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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What new role does Eric Schmidt take on as Google grows?
(a) Securing additional capital investments.
(b) Human Resources Manager.
(c) The daily management routines.
(d) Overseeing the company's advertising campaigns.

2. What question does the Florida Supreme Court attempt to answer in 2003?
(a) What government ethic laws apply to Internet advertisers?
(b) How much information should be available on the Internet?
(c) How much profit should an Internet company be allowed to generate?
(d) Does online theft carry the same penalty as offline theft?

3. What is Battelle's concern with Google's motto?
(a) It is too hard to understand.
(b) It is not accurate.
(c) It was unfairly taken from a lesser known company by Google.
(d) It is too unrealistic.

4. What is the stated goal of almost every major search player?
(a) To steer Internet users to buy products from the ads listed in their search pages.
(b) To learn the individual habits for each user and use them to increase profits.
(c) To provide the fastest possible response time for search returns.
(d) To find the exact answer to a question, recommending one source over another.

5. How does Battelle state the question needs to be formed to achieve the desired results?
(a) In the shortest way possible.
(b) With as much detail as possible.
(c) In an average of five words.
(d) Just right.

6. Why do Google's paid search ads work better than paid television ads?
(a) Internet users are in search of information and entertainment, while television viewers are mostly in search of only entertainment.
(b) Google has more visitors to its website than television stations have viewers.
(c) Television ads are often missed because people switch channels when they appear, but search ads must be seen when Internet users visit Google.
(d) Using the Internet is a more interactive experience than watching television.

7. What is the example given of a small online business that is driving most of the Internet revenue?
(a) Neil Montague's online hobby store.
(b) Neil Monteford's online book store.
(c) Neil Moncrief's online shoe store.
(d) Neil Moncreit's online furniture store.

8. Google declares that it will sell $2,718,281,828 shares as a tribute to mathematicians and engineers. What does the number 2,718,281,828 represent?
(a) mc.
(b) zeta.
(c) x.
(d) e.

9. Battelle speculates that eventually anything of value may have identification tags to track them, including which of the following?
(a) Children, pets, and senior citizens.
(b) Children and senior citizens.
(c) Pets and senior citizens.
(d) Children and pets.

10. How long does Battelle envision a name being included in a search engine's index?
(a) Forever.
(b) 100 years.
(c) Until the year 3000.
(d) Until computer technology is replaced.

11. Google's association with what country signals the potential for the company to compromise its values?
(a) France.
(b) China.
(c) Germany.
(d) Russia.

12. Which discovery leads Battelle to contemplate the Internet's role in life?
(a) The longest written novel.
(b) The oldest written story.
(c) The oldest written poem.
(d) The shortest written novel.

13. What is one option of how the Internet could interact with DVR (Digital Video Recording) viewers?
(a) By enabling a search engine for all recorded television shows.
(b) By making it possible to view the Internet on a television set through the use of DVR technology.
(c) By using the Internet to automatically edit out commercials or other content from television shows recorded on a DVR.
(d) By sending personalized ads to the viewers based on their online preferences.

14. What year does Google finally decide to go public and sell company stock?
(a) 2003.
(b) 2006.
(c) 2005.
(d) 2004.

15. What does Google do to offend Wall Street?
(a) It sells its shares for twice the market value.
(b) It refuses to attend several stock market events.
(c) It declares that it does not intend to become a conventional company.
(d) It sells its shares for less than market value.

Short Answer Questions

1. Which company's WebFountain project attempts to create a semantic Web for large corporations?

2. What is special about the Google ads that appear next to emails?

3. What is Google criticized for by the financial press?

4. Why might having three corporate leaders in a company be seen negatively on Wall Street?

5. Regulation requires that a company must report as if it were public when it has how many employees?

(see the answer keys)

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