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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7, The Search Economy.

Multiple Choice Questions

1. What percentage of search results includes paid ads for Google and Yahoo?
(a) 40 to 50 percent.
(b) 50 to 60 percent.
(c) Less than 40 percent.
(d) More than 75 percent.

2. What position does Tim Armstrong have when he says that "search turns a cost center into a profit center"?
(a) VP of sales at Google.
(b) VP of advertising at Google.
(c) CEO of Yahoo.
(d) Marketing consultant to both Google and Yahoo.

3. Why was AltaVista.com groundbreaking?
(a) It listed a description of each website next to the title.
(b) It used an advanced computer system to analyze keywords on a daily basis.
(c) It was the first search engine to remember specific data of Internet users.
(d) It contained an index of all web pages at the time.

4. How much funding do Page and Brin receive from Andy Bechtolsheim?
(a) $10,000.
(b) $50,000.
(c) $150,000.
(d) $100,000.

5. How does the media view Google in 2002?
(a) As a failing company.
(b) As a deceitful company.
(c) As a company that is growing too fast.
(d) As an honest company.

Short Answer Questions

1. What is "parallel computing?"

2. Page and Brin select the name "Google," based on the term, "googol," which refers to what?

3. According to the 2004 research paper, how often do 85 percent of U.S. users perform Internet searches?

4. What strategy do Brin and marketing associates employ to bring in venture capital?

5. How many searches does the rest of the world perform compared to U.S. Internet users?

(see the answer key)

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