1. What is the most troubling aspect of information being collected on the Internet?
(a) There are few laws detailing what search engines can or cannot do with the information they collect.
(b) The data can be reproduced and sold to the highest bidder.
(c) It has not been determined who owns the data.
(d) Internet users are unaware that their personal information is being transmitted.

2. Why did Eric Schmidt initially disagree with Battelle in the potential of search engines to be used in gathering information?
(a) He thought it would be too time consuming to develop the search engine database.
(b) He didn't think they would be profitable enough.
(c) He didn't believe it was possible to create a search engine.
(d) He had already tried to start a search engine that failed.

3. What does Google try to offer as a way to solve the major problems websites are having with its search engine?
(a) A refund for all businesses that were affected.
(b) An apology.
(c) A detailed report of exactly how and why the problem occurred.
(d) A set of webmaster guidelines for the best SEO practices.

4. What is one option of how the Internet could interact with DVR (Digital Video Recording) viewers?
(a) By sending personalized ads to the viewers based on their online preferences.
(b) By making it possible to view the Internet on a television set through the use of DVR technology.
(c) By enabling a search engine for all recorded television shows.
(d) By using the Internet to automatically edit out commercials or other content from television shows recorded on a DVR.

5. During the months leading up to the stock opening, what does a former senior manager file a lawsuit against the company for?
(a) Copyright infringement.
(b) Unacceptable working conditions.
(c) Wrongful termination.
(d) Age discrimination.