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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2, Who, What, Where, Why, When, and How (Much).

Multiple Choice Questions

1. What percentage of search growth occurs in the U.S.?
(a) Close to 30 percent per year.
(b) Close to 15 percent per year.
(c) Less than 10 percent per year.
(d) More than 40 percent per year.

2. How do search engines generate income from advertisers?
(a) They receive a pay-per-click fee when a user responds to an ad.
(b) They collect a fee based on the amount of times an ad is displayed in search results.
(c) They charge advertisers a flat rate per month for their ad space.
(d) They charge a listing fee for businesses to rank higher in search directories.

3. In what year was the worldwide average at 550 million searches per day?
(a) 2004.
(b) 2003.
(c) 2002.
(d) 2005.

4. How many advertiser relationships does Google have?
(a) More than 225,000.
(b) More than a million.
(c) Less than 50,000.
(d) Less than 100,000.

5. The basic model of a search engine has remained largely unchanged since when?
(a) The year 2000.
(b) The 1970s.
(c) The 1990s.
(d) The 1980s.

Short Answer Questions

1. Google's search engine analyzes how many factors when determining the relevance of the user's keywords?

2. What does "URL" stand for?

3. What should be the fundamental goal of an Internet search, according the Battelle?

4. How many searches does the rest of the world perform compared to U.S. Internet users?

5. How long does Schmidt take before understanding the place of a search engine and agreeing with Battelle?

(see the answer key)

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