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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Google 2000-2004: Zero to $3 Billion in Five Years.

Multiple Choice Questions

1. What does Google call its paid search market?
(a) Google AdWords.
(b) Google Pay-Per-Search.
(c) Google AdClick.
(d) Google Search Words.

2. Why does the press reject GoTo.com's business plan?
(a) They are not benefiting from it.
(b) They do not understand it.
(c) There is not enough Internet regulation in their opinion.
(d) They feel it is unethical.

3. What is it about the computers on Star Trek that Battelle would like to see become a reality?
(a) Their compassion for the human race.
(b) The interaction between people and computers.
(c) Their elevated intelligence and ability to think and act on their own.
(d) The ability to control and coordinate transportation.

4. What does Susan Wojcicki rent to Page and Brin for them to use to develop further technology?
(a) A computer lab.
(b) A room in her house.
(c) An office building.
(d) A garage.

5. What are SERPs?
(a) Search Engine Research Portals.
(b) Search Engine Result Pages.
(c) Search Engine Resource Parameters.
(d) Search Engine Response Pages.

Short Answer Questions

1. After much consideration, what core value does Google adopt as its motto in 2001?

2. After the Internet bubble bursts and capital investments for new Internet companies shrink, what happens to Overture?

3. How many searches does the rest of the world perform compared to U.S. Internet users?

4. In 1993, what university created Veronica, the second search engine?

5. When Gross approaches Google to sell his plan, what happens?

(see the answer key)

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