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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, Google Is Born.

Multiple Choice Questions

1. Before changing to Yahoo in 1995, what was the original name given to the search engine in 1994 by creators, Jerry Yang and David Filo?
(a) Jerry and David's Excellent Search Engine.
(b) Jerry and David's Guide to the World Wide Web.
(c) Yang and Filo's Web Crawler.
(d) YahooCrawler.com.

2. Before the World Wide Web, who mainly used the Internet?
(a) The government.
(b) Scientists at NASA.
(c) A small public network of computer savvy people.
(d) Educators at high schools and universities.

3. How much time passes for Google to go from next to nothing to earning over $4 billion in revenue?
(a) Less than a year.
(b) Less than three years.
(c) Less than two years.
(d) Less than five years.

4. What is Battelle's central focus in Chapter 2?
(a) To explain the history of the Internet and why searches account for the largest percentage of Internet use.
(b) To describe the process a search engine goes through to track Internet users.
(c) To detail the beginning of search engines.
(d) To explain how search engines work, when and why they are used, and how many people use them.

5. What are SERPs?
(a) Search Engine Result Pages.
(b) Search Engine Research Portals.
(c) Search Engine Response Pages.
(d) Search Engine Resource Parameters.

Short Answer Questions

1. What is an IP (Internet Protocol)?

2. How is the intelligence coded to speed up and refine a search for Internet users?

3. What is the average response rate for paid ads on Google or Yahoo?

4. Which one of the following does not represent one of the pieces of information that the database should be analyzing to sell to clients?

5. How much funding do Page and Brin receive from Andy Bechtolsheim?

(see the answer key)

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