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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Under Gross' plan, when does an advertiser pay?
(a) Upfront, before the ad is included on the search engine's Web page.
(b) On a weekly basis.
(c) Only when a customer clicks on an ad.
(d) After a certain number of Internet users have purchased their products.

2. In what year did Alan Emtage create Archie, the first Internet search engine?
(a) 1991.
(b) 1985.
(c) 1990.
(d) 1988.

3. What does "DNS" stand for?
(a) Domain Name Search.
(b) Domain Name Services.
(c) Domain Name Server.
(d) Domain Name Status.

4. What three elements does Google now possess to control its own destiny and profit?
(a) Tracking technology to detect the preferences of Internet users, a search engine, and a commission for all sales generated from ads.
(b) A search engine, a paid search network, and the ability to generate its own traffic.
(c) Advertisers willing to pay high rates, a search engine, and the ability to generate its own traffic.
(d) A search engine, a database with the most websites, and the largest number of Internet users.

5. Before changing to Yahoo in 1995, what was the original name given to the search engine in 1994 by creators, Jerry Yang and David Filo?
(a) Yang and Filo's Web Crawler.
(b) Jerry and David's Excellent Search Engine.
(c) Jerry and David's Guide to the World Wide Web.
(d) YahooCrawler.com.

6. Where did Monier end up working after AltaVista was sold and reworked?
(a) AOL.
(b) Yahoo.
(c) Google.
(d) EBay.

7. What percentage of search results includes paid ads for Google and Yahoo?
(a) More than 75 percent.
(b) Less than 40 percent.
(c) 40 to 50 percent.
(d) 50 to 60 percent.

8. IdeaLab initially operates on what theory about developing new business ideas?
(a) Producing products as they are sold to avoid large investments in each new business venture.
(b) Marketing business ideas exclusively online where startup costs are much lower than offline ones.
(c) Assembling one team to start new businesses, and reducing the time and work involved with assembling separate teams for each idea.
(d) Strategically placing new business ideas in films to test the reaction of crowds before investing in them.

9. Why is clickstream data so important to search engines?
(a) It gives them the total number of clicks to a website so they can charge that particular website accordingly.
(b) It helps them analyze the preferences of Internet users to present them with effective advertising.
(c) It tells them how often people use the Internet.
(d) It provides them with the personal ISP number for Internet users, which is used to contact them in the future.

10. How many advertiser relationships does Google have?
(a) More than a million.
(b) More than 225,000.
(c) Less than 50,000.
(d) Less than 100,000.

11. What leads Google to reconnect with Bill Gross and reconsider his business model?
(a) The NASDAQ market crash in 2000.
(b) The 2001 terrorist attacks.
(c) The decreasing number of advertisers that were buying ads.
(d) The lack of Internet users choosing Google as a search engine.

12. Where is the location of the first main office for Google?
(a) The Stanford University Library.
(b) Page and Brin's apartment.
(c) Brin's dormitory room.
(d) Page's basement.

13. When Gross approaches Google to sell his plan, what happens?
(a) Page and Brin both reject it.
(b) Page and Brin cannot afford to pay Gross what he is asking for it.
(c) Page wants to use it, but Brin rejects it.
(d) Brin wants to use it, but Page rejects it.

14. Why was AltaVista.com groundbreaking?
(a) It listed a description of each website next to the title.
(b) It contained an index of all web pages at the time.
(c) It was the first search engine to remember specific data of Internet users.
(d) It used an advanced computer system to analyze keywords on a daily basis.

15. Who becomes the first CEO of Google?
(a) Larry Page.
(b) Eric Schmidt.
(c) John Battelle.
(d) Sergey Brin.

Short Answer Questions

1. What does Susan Wojcicki rent to Page and Brin for them to use to develop further technology?

2. GoTo.com is founded on what line of thinking?

3. What alternative search engine did Dr. Michael Mauldin create in 1994?

4. What year does the Internet bubble burst, leading to the decline of IdeaLab?

5. What is "parallel computing?"

(see the answer keys)

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