1. Why did Eric Schmidt initially disagree with Battelle in the potential of search engines to be used in gathering information?
(a) He thought it would be too time consuming to develop the search engine database.
(b) He didn't think they would be profitable enough.
(c) He had already tried to start a search engine that failed.
(d) He didn't believe it was possible to create a search engine.

2. What happens to prove that Google can generate billions of dollars in revenue from developing search engines and databases?
(a) They begin working with Amazon to direct more buyers to their search pages.
(b) They begin accepting payments for higher rankings in search results.
(c) They begin advertising the products of offline stores.
(d) They begin offering ad space for companies who own websites.

3. As Battelle points out, Internet use has grown to become more and more common, and most people are familiar with what online tool?
(a) A search box.
(b) A website directory.
(c) An online payment system.
(d) Email.

4. As of the first quarter of 2005, what does Google have 51 percent of?
(a) All Internet advertising.
(b) The U.S. search market.
(c) Existing Website links in its directory.
(d) The global search market.

5. What event is discussed in Chapter 1 as having indicated a change in American culture?
(a) The terrorist attacks of 2001.
(b) The invention of the computer.
(c) The start of the new millennium in January 2000.
(d) The creation of a super highway of information, called the Internet.