View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, Google Is Born.

Multiple Choice Questions

1. What was Excite's most notable feature?
(a) A history box showing the most recent websites and keywords searched.
(b) Two search boxes for multiple searches.
(c) A customizable user page.
(d) A section where the most traveled to websites is bookmarked.

2. What is Battelle's central focus in Chapter 2?
(a) To describe the process a search engine goes through to track Internet users.
(b) To explain the history of the Internet and why searches account for the largest percentage of Internet use.
(c) To explain how search engines work, when and why they are used, and how many people use them.
(d) To detail the beginning of search engines.

3. Who does Page admire for doing noteworthy studies but never profiting from them?
(a) Peter Szor.
(b) Kevin Gifford.
(c) Nikola Tesla.
(d) Arthur Samuel.

4. Search traffic typically increases during what two times of the day?
(a) The morning and late afternoon.
(b) The afternoon and evening.
(c) The morning and evening.
(d) The morning and early afternoon.

5. What are SERPs?
(a) Search Engine Research Portals.
(b) Search Engine Resource Parameters.
(c) Search Engine Result Pages.
(d) Search Engine Response Pages.

Short Answer Questions

1. What event is discussed in Chapter 1 as having indicated a change in American culture?

2. Where is the location of the first main office for Google?

3. What does "URL" stand for?

4. As Battelle points out, Internet use has grown to become more and more common, and most people are familiar with what online tool?

5. What strategy do Brin and marketing associates employ to bring in venture capital?

(see the answer key)

This section contains 342 words (approx. 2 pages at 300 words per page) View a FREE sample