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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 10, Google Today, Google Tomorrow.

Multiple Choice Questions

1. Before changing to Yahoo in 1995, what was the original name given to the search engine in 1994 by creators, Jerry Yang and David Filo?
(a) Jerry and David's Excellent Search Engine.
(b) YahooCrawler.com.
(c) Yang and Filo's Web Crawler.
(d) Jerry and David's Guide to the World Wide Web.

2. What key factor do Page and Brin count on to make their search engine so effective?
(a) The bigger the World Wide Web became, the better the search engine would function.
(b) Its efficiency would grow with each search performed.
(c) Internet users would do twice as many searches on it because of its speed.
(d) The directory would provide more details for each website than any other search engine.

3. Where did Monier end up working after AltaVista was sold and reworked?
(a) Yahoo.
(b) Google.
(c) EBay.
(d) AOL.

4. How many examples does Battelle give of U.S. citizens having their privacy rights violated as a result of the Patriot Act?
(a) Four.
(b) Two.
(c) Zero.
(d) Five.

5. Regulation requires that a company must report as if it were public when it has how many employees?
(a) Over 150.
(b) Over 1,000.
(c) Over 500.
(d) Over 2,000.

Short Answer Questions

1. What are SERPs?

2. With which well-known director does Gross create IdeaLab, a company where his ideas can be put into action?

3. What alternative search engine did Dr. Michael Mauldin create in 1994?

4. What is the average response rate for paid ads on Google or Yahoo?

5. What is one way for a website to avoid being banned from Google's index?

(see the answer key)

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