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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. How long does Schmidt take before understanding the place of a search engine and agreeing with Battelle?
(a) He never agrees with Battelle.
(b) Three years.
(c) One year.
(d) Two years.

2. What happens to prove that Google can generate billions of dollars in revenue from developing search engines and databases?
(a) They begin accepting payments for higher rankings in search results.
(b) They begin advertising the products of offline stores.
(c) They begin working with Amazon to direct more buyers to their search pages.
(d) They begin offering ad space for companies who own websites.

3. In what year did Alan Emtage create Archie, the first Internet search engine?
(a) 1990.
(b) 1991.
(c) 1985.
(d) 1988.

4. What does "DNS" stand for?
(a) Domain Name Services.
(b) Domain Name Search.
(c) Domain Name Server.
(d) Domain Name Status.

5. How much funding do Page and Brin receive from Andy Bechtolsheim?
(a) $150,000.
(b) $10,000.
(c) $50,000.
(d) $100,000.

6. As Battelle points out, Internet use has grown to become more and more common, and most people are familiar with what online tool?
(a) Email.
(b) An online payment system.
(c) A website directory.
(d) A search box.

7. One month after the new CEO is named, what important event occurs?
(a) Another Internet company files a lawsuit against Google.
(b) Google reports its first profitable quarter.
(c) Google becomes the most visited website on the Internet.
(d) Several key members of Google simultaneously resign from the company.

8. What angers webmasters in the early stages of Google?
(a) Google is charging a listing fee for websites to be included in its directory.
(b) They resent the speed at which Google is growing compared to other search engines.
(c) Their websites earn a lower ranking than others.
(d) They cannot find their websites as easily as in other search engines.

9. What does Google call its paid search market?
(a) Google AdClick.
(b) Google AdWords.
(c) Google Pay-Per-Search.
(d) Google Search Words.

10. Why did Eric Schmidt initially disagree with Battelle in the potential of search engines to be used in gathering information?
(a) He had already tried to start a search engine that failed.
(b) He didn't believe it was possible to create a search engine.
(c) He didn't think they would be profitable enough.
(d) He thought it would be too time consuming to develop the search engine database.

11. How does Google attempt to avoid the costly hiring spiral?
(a) It consider hiring only those employees with a proven track record with other companies.
(b) It has prospective employees go through an extensive series of interviews set up by committees.
(c) It interviews people on a limited referral basis.
(d) It begins hiring only people their employees personally know.

12. After the Internet bubble bursts and capital investments for new Internet companies shrink, what happens to Overture?
(a) It is the only company to remain after the burst.
(b) It enters into a merger with Google.
(c) It is sold to the highest bidder.
(d) It is driven out of business.

13. What is the core technology that supplied an algorithm for the order of websites?
(a) PageListing.
(b) PageSort.
(c) PageRank.
(d) PageVolume.

14. What public relations idea does Google try after brand marketing, making it the only company not to spend any money on marketing?
(a) Working with the press to release stories.
(b) Offering a free gift to every one-thousandth site visitor.
(c) Doing a series of radio interviews across the country.
(d) Giving away a certain number of advertising spaces.

15. How many searches does the rest of the world perform compared to U.S. Internet users?
(a) Three times as many.
(b) Less than half as many.
(c) Twice as many.
(d) Five times as many.

Short Answer Questions

1. What does Gross file a lawsuit against Google for?

2. What is "parallel computing?"

3. How much time passes for Google to go from next to nothing to earning over $4 billion in revenue?

4. Who does Battelle fear will use clickstream data to abuse the privacy of Internet users?

5. When Gross approaches Google to sell his plan, what happens?

(see the answer keys)

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