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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Google 2000-2004: Zero to $3 Billion in Five Years.

Multiple Choice Questions

1. What strategy do Brin and marketing associates employ to bring in venture capital?
(a) They begin contacting the owners of the most visited websites on the Internet.
(b) They offer discounts to advertisers who contribute to the company.
(c) They place a Donation option on the Google website to encourage visitors to support them.
(d) They set up live demonstrations.

2. How does the media view Google in 2002?
(a) As an honest company.
(b) As a failing company.
(c) As a company that is growing too fast.
(d) As a deceitful company.

3. What does Google call its paid search market?
(a) Google Search Words.
(b) Google Pay-Per-Search.
(c) Google AdWords.
(d) Google AdClick.

4. How do search engines generate income from advertisers?
(a) They charge a listing fee for businesses to rank higher in search directories.
(b) They charge advertisers a flat rate per month for their ad space.
(c) They receive a pay-per-click fee when a user responds to an ad.
(d) They collect a fee based on the amount of times an ad is displayed in search results.

5. How many searches does the rest of the world perform compared to U.S. Internet users?
(a) Three times as many.
(b) Less than half as many.
(c) Twice as many.
(d) Five times as many.

Short Answer Questions

1. What happens when Page tries to sell Google to other Internet companies?

2. What does the "M" stand for in "CPM?

3. What does Google add to the concept of parallel computing to make it even more beneficial?

4. What do webmasters originally fear Google is doing?

5. After much consideration, what core value does Google adopt as its motto in 2001?

(see the answer key)

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