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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, A Billion Dollars, One Nickel at a Time.

Multiple Choice Questions

1. What was the main problem with the way early Internet users were accessing files?
(a) The files took too long to download after they were located.
(b) They had to know the exact IP or DNS.
(c) It required a technical knowledge of advanced computer language.
(d) They didn't have the training necessary to access the files correctly.

2. What percentage of search growth occurs in the U.S.?
(a) Close to 30 percent per year.
(b) Close to 15 percent per year.
(c) More than 40 percent per year.
(d) Less than 10 percent per year.

3. How many searches does the rest of the world perform compared to U.S. Internet users?
(a) Less than half as many.
(b) Three times as many.
(c) Five times as many.
(d) Twice as many.

4. Who does Page admire for doing noteworthy studies but never profiting from them?
(a) Peter Szor.
(b) Kevin Gifford.
(c) Arthur Samuel.
(d) Nikola Tesla.

5. What happens to prove that Google can generate billions of dollars in revenue from developing search engines and databases?
(a) They begin working with Amazon to direct more buyers to their search pages.
(b) They begin accepting payments for higher rankings in search results.
(c) They begin offering ad space for companies who own websites.
(d) They begin advertising the products of offline stores.

Short Answer Questions

1. When is the first version of Google officially released?

2. What are SERPs?

3. What business model does Battelle give Bill Gross credit for inventing?

4. The estimated growth of the search engine industry is expected to reach $23 billion by what year?

5. With which well-known director does Gross create IdeaLab, a company where his ideas can be put into action?

(see the answer key)

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