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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, Search Before Google.

Multiple Choice Questions

1. Before changing to Yahoo in 1995, what was the original name given to the search engine in 1994 by creators, Jerry Yang and David Filo?
(a) Jerry and David's Excellent Search Engine.
(b) YahooCrawler.com.
(c) Yang and Filo's Web Crawler.
(d) Jerry and David's Guide to the World Wide Web.

2. What does Schmidt consider Battelle's idea of a Database of Intentions to be a part of?
(a) The information media.
(b) The desire to create as many websites as possible.
(c) The online entertainment sector.
(d) The educational purpose of the Internet.

3. The "trail of clicks" that Battelle refers to is recorded for what kind of analysis?
(a) Profitability analysis.
(b) Weekly analysis.
(c) Future or nearly real-time analysis.
(d) Statistical analysis.

4. What should be the fundamental goal of an Internet search, according the Battelle?
(a) To understand the habits of Internet users.
(b) To provide people with information in an efficient way.
(c) To make people's lives easier.
(d) To make advertising easier for companies.

5. Search traffic typically increases during what two times of the day?
(a) The afternoon and evening.
(b) The morning and early afternoon.
(c) The morning and evening.
(d) The morning and late afternoon.

Short Answer Questions

1. What was the main problem with the way early Internet users were accessing files?

2. How long does Schmidt take before understanding the place of a search engine and agreeing with Battelle?

3. In what year did Alan Emtage create Archie, the first Internet search engine?

4. When Louis Monier released AltaVista.com to Internet users, what company was he associated with?

5. How much time passes for Google to go from next to nothing to earning over $4 billion in revenue?

(see the answer key)

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