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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Who earns the title "Father of GE Global Activity"?

2. What most improves Jack's golf game?

3. What results in greater customer intimacy for GE?

4. Who co-wrote the book that blames Jack for the broadcast company's failure?

5. What kind of business is Pet Project?

Short Essay Questions

1. How does Jack learn to play golf and why is the sport important to him?

2. Briefly tell how employee surveys change GE in the mid 1990s and what results from the surveys.

3. Discuss the rankings of GE's television stations CNBC, MSNBC and NBC in 2001. Why is NBC's ranking important?

4. Briefly, why is Honeywell a good business for GE to buy?

5. What does Jack tell General Electric employees in his final farewell address to them?

6. Why does GE pass up opportunities to acquire high-tech companies in the late 1990s?

7. When does Jack begin the search for his successor, and how does he want to change the process of finding the company's next CEO?

8. How do technology and information systems change GE's service business fundamentals?

9. How does e-business change the role of a GE salesperson?

10. What is the cause of Kidder, Peabody's legal trouble when GE is purchasing it and what scandal arises after the purchase is complete?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

What is the writer's purpose of this book? Explain your answer and support it with text from the book.

Essay Topic 2

How important are the qualifications of the creator in this book? What questions can a reader ask to determine the creator's qualifications?

Essay Topic 3

What is the importance of layout in nonfiction? Discuss six elements or functions the layout should address. Discuss the layout of this book.

(see the answer keys)

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