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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, Google Is Born.

Multiple Choice Questions

1. According to the 2004 research paper, how often do 85 percent of U.S. users perform Internet searches?
(a) Once a week.
(b) Once a month.
(c) More than twice a week.
(d) Once every two weeks.

2. In what year was the worldwide average at 550 million searches per day?
(a) 2004.
(b) 2003.
(c) 2002.
(d) 2005.

3. What event is discussed in Chapter 1 as having indicated a change in American culture?
(a) The start of the new millennium in January 2000.
(b) The creation of a super highway of information, called the Internet.
(c) The invention of the computer.
(d) The terrorist attacks of 2001.

4. What two examples are listed as popular clickstream analysis?
(a) Google's AdWords and Microsoft's pop-up ads.
(b) Google's PageRank and Amazon's recommendations system.
(c) Website counters and opt-in boxes.
(d) Webhosting and Website tracking modules.

5. What is the main idea behind the original concept of Google?
(a) To eliminate any websites from the search results that do not include at least 50 percent of relevant information to the keywords.
(b) To locate websites that provide the most text per page.
(c) To develop a search engine that can interpret the active search tendencies of its users.
(d) To rank websites by importance as they lead back to a single Web page.

Short Answer Questions

1. What is it about the computers on Star Trek that Battelle would like to see become a reality?

2. What alternative search engine did Dr. Michael Mauldin create in 1994?

3. Google's search engine analyzes how many factors when determining the relevance of the user's keywords?

4. Search traffic typically increases during what two times of the day?

5. Which one of the following does not represent one of the pieces of information that the database should be analyzing to sell to clients?

(see the answer key)

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