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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, Search Before Google.

Multiple Choice Questions

1. Who developed the first search engine for the World Wide Web?
(a) Matthew Gray.
(b) Brian Pinkerton.
(c) John Battelle.
(d) Alan Emtage.

2. What is an IP (Internet Protocol)?
(a) An online address.
(b) A code for communicating online.
(c) The tracking information for early Internet users.
(d) The search engine's route to servers.

3. Why was knowing FTP (File Transfer Protocol) line commands necessary for early Internet users?
(a) It was a way to communicate directly with the servers.
(b) It was a way to retrieve online files.
(c) It was how they kept track of online servers.
(d) It was how Internet users communicated with each other.

4. Which one of the following does not represent one of the pieces of information that the database should be analyzing to sell to clients?
(a) The products and services that Internet users are planning to buy.
(b) The products and services that Internet users are avoiding.
(c) The products and services that Internet users are buying.
(d) The products and services that Internet users are offering.

5. What should be the fundamental goal of an Internet search, according the Battelle?
(a) To understand the habits of Internet users.
(b) To make people's lives easier.
(c) To make advertising easier for companies.
(d) To provide people with information in an efficient way.

Short Answer Questions

1. What does "URL" stand for?

2. Why is clickstream data so important to search engines?

3. What company eventually bought WebCrawler in 1995?

4. Sixty-five percent of all Internet searches are estimated for what purpose?

5. What percentage of search growth occurs in the U.S.?

(see the answer key)

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