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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, Google Is Born.

Multiple Choice Questions

1. In what year was the worldwide average at 550 million searches per day?
(a) 2002.
(b) 2004.
(c) 2005.
(d) 2003.

2. What is the average response rate for paid ads on Google or Yahoo?
(a) 13 to 14 percent.
(b) More than 20 percent.
(c) Less than 10 percent.
(d) 15 to 20 percent.

3. What Palo Alto street does Google relocate to after outgrowing its current location in 1999?
(a) Fifth Street.
(b) Cherry Street.
(c) Brookdale Avenue.
(d) University Avenue.

4. Why does Page need Brin to build Google?
(a) The site was based on a graph that required Brin's mathematical skills to make a reality.
(b) Brin had the financial capability to provide the necessary funding for the project.
(c) Brin worked for a company that designed websites.
(d) Page did not have a background in computers.

5. The estimated growth of the search engine industry is expected to reach $23 billion by what year?
(a) 2015.
(b) 2010.
(c) 2020.
(d) 2025.

Short Answer Questions

1. How long does Schmidt take before understanding the place of a search engine and agreeing with Battelle?

2. Page and Brin select the name "Google," based on the term, "googol," which refers to what?

3. What event is discussed in Chapter 1 as having indicated a change in American culture?

4. As Battelle points out, Internet use has grown to become more and more common, and most people are familiar with what online tool?

5. What do webmasters originally fear Google is doing?

(see the answer key)

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