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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2, Who, What, Where, Why, When, and How (Much).

Multiple Choice Questions

1. What is the average response rate for paid ads on Google or Yahoo?
(a) Less than 10 percent.
(b) More than 20 percent.
(c) 15 to 20 percent.
(d) 13 to 14 percent.

2. Google's search engine analyzes how many factors when determining the relevance of the user's keywords?
(a) More than 100 factors.
(b) Between 50 and 100 factors.
(c) More than 200 factors.
(d) Less than 50 factors.

3. What is it about the computers on Star Trek that Battelle would like to see become a reality?
(a) The ability to control and coordinate transportation.
(b) The interaction between people and computers.
(c) Their compassion for the human race.
(d) Their elevated intelligence and ability to think and act on their own.

4. As Battelle points out, Internet use has grown to become more and more common, and most people are familiar with what online tool?
(a) Email.
(b) A search box.
(c) An online payment system.
(d) A website directory.

5. The estimated growth of the search engine industry is expected to reach $23 billion by what year?
(a) 2015.
(b) 2020.
(c) 2025.
(d) 2010.

Short Answer Questions

1. According to the 2004 research paper, how often do 85 percent of U.S. users perform Internet searches?

2. Search traffic typically increases during what two times of the day?

3. As of the first quarter of 2005, what does Google have 51 percent of?

4. How many searches does the rest of the world perform compared to U.S. Internet users?

5. Sixty-five percent of all Internet searches are estimated for what purpose?

(see the answer key)

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