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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, Search Before Google.

Multiple Choice Questions

1. Why was knowing FTP (File Transfer Protocol) line commands necessary for early Internet users?
(a) It was a way to retrieve online files.
(b) It was how Internet users communicated with each other.
(c) It was a way to communicate directly with the servers.
(d) It was how they kept track of online servers.

2. What company eventually bought WebCrawler in 1995?
(a) Yahoo.
(b) Google.
(c) Microsoft.
(d) AOL.

3. What happens to prove that Google can generate billions of dollars in revenue from developing search engines and databases?
(a) They begin advertising the products of offline stores.
(b) They begin accepting payments for higher rankings in search results.
(c) They begin working with Amazon to direct more buyers to their search pages.
(d) They begin offering ad space for companies who own websites.

4. Who does Battelle fear will use clickstream data to abuse the privacy of Internet users?
(a) The government.
(b) Website owners.
(c) Other Internet users.
(d) Search engine companies.

5. In what year did Alan Emtage create Archie, the first Internet search engine?
(a) 1985.
(b) 1988.
(c) 1990.
(d) 1991.

Short Answer Questions

1. What was significant about Veronica?

2. What does Schmidt consider Battelle's idea of a Database of Intentions to be a part of?

3. The "trail of clicks" that Battelle refers to is recorded for what kind of analysis?

4. In his original vision for a Database of Intentions, what does Battelle see the database being built with?

5. From which fields of doctoral candidates does Battelle think will use the database as a research tool?

(see the answer key)

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