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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 10, Google Today, Google Tomorrow.
Multiple Choice Questions
1. What happens to prove that Google can generate billions of dollars in revenue from developing search engines and databases?
(a) They begin accepting payments for higher rankings in search results.
(b) They begin working with Amazon to direct more buyers to their search pages.
(c) They begin offering ad space for companies who own websites.
(d) They begin advertising the products of offline stores.
2. What does Google do to offend Wall Street?
(a) It refuses to attend several stock market events.
(b) It sells its shares for twice the market value.
(c) It declares that it does not intend to become a conventional company.
(d) It sells its shares for less than market value.
3. What is Google criticized for by the financial press?
(a) The number of employees the company has.
(b) The range of its stock prices.
(c) The amount of time it took for the company to go public.
(d) The lawsuits filed against the company.
4. What is "parallel computing?"
(a) Having more than one modem running into a computer system to increase the bandwidth and speed levels.
(b) Storing files on multiple hard drives to ensure fast retrieval and less download time.
(c) The idea of using two computers to run on separate servers, using one as a backup in case the main computer crashes.
(d) A system built on a number of individual parts that can be replaced as needed, without affecting the other parts or the service in general.
5. What happens when Page tries to sell Google to other Internet companies?
(a) The companies attempt to use the information Page gives them to make their own websites better.
(b) The companies do not understand how to operate Google.
(c) The companies are not interested.
(d) The companies do not offer enough money.
Short Answer Questions
1. Under Gross' plan, when does an advertiser pay?
2. Page and Brin select the name "Google," based on the term, "googol," which refers to what?
3. What is the main idea behind the original concept of Google?
4. Why does the press reject GoTo.com's business plan?
5. Gross designs the precursor to Overture, GoTo.com, for what specific purpose?
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This section contains 512 words (approx. 2 pages at 300 words per page) |
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