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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What does "GDS" stand for?
(a) Google Database Search.
(b) Google Desktop Search.
(c) Google Domain Search.
(d) Google Directory Search.

2. Battelle's examples are based on what Internet function?
(a) Search.
(b) Email.
(c) Advertising.
(d) Blogs.

3. How does Battelle describe the path Google is taking?
(a) Immoral.
(b) Chaotic.
(c) Innovative.
(d) Destructive.

4. What is the advantage of having an effective question?
(a) It allows the Internet user to avoid viruses.
(b) It yields good results on the first try.
(c) It produces faster results.
(d) It helps the Internet reduce spam.

5. What do Internet users fear Google is doing to invade their privacy?
(a) Forwarding their emails to a central database.
(b) Selling content found in their emails.
(c) Editing their emails.
(d) Reading their emails.

6. Why do Google's paid search ads work better than paid television ads?
(a) Television ads are often missed because people switch channels when they appear, but search ads must be seen when Internet users visit Google.
(b) Google has more visitors to its website than television stations have viewers.
(c) Using the Internet is a more interactive experience than watching television.
(d) Internet users are in search of information and entertainment, while television viewers are mostly in search of only entertainment.

7. Regulation requires that a company must report as if it were public when it has how many employees?
(a) Over 1,000.
(b) Over 150.
(c) Over 2,000.
(d) Over 500.

8. What is the "SEC?"
(a) Security and Economic Committee.
(b) Stock and Exchange Corporation.
(c) Stock and Ecommerce Committee.
(d) Security and Exchange Commission.

9. Where is a website's SEO primarily used?
(a) In ads.
(b) In website descriptions.
(c) In keywords.
(d) In articles and website content.

10. What notion does Battelle use in his story?
(a) Heroism.
(b) Greed.
(c) Nobility.
(d) Immortality.

11. What are "The Tablets?"
(a) A set of new regulations that the company must follow based on SEC rulings.
(b) Detailed employee protocol when dealing with the media or press.
(c) A declaration of the company's principals and values.
(d) Ten ideas for expanding the company in different directions.

12. By trying to stop search spammers in 2003, what does Google inadvertently do?
(a) Removes all ads from their Web pages.
(b) Prevents any new websites from being listed in their database.
(c) Reverses the order of websites listed in search results.
(d) Removes many small businesses from their top places in the search result pages.

13. In one example that is cited, what does a son learn about his mother from an Internet search that causes the two to stop talking?
(a) She is not his real mother.
(b) She abducted him after losing the custody battle.
(c) She lied to him about who his father was.
(d) She had been secretly stealing a percentage of his earnings.

14. What is one area where Google might be able to use the semantic Web idea?
(a) Search.
(b) Advertising.
(c) A blog.
(d) Its main database.

15. What position does Tim Armstrong have when he says that "search turns a cost center into a profit center"?
(a) CEO of Yahoo.
(b) VP of sales at Google.
(c) Marketing consultant to both Google and Yahoo.
(d) VP of advertising at Google.

Short Answer Questions

1. What new role does Eric Schmidt take on as Google grows?

2. How many examples does Battelle give of U.S. citizens having their privacy rights violated as a result of the Patriot Act?

3. What is one option of how the Internet could interact with DVR (Digital Video Recording) viewers?

4. Which type of search results do illegitimate spammers try to infiltrate the most?

5. What does Mark Maughan do that Battelle finds worth noting?

(see the answer keys)

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