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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7, The Search Economy.

Multiple Choice Questions

1. What is the precursor to Google called when Page and Brin create it at Stanford University?
(a) The Google Directory.
(b) PageBrin Search.
(c) BackRub.
(d) The Back and Forth Directory.

2. How long does it take Google to go from zero to $3 billion?
(a) Three years.
(b) Two years.
(c) Six Years.
(d) Five years.

3. How does the media view Google in 2002?
(a) As a deceitful company.
(b) As a company that is growing too fast.
(c) As an honest company.
(d) As a failing company.

4. What does Google add to the concept of parallel computing to make it even more beneficial?
(a) Huge, cost-effective scaling by using inexpensive hardware.
(b) Twice as much hardware to double their results.
(c) The notion of allowing other companies access to their hardware to cut operating costs.
(d) The plan to build all of their own hardware to reduce labor and equipment costs.

5. What does Battelle think is vital to effective advertising, either on the Internet or other forms of media?
(a) A rapid increase in users or viewers.
(b) The potential customer's intent.
(c) Name recognition.
(d) A product that appeals to as many different demographics as possible.

Short Answer Questions

1. What is the core technology that supplied an algorithm for the order of websites?

2. What position does Jeff Bezos hold when he remarks that you "shouldn't have to brag" about not being evil in response to Google's recently announced motto.

3. What strategy do Brin and marketing associates employ to bring in venture capital?

4. What was the main problem with the way early Internet users were accessing files?

5. After a series of company takeovers, Yahoo eventually acquired AltaVista and used it as what feature for their website?

(see the answer key)

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