View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 10, Google Today, Google Tomorrow.

Multiple Choice Questions

1. What leads Google to reconnect with Bill Gross and reconsider his business model?
(a) The 2001 terrorist attacks.
(b) The lack of Internet users choosing Google as a search engine.
(c) The NASDAQ market crash in 2000.
(d) The decreasing number of advertisers that were buying ads.

2. What does Gross file a lawsuit against Google for?
(a) Withholding payment for the right to use his business model.
(b) Patent infringement.
(c) Attaining large numbers of Internet users at the expense of GoTo.com.
(d) Attempting to unethically lure advertisers away from GoTo.com.

3. When do Page and Brin adopt Gross' model?
(a) 2002.
(b) 2000.
(c) 2001.
(d) 2003.

4. Under Google's approach to search, what comes before technology?
(a) Nothing.
(b) Profits.
(c) Ads.
(d) Humans.

5. Where does the most pressure come from for Google to sell stocks?
(a) The media.
(b) The company's venture capital investors.
(c) Advertisers.
(d) Other Internet companies.

Short Answer Questions

1. From which fields of doctoral candidates does Battelle think will use the database as a research tool?

2. What is the major difference between Google and Yahoo at this point?

3. What does the "M" stand for in "CPM?

4. What company acquires Overture?

5. What is the main idea behind the original concept of Google?

(see the answer key)

This section contains 325 words (approx. 2 pages at 300 words per page) View a FREE sample