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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2, Who, What, Where, Why, When, and How (Much).

Multiple Choice Questions

1. Which one of the following does not represent one of the pieces of information that the database should be analyzing to sell to clients?
(a) The products and services that Internet users are planning to buy.
(b) The products and services that Internet users are avoiding.
(c) The products and services that Internet users are buying.
(d) The products and services that Internet users are offering.

2. What two examples are listed as popular clickstream analysis?
(a) Google's AdWords and Microsoft's pop-up ads.
(b) Google's PageRank and Amazon's recommendations system.
(c) Webhosting and Website tracking modules.
(d) Website counters and opt-in boxes.

3. How many advertiser relationships does Google have?
(a) Less than 100,000.
(b) Less than 50,000.
(c) More than 225,000.
(d) More than a million.

4. What percentage of search results includes paid ads for Google and Yahoo?
(a) More than 75 percent.
(b) 40 to 50 percent.
(c) Less than 40 percent.
(d) 50 to 60 percent.

5. What is the average response rate for paid ads on Google or Yahoo?
(a) 15 to 20 percent.
(b) More than 20 percent.
(c) 13 to 14 percent.
(d) Less than 10 percent.

Short Answer Questions

1. What component of a search engine sends information requests out on the Internet and collects the information gathered from websites?

2. The basic model of a search engine has remained largely unchanged since when?

3. What percentage of search growth occurs in the U.S.?

4. In what year was the worldwide average at 550 million searches per day?

5. What are SERPs?

(see the answer key)

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