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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 10, Google Today, Google Tomorrow.

Multiple Choice Questions

1. What year does the Internet bubble burst, leading to the decline of IdeaLab?
(a) 2002.
(b) 2000.
(c) 1999.
(d) 2001.

2. From which fields of doctoral candidates does Battelle think will use the database as a research tool?
(a) Arts and science, psychology, and pathology.
(b) Mathematics, history, and archeology.
(c) English, journalism, mathematics, and history.
(d) Cultural anthropology, psychology, history, and sociology.

3. Google's search engine analyzes how many factors when determining the relevance of the user's keywords?
(a) More than 200 factors.
(b) Between 50 and 100 factors.
(c) More than 100 factors.
(d) Less than 50 factors.

4. What strategy do Brin and marketing associates employ to bring in venture capital?
(a) They set up live demonstrations.
(b) They offer discounts to advertisers who contribute to the company.
(c) They place a Donation option on the Google website to encourage visitors to support them.
(d) They begin contacting the owners of the most visited websites on the Internet.

5. Search traffic typically increases during what two times of the day?
(a) The morning and late afternoon.
(b) The morning and evening.
(c) The morning and early afternoon.
(d) The afternoon and evening.

Short Answer Questions

1. GoTo.com is founded on what line of thinking?

2. What three elements does Google now possess to control its own destiny and profit?

3. Why did Eric Schmidt initially disagree with Battelle in the potential of search engines to be used in gathering information?

4. What was Excite's most notable feature?

5. What is one option of how the Internet could interact with DVR (Digital Video Recording) viewers?

(see the answer key)

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