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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Google 2000-2004: Zero to $3 Billion in Five Years.

Multiple Choice Questions

1. What company acquires Overture?
(a) Yahoo.
(b) Google.
(c) AOL.
(d) Microsoft.

2. What was Excite's most notable feature?
(a) A section where the most traveled to websites is bookmarked.
(b) Two search boxes for multiple searches.
(c) A history box showing the most recent websites and keywords searched.
(d) A customizable user page.

3. What should be the fundamental goal of an Internet search, according the Battelle?
(a) To make advertising easier for companies.
(b) To understand the habits of Internet users.
(c) To provide people with information in an efficient way.
(d) To make people's lives easier.

4. Google's search engine analyzes how many factors when determining the relevance of the user's keywords?
(a) More than 100 factors.
(b) More than 200 factors.
(c) Between 50 and 100 factors.
(d) Less than 50 factors.

5. How does Google attempt to avoid the costly hiring spiral?
(a) It interviews people on a limited referral basis.
(b) It begins hiring only people their employees personally know.
(c) It consider hiring only those employees with a proven track record with other companies.
(d) It has prospective employees go through an extensive series of interviews set up by committees.

Short Answer Questions

1. What is the most troubling aspect of information being collected on the Internet?

2. What angers webmasters in the early stages of Google?

3. Why does the press reject GoTo.com's business plan?

4. For what amount is Overture finally sold?

5. In 1993, what university created Veronica, the second search engine?

(see the answer key)

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