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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. What company acquires Overture?
(a) Microsoft.
(b) AOL.
(c) Yahoo.
(d) Google.
2. What is the precursor to Google called when Page and Brin create it at Stanford University?
(a) The Back and Forth Directory.
(b) The Google Directory.
(c) PageBrin Search.
(d) BackRub.
3. How many searches does the rest of the world perform compared to U.S. Internet users?
(a) Three times as many.
(b) Less than half as many.
(c) Twice as many.
(d) Five times as many.
4. How much time passes for Google to go from next to nothing to earning over $4 billion in revenue?
(a) Less than three years.
(b) Less than a year.
(c) Less than five years.
(d) Less than two years.
5. In the A, B, C, D hiring model, which type of employees do "A grade" employees tend to hire?
(a) B grade employees.
(b) C grade employees.
(c) Other A grade employees.
(d) D grade employees.
Short Answer Questions
1. What causes many advertisers to have a negative view of Google?
2. Why was the WebCrawler so unique?
3. For what does Gross start charging advertisers?
4. How does the media view Google in 2002?
5. How long does it take Google to go from zero to $3 billion?
Short Essay Questions
1. Prior to using the pay-per-click system, how was Google running its advertising?
2. What was the reasoning behind BackRub for Larry Page and Sergey Brin?
3. What are some of the problems Page and Brin encounter with webmasters after setting up the early stages of their search engine?
4. What is the key ingredient of GoTo.com that Google adopts to propel it towards success?
5. Describe the basic process of how a search engine works.
6. How does the huge success of Google's pay-per-click campaign lead to a negative reaction from its advertisers?
7. What is PageRank and how does it work?
8. How is Brian Pinkerton's invention, WebCrawler, unique?
9. In Chapter 3, who does Battelle say mainly used the Internet in its earliest days and why?
10. Explain how a Database of Intentions can be useful to marketing on the Internet.
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This section contains 919 words (approx. 4 pages at 300 words per page) |
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