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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 10, Google Today, Google Tomorrow.

Multiple Choice Questions

1. What does Susan Wojcicki rent to Page and Brin for them to use to develop further technology?
(a) A computer lab.
(b) An office building.
(c) A garage.
(d) A room in her house.

2. What are SERPs?
(a) Search Engine Response Pages.
(b) Search Engine Research Portals.
(c) Search Engine Resource Parameters.
(d) Search Engine Result Pages.

3. For what amount is Overture finally sold?
(a) $2.63 million.
(b) $1.36 million.
(c) $2.36 billion.
(d) $1.63 billion.

4. How is the intelligence coded to speed up and refine a search for Internet users?
(a) By suggesting additional or alternative keywords.
(b) By eliminating duplicate website links.
(c) By correcting misspelled words entered in the search box.
(d) By only displaying websites with an exact match in content to the keywords.

5. What was Excite's most notable feature?
(a) A history box showing the most recent websites and keywords searched.
(b) A customizable user page.
(c) A section where the most traveled to websites is bookmarked.
(d) Two search boxes for multiple searches.

Short Answer Questions

1. Under Gross' plan, when does an advertiser pay?

2. What is the main intention of the Patriot Act when Congress passes it?

3. What is special about the Google ads that appear next to emails?

4. As Google expands, Page and Brin focus on what important area?

5. The basic model of a search engine has remained largely unchanged since when?

(see the answer key)

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