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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What year does Google finally decide to go public and sell company stock?
(a) 2003.
(b) 2006.
(c) 2005.
(d) 2004.

2. What does Battelle find along with the piece of writing he discovers?
(a) A warning.
(b) Illustrations.
(c) An early writing utensil.
(d) The translated text.

3. What is the example given of a small online business that is driving most of the Internet revenue?
(a) Neil Montague's online hobby store.
(b) Neil Moncreit's online furniture store.
(c) Neil Monteford's online book store.
(d) Neil Moncrief's online shoe store.

4. Who creates "The Tablets?"
(a) Sergey Brin.
(b) Larry Page and Sergey Brin.
(c) Larry Page.
(d) Shona Brown.

5. Google declares that it will sell $2,718,281,828 shares as a tribute to mathematicians and engineers. What does the number 2,718,281,828 represent?
(a) zeta.
(b) e.
(c) x.
(d) mc.

6. Which type of search results do illegitimate spammers try to infiltrate the most?
(a) The most clicked-on results.
(b) The results with the most SEO content in them.
(c) Commercial results.
(d) Organic, non-commercial results.

7. Which company's news and legal citation services are not allowed to use search?
(a) Microsoft.
(b) LexisNexis.
(c) Yahoo.
(d) CNN.

8. What does Google try to offer as a way to solve the major problems websites are having with its search engine?
(a) An apology.
(b) A refund for all businesses that were affected.
(c) A detailed report of exactly how and why the problem occurred.
(d) A set of webmaster guidelines for the best SEO practices.

9. What does "SEO" stand for?
(a) Search Engine Operation.
(b) Search Enhancing Option.
(c) Search Engine Optimization.
(d) Search Enhancing Operation.

10. In one example that is cited, what does a son learn about his mother from an Internet search that causes the two to stop talking?
(a) She had been secretly stealing a percentage of his earnings.
(b) She abducted him after losing the custody battle.
(c) She lied to him about who his father was.
(d) She is not his real mother.

11. How long does Battelle envision a name being included in a search engine's index?
(a) Forever.
(b) 100 years.
(c) Until the year 3000.
(d) Until computer technology is replaced.

12. What part of the University of California is intentionally denied access to search?
(a) The guidance offices.
(b) The computer lab.
(c) The library system.
(d) The Arts and Sciences Building.

13. What is one way for a website to avoid being banned from Google's index?
(a) Contact Google before adding a new website to its directory.
(b) Send all website information to Google for approval before publishing it to the Internet.
(c) Purchase Google's SEO software.
(d) Purchase AdSense from Google.

14. Why might having three corporate leaders in a company be seen negatively on Wall Street?
(a) It gives a company an unfair advantage over other companies with only one leader.
(b) It is harder to make business transactions when three approvals are needed for each one.
(c) It could limit the stock value.
(d) It splits future earnings three ways.

15. When is the "semantic Web" idea born?
(a) 1997.
(b) 1996.
(c) 1999.
(d) 1998.

Short Answer Questions

1. Where does the most pressure come from for Google to sell stocks?

2. In what month of 2004 does Google file its IPO?

3. As mentioned in Chapter 10, how many employees does Google plan to have in the next few years?

4. What is the drawback of the Internet that Battelle discusses at the beginning of Chapter 8?

5. According to Battelle, what two entities are public companies held accountable to?

(see the answer keys)

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