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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 10, Google Today, Google Tomorrow.

Multiple Choice Questions

1. Regulation requires that a company must report as if it were public when it has how many employees?
(a) Over 500.
(b) Over 150.
(c) Over 2,000.
(d) Over 1,000.

2. With which well-known director does Gross create IdeaLab, a company where his ideas can be put into action?
(a) Ron Howard.
(b) George Lucas.
(c) Steven Spielberg.
(d) Oliver Stone.

3. When do Page and Brin adopt Gross' model?
(a) 2002.
(b) 2000.
(c) 2001.
(d) 2003.

4. What company acquires Overture?
(a) AOL.
(b) Microsoft.
(c) Yahoo.
(d) Google.

5. What are SERPs?
(a) Search Engine Result Pages.
(b) Search Engine Resource Parameters.
(c) Search Engine Research Portals.
(d) Search Engine Response Pages.

Short Answer Questions

1. What does Google do to offend Wall Street?

2. How does Google try to be "less evil" than Overture?

3. How many advertiser relationships does Google have?

4. What alternative search engine did Dr. Michael Mauldin create in 1994?

5. What is one option of how the Internet could interact with DVR (Digital Video Recording) viewers?

(see the answer key)

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