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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. From which fields of doctoral candidates does Battelle think will use the database as a research tool?
(a) Mathematics, history, and archeology.
(b) Arts and science, psychology, and pathology.
(c) English, journalism, mathematics, and history.
(d) Cultural anthropology, psychology, history, and sociology.

2. What is the precursor to Google called when Page and Brin create it at Stanford University?
(a) PageBrin Search.
(b) BackRub.
(c) The Google Directory.
(d) The Back and Forth Directory.

3. Sixty-five percent of all Internet searches are estimated for what purpose?
(a) Education.
(b) Entertainment.
(c) To get information.
(d) Commercial use.

4. What does the "M" stand for in "CPM?
(a) The unit used to measure the number of Internet users.
(b) The Roman numeral for one thousand.
(c) The "maximum" number of clicks an advertiser has paid for.
(d) The "monthly" amount of advertising fees.

5. What is Battelle's central focus in Chapter 2?
(a) To detail the beginning of search engines.
(b) To explain the history of the Internet and why searches account for the largest percentage of Internet use.
(c) To explain how search engines work, when and why they are used, and how many people use them.
(d) To describe the process a search engine goes through to track Internet users.

6. What is the core technology that supplied an algorithm for the order of websites?
(a) PageListing.
(b) PageVolume.
(c) PageSort.
(d) PageRank.

7. Who does Page admire for doing noteworthy studies but never profiting from them?
(a) Peter Szor.
(b) Nikola Tesla.
(c) Kevin Gifford.
(d) Arthur Samuel.

8. What does "URL" stand for?
(a) Universal Remote Location.
(b) Universal Resource Locators.
(c) Universal Responder Link
(d) Universal Redirection Links.

9. Search traffic typically increases during what two times of the day?
(a) The morning and late afternoon.
(b) The morning and evening.
(c) The morning and early afternoon.
(d) The afternoon and evening.

10. In what year was the worldwide average at 550 million searches per day?
(a) 2005.
(b) 2003.
(c) 2002.
(d) 2004.

11. Why was the WebCrawler so unique?
(a) It was responsible for organizing all of the websites in the database.
(b) It allowed Internet users access to both search engines, Archie and Veronica.
(c) It transferred files directly to a specified computer.
(d) It could index the full text of Web documents instead of just titles.

12. What is it about the computers on Star Trek that Battelle would like to see become a reality?
(a) Their compassion for the human race.
(b) The interaction between people and computers.
(c) The ability to control and coordinate transportation.
(d) Their elevated intelligence and ability to think and act on their own.

13. In the A, B, C, D hiring model, which type of employees do "A grade" employees tend to hire?
(a) Other A grade employees.
(b) C grade employees.
(c) D grade employees.
(d) B grade employees.

14. The "trail of clicks" that Battelle refers to is recorded for what kind of analysis?
(a) Future or nearly real-time analysis.
(b) Profitability analysis.
(c) Statistical analysis.
(d) Weekly analysis.

15. What strategy do Brin and marketing associates employ to bring in venture capital?
(a) They place a Donation option on the Google website to encourage visitors to support them.
(b) They offer discounts to advertisers who contribute to the company.
(c) They begin contacting the owners of the most visited websites on the Internet.
(d) They set up live demonstrations.

Short Answer Questions

1. What Palo Alto street does Google relocate to after outgrowing its current location in 1999?

2. What alternative search engine did Dr. Michael Mauldin create in 1994?

3. What component of a search engine sends information requests out on the Internet and collects the information gathered from websites?

4. What business model does Battelle give Bill Gross credit for inventing?

5. What do webmasters originally fear Google is doing?

(see the answer keys)

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