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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What is the core technology that supplied an algorithm for the order of websites?
(a) PageRank.
(b) PageSort.
(c) PageVolume.
(d) PageListing.

2. What percentage of search results includes paid ads for Google and Yahoo?
(a) 50 to 60 percent.
(b) Less than 40 percent.
(c) More than 75 percent.
(d) 40 to 50 percent.

3. What is an IP (Internet Protocol)?
(a) The tracking information for early Internet users.
(b) The search engine's route to servers.
(c) A code for communicating online.
(d) An online address.

4. When Louis Monier released AltaVista.com to Internet users, what company was he associated with?
(a) Computer Solutions, Inc.
(b) Google.
(c) Digital Equipment Corp.
(d) Compaq.

5. What percentage of search growth occurs in the U.S.?
(a) Less than 10 percent per year.
(b) More than 40 percent per year.
(c) Close to 15 percent per year.
(d) Close to 30 percent per year.

Short Answer Questions

1. What happens when Page tries to sell Google to other Internet companies?

2. In what year did Alan Emtage create Archie, the first Internet search engine?

3. What is especially fascinating about the story of how Larry Page and Sergey Brin worked together to create Google?

4. How does the media view Google in 2002?

5. What was Excite's most notable feature?

Short Essay Questions

1. Describe the rise and fall of IdeaLab.

2. How is Brian Pinkerton's invention, WebCrawler, unique?

3. How does Battelle compare the computers on Star Trek to the search engine model in Chapter 1?

4. What is IdeaLab?

5. In Chapter 3, who does Battelle say mainly used the Internet in its earliest days and why?

6. Explain the origin of the "Google" name and why it was chosen.

7. Describe the key role that Sergey Brin played in the development of Larry Page's model.

8. Why do some believe that clickstream analysis technology could potentially be dangerous?

9. Prior to using the pay-per-click system, how was Google running its advertising?

10. How do search engines determine the relevance of the websites they include in the search engine return pages?

(see the answer keys)

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