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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What is the main intention of the Patriot Act when Congress passes it?
(a) To tap into the phone lines of U.S. citizens without a legitimate reason.
(b) To gain information needed to prevent future terrorist attacks after the ones on 9/11.
(c) To attain the location of the terrorists responsible for the 9/11 attacks.
(d) To trace phone calls made by terrorists before the 9/11 terrorist attacks.

2. By trying to stop search spammers in 2003, what does Google inadvertently do?
(a) Removes all ads from their Web pages.
(b) Removes many small businesses from their top places in the search result pages.
(c) Reverses the order of websites listed in search results.
(d) Prevents any new websites from being listed in their database.

3. What notion does Battelle use in his story?
(a) Greed.
(b) Nobility.
(c) Heroism.
(d) Immortality.

4. What is the example given of a small online business that is driving most of the Internet revenue?
(a) Neil Moncreit's online furniture store.
(b) Neil Montague's online hobby store.
(c) Neil Monteford's online book store.
(d) Neil Moncrief's online shoe store.

5. As Google expands, Page and Brin focus on what important area?
(a) New product development.
(b) Rebranding the company with a new motto.
(c) Media exposure.
(d) Hiring additional employees.

6. What has Yahoo learned that Google has not up until this point?
(a) How to restructure a company when necessary.
(b) How to prioritize tasks within a business model.
(c) How to work with business partners.
(d) How to use the stock market to the company's advantage.

7. What is the major difference between Google and Yahoo at this point?
(a) Google is advertising in offline campaigns.
(b) Yahoo is making a profit, while Google is not.
(c) Yahoo has failed and rebounded.
(d) Google is making a profit, while Yahoo is not.

8. Battelle's examples are based on what Internet function?
(a) Advertising.
(b) Search.
(c) Blogs.
(d) Email.

9. What is special about the Google ads that appear next to emails?
(a) They cannot be clicked on.
(b) They only appear when users first log in to their email accounts.
(c) They contain relevant products to the user's email content.
(d) They take the user back to Google's search page when clicked on instead of a business website.

10. What is one area where Google might be able to use the semantic Web idea?
(a) Its main database.
(b) Advertising.
(c) A blog.
(d) Search.

11. Why do Google's paid search ads work better than paid television ads?
(a) Internet users are in search of information and entertainment, while television viewers are mostly in search of only entertainment.
(b) Television ads are often missed because people switch channels when they appear, but search ads must be seen when Internet users visit Google.
(c) Using the Internet is a more interactive experience than watching television.
(d) Google has more visitors to its website than television stations have viewers.

12. Who would the "perfect search" work similarly to?
(a) A salesperson.
(b) A reference librarian.
(c) A teacher.
(d) A mechanic.

13. Which company's WebFountain project attempts to create a semantic Web for large corporations?
(a) IBM.
(b) Hewlett Packard.
(c) Microsoft.
(d) AT&T.

14. What part of the University of California is intentionally denied access to search?
(a) The computer lab.
(b) The Arts and Sciences Building.
(c) The library system.
(d) The guidance offices.

15. Why might having three corporate leaders in a company be seen negatively on Wall Street?
(a) It is harder to make business transactions when three approvals are needed for each one.
(b) It splits future earnings three ways.
(c) It gives a company an unfair advantage over other companies with only one leader.
(d) It could limit the stock value.

Short Answer Questions

1. According to Battelle, what two entities are public companies held accountable to?

2. When is the "semantic Web" idea born?

3. Which of the following is not an example given of an outside device that might incorporate search in the future?

4. What does Battelle find along with the piece of writing he discovers?

5. What does "SEO" stand for?

(see the answer keys)

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