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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 10, Google Today, Google Tomorrow.
Multiple Choice Questions
1. What strategy do Brin and marketing associates employ to bring in venture capital?
(a) They place a Donation option on the Google website to encourage visitors to support them.
(b) They begin contacting the owners of the most visited websites on the Internet.
(c) They offer discounts to advertisers who contribute to the company.
(d) They set up live demonstrations.
2. Which one of the following does not represent one of the pieces of information that the database should be analyzing to sell to clients?
(a) The products and services that Internet users are avoiding.
(b) The products and services that Internet users are offering.
(c) The products and services that Internet users are buying.
(d) The products and services that Internet users are planning to buy.
3. Why might having three corporate leaders in a company be seen negatively on Wall Street?
(a) It could limit the stock value.
(b) It gives a company an unfair advantage over other companies with only one leader.
(c) It is harder to make business transactions when three approvals are needed for each one.
(d) It splits future earnings three ways.
4. Where does the most pressure come from for Google to sell stocks?
(a) Advertisers.
(b) The company's venture capital investors.
(c) Other Internet companies.
(d) The media.
5. Who becomes the first CEO of Google?
(a) Eric Schmidt.
(b) Larry Page.
(c) John Battelle.
(d) Sergey Brin.
Short Answer Questions
1. What key factor do Page and Brin count on to make their search engine so effective?
2. What is the major difference between Google and Yahoo at this point?
3. What event is discussed in Chapter 1 as having indicated a change in American culture?
4. What Palo Alto street does Google relocate to after outgrowing its current location in 1999?
5. How does Google try to be "less evil" than Overture?
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This section contains 446 words (approx. 2 pages at 300 words per page) |
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