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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 10, Google Today, Google Tomorrow.

Multiple Choice Questions

1. The estimated growth of the search engine industry is expected to reach $23 billion by what year?
(a) 2010.
(b) 2025.
(c) 2015.
(d) 2020.

2. Sixty-five percent of all Internet searches are estimated for what purpose?
(a) To get information.
(b) Entertainment.
(c) Education.
(d) Commercial use.

3. What are SERPs?
(a) Search Engine Result Pages.
(b) Search Engine Resource Parameters.
(c) Search Engine Response Pages.
(d) Search Engine Research Portals.

4. How does Battelle describe the path Google is taking?
(a) Destructive.
(b) Innovative.
(c) Immoral.
(d) Chaotic.

5. What does Gross file a lawsuit against Google for?
(a) Attaining large numbers of Internet users at the expense of GoTo.com.
(b) Withholding payment for the right to use his business model.
(c) Attempting to unethically lure advertisers away from GoTo.com.
(d) Patent infringement.

Short Answer Questions

1. How long does Schmidt take before understanding the place of a search engine and agreeing with Battelle?

2. The basic model of a search engine has remained largely unchanged since when?

3. How does the media view Google in 2002?

4. How does Google attempt to avoid the costly hiring spiral?

5. As mentioned in Chapter 10, how many employees does Google plan to have in the next few years?

(see the answer key)

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