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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, Google Is Born.

Multiple Choice Questions

1. What percentage of search growth occurs in the U.S.?
(a) Close to 30 percent per year.
(b) Less than 10 percent per year.
(c) More than 40 percent per year.
(d) Close to 15 percent per year.

2. Why did Eric Schmidt initially disagree with Battelle in the potential of search engines to be used in gathering information?
(a) He didn't think they would be profitable enough.
(b) He didn't believe it was possible to create a search engine.
(c) He thought it would be too time consuming to develop the search engine database.
(d) He had already tried to start a search engine that failed.

3. Before the World Wide Web, who mainly used the Internet?
(a) Scientists at NASA.
(b) Educators at high schools and universities.
(c) The government.
(d) A small public network of computer savvy people.

4. How do search engines generate income from advertisers?
(a) They receive a pay-per-click fee when a user responds to an ad.
(b) They collect a fee based on the amount of times an ad is displayed in search results.
(c) They charge a listing fee for businesses to rank higher in search directories.
(d) They charge advertisers a flat rate per month for their ad space.

5. From which fields of doctoral candidates does Battelle think will use the database as a research tool?
(a) Cultural anthropology, psychology, history, and sociology.
(b) English, journalism, mathematics, and history.
(c) Mathematics, history, and archeology.
(d) Arts and science, psychology, and pathology.

Short Answer Questions

1. What is especially fascinating about the story of how Larry Page and Sergey Brin worked together to create Google?

2. Who developed the first search engine for the World Wide Web?

3. What is it about the computers on Star Trek that Battelle would like to see become a reality?

4. In 1993, what university created Veronica, the second search engine?

5. How much funding do Page and Brin receive from Andy Bechtolsheim?

(see the answer key)

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