The Search Quiz | Four Week Quiz B

John Battelle
This set of Lesson Plans consists of approximately 166 pages of tests, essay questions, lessons, and other teaching materials.

The Search Quiz | Four Week Quiz B

John Battelle
This set of Lesson Plans consists of approximately 166 pages of tests, essay questions, lessons, and other teaching materials.
Buy The Search Lesson Plans
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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 10, Google Today, Google Tomorrow.

Multiple Choice Questions

1. What leads Google to reconnect with Bill Gross and reconsider his business model?
(a) The NASDAQ market crash in 2000.
(b) The decreasing number of advertisers that were buying ads.
(c) The lack of Internet users choosing Google as a search engine.
(d) The 2001 terrorist attacks.

2. What is Google criticized for by the financial press?
(a) The lawsuits filed against the company.
(b) The number of employees the company has.
(c) The range of its stock prices.
(d) The amount of time it took for the company to go public.

3. What is the main intention of the Patriot Act when Congress passes it?
(a) To trace phone calls made by terrorists before the 9/11 terrorist attacks.
(b) To gain information needed to prevent future terrorist attacks after the ones on 9/11.
(c) To attain the location of the terrorists responsible for the 9/11 attacks.
(d) To tap into the phone lines of U.S. citizens without a legitimate reason.

4. What position does Jeff Bezos hold when he remarks that you "shouldn't have to brag" about not being evil in response to Google's recently announced motto.
(a) The Director of Communications for Compaq.
(b) The Vice President of Microsoft.
(c) The CEO of Amazon.
(d) The President of AOL.

5. How does Google try to be "less evil" than Overture?
(a) It adopts a "smiley face" logo to place on its Web pages.
(b) It issues a press release declaring that Google has less spam than Overture.
(c) It rotates ad space so that key locations are shared amongst all advertisers.
(d) It does not allow advertisers to "buy their way" to the top of search listings.

Short Answer Questions

1. Regulation requires that a company must report as if it were public when it has how many employees?

2. What is the first management style that Google uses?

3. What does Google try to offer as a way to solve the major problems websites are having with its search engine?

4. What does Susan Wojcicki rent to Page and Brin for them to use to develop further technology?

5. What are SERPs?

(see the answer key)

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