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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, A Billion Dollars, One Nickel at a Time.

Multiple Choice Questions

1. What company acquires Overture?
(a) AOL.
(b) Microsoft.
(c) Google.
(d) Yahoo.

2. How many advertiser relationships does Google have?
(a) Less than 50,000.
(b) Less than 100,000.
(c) More than a million.
(d) More than 225,000.

3. What does Google call its paid search market?
(a) Google AdWords.
(b) Google Pay-Per-Search.
(c) Google AdClick.
(d) Google Search Words.

4. Under Gross' plan, when does an advertiser pay?
(a) Only when a customer clicks on an ad.
(b) On a weekly basis.
(c) Upfront, before the ad is included on the search engine's Web page.
(d) After a certain number of Internet users have purchased their products.

5. Why does Page need Brin to build Google?
(a) Brin worked for a company that designed websites.
(b) Page did not have a background in computers.
(c) The site was based on a graph that required Brin's mathematical skills to make a reality.
(d) Brin had the financial capability to provide the necessary funding for the project.

Short Answer Questions

1. As Battelle points out, Internet use has grown to become more and more common, and most people are familiar with what online tool?

2. When Louis Monier released AltaVista.com to Internet users, what company was he associated with?

3. Who does Battelle fear will use clickstream data to abuse the privacy of Internet users?

4. Which one of the following does not represent one of the pieces of information that the database should be analyzing to sell to clients?

5. Why was the WebCrawler so unique?

(see the answer key)

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