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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What Palo Alto street does Google relocate to after outgrowing its current location in 1999?

2. What does Susan Wojcicki rent to Page and Brin for them to use to develop further technology?

3. What percentage of search growth occurs in the U.S.?

4. Why does Google stop doing traditional brand marketing?

5. What key factor do Page and Brin count on to make their search engine so effective?

Short Essay Questions

1. What is PageRank and how does it work?

2. Briefly explain the benefits of a parallel computing system and how it is applied to Google.

3. Describe the rise and fall of IdeaLab.

4. What is Bill Gross' intent when he introduces GoTo.com?

5. How do search engines determine the relevance of the websites they include in the search engine return pages?

6. Briefly describe the Database of Intentions.

7. How does Battelle compare the computers on Star Trek to the search engine model in Chapter 1?

8. What eventually causes Google to use Bill Gross' model of advertising?

9. Why do some believe that clickstream analysis technology could potentially be dangerous?

10. Describe the key role that Sergey Brin played in the development of Larry Page's model.

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Larry Page and Sergey Brin started working on Google with a common interest in its design and potential.

1) Talk about why this common ground was so important. In what ways did it allow them to function as a team and look past their own personal issues?

2) Describe each person's place in the Google design. What did Page have that was necessary to making the project successful? How was he influenced and who inspired him to envision his design? Why was Brin's involvement crucial to Google and its original structure?

3) Use Page and Brin's story to illustrate a broader lesson of having a goal and doing what is necessary to achieve it. Point out if there is a way to know when to work with people you may not get along with, if it best for the project. Does the importance of the goal or project make a difference? Does the contribution of the person factor in as well? In what ways?

Essay Topic 2

1) Looking at the original design for Internet search and seeing it implemented, do you think that society is better off for having it? Use situations from the book to explain why or why not, including the ways the Internet in general has made life easier and the ways it has been misused. The points should tie back in with your main position of the overall effect online search has on society being either positive or negative.

2) Use the technology advances and discoveries in the book to determine how influential it is becoming. Is there too much technology in the world, not enough, or just the right amount? Is it progressing at the right pace, too fast, or not fast enough?

Essay Topic 3

Explain how a search engine works. Be sure to include the most important parts and their role. Use examples from the book as a reference for each part's contribution. Also, include dates or general time frames where applicable, displaying the order of how each part was introduced, its original purpose, and whether it has maintained that purpose.

(see the answer keys)

This section contains 1,148 words (approx. 4 pages at 300 words per page) View a FREE sample