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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, Search Before Google.

Multiple Choice Questions

1. The estimated growth of the search engine industry is expected to reach $23 billion by what year?
(a) 2010.
(b) 2015.
(c) 2025.
(d) 2020.

2. Who developed the first search engine for the World Wide Web?
(a) Alan Emtage.
(b) Matthew Gray.
(c) Brian Pinkerton.
(d) John Battelle.

3. How many advertiser relationships does Google have?
(a) Less than 100,000.
(b) More than 225,000.
(c) More than a million.
(d) Less than 50,000.

4. Why was the WebCrawler so unique?
(a) It was responsible for organizing all of the websites in the database.
(b) It could index the full text of Web documents instead of just titles.
(c) It allowed Internet users access to both search engines, Archie and Veronica.
(d) It transferred files directly to a specified computer.

5. What does "DNS" stand for?
(a) Domain Name Search.
(b) Domain Name Status.
(c) Domain Name Server.
(d) Domain Name Services.

Short Answer Questions

1. What was Excite's most notable feature?

2. What alternative search engine did Dr. Michael Mauldin create in 1994?

3. After a series of company takeovers, Yahoo eventually acquired AltaVista and used it as what feature for their website?

4. What is Battelle's central focus in Chapter 2?

5. Where did Monier end up working after AltaVista was sold and reworked?

(see the answer key)

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