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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What is it about the computers on Star Trek that Battelle would like to see become a reality?

2. Why was the WebCrawler so unique?

3. What does "URL" stand for?

4. Sixty-five percent of all Internet searches are estimated for what purpose?

5. What does Google add to the concept of parallel computing to make it even more beneficial?

Short Essay Questions

1. How do search engines determine the relevance of the websites they include in the search engine return pages?

2. What are some of the problems Page and Brin encounter with webmasters after setting up the early stages of their search engine?

3. How did Veronica differ from Archie as a search engine?

4. What was the reasoning behind BackRub for Larry Page and Sergey Brin?

5. How do Page and Brin originally try to make money with Google,? What is the result and their subsequent plan?

6. What is the A,B,C,D model of hiring, and how does Google avoid it?

7. What is the story of how Jerry Yang and David Filo created Yahoo and what were their original motives?

8. Describe the rise and fall of IdeaLab.

9. Briefly explain the benefits of a parallel computing system and how it is applied to Google.

10. What does a crawler do?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

1) Using all of the information in the book about both companies, create two different essays. One will be present a case from Google's perspective while the other will be made from Yahoo's point of view. The main topic is the cultural difference between the companies, specifically their approach to search and the way human elements and technology work.

2) After you have finished both essays, write a short conclusion paragraph explaining which side you agree with more and why.

Essay Topic 2

Imagine the Internet without the World Wide Web. What would search be like? Would people still be using it today? Would it have grown in other directions without the World Wide Web to connect everything?

1) Answering the questions above, describe what a world without the World Wide Web would be like and how the Internet might have developed in other ways without it. Focus on the Internet in general and Internet search, including what it might be like, how it might be used, and if it would be as widely used, along with reasons for why or why not.

2) By order of importance, explain the major contributions of the World Wide Web to Internet search. What is possible because of it? Why was it so important to the Internet's evolution in general?

Essay Topic 3

In your opinion, does Google adopt an arrogant attitude along the way to the company's success? Does its attitude affect the business or how it is perceived? Was the company and its leaders unfairly categorized? Use several examples from the book to explain your opinion. Also, is it natural for successful businesses to have a similar attitude? Why?

(see the answer keys)

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