View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 10, Google Today, Google Tomorrow.

Multiple Choice Questions

1. What happens to prove that Google can generate billions of dollars in revenue from developing search engines and databases?
(a) They begin advertising the products of offline stores.
(b) They begin accepting payments for higher rankings in search results.
(c) They begin working with Amazon to direct more buyers to their search pages.
(d) They begin offering ad space for companies who own websites.

2. How long does Schmidt take before understanding the place of a search engine and agreeing with Battelle?
(a) One year.
(b) Two years.
(c) He never agrees with Battelle.
(d) Three years.

3. What is the core technology that supplied an algorithm for the order of websites?
(a) PageListing.
(b) PageRank.
(c) PageVolume.
(d) PageSort.

4. What does the "M" stand for in "CPM?
(a) The "monthly" amount of advertising fees.
(b) The "maximum" number of clicks an advertiser has paid for.
(c) The Roman numeral for one thousand.
(d) The unit used to measure the number of Internet users.

5. Yahoo has a philosophy that places what above technology?
(a) Profits.
(b) Humans.
(c) Vision.
(d) Leadership.

Short Answer Questions

1. What question does the Florida Supreme Court attempt to answer in 2003?

2. What does Google do to offend Wall Street?

3. After the Internet bubble bursts and capital investments for new Internet companies shrink, what happens to Overture?

4. What is an "IPO"?

5. What angers webmasters in the early stages of Google?

(see the answer key)

This section contains 374 words (approx. 2 pages at 300 words per page) View a FREE sample