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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, A Billion Dollars, One Nickel at a Time.

Multiple Choice Questions

1. What is the core technology that supplied an algorithm for the order of websites?
(a) PageListing.
(b) PageRank.
(c) PageVolume.
(d) PageSort.

2. What was the main problem with the way early Internet users were accessing files?
(a) They had to know the exact IP or DNS.
(b) It required a technical knowledge of advanced computer language.
(c) The files took too long to download after they were located.
(d) They didn't have the training necessary to access the files correctly.

3. When do Page and Brin adopt Gross' model?
(a) 2000.
(b) 2003.
(c) 2001.
(d) 2002.

4. According to the 2004 research paper, how often do 85 percent of U.S. users perform Internet searches?
(a) More than twice a week.
(b) Once every two weeks.
(c) Once a week.
(d) Once a month.

5. What was Excite's most notable feature?
(a) A history box showing the most recent websites and keywords searched.
(b) A customizable user page.
(c) A section where the most traveled to websites is bookmarked.
(d) Two search boxes for multiple searches.

Short Answer Questions

1. When is the first version of Google officially released?

2. What happens to prove that Google can generate billions of dollars in revenue from developing search engines and databases?

3. As Battelle points out, Internet use has grown to become more and more common, and most people are familiar with what online tool?

4. After a series of company takeovers, Yahoo eventually acquired AltaVista and used it as what feature for their website?

5. What is the main idea behind the original concept of Google?

(see the answer key)

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