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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What is especially fascinating about the story of how Larry Page and Sergey Brin worked together to create Google?
(a) Neither one of them had actually used a computer before they met and decided to create a search engine.
(b) Most of their friends and associates did not believe in their idea and tried to discourage them from pursuing it, but they did not listen.
(c) They did not like each other at first, but both become business partners out of their common interest in building something useful.
(d) They were both best friends before they were business partners, which is why they were successful.

2. According to the 2004 research paper, how often do 85 percent of U.S. users perform Internet searches?
(a) More than twice a week.
(b) Once a month.
(c) Once a week.
(d) Once every two weeks.

3. IdeaLab initially operates on what theory about developing new business ideas?
(a) Marketing business ideas exclusively online where startup costs are much lower than offline ones.
(b) Producing products as they are sold to avoid large investments in each new business venture.
(c) Assembling one team to start new businesses, and reducing the time and work involved with assembling separate teams for each idea.
(d) Strategically placing new business ideas in films to test the reaction of crowds before investing in them.

4. What is the average response rate for paid ads on Google or Yahoo?
(a) More than 20 percent.
(b) 15 to 20 percent.
(c) Less than 10 percent.
(d) 13 to 14 percent.

5. What three elements does Google now possess to control its own destiny and profit?
(a) Tracking technology to detect the preferences of Internet users, a search engine, and a commission for all sales generated from ads.
(b) A search engine, a database with the most websites, and the largest number of Internet users.
(c) Advertisers willing to pay high rates, a search engine, and the ability to generate its own traffic.
(d) A search engine, a paid search network, and the ability to generate its own traffic.

6. What happens when Page tries to sell Google to other Internet companies?
(a) The companies do not offer enough money.
(b) The companies attempt to use the information Page gives them to make their own websites better.
(c) The companies do not understand how to operate Google.
(d) The companies are not interested.

7. In his original vision for a Database of Intentions, what does Battelle see the database being built with?
(a) Popular search terms.
(b) Names and addresses of Internet users.
(c) A collection of stores that offered online services.
(d) The most visited websites on the Internet.

8. What does "DNS" stand for?
(a) Domain Name Services.
(b) Domain Name Search.
(c) Domain Name Status.
(d) Domain Name Server.

9. What was the main problem with the way early Internet users were accessing files?
(a) They had to know the exact IP or DNS.
(b) The files took too long to download after they were located.
(c) It required a technical knowledge of advanced computer language.
(d) They didn't have the training necessary to access the files correctly.

10. What was significant about Veronica?
(a) It was the first search engine that included keywords.
(b) It had a database that was twice the size of Archie.
(c) It listed websites in alphabetical order for easier access.
(d) It used a program that connected directly to a file instead of to a computer.

11. Sixty-five percent of all Internet searches are estimated for what purpose?
(a) Commercial use.
(b) To get information.
(c) Entertainment.
(d) Education.

12. What Palo Alto street does Google relocate to after outgrowing its current location in 1999?
(a) Fifth Street.
(b) University Avenue.
(c) Brookdale Avenue.
(d) Cherry Street.

13. In 1993, what university created Veronica, the second search engine?
(a) Harvard University.
(b) The University of Oklahoma.
(c) The University of Nevada.
(d) Yale University.

14. As Battelle points out, Internet use has grown to become more and more common, and most people are familiar with what online tool?
(a) A search box.
(b) A website directory.
(c) An online payment system.
(d) Email.

15. After the Internet bubble bursts and capital investments for new Internet companies shrink, what happens to Overture?
(a) It is sold to the highest bidder.
(b) It is the only company to remain after the burst.
(c) It enters into a merger with Google.
(d) It is driven out of business.

Short Answer Questions

1. How does Google attempt to avoid the costly hiring spiral?

2. Why was AltaVista.com groundbreaking?

3. Where did Monier end up working after AltaVista was sold and reworked?

4. What does Gross file a lawsuit against Google for?

5. One month after the new CEO is named, what important event occurs?

(see the answer keys)

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