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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 10, Google Today, Google Tomorrow.

Multiple Choice Questions

1. What component of a search engine sends information requests out on the Internet and collects the information gathered from websites?
(a) Website link.
(b) A keyword.
(c) A crawler.
(d) The clickstream.

2. What is an "IPO"?
(a) Interim Public Option.
(b) Interim Public Operation.
(c) Initial Public Offering.
(d) Initial Public Opposition.

3. In his original vision for a Database of Intentions, what does Battelle see the database being built with?
(a) The most visited websites on the Internet.
(b) Popular search terms.
(c) Names and addresses of Internet users.
(d) A collection of stores that offered online services.

4. How do search engines generate income from advertisers?
(a) They receive a pay-per-click fee when a user responds to an ad.
(b) They charge a listing fee for businesses to rank higher in search directories.
(c) They collect a fee based on the amount of times an ad is displayed in search results.
(d) They charge advertisers a flat rate per month for their ad space.

5. What is the average response rate for paid ads on Google or Yahoo?
(a) More than 20 percent.
(b) 13 to 14 percent.
(c) Less than 10 percent.
(d) 15 to 20 percent.

Short Answer Questions

1. How many examples does Battelle give of U.S. citizens having their privacy rights violated as a result of the Patriot Act?

2. Page and Brin select the name "Google," based on the term, "googol," which refers to what?

3. What strategy do Brin and marketing associates employ to bring in venture capital?

4. How does the media view Google in 2002?

5. What date does Google's stock officially open on the NASDAQ?

(see the answer key)

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