1. What happens to prove that Google can generate billions of dollars in revenue from developing search engines and databases?
(a) They begin offering ad space for companies who own websites.
(b) They begin accepting payments for higher rankings in search results.
(c) They begin advertising the products of offline stores.
(d) They begin working with Amazon to direct more buyers to their search pages.

2. In his original vision for a Database of Intentions, what does Battelle see the database being built with?
(a) A collection of stores that offered online services.
(b) Names and addresses of Internet users.
(c) Popular search terms.
(d) The most visited websites on the Internet.

3. What alternative search engine did Dr. Michael Mauldin create in 1994?
(a) Excite.
(b) Ask.com.
(c) Lycos.
(d) Metacrawler.com.

4. What does the "M" stand for in "CPM?
(a) The Roman numeral for one thousand.
(b) The unit used to measure the number of Internet users.
(c) The "monthly" amount of advertising fees.
(d) The "maximum" number of clicks an advertiser has paid for.

5. What three elements does Google now possess to control its own destiny and profit?
(a) Advertisers willing to pay high rates, a search engine, and the ability to generate its own traffic.
(b) Tracking technology to detect the preferences of Internet users, a search engine, and a commission for all sales generated from ads.
(c) A search engine, a paid search network, and the ability to generate its own traffic.
(d) A search engine, a database with the most websites, and the largest number of Internet users.