The Search Quiz | Two Week Quiz A

John Battelle
This set of Lesson Plans consists of approximately 166 pages of tests, essay questions, lessons, and other teaching materials.

The Search Quiz | Two Week Quiz A

John Battelle
This set of Lesson Plans consists of approximately 166 pages of tests, essay questions, lessons, and other teaching materials.
Buy The Search Lesson Plans
Name: _________________________ Period: ___________________

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7, The Search Economy.

Multiple Choice Questions

1. What does Google try to offer as a way to solve the major problems websites are having with its search engine?
(a) An apology.
(b) A set of webmaster guidelines for the best SEO practices.
(c) A refund for all businesses that were affected.
(d) A detailed report of exactly how and why the problem occurred.

2. Why was knowing FTP (File Transfer Protocol) line commands necessary for early Internet users?
(a) It was a way to communicate directly with the servers.
(b) It was how Internet users communicated with each other.
(c) It was a way to retrieve online files.
(d) It was how they kept track of online servers.

3. Why does Page need Brin to build Google?
(a) The site was based on a graph that required Brin's mathematical skills to make a reality.
(b) Brin had the financial capability to provide the necessary funding for the project.
(c) Page did not have a background in computers.
(d) Brin worked for a company that designed websites.

4. What strategy do Brin and marketing associates employ to bring in venture capital?
(a) They place a Donation option on the Google website to encourage visitors to support them.
(b) They offer discounts to advertisers who contribute to the company.
(c) They begin contacting the owners of the most visited websites on the Internet.
(d) They set up live demonstrations.

5. When Louis Monier released AltaVista.com to Internet users, what company was he associated with?
(a) Compaq.
(b) Google.
(c) Computer Solutions, Inc.
(d) Digital Equipment Corp.

Short Answer Questions

1. What is the precursor to Google called when Page and Brin create it at Stanford University?

2. What causes many advertisers to have a negative view of Google?

3. What alternative search engine did Dr. Michael Mauldin create in 1994?

4. What does Google use as a backup in case the main plan to market keyword-based advertising fails?

5. In the A, B, C, D hiring model, which type of employees do "A grade" employees tend to hire?

(see the answer key)

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