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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 10, Google Today, Google Tomorrow.

Multiple Choice Questions

1. Who does Battelle fear will use clickstream data to abuse the privacy of Internet users?
(a) Other Internet users.
(b) Search engine companies.
(c) Website owners.
(d) The government.

2. What question does the Florida Supreme Court attempt to answer in 2003?
(a) How much information should be available on the Internet?
(b) What government ethic laws apply to Internet advertisers?
(c) How much profit should an Internet company be allowed to generate?
(d) Does online theft carry the same penalty as offline theft?

3. What does Google call its paid search market?
(a) Google AdClick.
(b) Google AdWords.
(c) Google Pay-Per-Search.
(d) Google Search Words.

4. As of the first quarter of 2005, what does Google have 51 percent of?
(a) The global search market.
(b) All Internet advertising.
(c) Existing Website links in its directory.
(d) The U.S. search market.

5. As Battelle points out, Internet use has grown to become more and more common, and most people are familiar with what online tool?
(a) An online payment system.
(b) A search box.
(c) Email.
(d) A website directory.

Short Answer Questions

1. What public relations idea does Google try after brand marketing, making it the only company not to spend any money on marketing?

2. To which existing sites do Page and Brin compare their new search engine in order to appreciate its value?

3. The estimated growth of the search engine industry is expected to reach $23 billion by what year?

4. What date does Google's stock officially open on the NASDAQ?

5. How much funding do Page and Brin receive from Andy Bechtolsheim?

(see the answer key)

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