View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7, The Search Economy.

Multiple Choice Questions

1. What happens when Page tries to sell Google to other Internet companies?
(a) The companies do not offer enough money.
(b) The companies attempt to use the information Page gives them to make their own websites better.
(c) The companies are not interested.
(d) The companies do not understand how to operate Google.

2. When is the first version of Google officially released?
(a) August 1996.
(b) April 1997.
(c) February 1995.
(d) March 1998.

3. What does Google use as a backup in case the main plan to market keyword-based advertising fails?
(a) Its original Stanford website.
(b) Paid website listings.
(c) Traffic generating software.
(d) Banner ads.

4. What was Excite's most notable feature?
(a) A history box showing the most recent websites and keywords searched.
(b) A section where the most traveled to websites is bookmarked.
(c) A customizable user page.
(d) Two search boxes for multiple searches.

5. Which type of search results do illegitimate spammers try to infiltrate the most?
(a) The most clicked-on results.
(b) The results with the most SEO content in them.
(c) Commercial results.
(d) Organic, non-commercial results.

Short Answer Questions

1. What angers webmasters in the early stages of Google?

2. What does Battelle think is vital to effective advertising, either on the Internet or other forms of media?

3. What is the main idea behind the original concept of Google?

4. What percentage of search growth occurs in the U.S.?

5. Why does Google stop doing traditional brand marketing?

(see the answer key)

This section contains 421 words (approx. 2 pages at 300 words per page) View a FREE sample