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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 10, Google Today, Google Tomorrow.

Multiple Choice Questions

1. Google's association with what country signals the potential for the company to compromise its values?
(a) Germany.
(b) China.
(c) Russia.
(d) France.

2. What does "URL" stand for?
(a) Universal Responder Link
(b) Universal Remote Location.
(c) Universal Redirection Links.
(d) Universal Resource Locators.

3. In what month of 2004 does Google file its IPO?
(a) November.
(b) February.
(c) June.
(d) April.

4. What are "The Tablets?"
(a) Ten ideas for expanding the company in different directions.
(b) A set of new regulations that the company must follow based on SEC rulings.
(c) Detailed employee protocol when dealing with the media or press.
(d) A declaration of the company's principals and values.

5. What year does the Internet bubble burst, leading to the decline of IdeaLab?
(a) 1999.
(b) 2001.
(c) 2002.
(d) 2000.

Short Answer Questions

1. Before the World Wide Web, who mainly used the Internet?

2. What is the example given of a small online business that is driving most of the Internet revenue?

3. Why might having three corporate leaders in a company be seen negatively on Wall Street?

4. What is the first management style that Google uses?

5. What does the "M" stand for in "CPM?

(see the answer key)

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