View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 10, Google Today, Google Tomorrow.

Multiple Choice Questions

1. What does Battelle think is vital to effective advertising, either on the Internet or other forms of media?
(a) The potential customer's intent.
(b) A rapid increase in users or viewers.
(c) Name recognition.
(d) A product that appeals to as many different demographics as possible.

2. What does Schmidt consider Battelle's idea of a Database of Intentions to be a part of?
(a) The desire to create as many websites as possible.
(b) The information media.
(c) The educational purpose of the Internet.
(d) The online entertainment sector.

3. What does Mark Maughan do that Battelle finds worth noting?
(a) He is the first victim of online identity theft.
(b) He illegally gains unrestricted access to Google's main servers.
(c) He files a lawsuit against Google.
(d) He is the first person to be banned from Google's search engine.

4. When do Page and Brin adopt Gross' model?
(a) 2003.
(b) 2001.
(c) 2002.
(d) 2000.

5. What happens to prove that Google can generate billions of dollars in revenue from developing search engines and databases?
(a) They begin working with Amazon to direct more buyers to their search pages.
(b) They begin accepting payments for higher rankings in search results.
(c) They begin advertising the products of offline stores.
(d) They begin offering ad space for companies who own websites.

Short Answer Questions

1. What is especially fascinating about the story of how Larry Page and Sergey Brin worked together to create Google?

2. What do Internet users fear Google is doing to invade their privacy?

3. Why does Google stop doing traditional brand marketing?

4. Why did Eric Schmidt initially disagree with Battelle in the potential of search engines to be used in gathering information?

5. What two examples are listed as popular clickstream analysis?

(see the answer key)

This section contains 483 words (approx. 2 pages at 300 words per page) View a FREE sample