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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Google 2000-2004: Zero to $3 Billion in Five Years.

Multiple Choice Questions

1. What angers webmasters in the early stages of Google?
(a) They cannot find their websites as easily as in other search engines.
(b) They resent the speed at which Google is growing compared to other search engines.
(c) Their websites earn a lower ranking than others.
(d) Google is charging a listing fee for websites to be included in its directory.

2. Who developed the first search engine for the World Wide Web?
(a) John Battelle.
(b) Brian Pinkerton.
(c) Alan Emtage.
(d) Matthew Gray.

3. Page and Brin select the name "Google," based on the term, "googol," which refers to what?
(a) The number 1 followed by 100 zeros.
(b) The number 1 followed by 1,000 zeros.
(c) The number 1 followed by 1,000,000 zeros.
(d) The number 1 followed by an infinite number of zeros.

4. IdeaLab initially operates on what theory about developing new business ideas?
(a) Producing products as they are sold to avoid large investments in each new business venture.
(b) Assembling one team to start new businesses, and reducing the time and work involved with assembling separate teams for each idea.
(c) Strategically placing new business ideas in films to test the reaction of crowds before investing in them.
(d) Marketing business ideas exclusively online where startup costs are much lower than offline ones.

5. When do Page and Brin adopt Gross' model?
(a) 2000.
(b) 2001.
(c) 2003.
(d) 2002.

Short Answer Questions

1. What percentage of search results includes paid ads for Google and Yahoo?

2. When is the first version of Google officially released?

3. The "trail of clicks" that Battelle refers to is recorded for what kind of analysis?

4. What is especially fascinating about the story of how Larry Page and Sergey Brin worked together to create Google?

5. One month after the new CEO is named, what important event occurs?

(see the answer key)

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