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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Google 2000-2004: Zero to $3 Billion in Five Years.

Multiple Choice Questions

1. With which well-known director does Gross create IdeaLab, a company where his ideas can be put into action?
(a) George Lucas.
(b) Steven Spielberg.
(c) Oliver Stone.
(d) Ron Howard.

2. In what year was the worldwide average at 550 million searches per day?
(a) 2002.
(b) 2005.
(c) 2003.
(d) 2004.

3. The estimated growth of the search engine industry is expected to reach $23 billion by what year?
(a) 2015.
(b) 2010.
(c) 2025.
(d) 2020.

4. According to the 2004 research paper, how often do 85 percent of U.S. users perform Internet searches?
(a) Once a month.
(b) Once a week.
(c) Once every two weeks.
(d) More than twice a week.

5. Why did Eric Schmidt initially disagree with Battelle in the potential of search engines to be used in gathering information?
(a) He thought it would be too time consuming to develop the search engine database.
(b) He didn't think they would be profitable enough.
(c) He didn't believe it was possible to create a search engine.
(d) He had already tried to start a search engine that failed.

Short Answer Questions

1. Page and Brin select the name "Google," based on the term, "googol," which refers to what?

2. Why does the press reject GoTo.com's business plan?

3. What is the most troubling aspect of information being collected on the Internet?

4. What two examples are listed as popular clickstream analysis?

5. How does Google attempt to avoid the costly hiring spiral?

(see the answer key)

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