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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What happens when Page tries to sell Google to other Internet companies?
(a) The companies do not offer enough money.
(b) The companies do not understand how to operate Google.
(c) The companies attempt to use the information Page gives them to make their own websites better.
(d) The companies are not interested.

2. As Battelle points out, Internet use has grown to become more and more common, and most people are familiar with what online tool?
(a) A website directory.
(b) A search box.
(c) Email.
(d) An online payment system.

3. Where did Monier end up working after AltaVista was sold and reworked?
(a) Yahoo.
(b) Google.
(c) EBay.
(d) AOL.

4. GoTo.com is founded on what line of thinking?
(a) Advertisers who sell online products rely on incredible amounts of traffic to their websites to stay in business.
(b) Internet users who have not made purchases online should be charged a service fee for using search engines.
(c) Internet users will be willing to pay for a faster search engine with more targeted results.
(d) Advertisers will be willing to pay more to have paying customers directed to their websites instead of higher volumes of low-quality traffic.

5. Under Gross' plan, when does an advertiser pay?
(a) On a weekly basis.
(b) After a certain number of Internet users have purchased their products.
(c) Only when a customer clicks on an ad.
(d) Upfront, before the ad is included on the search engine's Web page.

6. How long does Schmidt take before understanding the place of a search engine and agreeing with Battelle?
(a) One year.
(b) He never agrees with Battelle.
(c) Three years.
(d) Two years.

7. When do Page and Brin adopt Gross' model?
(a) 2000.
(b) 2003.
(c) 2001.
(d) 2002.

8. What alternative search engine did Dr. Michael Mauldin create in 1994?
(a) Lycos.
(b) Ask.com.
(c) Metacrawler.com.
(d) Excite.

9. Who does Page admire for doing noteworthy studies but never profiting from them?
(a) Peter Szor.
(b) Kevin Gifford.
(c) Arthur Samuel.
(d) Nikola Tesla.

10. In 1993, what university created Veronica, the second search engine?
(a) Yale University.
(b) The University of Oklahoma.
(c) Harvard University.
(d) The University of Nevada.

11. The estimated growth of the search engine industry is expected to reach $23 billion by what year?
(a) 2025.
(b) 2015.
(c) 2010.
(d) 2020.

12. In what year was the worldwide average at 550 million searches per day?
(a) 2004.
(b) 2005.
(c) 2003.
(d) 2002.

13. What does Schmidt consider Battelle's idea of a Database of Intentions to be a part of?
(a) The educational purpose of the Internet.
(b) The desire to create as many websites as possible.
(c) The information media.
(d) The online entertainment sector.

14. Why was knowing FTP (File Transfer Protocol) line commands necessary for early Internet users?
(a) It was how they kept track of online servers.
(b) It was how Internet users communicated with each other.
(c) It was a way to retrieve online files.
(d) It was a way to communicate directly with the servers.

15. Where is the location of the first main office for Google?
(a) Page and Brin's apartment.
(b) Page's basement.
(c) Brin's dormitory room.
(d) The Stanford University Library.

Short Answer Questions

1. What year does the Internet bubble burst, leading to the decline of IdeaLab?

2. What strategy do Brin and marketing associates employ to bring in venture capital?

3. The basic model of a search engine has remained largely unchanged since when?

4. What public relations idea does Google try after brand marketing, making it the only company not to spend any money on marketing?

5. What causes many advertisers to have a negative view of Google?

(see the answer keys)

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