View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 10, Google Today, Google Tomorrow.

Multiple Choice Questions

1. Why was knowing FTP (File Transfer Protocol) line commands necessary for early Internet users?
(a) It was how they kept track of online servers.
(b) It was a way to communicate directly with the servers.
(c) It was how Internet users communicated with each other.
(d) It was a way to retrieve online files.

2. In his original vision for a Database of Intentions, what does Battelle see the database being built with?
(a) Names and addresses of Internet users.
(b) The most visited websites on the Internet.
(c) A collection of stores that offered online services.
(d) Popular search terms.

3. Under Google's approach to search, what comes before technology?
(a) Nothing.
(b) Ads.
(c) Humans.
(d) Profits.

4. What is an "IPO"?
(a) Initial Public Offering.
(b) Initial Public Opposition.
(c) Interim Public Option.
(d) Interim Public Operation.

5. Why does the press reject GoTo.com's business plan?
(a) They are not benefiting from it.
(b) They feel it is unethical.
(c) There is not enough Internet regulation in their opinion.
(d) They do not understand it.

Short Answer Questions

1. What Palo Alto street does Google relocate to after outgrowing its current location in 1999?

2. What does Battelle think is vital to effective advertising, either on the Internet or other forms of media?

3. Gross designs the precursor to Overture, GoTo.com, for what specific purpose?

4. What year does Google finally decide to go public and sell company stock?

5. As mentioned in Chapter 10, how many employees does Google plan to have in the next few years?

(see the answer key)

This section contains 310 words (approx. 2 pages at 300 words per page) View a FREE sample