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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Google 2000-2004: Zero to $3 Billion in Five Years.

Multiple Choice Questions

1. In 1993, what university created Veronica, the second search engine?
(a) The University of Oklahoma.
(b) Harvard University.
(c) Yale University.
(d) The University of Nevada.

2. Before changing to Yahoo in 1995, what was the original name given to the search engine in 1994 by creators, Jerry Yang and David Filo?
(a) Jerry and David's Guide to the World Wide Web.
(b) YahooCrawler.com.
(c) Jerry and David's Excellent Search Engine.
(d) Yang and Filo's Web Crawler.

3. When Louis Monier released AltaVista.com to Internet users, what company was he associated with?
(a) Google.
(b) Compaq.
(c) Digital Equipment Corp.
(d) Computer Solutions, Inc.

4. What is the core technology that supplied an algorithm for the order of websites?
(a) PageVolume.
(b) PageListing.
(c) PageRank.
(d) PageSort.

5. Why does Google stop doing traditional brand marketing?
(a) There is another company called Google that people are confusing it with.
(b) It isn't effective since most people didn't know who Google was yet.
(c) The marketing costs are taking up 50 percent of its revenue.
(d) Larry Page and Sergey Brin are not skilled at brand marketing and do not know how to do it effectively.

Short Answer Questions

1. What was significant about Veronica?

2. With which well-known director does Gross create IdeaLab, a company where his ideas can be put into action?

3. What should be the fundamental goal of an Internet search, according the Battelle?

4. Google's search engine analyzes how many factors when determining the relevance of the user's keywords?

5. What is the precursor to Google called when Page and Brin create it at Stanford University?

(see the answer key)

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