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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Why was AltaVista.com groundbreaking?
(a) It was the first search engine to remember specific data of Internet users.
(b) It listed a description of each website next to the title.
(c) It used an advanced computer system to analyze keywords on a daily basis.
(d) It contained an index of all web pages at the time.

2. Why does Google stop doing traditional brand marketing?
(a) It isn't effective since most people didn't know who Google was yet.
(b) Larry Page and Sergey Brin are not skilled at brand marketing and do not know how to do it effectively.
(c) There is another company called Google that people are confusing it with.
(d) The marketing costs are taking up 50 percent of its revenue.

3. After the Internet bubble bursts and capital investments for new Internet companies shrink, what happens to Overture?
(a) It is driven out of business.
(b) It is the only company to remain after the burst.
(c) It enters into a merger with Google.
(d) It is sold to the highest bidder.

4. Gross designs the precursor to Overture, GoTo.com, for what specific purpose?
(a) To become the first search engine that charges Internet users for its use.
(b) To remove spam from search results.
(c) To become the fastest search engine on the Internet.
(d) To compete with the Google search engine.

5. According to the 2004 research paper, how often do 85 percent of U.S. users perform Internet searches?
(a) More than twice a week.
(b) Once a week.
(c) Once a month.
(d) Once every two weeks.

6. What does Google add to the concept of parallel computing to make it even more beneficial?
(a) Twice as much hardware to double their results.
(b) The notion of allowing other companies access to their hardware to cut operating costs.
(c) The plan to build all of their own hardware to reduce labor and equipment costs.
(d) Huge, cost-effective scaling by using inexpensive hardware.

7. What strategy do Brin and marketing associates employ to bring in venture capital?
(a) They set up live demonstrations.
(b) They place a Donation option on the Google website to encourage visitors to support them.
(c) They offer discounts to advertisers who contribute to the company.
(d) They begin contacting the owners of the most visited websites on the Internet.

8. In his original vision for a Database of Intentions, what does Battelle see the database being built with?
(a) Popular search terms.
(b) The most visited websites on the Internet.
(c) Names and addresses of Internet users.
(d) A collection of stores that offered online services.

9. How does the media view Google in 2002?
(a) As a failing company.
(b) As a company that is growing too fast.
(c) As an honest company.
(d) As a deceitful company.

10. What does "URL" stand for?
(a) Universal Remote Location.
(b) Universal Responder Link
(c) Universal Resource Locators.
(d) Universal Redirection Links.

11. How much time passes for Google to go from next to nothing to earning over $4 billion in revenue?
(a) Less than three years.
(b) Less than five years.
(c) Less than a year.
(d) Less than two years.

12. Google's search engine analyzes how many factors when determining the relevance of the user's keywords?
(a) More than 200 factors.
(b) More than 100 factors.
(c) Less than 50 factors.
(d) Between 50 and 100 factors.

13. What does "DNS" stand for?
(a) Domain Name Server.
(b) Domain Name Status.
(c) Domain Name Search.
(d) Domain Name Services.

14. What year does the Internet bubble burst, leading to the decline of IdeaLab?
(a) 1999.
(b) 2001.
(c) 2002.
(d) 2000.

15. Where is the location of the first main office for Google?
(a) The Stanford University Library.
(b) Page's basement.
(c) Page and Brin's apartment.
(d) Brin's dormitory room.

Short Answer Questions

1. After a series of company takeovers, Yahoo eventually acquired AltaVista and used it as what feature for their website?

2. What leads Google to reconnect with Bill Gross and reconsider his business model?

3. The "trail of clicks" that Battelle refers to is recorded for what kind of analysis?

4. GoTo.com is founded on what line of thinking?

5. What happens to prove that Google can generate billions of dollars in revenue from developing search engines and databases?

(see the answer keys)

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