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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, A Billion Dollars, One Nickel at a Time.

Multiple Choice Questions

1. According to the 2004 research paper, how often do 85 percent of U.S. users perform Internet searches?
(a) More than twice a week.
(b) Once a month.
(c) Once every two weeks.
(d) Once a week.

2. What is the precursor to Google called when Page and Brin create it at Stanford University?
(a) The Google Directory.
(b) The Back and Forth Directory.
(c) BackRub.
(d) PageBrin Search.

3. How long does Schmidt take before understanding the place of a search engine and agreeing with Battelle?
(a) One year.
(b) Two years.
(c) Three years.
(d) He never agrees with Battelle.

4. What is Battelle's central focus in Chapter 2?
(a) To explain the history of the Internet and why searches account for the largest percentage of Internet use.
(b) To detail the beginning of search engines.
(c) To explain how search engines work, when and why they are used, and how many people use them.
(d) To describe the process a search engine goes through to track Internet users.

5. From which fields of doctoral candidates does Battelle think will use the database as a research tool?
(a) English, journalism, mathematics, and history.
(b) Arts and science, psychology, and pathology.
(c) Mathematics, history, and archeology.
(d) Cultural anthropology, psychology, history, and sociology.

Short Answer Questions

1. What should be the fundamental goal of an Internet search, according the Battelle?

2. What does "URL" stand for?

3. When Gross approaches Google to sell his plan, what happens?

4. How much funding do Page and Brin receive from Andy Bechtolsheim?

5. What is an IP (Internet Protocol)?

(see the answer key)

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