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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, Search Before Google.

Multiple Choice Questions

1. From which fields of doctoral candidates does Battelle think will use the database as a research tool?
(a) Mathematics, history, and archeology.
(b) Arts and science, psychology, and pathology.
(c) English, journalism, mathematics, and history.
(d) Cultural anthropology, psychology, history, and sociology.

2. Why was the WebCrawler so unique?
(a) It could index the full text of Web documents instead of just titles.
(b) It allowed Internet users access to both search engines, Archie and Veronica.
(c) It transferred files directly to a specified computer.
(d) It was responsible for organizing all of the websites in the database.

3. What company eventually bought WebCrawler in 1995?
(a) AOL.
(b) Microsoft.
(c) Google.
(d) Yahoo.

4. What percentage of search results includes paid ads for Google and Yahoo?
(a) 50 to 60 percent.
(b) Less than 40 percent.
(c) More than 75 percent.
(d) 40 to 50 percent.

5. How is the intelligence coded to speed up and refine a search for Internet users?
(a) By eliminating duplicate website links.
(b) By correcting misspelled words entered in the search box.
(c) By suggesting additional or alternative keywords.
(d) By only displaying websites with an exact match in content to the keywords.

Short Answer Questions

1. How do search engines generate income from advertisers?

2. Why did Eric Schmidt initially disagree with Battelle in the potential of search engines to be used in gathering information?

3. What component of a search engine sends information requests out on the Internet and collects the information gathered from websites?

4. What does "DNS" stand for?

5. How much time passes for Google to go from next to nothing to earning over $4 billion in revenue?

(see the answer key)

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