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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, Google Is Born.

Multiple Choice Questions

1. What does "DNS" stand for?
(a) Domain Name Search.
(b) Domain Name Status.
(c) Domain Name Services.
(d) Domain Name Server.

2. What Palo Alto street does Google relocate to after outgrowing its current location in 1999?
(a) Brookdale Avenue.
(b) University Avenue.
(c) Cherry Street.
(d) Fifth Street.

3. What is an IP (Internet Protocol)?
(a) A code for communicating online.
(b) An online address.
(c) The tracking information for early Internet users.
(d) The search engine's route to servers.

4. In what year was the worldwide average at 550 million searches per day?
(a) 2003.
(b) 2004.
(c) 2002.
(d) 2005.

5. What is the core technology that supplied an algorithm for the order of websites?
(a) PageRank.
(b) PageSort.
(c) PageVolume.
(d) PageListing.

Short Answer Questions

1. What is Battelle's central focus in Chapter 2?

2. What are SERPs?

3. What angers webmasters in the early stages of Google?

4. After a series of company takeovers, Yahoo eventually acquired AltaVista and used it as what feature for their website?

5. How do search engines generate income from advertisers?

(see the answer key)

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