1. What is the main idea behind the original concept of Google?
(a) To rank websites by importance as they lead back to a single Web page.
(b) To develop a search engine that can interpret the active search tendencies of its users.
(c) To eliminate any websites from the search results that do not include at least 50 percent of relevant information to the keywords.
(d) To locate websites that provide the most text per page.

2. To which existing sites do Page and Brin compare their new search engine in order to appreciate its value?
(a) AltaVista and Excite.
(b) AltaVista and MSN.
(c) Excite and MSN.
(d) AOL and MSN.

3. What business model does Battelle give Bill Gross credit for inventing?
(a) Using the Internet to generate the maximum number of sales from its users through personalized advertising.
(b) Selling an item to make as much of a profit as possible, reducing the total number of sold products needed.
(c) The combination of a small profit on individual transactions with a large volume of transactions.
(d) Requiring a small monthly membership fee for access to certain Internet features.

4. What is especially fascinating about the story of how Larry Page and Sergey Brin worked together to create Google?
(a) Most of their friends and associates did not believe in their idea and tried to discourage them from pursuing it, but they did not listen.
(b) Neither one of them had actually used a computer before they met and decided to create a search engine.
(c) They did not like each other at first, but both become business partners out of their common interest in building something useful.
(d) They were both best friends before they were business partners, which is why they were successful.

5. In 1993, what university created Veronica, the second search engine?
(a) Yale University.
(b) Harvard University.
(c) The University of Oklahoma.
(d) The University of Nevada.