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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Under Gross' plan, when does an advertiser pay?
(a) Only when a customer clicks on an ad.
(b) Upfront, before the ad is included on the search engine's Web page.
(c) After a certain number of Internet users have purchased their products.
(d) On a weekly basis.

2. Before changing to Yahoo in 1995, what was the original name given to the search engine in 1994 by creators, Jerry Yang and David Filo?
(a) Jerry and David's Excellent Search Engine.
(b) Yang and Filo's Web Crawler.
(c) YahooCrawler.com.
(d) Jerry and David's Guide to the World Wide Web.

3. What Palo Alto street does Google relocate to after outgrowing its current location in 1999?
(a) University Avenue.
(b) Cherry Street.
(c) Brookdale Avenue.
(d) Fifth Street.

4. What was significant about Veronica?
(a) It used a program that connected directly to a file instead of to a computer.
(b) It had a database that was twice the size of Archie.
(c) It listed websites in alphabetical order for easier access.
(d) It was the first search engine that included keywords.

5. Where is the location of the first main office for Google?
(a) Page's basement.
(b) Brin's dormitory room.
(c) The Stanford University Library.
(d) Page and Brin's apartment.

Short Answer Questions

1. What company acquires Overture?

2. As Battelle points out, Internet use has grown to become more and more common, and most people are familiar with what online tool?

3. IdeaLab initially operates on what theory about developing new business ideas?

4. When is the first version of Google officially released?

5. What does "DNS" stand for?

Short Essay Questions

1. How does the huge success of Google's pay-per-click campaign lead to a negative reaction from its advertisers?

2. What are some of the problems Page and Brin encounter with webmasters after setting up the early stages of their search engine?

3. How is Brian Pinkerton's invention, WebCrawler, unique?

4. How do Page and Brin originally try to make money with Google,? What is the result and their subsequent plan?

5. Describe the rise and fall of IdeaLab.

6. How does the rapid growth of the search industry lead to huge profit increases for the Internet companies?

7. Briefly explain the benefits of a parallel computing system and how it is applied to Google.

8. What is PageRank and how does it work?

9. Describe the basic process of how a search engine works.

10. Explain how a Database of Intentions can be useful to marketing on the Internet.

(see the answer keys)

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