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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. To which existing sites do Page and Brin compare their new search engine in order to appreciate its value?

2. In the A, B, C, D hiring model, which type of employees do "A grade" employees tend to hire?

3. What should be the fundamental goal of an Internet search, according the Battelle?

4. What does Susan Wojcicki rent to Page and Brin for them to use to develop further technology?

5. How is the intelligence coded to speed up and refine a search for Internet users?

Short Essay Questions

1. In 1990, which groups of people are added to the Internet users with the introduction of Archie and why?

2. In Chapter 3, who does Battelle say mainly used the Internet in its earliest days and why?

3. In Chapter 2, what is the general reason given that people use online search engines?

4. Explain the breakdown in searches between information and entertainment in the U.S. and a possible reason for it.

5. What was the reasoning behind BackRub for Larry Page and Sergey Brin?

6. Explain the origin of the "Google" name and why it was chosen.

7. How do search engines determine the relevance of the websites they include in the search engine return pages?

8. What is the concept behind "paid search?"

9. Describe the key role that Sergey Brin played in the development of Larry Page's model.

10. Describe the rise and fall of IdeaLab.

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Imagine the Internet without the World Wide Web. What would search be like? Would people still be using it today? Would it have grown in other directions without the World Wide Web to connect everything?

1) Answering the questions above, describe what a world without the World Wide Web would be like and how the Internet might have developed in other ways without it. Focus on the Internet in general and Internet search, including what it might be like, how it might be used, and if it would be as widely used, along with reasons for why or why not.

2) By order of importance, explain the major contributions of the World Wide Web to Internet search. What is possible because of it? Why was it so important to the Internet's evolution in general?

Essay Topic 2

The two main ingredients to Google's early development are BackRub and PageRank. Using the book to provide the necessary details, look at each them:

1) Describe BackRub, its origin, how it is first created, what its main purpose is, and why it was so significant at the time. Also break down the formula for its success along with the negative reaction from webmasters. What was the motivation for the criticism? Was it justified?

2) What is PageRank and how is it necessary to make BackRub more effective? What is the overall affect on the Internet and the way searches are performed today that can be traced back to PageRank?

Essay Topic 3

Larry Page and Sergey Brin started working on Google with a common interest in its design and potential.

1) Talk about why this common ground was so important. In what ways did it allow them to function as a team and look past their own personal issues?

2) Describe each person's place in the Google design. What did Page have that was necessary to making the project successful? How was he influenced and who inspired him to envision his design? Why was Brin's involvement crucial to Google and its original structure?

3) Use Page and Brin's story to illustrate a broader lesson of having a goal and doing what is necessary to achieve it. Point out if there is a way to know when to work with people you may not get along with, if it best for the project. Does the importance of the goal or project make a difference? Does the contribution of the person factor in as well? In what ways?

(see the answer keys)

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