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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What happens to prove that Google can generate billions of dollars in revenue from developing search engines and databases?

2. Why does Page need Brin to build Google?

3. Who becomes the first CEO of Google?

4. In what year did Alan Emtage create Archie, the first Internet search engine?

5. What was significant about Veronica?

Short Essay Questions

1. What does Google call its pay-per-click program, and what does Google combine it with to get the edge over other search engines?

2. How is Brian Pinkerton's invention, WebCrawler, unique?

3. How does the rapid growth of the search industry lead to huge profit increases for the Internet companies?

4. Why do some believe that clickstream analysis technology could potentially be dangerous?

5. What is the story of how Jerry Yang and David Filo created Yahoo and what were their original motives?

6. Briefly explain the benefits of a parallel computing system and how it is applied to Google.

7. In 1990, which groups of people are added to the Internet users with the introduction of Archie and why?

8. What is an example of a company or website that uses clickstream analysis? How does this company or website use it?

9. What is the concept behind "paid search?"

10. What is the key ingredient of GoTo.com that Google adopts to propel it towards success?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

In your opinion, does Google adopt an arrogant attitude along the way to the company's success? Does its attitude affect the business or how it is perceived? Was the company and its leaders unfairly categorized? Use several examples from the book to explain your opinion. Also, is it natural for successful businesses to have a similar attitude? Why?

Essay Topic 2

As Google tries to keep up with the company's remarkable growth rate, Page and Brin make some key decisions.

1) Describe the decisions made with the hiring process, new people brought in, and the restructuring of Google during this time. What might have happened if the company did not make these changes? How much credit should Page and Brin receive for recognizing the need for the change and taking action?

2) Explain the Tablets and the concept behind them. Were they useful? In your opinion, should most companies have a similar template in place? Why or why not?

Essay Topic 3

It has often been stated that to understand where something is going, you must first understand where it has been. Now that you know the history of Google and Internet search, take some time to write about where you think the future of search engines is headed. In your opinion, is it a good future? Why or why not? How about the Internet in general? What possibility might lie ahead for online information processing? Finally, which areas of life are we likely to see Internet search expand to next?

(see the answer keys)

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