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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What is the first management style that Google uses?
(a) A concept that gives each employee partial ownership of the company through stocks.
(b) One that requires all employees to report to the CEO on a daily basis.
(c) One that allows the owners to talk directly with the employees.
(d) A corporate hierarchy with a chain of command and a flattened organization.

2. What percentage of search growth occurs in the U.S.?
(a) More than 40 percent per year.
(b) Close to 15 percent per year.
(c) Less than 10 percent per year.
(d) Close to 30 percent per year.

3. What Palo Alto street does Google relocate to after outgrowing its current location in 1999?
(a) Brookdale Avenue.
(b) Cherry Street.
(c) Fifth Street.
(d) University Avenue.

4. Why does Page need Brin to build Google?
(a) Page did not have a background in computers.
(b) Brin had the financial capability to provide the necessary funding for the project.
(c) The site was based on a graph that required Brin's mathematical skills to make a reality.
(d) Brin worked for a company that designed websites.

5. Where did Monier end up working after AltaVista was sold and reworked?
(a) AOL.
(b) Yahoo.
(c) Google.
(d) EBay.

6. Why was AltaVista.com groundbreaking?
(a) It contained an index of all web pages at the time.
(b) It listed a description of each website next to the title.
(c) It used an advanced computer system to analyze keywords on a daily basis.
(d) It was the first search engine to remember specific data of Internet users.

7. What was Excite's most notable feature?
(a) Two search boxes for multiple searches.
(b) A section where the most traveled to websites is bookmarked.
(c) A customizable user page.
(d) A history box showing the most recent websites and keywords searched.

8. Who does Battelle fear will use clickstream data to abuse the privacy of Internet users?
(a) Search engine companies.
(b) Other Internet users.
(c) The government.
(d) Website owners.

9. Page and Brin select the name "Google," based on the term, "googol," which refers to what?
(a) The number 1 followed by 100 zeros.
(b) The number 1 followed by 1,000,000 zeros.
(c) The number 1 followed by 1,000 zeros.
(d) The number 1 followed by an infinite number of zeros.

10. The "trail of clicks" that Battelle refers to is recorded for what kind of analysis?
(a) Statistical analysis.
(b) Weekly analysis.
(c) Profitability analysis.
(d) Future or nearly real-time analysis.

11. What alternative search engine did Dr. Michael Mauldin create in 1994?
(a) Metacrawler.com.
(b) Ask.com.
(c) Lycos.
(d) Excite.

12. Who does Page admire for doing noteworthy studies but never profiting from them?
(a) Arthur Samuel.
(b) Peter Szor.
(c) Nikola Tesla.
(d) Kevin Gifford.

13. How do search engines generate income from advertisers?
(a) They charge advertisers a flat rate per month for their ad space.
(b) They receive a pay-per-click fee when a user responds to an ad.
(c) They charge a listing fee for businesses to rank higher in search directories.
(d) They collect a fee based on the amount of times an ad is displayed in search results.

14. As Battelle points out, Internet use has grown to become more and more common, and most people are familiar with what online tool?
(a) Email.
(b) A website directory.
(c) An online payment system.
(d) A search box.

15. Gross designs the precursor to Overture, GoTo.com, for what specific purpose?
(a) To become the first search engine that charges Internet users for its use.
(b) To remove spam from search results.
(c) To become the fastest search engine on the Internet.
(d) To compete with the Google search engine.

Short Answer Questions

1. Who developed the first search engine for the World Wide Web?

2. What is the average response rate for paid ads on Google or Yahoo?

3. One month after the new CEO is named, what important event occurs?

4. What percentage of search results includes paid ads for Google and Yahoo?

5. When Gross approaches Google to sell his plan, what happens?

(see the answer keys)

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