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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7, The Search Economy.

Multiple Choice Questions

1. What is the precursor to Google called when Page and Brin create it at Stanford University?
(a) BackRub.
(b) The Google Directory.
(c) PageBrin Search.
(d) The Back and Forth Directory.

2. Sixty-five percent of all Internet searches are estimated for what purpose?
(a) Entertainment.
(b) To get information.
(c) Commercial use.
(d) Education.

3. Google's search engine analyzes how many factors when determining the relevance of the user's keywords?
(a) More than 100 factors.
(b) More than 200 factors.
(c) Between 50 and 100 factors.
(d) Less than 50 factors.

4. How many advertiser relationships does Google have?
(a) Less than 100,000.
(b) More than a million.
(c) Less than 50,000.
(d) More than 225,000.

5. What was significant about Veronica?
(a) It was the first search engine that included keywords.
(b) It listed websites in alphabetical order for easier access.
(c) It used a program that connected directly to a file instead of to a computer.
(d) It had a database that was twice the size of Archie.

Short Answer Questions

1. Why does Page need Brin to build Google?

2. Why was AltaVista.com groundbreaking?

3. How much funding do Page and Brin receive from Andy Bechtolsheim?

4. Who developed the first search engine for the World Wide Web?

5. What does Susan Wojcicki rent to Page and Brin for them to use to develop further technology?

(see the answer key)

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