1. What is the main idea behind the original concept of Google?
(a) To rank websites by importance as they lead back to a single Web page.
(b) To eliminate any websites from the search results that do not include at least 50 percent of relevant information to the keywords.
(c) To locate websites that provide the most text per page.
(d) To develop a search engine that can interpret the active search tendencies of its users.

2. What key factor do Page and Brin count on to make their search engine so effective?
(a) The directory would provide more details for each website than any other search engine.
(b) Its efficiency would grow with each search performed.
(c) Internet users would do twice as many searches on it because of its speed.
(d) The bigger the World Wide Web became, the better the search engine would function.

3. What is especially fascinating about the story of how Larry Page and Sergey Brin worked together to create Google?
(a) They were both best friends before they were business partners, which is why they were successful.
(b) Most of their friends and associates did not believe in their idea and tried to discourage them from pursuing it, but they did not listen.
(c) Neither one of them had actually used a computer before they met and decided to create a search engine.
(d) They did not like each other at first, but both become business partners out of their common interest in building something useful.

4. What happens to prove that Google can generate billions of dollars in revenue from developing search engines and databases?
(a) They begin working with Amazon to direct more buyers to their search pages.
(b) They begin advertising the products of offline stores.
(c) They begin accepting payments for higher rankings in search results.
(d) They begin offering ad space for companies who own websites.

5. What two examples are listed as popular clickstream analysis?
(a) Website counters and opt-in boxes.
(b) Google's AdWords and Microsoft's pop-up ads.
(c) Webhosting and Website tracking modules.
(d) Google's PageRank and Amazon's recommendations system.