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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, A Billion Dollars, One Nickel at a Time.

Multiple Choice Questions

1. How much funding do Page and Brin receive from Andy Bechtolsheim?
(a) $50,000.
(b) $10,000.
(c) $100,000.
(d) $150,000.

2. Who developed the first search engine for the World Wide Web?
(a) John Battelle.
(b) Matthew Gray.
(c) Alan Emtage.
(d) Brian Pinkerton.

3. What was the main problem with the way early Internet users were accessing files?
(a) The files took too long to download after they were located.
(b) It required a technical knowledge of advanced computer language.
(c) They had to know the exact IP or DNS.
(d) They didn't have the training necessary to access the files correctly.

4. What does "URL" stand for?
(a) Universal Remote Location.
(b) Universal Responder Link
(c) Universal Redirection Links.
(d) Universal Resource Locators.

5. What alternative search engine did Dr. Michael Mauldin create in 1994?
(a) Ask.com.
(b) Metacrawler.com.
(c) Lycos.
(d) Excite.

Short Answer Questions

1. IdeaLab initially operates on what theory about developing new business ideas?

2. Under Gross' plan, when does an advertiser pay?

3. What should be the fundamental goal of an Internet search, according the Battelle?

4. Why do advertisers like Gross' marketing system?

5. Gross designs the precursor to Overture, GoTo.com, for what specific purpose?

(see the answer key)

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