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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 10, Google Today, Google Tomorrow.

Multiple Choice Questions

1. What percentage of search results includes paid ads for Google and Yahoo?
(a) More than 75 percent.
(b) 50 to 60 percent.
(c) Less than 40 percent.
(d) 40 to 50 percent.

2. What does Mark Maughan do that Battelle finds worth noting?
(a) He files a lawsuit against Google.
(b) He illegally gains unrestricted access to Google's main servers.
(c) He is the first person to be banned from Google's search engine.
(d) He is the first victim of online identity theft.

3. The basic model of a search engine has remained largely unchanged since when?
(a) The 1990s.
(b) The year 2000.
(c) The 1970s.
(d) The 1980s.

4. Why does Google stop doing traditional brand marketing?
(a) Larry Page and Sergey Brin are not skilled at brand marketing and do not know how to do it effectively.
(b) It isn't effective since most people didn't know who Google was yet.
(c) The marketing costs are taking up 50 percent of its revenue.
(d) There is another company called Google that people are confusing it with.

5. What does Susan Wojcicki rent to Page and Brin for them to use to develop further technology?
(a) An office building.
(b) A computer lab.
(c) A garage.
(d) A room in her house.

Short Answer Questions

1. As Google expands, Page and Brin focus on what important area?

2. For what does Gross start charging advertisers?

3. What is an IP (Internet Protocol)?

4. One month after the new CEO is named, what important event occurs?

5. Before the World Wide Web, who mainly used the Internet?

(see the answer key)

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