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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7, The Search Economy.

Multiple Choice Questions

1. Where is a website's SEO primarily used?
(a) In ads.
(b) In website descriptions.
(c) In articles and website content.
(d) In keywords.

2. What is an IP (Internet Protocol)?
(a) The search engine's route to servers.
(b) A code for communicating online.
(c) An online address.
(d) The tracking information for early Internet users.

3. As of the first quarter of 2005, what does Google have 51 percent of?
(a) The global search market.
(b) The U.S. search market.
(c) All Internet advertising.
(d) Existing Website links in its directory.

4. What was Excite's most notable feature?
(a) A history box showing the most recent websites and keywords searched.
(b) A section where the most traveled to websites is bookmarked.
(c) A customizable user page.
(d) Two search boxes for multiple searches.

5. How does the media view Google in 2002?
(a) As a company that is growing too fast.
(b) As an honest company.
(c) As a deceitful company.
(d) As a failing company.

Short Answer Questions

1. What does the "M" stand for in "CPM?

2. Sixty-five percent of all Internet searches are estimated for what purpose?

3. What strategy do Brin and marketing associates employ to bring in venture capital?

4. What is Battelle's central focus in Chapter 2?

5. Who becomes the first CEO of Google?

(see the answer key)

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