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| Name: _________________________ | Period: ___________________ |
This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7, The Search Economy.
Multiple Choice Questions
1. Which type of search results do illegitimate spammers try to infiltrate the most?
(a) The results with the most SEO content in them.
(b) The most clicked-on results.
(c) Commercial results.
(d) Organic, non-commercial results.
2. What Palo Alto street does Google relocate to after outgrowing its current location in 1999?
(a) Fifth Street.
(b) Brookdale Avenue.
(c) Cherry Street.
(d) University Avenue.
3. What is the first management style that Google uses?
(a) A corporate hierarchy with a chain of command and a flattened organization.
(b) One that allows the owners to talk directly with the employees.
(c) One that requires all employees to report to the CEO on a daily basis.
(d) A concept that gives each employee partial ownership of the company through stocks.
4. Sixty-five percent of all Internet searches are estimated for what purpose?
(a) Education.
(b) To get information.
(c) Commercial use.
(d) Entertainment.
5. How does Google attempt to avoid the costly hiring spiral?
(a) It interviews people on a limited referral basis.
(b) It consider hiring only those employees with a proven track record with other companies.
(c) It has prospective employees go through an extensive series of interviews set up by committees.
(d) It begins hiring only people their employees personally know.
Short Answer Questions
1. Who does Page admire for doing noteworthy studies but never profiting from them?
2. What position does Jeff Bezos hold when he remarks that you "shouldn't have to brag" about not being evil in response to Google's recently announced motto.
3. What does Google add to the concept of parallel computing to make it even more beneficial?
4. Search traffic typically increases during what two times of the day?
5. How long does it take Google to go from zero to $3 billion?
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This section contains 361 words (approx. 2 pages at 300 words per page) |
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