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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, A Billion Dollars, One Nickel at a Time.

Multiple Choice Questions

1. Why was the WebCrawler so unique?
(a) It allowed Internet users access to both search engines, Archie and Veronica.
(b) It could index the full text of Web documents instead of just titles.
(c) It was responsible for organizing all of the websites in the database.
(d) It transferred files directly to a specified computer.

2. IdeaLab initially operates on what theory about developing new business ideas?
(a) Strategically placing new business ideas in films to test the reaction of crowds before investing in them.
(b) Assembling one team to start new businesses, and reducing the time and work involved with assembling separate teams for each idea.
(c) Marketing business ideas exclusively online where startup costs are much lower than offline ones.
(d) Producing products as they are sold to avoid large investments in each new business venture.

3. What do webmasters originally fear Google is doing?
(a) Disrupting the flow of traffic at other search engine websites.
(b) Growing too fast for the servers to keep up with.
(c) Causing the Internet to slow down dramatically because of all of the users online at the same time.
(d) Using too much bandwidth.

4. What does "URL" stand for?
(a) Universal Redirection Links.
(b) Universal Responder Link
(c) Universal Resource Locators.
(d) Universal Remote Location.

5. Why was AltaVista.com groundbreaking?
(a) It listed a description of each website next to the title.
(b) It used an advanced computer system to analyze keywords on a daily basis.
(c) It contained an index of all web pages at the time.
(d) It was the first search engine to remember specific data of Internet users.

Short Answer Questions

1. What does Schmidt consider Battelle's idea of a Database of Intentions to be a part of?

2. What Palo Alto street does Google relocate to after outgrowing its current location in 1999?

3. Who does Page admire for doing noteworthy studies but never profiting from them?

4. Who does Battelle fear will use clickstream data to abuse the privacy of Internet users?

5. How many searches does the rest of the world perform compared to U.S. Internet users?

(see the answer key)

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