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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, A Billion Dollars, One Nickel at a Time.

Multiple Choice Questions

1. How many advertiser relationships does Google have?
(a) Less than 100,000.
(b) More than a million.
(c) More than 225,000.
(d) Less than 50,000.

2. What business model does Battelle give Bill Gross credit for inventing?
(a) Requiring a small monthly membership fee for access to certain Internet features.
(b) Selling an item to make as much of a profit as possible, reducing the total number of sold products needed.
(c) Using the Internet to generate the maximum number of sales from its users through personalized advertising.
(d) The combination of a small profit on individual transactions with a large volume of transactions.

3. Why was the WebCrawler so unique?
(a) It allowed Internet users access to both search engines, Archie and Veronica.
(b) It was responsible for organizing all of the websites in the database.
(c) It transferred files directly to a specified computer.
(d) It could index the full text of Web documents instead of just titles.

4. How much time passes for Google to go from next to nothing to earning over $4 billion in revenue?
(a) Less than a year.
(b) Less than five years.
(c) Less than three years.
(d) Less than two years.

5. What was Excite's most notable feature?
(a) Two search boxes for multiple searches.
(b) A customizable user page.
(c) A section where the most traveled to websites is bookmarked.
(d) A history box showing the most recent websites and keywords searched.

Short Answer Questions

1. From which fields of doctoral candidates does Battelle think will use the database as a research tool?

2. In 1993, what university created Veronica, the second search engine?

3. What is the average response rate for paid ads on Google or Yahoo?

4. When Gross approaches Google to sell his plan, what happens?

5. What do webmasters originally fear Google is doing?

(see the answer key)

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