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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What was Excite's most notable feature?
(a) A section where the most traveled to websites is bookmarked.
(b) A history box showing the most recent websites and keywords searched.
(c) Two search boxes for multiple searches.
(d) A customizable user page.

2. What percentage of search results includes paid ads for Google and Yahoo?
(a) More than 75 percent.
(b) 40 to 50 percent.
(c) 50 to 60 percent.
(d) Less than 40 percent.

3. For what amount is Overture finally sold?
(a) $1.63 billion.
(b) $2.36 billion.
(c) $1.36 million.
(d) $2.63 million.

4. Why is clickstream data so important to search engines?
(a) It tells them how often people use the Internet.
(b) It provides them with the personal ISP number for Internet users, which is used to contact them in the future.
(c) It helps them analyze the preferences of Internet users to present them with effective advertising.
(d) It gives them the total number of clicks to a website so they can charge that particular website accordingly.

5. Google's search engine analyzes how many factors when determining the relevance of the user's keywords?
(a) Between 50 and 100 factors.
(b) More than 100 factors.
(c) Less than 50 factors.
(d) More than 200 factors.

6. Where is the location of the first main office for Google?
(a) Page and Brin's apartment.
(b) The Stanford University Library.
(c) Page's basement.
(d) Brin's dormitory room.

7. To which existing sites do Page and Brin compare their new search engine in order to appreciate its value?
(a) Excite and MSN.
(b) AltaVista and Excite.
(c) AOL and MSN.
(d) AltaVista and MSN.

8. What alternative search engine did Dr. Michael Mauldin create in 1994?
(a) Ask.com.
(b) Lycos.
(c) Metacrawler.com.
(d) Excite.

9. Before the World Wide Web, who mainly used the Internet?
(a) The government.
(b) A small public network of computer savvy people.
(c) Educators at high schools and universities.
(d) Scientists at NASA.

10. When Gross approaches Google to sell his plan, what happens?
(a) Page and Brin cannot afford to pay Gross what he is asking for it.
(b) Brin wants to use it, but Page rejects it.
(c) Page wants to use it, but Brin rejects it.
(d) Page and Brin both reject it.

11. What event is discussed in Chapter 1 as having indicated a change in American culture?
(a) The invention of the computer.
(b) The start of the new millennium in January 2000.
(c) The terrorist attacks of 2001.
(d) The creation of a super highway of information, called the Internet.

12. What does Susan Wojcicki rent to Page and Brin for them to use to develop further technology?
(a) A computer lab.
(b) An office building.
(c) A garage.
(d) A room in her house.

13. Who developed the first search engine for the World Wide Web?
(a) Matthew Gray.
(b) John Battelle.
(c) Alan Emtage.
(d) Brian Pinkerton.

14. Why was knowing FTP (File Transfer Protocol) line commands necessary for early Internet users?
(a) It was a way to communicate directly with the servers.
(b) It was a way to retrieve online files.
(c) It was how they kept track of online servers.
(d) It was how Internet users communicated with each other.

15. Why do advertisers like Gross' marketing system?
(a) They are wasting less money in advertising costs.
(b) They are receiving discounts on their advertising to endorse GoTo.com.
(c) They are giving input to Gross on how to design it.
(d) They see an increased level of traffic to their websites.

Short Answer Questions

1. Gross designs the precursor to Overture, GoTo.com, for what specific purpose?

2. How long does it take Google to go from zero to $3 billion?

3. What does Gross file a lawsuit against Google for?

4. In his original vision for a Database of Intentions, what does Battelle see the database being built with?

5. What is the most troubling aspect of information being collected on the Internet?

(see the answer keys)

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