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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2, Who, What, Where, Why, When, and How (Much).

Multiple Choice Questions

1. How many advertiser relationships does Google have?
(a) More than 225,000.
(b) Less than 50,000.
(c) More than a million.
(d) Less than 100,000.

2. What happens to prove that Google can generate billions of dollars in revenue from developing search engines and databases?
(a) They begin offering ad space for companies who own websites.
(b) They begin accepting payments for higher rankings in search results.
(c) They begin working with Amazon to direct more buyers to their search pages.
(d) They begin advertising the products of offline stores.

3. How many searches does the rest of the world perform compared to U.S. Internet users?
(a) Three times as many.
(b) Five times as many.
(c) Less than half as many.
(d) Twice as many.

4. How much time passes for Google to go from next to nothing to earning over $4 billion in revenue?
(a) Less than five years.
(b) Less than a year.
(c) Less than three years.
(d) Less than two years.

5. As Battelle points out, Internet use has grown to become more and more common, and most people are familiar with what online tool?
(a) A website directory.
(b) A search box.
(c) Email.
(d) An online payment system.

Short Answer Questions

1. What two examples are listed as popular clickstream analysis?

2. Sixty-five percent of all Internet searches are estimated for what purpose?

3. Which one of the following does not represent one of the pieces of information that the database should be analyzing to sell to clients?

4. In his original vision for a Database of Intentions, what does Battelle see the database being built with?

5. What component of a search engine sends information requests out on the Internet and collects the information gathered from websites?

(see the answer key)

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