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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2, Who, What, Where, Why, When, and How (Much).
Multiple Choice Questions
1. In his original vision for a Database of Intentions, what does Battelle see the database being built with?
(a) Names and addresses of Internet users.
(b) Popular search terms.
(c) A collection of stores that offered online services.
(d) The most visited websites on the Internet.
2. How many advertiser relationships does Google have?
(a) Less than 50,000.
(b) More than a million.
(c) Less than 100,000.
(d) More than 225,000.
3. How long does Schmidt take before understanding the place of a search engine and agreeing with Battelle?
(a) One year.
(b) Three years.
(c) He never agrees with Battelle.
(d) Two years.
4. Why is clickstream data so important to search engines?
(a) It gives them the total number of clicks to a website so they can charge that particular website accordingly.
(b) It tells them how often people use the Internet.
(c) It helps them analyze the preferences of Internet users to present them with effective advertising.
(d) It provides them with the personal ISP number for Internet users, which is used to contact them in the future.
5. What does "URL" stand for?
(a) Universal Remote Location.
(b) Universal Responder Link
(c) Universal Redirection Links.
(d) Universal Resource Locators.
Short Answer Questions
1. What component of a search engine sends information requests out on the Internet and collects the information gathered from websites?
2. How many searches does the rest of the world perform compared to U.S. Internet users?
3. What is it about the computers on Star Trek that Battelle would like to see become a reality?
4. In what year was the worldwide average at 550 million searches per day?
5. As Battelle points out, Internet use has grown to become more and more common, and most people are familiar with what online tool?
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This section contains 331 words (approx. 2 pages at 300 words per page) |
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