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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, A Billion Dollars, One Nickel at a Time.

Multiple Choice Questions

1. What are SERPs?
(a) Search Engine Resource Parameters.
(b) Search Engine Response Pages.
(c) Search Engine Research Portals.
(d) Search Engine Result Pages.

2. Why was knowing FTP (File Transfer Protocol) line commands necessary for early Internet users?
(a) It was a way to retrieve online files.
(b) It was how Internet users communicated with each other.
(c) It was a way to communicate directly with the servers.
(d) It was how they kept track of online servers.

3. What is the precursor to Google called when Page and Brin create it at Stanford University?
(a) The Back and Forth Directory.
(b) PageBrin Search.
(c) BackRub.
(d) The Google Directory.

4. What does Gross file a lawsuit against Google for?
(a) Patent infringement.
(b) Attaining large numbers of Internet users at the expense of GoTo.com.
(c) Withholding payment for the right to use his business model.
(d) Attempting to unethically lure advertisers away from GoTo.com.

5. What do webmasters originally fear Google is doing?
(a) Disrupting the flow of traffic at other search engine websites.
(b) Using too much bandwidth.
(c) Growing too fast for the servers to keep up with.
(d) Causing the Internet to slow down dramatically because of all of the users online at the same time.

Short Answer Questions

1. When do Page and Brin adopt Gross' model?

2. When is the first version of Google officially released?

3. Which one of the following does not represent one of the pieces of information that the database should be analyzing to sell to clients?

4. Search traffic typically increases during what two times of the day?

5. What is an IP (Internet Protocol)?

(see the answer key)

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