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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What was Excite's most notable feature?

2. When is the first version of Google officially released?

3. What does Susan Wojcicki rent to Page and Brin for them to use to develop further technology?

4. The "trail of clicks" that Battelle refers to is recorded for what kind of analysis?

5. What should be the fundamental goal of an Internet search, according the Battelle?

Short Essay Questions

1. Describe the basic process of how a search engine works.

2. How did Veronica differ from Archie as a search engine?

3. How does Battelle compare the computers on Star Trek to the search engine model in Chapter 1?

4. Briefly explain the benefits of a parallel computing system and how it is applied to Google.

5. What is the key ingredient of GoTo.com that Google adopts to propel it towards success?

6. Explain the breakdown in searches between information and entertainment in the U.S. and a possible reason for it.

7. What is PageRank and how does it work?

8. What is an example of a company or website that uses clickstream analysis? How does this company or website use it?

9. How do search engines determine the relevance of the websites they include in the search engine return pages?

10. What was significant about AltaVista.com when it was released in 1995?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

If you were starting a business, would you design your advertising to be online or with traditional forms/other media? Would you use either one form exclusively or both together? Which one would you use more of, or would you use equal amounts? Use the information you learned in the book to describe the different forms of advertising available, both online and offline, and to explain why you would make the choices you outlined above for your business.

Essay Topic 2

As Google tries to keep up with the company's remarkable growth rate, Page and Brin make some key decisions.

1) Describe the decisions made with the hiring process, new people brought in, and the restructuring of Google during this time. What might have happened if the company did not make these changes? How much credit should Page and Brin receive for recognizing the need for the change and taking action?

2) Explain the Tablets and the concept behind them. Were they useful? In your opinion, should most companies have a similar template in place? Why or why not?

Essay Topic 3

The Search is about the vision of a Database of Intentions and the evolution of Internet search.

Part 1) Describe Google's intention at the beginning and whether it changes throughout the company's development. How did it change? How did it stay the same?

Part 2) Is Google's intention realized? Why or why not? Use examples from the book to support your analysis.

(see the answer keys)

This section contains 979 words (approx. 4 pages at 300 words per page) View a FREE sample