View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 10, Google Today, Google Tomorrow.

Multiple Choice Questions

1. Which one of the following does not represent one of the pieces of information that the database should be analyzing to sell to clients?
(a) The products and services that Internet users are avoiding.
(b) The products and services that Internet users are offering.
(c) The products and services that Internet users are buying.
(d) The products and services that Internet users are planning to buy.

2. Who becomes the first CEO of Google?
(a) Eric Schmidt.
(b) Larry Page.
(c) Sergey Brin.
(d) John Battelle.

3. How does Battelle describe the path Google is taking?
(a) Immoral.
(b) Destructive.
(c) Innovative.
(d) Chaotic.

4. What is the "SEC?"
(a) Security and Economic Committee.
(b) Stock and Exchange Corporation.
(c) Security and Exchange Commission.
(d) Stock and Ecommerce Committee.

5. What has Yahoo learned that Google has not up until this point?
(a) How to prioritize tasks within a business model.
(b) How to use the stock market to the company's advantage.
(c) How to restructure a company when necessary.
(d) How to work with business partners.

Short Answer Questions

1. In one example that is cited, what does a son learn about his mother from an Internet search that causes the two to stop talking?

2. According to Battelle, what two entities are public companies held accountable to?

3. Which type of search results do illegitimate spammers try to infiltrate the most?

4. Before the World Wide Web, who mainly used the Internet?

5. For what amount is Overture finally sold?

(see the answer key)

This section contains 310 words (approx. 2 pages at 300 words per page) View a FREE sample