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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Where is the semantic Web idea mainly used?
(a) Smaller applications for single intent areas.
(b) Larger applications for single intent areas.
(c) Larger applications for multiple intent areas.
(d) Smaller applications for multiple intent areas.

2. What is special about the Google ads that appear next to emails?
(a) They only appear when users first log in to their email accounts.
(b) They cannot be clicked on.
(c) They contain relevant products to the user's email content.
(d) They take the user back to Google's search page when clicked on instead of a business website.

3. Where does the most pressure come from for Google to sell stocks?
(a) Advertisers.
(b) Other Internet companies.
(c) The media.
(d) The company's venture capital investors.

4. What is the "SEC?"
(a) Security and Economic Committee.
(b) Stock and Exchange Corporation.
(c) Stock and Ecommerce Committee.
(d) Security and Exchange Commission.

5. In Chapter 12, The Epilogue, Battelle discusses how Internet searches can lead to what unintended consequence?
(a) Pop-up ads.
(b) New and enlightening discoveries.
(c) Spam.
(d) Information about other Internet users.

6. What is one way for a website to avoid being banned from Google's index?
(a) Contact Google before adding a new website to its directory.
(b) Purchase Google's SEO software.
(c) Send all website information to Google for approval before publishing it to the Internet.
(d) Purchase AdSense from Google.

7. Which search engine does Battelle focus on the most for his story?
(a) Yahoo.
(b) Google.
(c) Overture.
(d) MSN.

8. According to Battelle, what two entities are public companies held accountable to?
(a) Its competitors and shareholders.
(b) Its customers and employees.
(c) Its leaders and shareholders.
(d) Its advertisers and customers.

9. How does Battelle state the question needs to be formed to achieve the desired results?
(a) In an average of five words.
(b) In the shortest way possible.
(c) With as much detail as possible.
(d) Just right.

10. Which discovery leads Battelle to contemplate the Internet's role in life?
(a) The longest written novel.
(b) The oldest written poem.
(c) The shortest written novel.
(d) The oldest written story.

11. What date does Google's stock officially open on the NASDAQ?
(a) November 24.
(b) September 8.
(c) October 30.
(d) August 19.

12. What does Google do to offend Wall Street?
(a) It sells its shares for less than market value.
(b) It declares that it does not intend to become a conventional company.
(c) It sells its shares for twice the market value.
(d) It refuses to attend several stock market events.

13. Why do Google's paid search ads work better than paid television ads?
(a) Using the Internet is a more interactive experience than watching television.
(b) Television ads are often missed because people switch channels when they appear, but search ads must be seen when Internet users visit Google.
(c) Google has more visitors to its website than television stations have viewers.
(d) Internet users are in search of information and entertainment, while television viewers are mostly in search of only entertainment.

14. Yahoo has a philosophy that places what above technology?
(a) Profits.
(b) Vision.
(c) Humans.
(d) Leadership.

15. What has Yahoo learned that Google has not up until this point?
(a) How to prioritize tasks within a business model.
(b) How to work with business partners.
(c) How to use the stock market to the company's advantage.
(d) How to restructure a company when necessary.

Short Answer Questions

1. What is the drawback of the Internet that Battelle discusses at the beginning of Chapter 8?

2. What is the example given of a small online business that is driving most of the Internet revenue?

3. During the months leading up to the stock opening, what does a former senior manager file a lawsuit against the company for?

4. What is the stated goal of almost every major search player?

5. As Google expands, Page and Brin focus on what important area?

(see the answer keys)

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