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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 10, Google Today, Google Tomorrow.

Multiple Choice Questions

1. Under Google's approach to search, what comes before technology?
(a) Ads.
(b) Profits.
(c) Humans.
(d) Nothing.

2. How does the media view Google in 2002?
(a) As a company that is growing too fast.
(b) As a failing company.
(c) As a deceitful company.
(d) As an honest company.

3. Regulation requires that a company must report as if it were public when it has how many employees?
(a) Over 500.
(b) Over 1,000.
(c) Over 150.
(d) Over 2,000.

4. What does Battelle think is vital to effective advertising, either on the Internet or other forms of media?
(a) A product that appeals to as many different demographics as possible.
(b) A rapid increase in users or viewers.
(c) The potential customer's intent.
(d) Name recognition.

5. What does the "M" stand for in "CPM?
(a) The unit used to measure the number of Internet users.
(b) The Roman numeral for one thousand.
(c) The "monthly" amount of advertising fees.
(d) The "maximum" number of clicks an advertiser has paid for.

Short Answer Questions

1. Sixty-five percent of all Internet searches are estimated for what purpose?

2. Gross designs the precursor to Overture, GoTo.com, for what specific purpose?

3. The estimated growth of the search engine industry is expected to reach $23 billion by what year?

4. What does Google add to the concept of parallel computing to make it even more beneficial?

5. After the Internet bubble bursts and capital investments for new Internet companies shrink, what happens to Overture?

(see the answer key)

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