1. What has Yahoo learned that Google has not up until this point?
(a) How to work with business partners.
(b) How to restructure a company when necessary.
(c) How to use the stock market to the company's advantage.
(d) How to prioritize tasks within a business model.

2. What event is discussed in Chapter 1 as having indicated a change in American culture?
(a) The terrorist attacks of 2001.
(b) The creation of a super highway of information, called the Internet.
(c) The start of the new millennium in January 2000.
(d) The invention of the computer.

3. From which fields of doctoral candidates does Battelle think will use the database as a research tool?
(a) Mathematics, history, and archeology.
(b) English, journalism, mathematics, and history.
(c) Arts and science, psychology, and pathology.
(d) Cultural anthropology, psychology, history, and sociology.

4. During the months leading up to the stock opening, what does a former senior manager file a lawsuit against the company for?
(a) Age discrimination.
(b) Unacceptable working conditions.
(c) Wrongful termination.
(d) Copyright infringement.

5. What business model does Battelle give Bill Gross credit for inventing?
(a) The combination of a small profit on individual transactions with a large volume of transactions.
(b) Selling an item to make as much of a profit as possible, reducing the total number of sold products needed.
(c) Requiring a small monthly membership fee for access to certain Internet features.
(d) Using the Internet to generate the maximum number of sales from its users through personalized advertising.