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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, Google Is Born.

Multiple Choice Questions

1. What company eventually bought WebCrawler in 1995?
(a) Yahoo.
(b) Google.
(c) AOL.
(d) Microsoft.

2. Why did Eric Schmidt initially disagree with Battelle in the potential of search engines to be used in gathering information?
(a) He didn't believe it was possible to create a search engine.
(b) He had already tried to start a search engine that failed.
(c) He didn't think they would be profitable enough.
(d) He thought it would be too time consuming to develop the search engine database.

3. What Palo Alto street does Google relocate to after outgrowing its current location in 1999?
(a) University Avenue.
(b) Cherry Street.
(c) Fifth Street.
(d) Brookdale Avenue.

4. When is the first version of Google officially released?
(a) March 1998.
(b) April 1997.
(c) August 1996.
(d) February 1995.

5. Google's search engine analyzes how many factors when determining the relevance of the user's keywords?
(a) Less than 50 factors.
(b) More than 200 factors.
(c) More than 100 factors.
(d) Between 50 and 100 factors.

Short Answer Questions

1. In what year was the worldwide average at 550 million searches per day?

2. Why was AltaVista.com groundbreaking?

3. What percentage of search growth occurs in the U.S.?

4. Who does Page admire for doing noteworthy studies but never profiting from them?

5. As Battelle points out, Internet use has grown to become more and more common, and most people are familiar with what online tool?

(see the answer key)

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