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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Google 2000-2004: Zero to $3 Billion in Five Years.

Multiple Choice Questions

1. How long does it take Google to go from zero to $3 billion?
(a) Three years.
(b) Six Years.
(c) Two years.
(d) Five years.

2. In his original vision for a Database of Intentions, what does Battelle see the database being built with?
(a) Popular search terms.
(b) Names and addresses of Internet users.
(c) A collection of stores that offered online services.
(d) The most visited websites on the Internet.

3. What is the core technology that supplied an algorithm for the order of websites?
(a) PageRank.
(b) PageListing.
(c) PageVolume.
(d) PageSort.

4. Who becomes the first CEO of Google?
(a) Sergey Brin.
(b) Larry Page.
(c) Eric Schmidt.
(d) John Battelle.

5. Under Gross' plan, when does an advertiser pay?
(a) Only when a customer clicks on an ad.
(b) On a weekly basis.
(c) Upfront, before the ad is included on the search engine's Web page.
(d) After a certain number of Internet users have purchased their products.

Short Answer Questions

1. What happens when Page tries to sell Google to other Internet companies?

2. The basic model of a search engine has remained largely unchanged since when?

3. Where did Monier end up working after AltaVista was sold and reworked?

4. What leads Google to reconnect with Bill Gross and reconsider his business model?

5. What is the precursor to Google called when Page and Brin create it at Stanford University?

(see the answer key)

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