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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, A Billion Dollars, One Nickel at a Time.

Multiple Choice Questions

1. When Louis Monier released AltaVista.com to Internet users, what company was he associated with?
(a) Compaq.
(b) Digital Equipment Corp.
(c) Computer Solutions, Inc.
(d) Google.

2. What three elements does Google now possess to control its own destiny and profit?
(a) A search engine, a paid search network, and the ability to generate its own traffic.
(b) Tracking technology to detect the preferences of Internet users, a search engine, and a commission for all sales generated from ads.
(c) Advertisers willing to pay high rates, a search engine, and the ability to generate its own traffic.
(d) A search engine, a database with the most websites, and the largest number of Internet users.

3. Why was the WebCrawler so unique?
(a) It was responsible for organizing all of the websites in the database.
(b) It transferred files directly to a specified computer.
(c) It could index the full text of Web documents instead of just titles.
(d) It allowed Internet users access to both search engines, Archie and Veronica.

4. What does Google call its paid search market?
(a) Google Search Words.
(b) Google Pay-Per-Search.
(c) Google AdWords.
(d) Google AdClick.

5. What company eventually bought WebCrawler in 1995?
(a) Yahoo.
(b) Microsoft.
(c) Google.
(d) AOL.

Short Answer Questions

1. What does "DNS" stand for?

2. What is the precursor to Google called when Page and Brin create it at Stanford University?

3. What percentage of search growth occurs in the U.S.?

4. As of the first quarter of 2005, what does Google have 51 percent of?

5. Why does the press reject GoTo.com's business plan?

(see the answer key)

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