1. What leads Google to reconnect with Bill Gross and reconsider his business model?
(a) The decreasing number of advertisers that were buying ads.
(b) The lack of Internet users choosing Google as a search engine.
(c) The NASDAQ market crash in 2000.
(d) The 2001 terrorist attacks.

2. What three elements does Google now possess to control its own destiny and profit?
(a) Tracking technology to detect the preferences of Internet users, a search engine, and a commission for all sales generated from ads.
(b) A search engine, a paid search network, and the ability to generate its own traffic.
(c) A search engine, a database with the most websites, and the largest number of Internet users.
(d) Advertisers willing to pay high rates, a search engine, and the ability to generate its own traffic.

3. Gross designs the precursor to Overture, GoTo.com, for what specific purpose?
(a) To become the first search engine that charges Internet users for its use.
(b) To remove spam from search results.
(c) To become the fastest search engine on the Internet.
(d) To compete with the Google search engine.

4. Page and Brin select the name "Google," based on the term, "googol," which refers to what?
(a) The number 1 followed by an infinite number of zeros.
(b) The number 1 followed by 1,000 zeros.
(c) The number 1 followed by 100 zeros.
(d) The number 1 followed by 1,000,000 zeros.

5. Sixty-five percent of all Internet searches are estimated for what purpose?
(a) Commercial use.
(b) Entertainment.
(c) Education.
(d) To get information.