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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 10, Google Today, Google Tomorrow.

Multiple Choice Questions

1. Where is the location of the first main office for Google?
(a) Page and Brin's apartment.
(b) Page's basement.
(c) Brin's dormitory room.
(d) The Stanford University Library.

2. What is Battelle's central focus in Chapter 2?
(a) To detail the beginning of search engines.
(b) To explain how search engines work, when and why they are used, and how many people use them.
(c) To explain the history of the Internet and why searches account for the largest percentage of Internet use.
(d) To describe the process a search engine goes through to track Internet users.

3. What year does Google finally decide to go public and sell company stock?
(a) 2005.
(b) 2004.
(c) 2003.
(d) 2006.

4. After a series of company takeovers, Yahoo eventually acquired AltaVista and used it as what feature for their website?
(a) A search box.
(b) A tracker.
(c) A website directory.
(d) A toolbar.

5. How much time passes for Google to go from next to nothing to earning over $4 billion in revenue?
(a) Less than three years.
(b) Less than five years.
(c) Less than two years.
(d) Less than a year.

Short Answer Questions

1. What component of a search engine sends information requests out on the Internet and collects the information gathered from websites?

2. As mentioned in Chapter 10, how many employees does Google plan to have in the next few years?

3. What date does Google's stock officially open on the NASDAQ?

4. What does the "M" stand for in "CPM?

5. What public relations idea does Google try after brand marketing, making it the only company not to spend any money on marketing?

(see the answer key)

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