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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, Search Before Google.

Multiple Choice Questions

1. After a series of company takeovers, Yahoo eventually acquired AltaVista and used it as what feature for their website?
(a) A search box.
(b) A website directory.
(c) A toolbar.
(d) A tracker.

2. What happens to prove that Google can generate billions of dollars in revenue from developing search engines and databases?
(a) They begin advertising the products of offline stores.
(b) They begin offering ad space for companies who own websites.
(c) They begin accepting payments for higher rankings in search results.
(d) They begin working with Amazon to direct more buyers to their search pages.

3. What was significant about Veronica?
(a) It was the first search engine that included keywords.
(b) It listed websites in alphabetical order for easier access.
(c) It used a program that connected directly to a file instead of to a computer.
(d) It had a database that was twice the size of Archie.

4. What alternative search engine did Dr. Michael Mauldin create in 1994?
(a) Metacrawler.com.
(b) Ask.com.
(c) Lycos.
(d) Excite.

5. What does "URL" stand for?
(a) Universal Resource Locators.
(b) Universal Redirection Links.
(c) Universal Responder Link
(d) Universal Remote Location.

Short Answer Questions

1. Before changing to Yahoo in 1995, what was the original name given to the search engine in 1994 by creators, Jerry Yang and David Filo?

2. Why was knowing FTP (File Transfer Protocol) line commands necessary for early Internet users?

3. Who developed the first search engine for the World Wide Web?

4. The "trail of clicks" that Battelle refers to is recorded for what kind of analysis?

5. Why is clickstream data so important to search engines?

(see the answer key)

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