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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, Google Is Born.

Multiple Choice Questions

1. How many searches does the rest of the world perform compared to U.S. Internet users?
(a) Three times as many.
(b) Less than half as many.
(c) Five times as many.
(d) Twice as many.

2. What event is discussed in Chapter 1 as having indicated a change in American culture?
(a) The invention of the computer.
(b) The start of the new millennium in January 2000.
(c) The terrorist attacks of 2001.
(d) The creation of a super highway of information, called the Internet.

3. How is the intelligence coded to speed up and refine a search for Internet users?
(a) By eliminating duplicate website links.
(b) By suggesting additional or alternative keywords.
(c) By correcting misspelled words entered in the search box.
(d) By only displaying websites with an exact match in content to the keywords.

4. What component of a search engine sends information requests out on the Internet and collects the information gathered from websites?
(a) The clickstream.
(b) A keyword.
(c) Website link.
(d) A crawler.

5. As Battelle points out, Internet use has grown to become more and more common, and most people are familiar with what online tool?
(a) A search box.
(b) A website directory.
(c) An online payment system.
(d) Email.

Short Answer Questions

1. What strategy do Brin and marketing associates employ to bring in venture capital?

2. What is the precursor to Google called when Page and Brin create it at Stanford University?

3. What is the most troubling aspect of information being collected on the Internet?

4. What is especially fascinating about the story of how Larry Page and Sergey Brin worked together to create Google?

5. What are SERPs?

(see the answer key)

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