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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, Search Before Google.

Multiple Choice Questions

1. Who developed the first search engine for the World Wide Web?
(a) Brian Pinkerton.
(b) Matthew Gray.
(c) Alan Emtage.
(d) John Battelle.

2. What was the main problem with the way early Internet users were accessing files?
(a) They had to know the exact IP or DNS.
(b) It required a technical knowledge of advanced computer language.
(c) The files took too long to download after they were located.
(d) They didn't have the training necessary to access the files correctly.

3. Which one of the following does not represent one of the pieces of information that the database should be analyzing to sell to clients?
(a) The products and services that Internet users are offering.
(b) The products and services that Internet users are avoiding.
(c) The products and services that Internet users are planning to buy.
(d) The products and services that Internet users are buying.

4. In what year was the worldwide average at 550 million searches per day?
(a) 2003.
(b) 2002.
(c) 2005.
(d) 2004.

5. How many searches does the rest of the world perform compared to U.S. Internet users?
(a) Three times as many.
(b) Five times as many.
(c) Twice as many.
(d) Less than half as many.

Short Answer Questions

1. The "trail of clicks" that Battelle refers to is recorded for what kind of analysis?

2. What is it about the computers on Star Trek that Battelle would like to see become a reality?

3. What does "DNS" stand for?

4. Why did Eric Schmidt initially disagree with Battelle in the potential of search engines to be used in gathering information?

5. As Battelle points out, Internet use has grown to become more and more common, and most people are familiar with what online tool?

(see the answer key)

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