The Search Quiz | Two Week Quiz A

John Battelle
This set of Lesson Plans consists of approximately 166 pages of tests, essay questions, lessons, and other teaching materials.

The Search Quiz | Two Week Quiz A

John Battelle
This set of Lesson Plans consists of approximately 166 pages of tests, essay questions, lessons, and other teaching materials.
Buy The Search Lesson Plans
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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7, The Search Economy.

Multiple Choice Questions

1. What does Google add to the concept of parallel computing to make it even more beneficial?
(a) The plan to build all of their own hardware to reduce labor and equipment costs.
(b) Twice as much hardware to double their results.
(c) Huge, cost-effective scaling by using inexpensive hardware.
(d) The notion of allowing other companies access to their hardware to cut operating costs.

2. What does the "M" stand for in "CPM?
(a) The "monthly" amount of advertising fees.
(b) The unit used to measure the number of Internet users.
(c) The "maximum" number of clicks an advertiser has paid for.
(d) The Roman numeral for one thousand.

3. Sixty-five percent of all Internet searches are estimated for what purpose?
(a) To get information.
(b) Education.
(c) Entertainment.
(d) Commercial use.

4. Why does Google stop doing traditional brand marketing?
(a) There is another company called Google that people are confusing it with.
(b) Larry Page and Sergey Brin are not skilled at brand marketing and do not know how to do it effectively.
(c) It isn't effective since most people didn't know who Google was yet.
(d) The marketing costs are taking up 50 percent of its revenue.

5. What is one way for a website to avoid being banned from Google's index?
(a) Purchase Google's SEO software.
(b) Purchase AdSense from Google.
(c) Contact Google before adding a new website to its directory.
(d) Send all website information to Google for approval before publishing it to the Internet.

Short Answer Questions

1. Why was the WebCrawler so unique?

2. How does Google try to be "less evil" than Overture?

3. Which type of search results do illegitimate spammers try to infiltrate the most?

4. The estimated growth of the search engine industry is expected to reach $23 billion by what year?

5. What company eventually bought WebCrawler in 1995?

(see the answer key)

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