View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 10, Google Today, Google Tomorrow.

Multiple Choice Questions

1. Page and Brin select the name "Google," based on the term, "googol," which refers to what?
(a) The number 1 followed by 1,000 zeros.
(b) The number 1 followed by 100 zeros.
(c) The number 1 followed by an infinite number of zeros.
(d) The number 1 followed by 1,000,000 zeros.

2. Why is clickstream data so important to search engines?
(a) It gives them the total number of clicks to a website so they can charge that particular website accordingly.
(b) It tells them how often people use the Internet.
(c) It helps them analyze the preferences of Internet users to present them with effective advertising.
(d) It provides them with the personal ISP number for Internet users, which is used to contact them in the future.

3. What does Google call its paid search market?
(a) Google Pay-Per-Search.
(b) Google Search Words.
(c) Google AdWords.
(d) Google AdClick.

4. IdeaLab initially operates on what theory about developing new business ideas?
(a) Producing products as they are sold to avoid large investments in each new business venture.
(b) Marketing business ideas exclusively online where startup costs are much lower than offline ones.
(c) Assembling one team to start new businesses, and reducing the time and work involved with assembling separate teams for each idea.
(d) Strategically placing new business ideas in films to test the reaction of crowds before investing in them.

5. What is the "SEC?"
(a) Stock and Exchange Corporation.
(b) Security and Economic Committee.
(c) Stock and Ecommerce Committee.
(d) Security and Exchange Commission.

Short Answer Questions

1. Under Gross' plan, when does an advertiser pay?

2. Which one of the following does not represent one of the pieces of information that the database should be analyzing to sell to clients?

3. From which fields of doctoral candidates does Battelle think will use the database as a research tool?

4. What does Google add to the concept of parallel computing to make it even more beneficial?

5. Regulation requires that a company must report as if it were public when it has how many employees?

(see the answer key)

This section contains 452 words (approx. 2 pages at 300 words per page) View a FREE sample