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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, Google Is Born.

Multiple Choice Questions

1. What is the main idea behind the original concept of Google?
(a) To eliminate any websites from the search results that do not include at least 50 percent of relevant information to the keywords.
(b) To rank websites by importance as they lead back to a single Web page.
(c) To develop a search engine that can interpret the active search tendencies of its users.
(d) To locate websites that provide the most text per page.

2. Where did Monier end up working after AltaVista was sold and reworked?
(a) Yahoo.
(b) AOL.
(c) EBay.
(d) Google.

3. What is the core technology that supplied an algorithm for the order of websites?
(a) PageRank.
(b) PageVolume.
(c) PageSort.
(d) PageListing.

4. Who does Battelle fear will use clickstream data to abuse the privacy of Internet users?
(a) The government.
(b) Search engine companies.
(c) Other Internet users.
(d) Website owners.

5. What two examples are listed as popular clickstream analysis?
(a) Website counters and opt-in boxes.
(b) Webhosting and Website tracking modules.
(c) Google's PageRank and Amazon's recommendations system.
(d) Google's AdWords and Microsoft's pop-up ads.

Short Answer Questions

1. Who does Page admire for doing noteworthy studies but never profiting from them?

2. What company eventually bought WebCrawler in 1995?

3. What key factor do Page and Brin count on to make their search engine so effective?

4. After a series of company takeovers, Yahoo eventually acquired AltaVista and used it as what feature for their website?

5. The estimated growth of the search engine industry is expected to reach $23 billion by what year?

(see the answer key)

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