The Search Quiz | Four Week Quiz B

John Battelle
This set of Lesson Plans consists of approximately 166 pages of tests, essay questions, lessons, and other teaching materials.

The Search Quiz | Four Week Quiz B

John Battelle
This set of Lesson Plans consists of approximately 166 pages of tests, essay questions, lessons, and other teaching materials.
Buy The Search Lesson Plans
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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 10, Google Today, Google Tomorrow.

Multiple Choice Questions

1. What does Gross file a lawsuit against Google for?
(a) Withholding payment for the right to use his business model.
(b) Attempting to unethically lure advertisers away from GoTo.com.
(c) Patent infringement.
(d) Attaining large numbers of Internet users at the expense of GoTo.com.

2. Gross designs the precursor to Overture, GoTo.com, for what specific purpose?
(a) To remove spam from search results.
(b) To compete with the Google search engine.
(c) To become the fastest search engine on the Internet.
(d) To become the first search engine that charges Internet users for its use.

3. What key factor do Page and Brin count on to make their search engine so effective?
(a) The directory would provide more details for each website than any other search engine.
(b) Its efficiency would grow with each search performed.
(c) Internet users would do twice as many searches on it because of its speed.
(d) The bigger the World Wide Web became, the better the search engine would function.

4. What happens when Page tries to sell Google to other Internet companies?
(a) The companies do not understand how to operate Google.
(b) The companies do not offer enough money.
(c) The companies attempt to use the information Page gives them to make their own websites better.
(d) The companies are not interested.

5. What are "The Tablets?"
(a) Detailed employee protocol when dealing with the media or press.
(b) A declaration of the company's principals and values.
(c) A set of new regulations that the company must follow based on SEC rulings.
(d) Ten ideas for expanding the company in different directions.

Short Answer Questions

1. Where does the most pressure come from for Google to sell stocks?

2. What do Internet users fear Google is doing to invade their privacy?

3. According to the 2004 research paper, how often do 85 percent of U.S. users perform Internet searches?

4. In one example that is cited, what does a son learn about his mother from an Internet search that causes the two to stop talking?

5. What was the main problem with the way early Internet users were accessing files?

(see the answer key)

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