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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 10, Google Today, Google Tomorrow.

Multiple Choice Questions

1. What is the precursor to Google called when Page and Brin create it at Stanford University?
(a) The Back and Forth Directory.
(b) BackRub.
(c) The Google Directory.
(d) PageBrin Search.

2. As Google expands, Page and Brin focus on what important area?
(a) Hiring additional employees.
(b) Media exposure.
(c) New product development.
(d) Rebranding the company with a new motto.

3. Sixty-five percent of all Internet searches are estimated for what purpose?
(a) Education.
(b) To get information.
(c) Entertainment.
(d) Commercial use.

4. Why was the WebCrawler so unique?
(a) It transferred files directly to a specified computer.
(b) It could index the full text of Web documents instead of just titles.
(c) It was responsible for organizing all of the websites in the database.
(d) It allowed Internet users access to both search engines, Archie and Veronica.

5. What year does Google finally decide to go public and sell company stock?
(a) 2004.
(b) 2006.
(c) 2005.
(d) 2003.

Short Answer Questions

1. What date does Google's stock officially open on the NASDAQ?

2. What was Excite's most notable feature?

3. Why is clickstream data so important to search engines?

4. What position is Shona Brown hired for?

5. What Palo Alto street does Google relocate to after outgrowing its current location in 1999?

(see the answer key)

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