View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, Google Is Born.

Multiple Choice Questions

1. When is the first version of Google officially released?
(a) February 1995.
(b) March 1998.
(c) April 1997.
(d) August 1996.

2. What company eventually bought WebCrawler in 1995?
(a) Yahoo.
(b) Google.
(c) Microsoft.
(d) AOL.

3. What strategy do Brin and marketing associates employ to bring in venture capital?
(a) They offer discounts to advertisers who contribute to the company.
(b) They begin contacting the owners of the most visited websites on the Internet.
(c) They set up live demonstrations.
(d) They place a Donation option on the Google website to encourage visitors to support them.

4. In his original vision for a Database of Intentions, what does Battelle see the database being built with?
(a) Names and addresses of Internet users.
(b) A collection of stores that offered online services.
(c) The most visited websites on the Internet.
(d) Popular search terms.

5. Why is clickstream data so important to search engines?
(a) It provides them with the personal ISP number for Internet users, which is used to contact them in the future.
(b) It gives them the total number of clicks to a website so they can charge that particular website accordingly.
(c) It tells them how often people use the Internet.
(d) It helps them analyze the preferences of Internet users to present them with effective advertising.

Short Answer Questions

1. What is the most troubling aspect of information being collected on the Internet?

2. In what year did Alan Emtage create Archie, the first Internet search engine?

3. What angers webmasters in the early stages of Google?

4. What is the precursor to Google called when Page and Brin create it at Stanford University?

5. What happens when Page tries to sell Google to other Internet companies?

(see the answer key)

This section contains 400 words (approx. 2 pages at 300 words per page) View a FREE sample