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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 10, Google Today, Google Tomorrow.

Multiple Choice Questions

1. What is special about the Google ads that appear next to emails?
(a) They contain relevant products to the user's email content.
(b) They only appear when users first log in to their email accounts.
(c) They take the user back to Google's search page when clicked on instead of a business website.
(d) They cannot be clicked on.

2. Which one of the following does not represent one of the pieces of information that the database should be analyzing to sell to clients?
(a) The products and services that Internet users are buying.
(b) The products and services that Internet users are offering.
(c) The products and services that Internet users are avoiding.
(d) The products and services that Internet users are planning to buy.

3. What question does the Florida Supreme Court attempt to answer in 2003?
(a) What government ethic laws apply to Internet advertisers?
(b) How much profit should an Internet company be allowed to generate?
(c) How much information should be available on the Internet?
(d) Does online theft carry the same penalty as offline theft?

4. What is the "SEC?"
(a) Security and Economic Committee.
(b) Stock and Ecommerce Committee.
(c) Stock and Exchange Corporation.
(d) Security and Exchange Commission.

5. What is the precursor to Google called when Page and Brin create it at Stanford University?
(a) The Google Directory.
(b) The Back and Forth Directory.
(c) PageBrin Search.
(d) BackRub.

Short Answer Questions

1. What new role does Eric Schmidt take on as Google grows?

2. Why was knowing FTP (File Transfer Protocol) line commands necessary for early Internet users?

3. How is the intelligence coded to speed up and refine a search for Internet users?

4. IdeaLab initially operates on what theory about developing new business ideas?

5. What year does the Internet bubble burst, leading to the decline of IdeaLab?

(see the answer key)

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