider Battelle's idea of a Database of Intentions to be a part of?

(see the answer key)

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