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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. How much funding do Page and Brin receive from Andy Bechtolsheim?

2. How much time passes for Google to go from next to nothing to earning over $4 billion in revenue?

3. What year does the Internet bubble burst, leading to the decline of IdeaLab?

4. How does Google try to be "less evil" than Overture?

5. What was Excite's most notable feature?

Short Essay Questions

1. In Chapter 3, who does Battelle say mainly used the Internet in its earliest days and why?

2. How does the rapid growth of the search industry lead to huge profit increases for the Internet companies?

3. How does Battelle compare the computers on Star Trek to the search engine model in Chapter 1?

4. How is Brian Pinkerton's invention, WebCrawler, unique?

5. Explain the origin of the "Google" name and why it was chosen.

6. Describe the key role that Sergey Brin played in the development of Larry Page's model.

7. What is the story of how Jerry Yang and David Filo created Yahoo and what were their original motives?

8. Explain the breakdown in searches between information and entertainment in the U.S. and a possible reason for it.

9. What was the reasoning behind BackRub for Larry Page and Sergey Brin?

10. What is an example of a company or website that uses clickstream analysis? How does this company or website use it?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Imagine the Internet without the World Wide Web. What would search be like? Would people still be using it today? Would it have grown in other directions without the World Wide Web to connect everything?

1) Answering the questions above, describe what a world without the World Wide Web would be like and how the Internet might have developed in other ways without it. Focus on the Internet in general and Internet search, including what it might be like, how it might be used, and if it would be as widely used, along with reasons for why or why not.

2) By order of importance, explain the major contributions of the World Wide Web to Internet search. What is possible because of it? Why was it so important to the Internet's evolution in general?

Essay Topic 2

The Search follows the story of Google mainly, but it also provides interesting backgrounds for other Internet companies as well. This includes Yahoo, whose story has a bigger lesson within it. Write about the history of Yahoo, from the very beginning and the original intention of Yang and Filo, to how it grew into one of the biggest search engines on the Internet. Also, explain the importance of Yahoo's story in the sense that the company's discovery was accidental. What does that say about objectives and ways they can turn out differently than what was originally intended? Use examples from either your own life, people you know, or other stories that have similar courses. Be sure to use the book to supply the necessary dates and information.

Essay Topic 3

The Search is a story with a lot of creativity and innovation. It shows how people and companies can do things that may not make sense at the time but end up having an amazing impact. An example of this is Google's choice of marketing. As we now know, Google's first attempt at traditional marketing did not work and was not as effective as it would have hoped, mainly because of the cost involved. Could Google have designed its ads any differently to make them more effective?

1) Create an ad campaign for a brand new search engine using the information about Google provided in the book. Make the campaign for radio, television, or another offline media.

2) Next, describe the method Google eventually uses to market the company. Why was this method so groundbreaking at the time? What was it doing that was unheard of?

3) Now, compare your ad campaign with the approach Google created. Which one do you feel would be more effective? Why?

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