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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What position is Shona Brown hired for?
(a) Vice President of Business Operations.
(b) Accounts Supervisor.
(c) Director of Communications.
(d) President of Corporate Affairs.

2. What does Google do to offend Wall Street?
(a) It sells its shares for less than market value.
(b) It refuses to attend several stock market events.
(c) It declares that it does not intend to become a conventional company.
(d) It sells its shares for twice the market value.

3. What new role does Eric Schmidt take on as Google grows?
(a) Securing additional capital investments.
(b) Human Resources Manager.
(c) The daily management routines.
(d) Overseeing the company's advertising campaigns.

4. What does Battelle find along with the piece of writing he discovers?
(a) An early writing utensil.
(b) Illustrations.
(c) A warning.
(d) The translated text.

5. By trying to stop search spammers in 2003, what does Google inadvertently do?
(a) Prevents any new websites from being listed in their database.
(b) Reverses the order of websites listed in search results.
(c) Removes all ads from their Web pages.
(d) Removes many small businesses from their top places in the search result pages.

6. What is the drawback of the Internet that Battelle discusses at the beginning of Chapter 8?
(a) Public information is accessible for Internet users.
(b) Online purchases are causing many offline stores to close.
(c) Websites are being used to unethically spread lies about people and companies.
(d) Internet users are spending too much time online and ignoring other aspects of their lives.

7. Why might having three corporate leaders in a company be seen negatively on Wall Street?
(a) It splits future earnings three ways.
(b) It could limit the stock value.
(c) It gives a company an unfair advantage over other companies with only one leader.
(d) It is harder to make business transactions when three approvals are needed for each one.

8. What year does Google finally decide to go public and sell company stock?
(a) 2006.
(b) 2005.
(c) 2004.
(d) 2003.

9. What is special about the Google ads that appear next to emails?
(a) They cannot be clicked on.
(b) They take the user back to Google's search page when clicked on instead of a business website.
(c) They contain relevant products to the user's email content.
(d) They only appear when users first log in to their email accounts.

10. Where is a website's SEO primarily used?
(a) In keywords.
(b) In website descriptions.
(c) In ads.
(d) In articles and website content.

11. What does Mark Maughan do that Battelle finds worth noting?
(a) He is the first victim of online identity theft.
(b) He files a lawsuit against Google.
(c) He is the first person to be banned from Google's search engine.
(d) He illegally gains unrestricted access to Google's main servers.

12. What is an "IPO"?
(a) Interim Public Operation.
(b) Initial Public Opposition.
(c) Initial Public Offering.
(d) Interim Public Option.

13. What does the "semantic Web" idea entail?
(a) Web pages are tagged with calculus-based strings of logic read by a machine.
(b) Web pages are controlled by multiple machines that interpret algorithms.
(c) Web pages are controlled by a central machine that interprets algorithms.
(d) Web pages are tagged with algebra-based strings of logic read by a machine.

14. Where is the semantic Web idea mainly used?
(a) Larger applications for multiple intent areas.
(b) Larger applications for single intent areas.
(c) Smaller applications for single intent areas.
(d) Smaller applications for multiple intent areas.

15. What is one way for a website to avoid being banned from Google's index?
(a) Contact Google before adding a new website to its directory.
(b) Purchase Google's SEO software.
(c) Send all website information to Google for approval before publishing it to the Internet.
(d) Purchase AdSense from Google.

Short Answer Questions

1. How does Battelle state the question needs to be formed to achieve the desired results?

2. What does Google try to offer as a way to solve the major problems websites are having with its search engine?

3. Where does the most pressure come from for Google to sell stocks?

4. What position does Tim Armstrong have when he says that "search turns a cost center into a profit center"?

5. As Google expands, Page and Brin focus on what important area?

(see the answer keys)

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