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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Google 2000-2004: Zero to $3 Billion in Five Years.

Multiple Choice Questions

1. What event is discussed in Chapter 1 as having indicated a change in American culture?
(a) The creation of a super highway of information, called the Internet.
(b) The start of the new millennium in January 2000.
(c) The terrorist attacks of 2001.
(d) The invention of the computer.

2. What does Schmidt consider Battelle's idea of a Database of Intentions to be a part of?
(a) The educational purpose of the Internet.
(b) The information media.
(c) The desire to create as many websites as possible.
(d) The online entertainment sector.

3. What happens when Page tries to sell Google to other Internet companies?
(a) The companies do not offer enough money.
(b) The companies are not interested.
(c) The companies attempt to use the information Page gives them to make their own websites better.
(d) The companies do not understand how to operate Google.

4. In the A, B, C, D hiring model, which type of employees do "A grade" employees tend to hire?
(a) C grade employees.
(b) D grade employees.
(c) Other A grade employees.
(d) B grade employees.

5. What percentage of search results includes paid ads for Google and Yahoo?
(a) More than 75 percent.
(b) Less than 40 percent.
(c) 40 to 50 percent.
(d) 50 to 60 percent.

Short Answer Questions

1. For what does Gross start charging advertisers?

2. Sixty-five percent of all Internet searches are estimated for what purpose?

3. How do search engines generate income from advertisers?

4. What company acquires Overture?

5. How does Google try to be "less evil" than Overture?

(see the answer key)

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