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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, Search Before Google.

Multiple Choice Questions

1. What company eventually bought WebCrawler in 1995?
(a) Yahoo.
(b) Google.
(c) AOL.
(d) Microsoft.

2. What event is discussed in Chapter 1 as having indicated a change in American culture?
(a) The creation of a super highway of information, called the Internet.
(b) The start of the new millennium in January 2000.
(c) The terrorist attacks of 2001.
(d) The invention of the computer.

3. What are SERPs?
(a) Search Engine Result Pages.
(b) Search Engine Response Pages.
(c) Search Engine Resource Parameters.
(d) Search Engine Research Portals.

4. From which fields of doctoral candidates does Battelle think will use the database as a research tool?
(a) Cultural anthropology, psychology, history, and sociology.
(b) Mathematics, history, and archeology.
(c) English, journalism, mathematics, and history.
(d) Arts and science, psychology, and pathology.

5. Before the World Wide Web, who mainly used the Internet?
(a) Educators at high schools and universities.
(b) A small public network of computer savvy people.
(c) Scientists at NASA.
(d) The government.

Short Answer Questions

1. In 1993, what university created Veronica, the second search engine?

2. What percentage of search results includes paid ads for Google and Yahoo?

3. When Louis Monier released AltaVista.com to Internet users, what company was he associated with?

4. The estimated growth of the search engine industry is expected to reach $23 billion by what year?

5. What does "URL" stand for?

(see the answer key)

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