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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Gross designs the precursor to Overture, GoTo.com, for what specific purpose?
(a) To remove spam from search results.
(b) To compete with the Google search engine.
(c) To become the fastest search engine on the Internet.
(d) To become the first search engine that charges Internet users for its use.

2. How much time passes for Google to go from next to nothing to earning over $4 billion in revenue?
(a) Less than two years.
(b) Less than a year.
(c) Less than five years.
(d) Less than three years.

3. What leads Google to reconnect with Bill Gross and reconsider his business model?
(a) The 2001 terrorist attacks.
(b) The decreasing number of advertisers that were buying ads.
(c) The lack of Internet users choosing Google as a search engine.
(d) The NASDAQ market crash in 2000.

4. Where is the location of the first main office for Google?
(a) The Stanford University Library.
(b) Page and Brin's apartment.
(c) Brin's dormitory room.
(d) Page's basement.

5. Who does Battelle fear will use clickstream data to abuse the privacy of Internet users?
(a) Search engine companies.
(b) Other Internet users.
(c) Website owners.
(d) The government.

6. What two examples are listed as popular clickstream analysis?
(a) Website counters and opt-in boxes.
(b) Google's AdWords and Microsoft's pop-up ads.
(c) Google's PageRank and Amazon's recommendations system.
(d) Webhosting and Website tracking modules.

7. In what year was the worldwide average at 550 million searches per day?
(a) 2003.
(b) 2002.
(c) 2005.
(d) 2004.

8. In what year did Alan Emtage create Archie, the first Internet search engine?
(a) 1988.
(b) 1990.
(c) 1991.
(d) 1985.

9. As of the first quarter of 2005, what does Google have 51 percent of?
(a) The U.S. search market.
(b) The global search market.
(c) All Internet advertising.
(d) Existing Website links in its directory.

10. How much funding do Page and Brin receive from Andy Bechtolsheim?
(a) $10,000.
(b) $100,000.
(c) $150,000.
(d) $50,000.

11. From which fields of doctoral candidates does Battelle think will use the database as a research tool?
(a) Cultural anthropology, psychology, history, and sociology.
(b) English, journalism, mathematics, and history.
(c) Arts and science, psychology, and pathology.
(d) Mathematics, history, and archeology.

12. What company acquires Overture?
(a) Google.
(b) AOL.
(c) Microsoft.
(d) Yahoo.

13. What three elements does Google now possess to control its own destiny and profit?
(a) Tracking technology to detect the preferences of Internet users, a search engine, and a commission for all sales generated from ads.
(b) A search engine, a database with the most websites, and the largest number of Internet users.
(c) A search engine, a paid search network, and the ability to generate its own traffic.
(d) Advertisers willing to pay high rates, a search engine, and the ability to generate its own traffic.

14. What do webmasters originally fear Google is doing?
(a) Using too much bandwidth.
(b) Growing too fast for the servers to keep up with.
(c) Causing the Internet to slow down dramatically because of all of the users online at the same time.
(d) Disrupting the flow of traffic at other search engine websites.

15. As Battelle points out, Internet use has grown to become more and more common, and most people are familiar with what online tool?
(a) An online payment system.
(b) Email.
(c) A search box.
(d) A website directory.

Short Answer Questions

1. What Palo Alto street does Google relocate to after outgrowing its current location in 1999?

2. Before changing to Yahoo in 1995, what was the original name given to the search engine in 1994 by creators, Jerry Yang and David Filo?

3. Who developed the first search engine for the World Wide Web?

4. When Gross approaches Google to sell his plan, what happens?

5. How does Google try to be "less evil" than Overture?

(see the answer keys)

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