View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Google 2000-2004: Zero to $3 Billion in Five Years.

Multiple Choice Questions

1. What percentage of search results includes paid ads for Google and Yahoo?
(a) More than 75 percent.
(b) Less than 40 percent.
(c) 40 to 50 percent.
(d) 50 to 60 percent.

2. After much consideration, what core value does Google adopt as its motto in 2001?
(a) We're Not Evil.
(b) The Alternative to Evil.
(c) Why Be Evil?
(d) Don't Be Evil.

3. Gross designs the precursor to Overture, GoTo.com, for what specific purpose?
(a) To become the first search engine that charges Internet users for its use.
(b) To compete with the Google search engine.
(c) To remove spam from search results.
(d) To become the fastest search engine on the Internet.

4. Why does Google stop doing traditional brand marketing?
(a) It isn't effective since most people didn't know who Google was yet.
(b) The marketing costs are taking up 50 percent of its revenue.
(c) Larry Page and Sergey Brin are not skilled at brand marketing and do not know how to do it effectively.
(d) There is another company called Google that people are confusing it with.

5. What does "DNS" stand for?
(a) Domain Name Status.
(b) Domain Name Search.
(c) Domain Name Services.
(d) Domain Name Server.

Short Answer Questions

1. What is the precursor to Google called when Page and Brin create it at Stanford University?

2. Page and Brin select the name "Google," based on the term, "googol," which refers to what?

3. Before the World Wide Web, who mainly used the Internet?

4. What happens when Page tries to sell Google to other Internet companies?

5. Under Gross' plan, when does an advertiser pay?

(see the answer key)

This section contains 362 words (approx. 2 pages at 300 words per page) View a FREE sample