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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2, Who, What, Where, Why, When, and How (Much).

Multiple Choice Questions

1. What does Schmidt consider Battelle's idea of a Database of Intentions to be a part of?
(a) The online entertainment sector.
(b) The information media.
(c) The desire to create as many websites as possible.
(d) The educational purpose of the Internet.

2. Search traffic typically increases during what two times of the day?
(a) The afternoon and evening.
(b) The morning and early afternoon.
(c) The morning and evening.
(d) The morning and late afternoon.

3. What are SERPs?
(a) Search Engine Research Portals.
(b) Search Engine Resource Parameters.
(c) Search Engine Response Pages.
(d) Search Engine Result Pages.

4. What happens to prove that Google can generate billions of dollars in revenue from developing search engines and databases?
(a) They begin offering ad space for companies who own websites.
(b) They begin working with Amazon to direct more buyers to their search pages.
(c) They begin advertising the products of offline stores.
(d) They begin accepting payments for higher rankings in search results.

5. Google's search engine analyzes how many factors when determining the relevance of the user's keywords?
(a) More than 200 factors.
(b) More than 100 factors.
(c) Between 50 and 100 factors.
(d) Less than 50 factors.

Short Answer Questions

1. Sixty-five percent of all Internet searches are estimated for what purpose?

2. As of the first quarter of 2005, what does Google have 51 percent of?

3. From which fields of doctoral candidates does Battelle think will use the database as a research tool?

4. What does "URL" stand for?

5. What is it about the computers on Star Trek that Battelle would like to see become a reality?

(see the answer key)

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