1. What public relations idea does Google try after brand marketing, making it the only company not to spend any money on marketing?
(a) Giving away a certain number of advertising spaces.
(b) Working with the press to release stories.
(c) Offering a free gift to every one-thousandth site visitor.
(d) Doing a series of radio interviews across the country.

2. What does Mark Maughan do that Battelle finds worth noting?
(a) He is the first victim of online identity theft.
(b) He is the first person to be banned from Google's search engine.
(c) He illegally gains unrestricted access to Google's main servers.
(d) He files a lawsuit against Google.

3. What company acquires Overture?
(a) AOL.
(b) Microsoft.
(c) Yahoo.
(d) Google.

4. Why might having three corporate leaders in a company be seen negatively on Wall Street?
(a) It splits future earnings three ways.
(b) It is harder to make business transactions when three approvals are needed for each one.
(c) It could limit the stock value.
(d) It gives a company an unfair advantage over other companies with only one leader.

5. What business model does Battelle give Bill Gross credit for inventing?
(a) Requiring a small monthly membership fee for access to certain Internet features.
(b) Using the Internet to generate the maximum number of sales from its users through personalized advertising.
(c) Selling an item to make as much of a profit as possible, reducing the total number of sold products needed.
(d) The combination of a small profit on individual transactions with a large volume of transactions.