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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, Search Before Google.

Multiple Choice Questions

1. The "trail of clicks" that Battelle refers to is recorded for what kind of analysis?
(a) Profitability analysis.
(b) Future or nearly real-time analysis.
(c) Statistical analysis.
(d) Weekly analysis.

2. What should be the fundamental goal of an Internet search, according the Battelle?
(a) To make advertising easier for companies.
(b) To understand the habits of Internet users.
(c) To provide people with information in an efficient way.
(d) To make people's lives easier.

3. What was Excite's most notable feature?
(a) A customizable user page.
(b) A section where the most traveled to websites is bookmarked.
(c) A history box showing the most recent websites and keywords searched.
(d) Two search boxes for multiple searches.

4. How many searches does the rest of the world perform compared to U.S. Internet users?
(a) Twice as many.
(b) Three times as many.
(c) Less than half as many.
(d) Five times as many.

5. What is an IP (Internet Protocol)?
(a) A code for communicating online.
(b) The tracking information for early Internet users.
(c) An online address.
(d) The search engine's route to servers.

Short Answer Questions

1. In what year did Alan Emtage create Archie, the first Internet search engine?

2. In 1993, what university created Veronica, the second search engine?

3. When Louis Monier released AltaVista.com to Internet users, what company was he associated with?

4. What percentage of search results includes paid ads for Google and Yahoo?

5. What does "URL" stand for?

(see the answer key)

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