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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, Search Before Google.

Multiple Choice Questions

1. What happens to prove that Google can generate billions of dollars in revenue from developing search engines and databases?
(a) They begin offering ad space for companies who own websites.
(b) They begin advertising the products of offline stores.
(c) They begin working with Amazon to direct more buyers to their search pages.
(d) They begin accepting payments for higher rankings in search results.

2. What company eventually bought WebCrawler in 1995?
(a) Google.
(b) Microsoft.
(c) AOL.
(d) Yahoo.

3. What percentage of search results includes paid ads for Google and Yahoo?
(a) Less than 40 percent.
(b) More than 75 percent.
(c) 50 to 60 percent.
(d) 40 to 50 percent.

4. As Battelle points out, Internet use has grown to become more and more common, and most people are familiar with what online tool?
(a) A search box.
(b) An online payment system.
(c) Email.
(d) A website directory.

5. What percentage of search growth occurs in the U.S.?
(a) Close to 15 percent per year.
(b) More than 40 percent per year.
(c) Close to 30 percent per year.
(d) Less than 10 percent per year.

Short Answer Questions

1. How many searches does the rest of the world perform compared to U.S. Internet users?

2. Where did Monier end up working after AltaVista was sold and reworked?

3. What should be the fundamental goal of an Internet search, according the Battelle?

4. How long does Schmidt take before understanding the place of a search engine and agreeing with Battelle?

5. What is an IP (Internet Protocol)?

(see the answer key)

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