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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, Google Is Born.

Multiple Choice Questions

1. How is the intelligence coded to speed up and refine a search for Internet users?
(a) By correcting misspelled words entered in the search box.
(b) By eliminating duplicate website links.
(c) By suggesting additional or alternative keywords.
(d) By only displaying websites with an exact match in content to the keywords.

2. What percentage of search growth occurs in the U.S.?
(a) Close to 15 percent per year.
(b) Less than 10 percent per year.
(c) Close to 30 percent per year.
(d) More than 40 percent per year.

3. Where is the location of the first main office for Google?
(a) Page and Brin's apartment.
(b) Brin's dormitory room.
(c) The Stanford University Library.
(d) Page's basement.

4. What happens to prove that Google can generate billions of dollars in revenue from developing search engines and databases?
(a) They begin accepting payments for higher rankings in search results.
(b) They begin advertising the products of offline stores.
(c) They begin offering ad space for companies who own websites.
(d) They begin working with Amazon to direct more buyers to their search pages.

5. What two examples are listed as popular clickstream analysis?
(a) Website counters and opt-in boxes.
(b) Google's PageRank and Amazon's recommendations system.
(c) Google's AdWords and Microsoft's pop-up ads.
(d) Webhosting and Website tracking modules.

Short Answer Questions

1. What event is discussed in Chapter 1 as having indicated a change in American culture?

2. Google's search engine analyzes how many factors when determining the relevance of the user's keywords?

3. What component of a search engine sends information requests out on the Internet and collects the information gathered from websites?

4. As of the first quarter of 2005, what does Google have 51 percent of?

5. What is the most troubling aspect of information being collected on the Internet?

(see the answer key)

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