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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2, Who, What, Where, Why, When, and How (Much).

Multiple Choice Questions

1. What does Schmidt consider Battelle's idea of a Database of Intentions to be a part of?
(a) The educational purpose of the Internet.
(b) The information media.
(c) The desire to create as many websites as possible.
(d) The online entertainment sector.

2. How many searches does the rest of the world perform compared to U.S. Internet users?
(a) Three times as many.
(b) Five times as many.
(c) Less than half as many.
(d) Twice as many.

3. Sixty-five percent of all Internet searches are estimated for what purpose?
(a) Education.
(b) To get information.
(c) Commercial use.
(d) Entertainment.

4. In what year was the worldwide average at 550 million searches per day?
(a) 2004.
(b) 2002.
(c) 2005.
(d) 2003.

5. Google's search engine analyzes how many factors when determining the relevance of the user's keywords?
(a) More than 200 factors.
(b) Between 50 and 100 factors.
(c) Less than 50 factors.
(d) More than 100 factors.

Short Answer Questions

1. What event is discussed in Chapter 1 as having indicated a change in American culture?

2. The basic model of a search engine has remained largely unchanged since when?

3. From which fields of doctoral candidates does Battelle think will use the database as a research tool?

4. According to the 2004 research paper, how often do 85 percent of U.S. users perform Internet searches?

5. Search traffic typically increases during what two times of the day?

(see the answer key)

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