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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. How many examples does Battelle give of U.S. citizens having their privacy rights violated as a result of the Patriot Act?
(a) Two.
(b) Four.
(c) Five.
(d) Zero.

2. Which company's news and legal citation services are not allowed to use search?
(a) Yahoo.
(b) LexisNexis.
(c) CNN.
(d) Microsoft.

3. Where does the most pressure come from for Google to sell stocks?
(a) Other Internet companies.
(b) Advertisers.
(c) The company's venture capital investors.
(d) The media.

4. What is Chapter 12, The Epilogue, centered around?
(a) Battelle's employment with Google.
(b) Battelle's search for answers to key search questions.
(c) Battelle's personal biography.
(d) Battelle's Google search for keywords.

5. In one example that is cited, what does a son learn about his mother from an Internet search that causes the two to stop talking?
(a) She lied to him about who his father was.
(b) She abducted him after losing the custody battle.
(c) She is not his real mother.
(d) She had been secretly stealing a percentage of his earnings.

6. What is the major difference between Google and Yahoo at this point?
(a) Yahoo has failed and rebounded.
(b) Yahoo is making a profit, while Google is not.
(c) Google is making a profit, while Yahoo is not.
(d) Google is advertising in offline campaigns.

7. Which company's WebFountain project attempts to create a semantic Web for large corporations?
(a) AT&T.
(b) IBM.
(c) Microsoft.
(d) Hewlett Packard.

8. What year does Google finally decide to go public and sell company stock?
(a) 2003.
(b) 2004.
(c) 2006.
(d) 2005.

9. What position does Tim Armstrong have when he says that "search turns a cost center into a profit center"?
(a) Marketing consultant to both Google and Yahoo.
(b) VP of sales at Google.
(c) VP of advertising at Google.
(d) CEO of Yahoo.

10. What date does Google's stock officially open on the NASDAQ?
(a) November 24.
(b) September 8.
(c) October 30.
(d) August 19.

11. Regulation requires that a company must report as if it were public when it has how many employees?
(a) Over 500.
(b) Over 2,000.
(c) Over 1,000.
(d) Over 150.

12. Who would the "perfect search" work similarly to?
(a) A reference librarian.
(b) A mechanic.
(c) A teacher.
(d) A salesperson.

13. In what month of 2004 does Google file its IPO?
(a) June.
(b) April.
(c) February.
(d) November.

14. How long does Battelle envision a name being included in a search engine's index?
(a) Until the year 3000.
(b) Forever.
(c) Until computer technology is replaced.
(d) 100 years.

15. Who creates "The Tablets?"
(a) Sergey Brin.
(b) Shona Brown.
(c) Larry Page and Sergey Brin.
(d) Larry Page.

Short Answer Questions

1. What position is Shona Brown hired for?

2. How does Battelle describe the path Google is taking?

3. Which type of search results do illegitimate spammers try to infiltrate the most?

4. During the months leading up to the stock opening, what does a former senior manager file a lawsuit against the company for?

5. What is an "IPO"?

(see the answer keys)

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