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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, Search Before Google.

Multiple Choice Questions

1. What percentage of search results includes paid ads for Google and Yahoo?
(a) Less than 40 percent.
(b) More than 75 percent.
(c) 40 to 50 percent.
(d) 50 to 60 percent.

2. What does "DNS" stand for?
(a) Domain Name Server.
(b) Domain Name Status.
(c) Domain Name Services.
(d) Domain Name Search.

3. Which one of the following does not represent one of the pieces of information that the database should be analyzing to sell to clients?
(a) The products and services that Internet users are offering.
(b) The products and services that Internet users are buying.
(c) The products and services that Internet users are planning to buy.
(d) The products and services that Internet users are avoiding.

4. How many advertiser relationships does Google have?
(a) Less than 100,000.
(b) More than a million.
(c) More than 225,000.
(d) Less than 50,000.

5. Before the World Wide Web, who mainly used the Internet?
(a) A small public network of computer savvy people.
(b) Educators at high schools and universities.
(c) The government.
(d) Scientists at NASA.

Short Answer Questions

1. What is it about the computers on Star Trek that Battelle would like to see become a reality?

2. As Battelle points out, Internet use has grown to become more and more common, and most people are familiar with what online tool?

3. What alternative search engine did Dr. Michael Mauldin create in 1994?

4. What event is discussed in Chapter 1 as having indicated a change in American culture?

5. What percentage of search growth occurs in the U.S.?

(see the answer key)

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