View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, A Billion Dollars, One Nickel at a Time.

Multiple Choice Questions

1. In what year did Alan Emtage create Archie, the first Internet search engine?
(a) 1988.
(b) 1990.
(c) 1991.
(d) 1985.

2. Which one of the following does not represent one of the pieces of information that the database should be analyzing to sell to clients?
(a) The products and services that Internet users are avoiding.
(b) The products and services that Internet users are planning to buy.
(c) The products and services that Internet users are offering.
(d) The products and services that Internet users are buying.

3. What key factor do Page and Brin count on to make their search engine so effective?
(a) The directory would provide more details for each website than any other search engine.
(b) Its efficiency would grow with each search performed.
(c) The bigger the World Wide Web became, the better the search engine would function.
(d) Internet users would do twice as many searches on it because of its speed.

4. What company acquires Overture?
(a) Microsoft.
(b) Yahoo.
(c) Google.
(d) AOL.

5. What does "DNS" stand for?
(a) Domain Name Services.
(b) Domain Name Search.
(c) Domain Name Server.
(d) Domain Name Status.

Short Answer Questions

1. What percentage of search growth occurs in the U.S.?

2. What does Susan Wojcicki rent to Page and Brin for them to use to develop further technology?

3. What company eventually bought WebCrawler in 1995?

4. What is the average response rate for paid ads on Google or Yahoo?

5. Why did Eric Schmidt initially disagree with Battelle in the potential of search engines to be used in gathering information?

(see the answer key)

This section contains 323 words (approx. 2 pages at 300 words per page) View a FREE sample