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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Google 2000-2004: Zero to $3 Billion in Five Years.

Multiple Choice Questions

1. What is an IP (Internet Protocol)?
(a) The tracking information for early Internet users.
(b) An online address.
(c) The search engine's route to servers.
(d) A code for communicating online.

2. Under Gross' plan, when does an advertiser pay?
(a) Only when a customer clicks on an ad.
(b) Upfront, before the ad is included on the search engine's Web page.
(c) On a weekly basis.
(d) After a certain number of Internet users have purchased their products.

3. What is the first management style that Google uses?
(a) One that requires all employees to report to the CEO on a daily basis.
(b) One that allows the owners to talk directly with the employees.
(c) A corporate hierarchy with a chain of command and a flattened organization.
(d) A concept that gives each employee partial ownership of the company through stocks.

4. What three elements does Google now possess to control its own destiny and profit?
(a) A search engine, a database with the most websites, and the largest number of Internet users.
(b) Advertisers willing to pay high rates, a search engine, and the ability to generate its own traffic.
(c) Tracking technology to detect the preferences of Internet users, a search engine, and a commission for all sales generated from ads.
(d) A search engine, a paid search network, and the ability to generate its own traffic.

5. Where did Monier end up working after AltaVista was sold and reworked?
(a) Yahoo.
(b) Google.
(c) AOL.
(d) EBay.

Short Answer Questions

1. After a series of company takeovers, Yahoo eventually acquired AltaVista and used it as what feature for their website?

2. In what year was the worldwide average at 550 million searches per day?

3. Search traffic typically increases during what two times of the day?

4. What happens when Page tries to sell Google to other Internet companies?

5. In what year did Alan Emtage create Archie, the first Internet search engine?

(see the answer key)

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