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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, Google Is Born.

Multiple Choice Questions

1. Why did Eric Schmidt initially disagree with Battelle in the potential of search engines to be used in gathering information?
(a) He had already tried to start a search engine that failed.
(b) He didn't believe it was possible to create a search engine.
(c) He thought it would be too time consuming to develop the search engine database.
(d) He didn't think they would be profitable enough.

2. What does "URL" stand for?
(a) Universal Remote Location.
(b) Universal Resource Locators.
(c) Universal Redirection Links.
(d) Universal Responder Link

3. After a series of company takeovers, Yahoo eventually acquired AltaVista and used it as what feature for their website?
(a) A website directory.
(b) A tracker.
(c) A search box.
(d) A toolbar.

4. In his original vision for a Database of Intentions, what does Battelle see the database being built with?
(a) Names and addresses of Internet users.
(b) A collection of stores that offered online services.
(c) The most visited websites on the Internet.
(d) Popular search terms.

5. What alternative search engine did Dr. Michael Mauldin create in 1994?
(a) Excite.
(b) Metacrawler.com.
(c) Lycos.
(d) Ask.com.

Short Answer Questions

1. Why was AltaVista.com groundbreaking?

2. In 1993, what university created Veronica, the second search engine?

3. How many searches does the rest of the world perform compared to U.S. Internet users?

4. What percentage of search growth occurs in the U.S.?

5. The basic model of a search engine has remained largely unchanged since when?

(see the answer key)

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