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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7, The Search Economy.

Multiple Choice Questions

1. What does Google add to the concept of parallel computing to make it even more beneficial?
(a) Twice as much hardware to double their results.
(b) Huge, cost-effective scaling by using inexpensive hardware.
(c) The plan to build all of their own hardware to reduce labor and equipment costs.
(d) The notion of allowing other companies access to their hardware to cut operating costs.

2. Where is the location of the first main office for Google?
(a) Page's basement.
(b) The Stanford University Library.
(c) Brin's dormitory room.
(d) Page and Brin's apartment.

3. What does "SEO" stand for?
(a) Search Engine Optimization.
(b) Search Engine Operation.
(c) Search Enhancing Option.
(d) Search Enhancing Operation.

4. When is the first version of Google officially released?
(a) March 1998.
(b) February 1995.
(c) August 1996.
(d) April 1997.

5. Who becomes the first CEO of Google?
(a) Eric Schmidt.
(b) John Battelle.
(c) Sergey Brin.
(d) Larry Page.

Short Answer Questions

1. Where did Monier end up working after AltaVista was sold and reworked?

2. What position does Jeff Bezos hold when he remarks that you "shouldn't have to brag" about not being evil in response to Google's recently announced motto.

3. As of the first quarter of 2005, what does Google have 51 percent of?

4. Page and Brin select the name "Google," based on the term, "googol," which refers to what?

5. Where is a website's SEO primarily used?

(see the answer key)

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