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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7, The Search Economy.

Multiple Choice Questions

1. What leads Google to reconnect with Bill Gross and reconsider his business model?
(a) The 2001 terrorist attacks.
(b) The lack of Internet users choosing Google as a search engine.
(c) The NASDAQ market crash in 2000.
(d) The decreasing number of advertisers that were buying ads.

2. When Louis Monier released AltaVista.com to Internet users, what company was he associated with?
(a) Digital Equipment Corp.
(b) Compaq.
(c) Computer Solutions, Inc.
(d) Google.

3. How many advertiser relationships does Google have?
(a) Less than 100,000.
(b) More than a million.
(c) Less than 50,000.
(d) More than 225,000.

4. What was significant about Veronica?
(a) It was the first search engine that included keywords.
(b) It had a database that was twice the size of Archie.
(c) It used a program that connected directly to a file instead of to a computer.
(d) It listed websites in alphabetical order for easier access.

5. Page and Brin select the name "Google," based on the term, "googol," which refers to what?
(a) The number 1 followed by 1,000,000 zeros.
(b) The number 1 followed by an infinite number of zeros.
(c) The number 1 followed by 100 zeros.
(d) The number 1 followed by 1,000 zeros.

Short Answer Questions

1. Before changing to Yahoo in 1995, what was the original name given to the search engine in 1994 by creators, Jerry Yang and David Filo?

2. Who does Page admire for doing noteworthy studies but never profiting from them?

3. Which type of search results do illegitimate spammers try to infiltrate the most?

4. What is the example given of a small online business that is driving most of the Internet revenue?

5. What Palo Alto street does Google relocate to after outgrowing its current location in 1999?

(see the answer key)

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