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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7, The Search Economy.

Multiple Choice Questions

1. What is the precursor to Google called when Page and Brin create it at Stanford University?
(a) PageBrin Search.
(b) The Google Directory.
(c) BackRub.
(d) The Back and Forth Directory.

2. What is Battelle's central focus in Chapter 2?
(a) To explain the history of the Internet and why searches account for the largest percentage of Internet use.
(b) To detail the beginning of search engines.
(c) To describe the process a search engine goes through to track Internet users.
(d) To explain how search engines work, when and why they are used, and how many people use them.

3. What is "parallel computing?"
(a) The idea of using two computers to run on separate servers, using one as a backup in case the main computer crashes.
(b) A system built on a number of individual parts that can be replaced as needed, without affecting the other parts or the service in general.
(c) Storing files on multiple hard drives to ensure fast retrieval and less download time.
(d) Having more than one modem running into a computer system to increase the bandwidth and speed levels.

4. In what year was the worldwide average at 550 million searches per day?
(a) 2005.
(b) 2002.
(c) 2004.
(d) 2003.

5. How long does it take Google to go from zero to $3 billion?
(a) Three years.
(b) Five years.
(c) Six Years.
(d) Two years.

Short Answer Questions

1. As of the first quarter of 2005, what does Google have 51 percent of?

2. What does Google add to the concept of parallel computing to make it even more beneficial?

3. According to the 2004 research paper, how often do 85 percent of U.S. users perform Internet searches?

4. What does Susan Wojcicki rent to Page and Brin for them to use to develop further technology?

5. When is the first version of Google officially released?

(see the answer key)

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