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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What is Jack's "Vitality Curve"?
(a) A cool gym added to each factory.
(b) A pitch used by Jack at company softball games.
(c) An employee evaluation system.
(d) An energy supplement Jack uses.

2. What is Jack's business philosophy of the 1980s?
(a) For a business to be sustainable, it must have a long-range competitive solution.
(b) Use the media to make your company look like it's doing better than it really is.
(c) When a business is showing a loss, fix it on the surface and sell quickly.
(d) For a business to be profitable, it must have a margin of 90 percent or greater.

3. In Chapter 13, when does GE deadline its goal to become a $100 billion company with $10 billion in profits?
(a) By 2000.
(b) By 1999.
(c) By 2025.
(d) By 1990.

4. What are the human resources meetings called that are held at each GE business location?
(a) Section A.
(b) Session C.
(c) Subgroup 2.
(d) Series 1.

5. What is GE's TV manufacturing business traded for?
(a) France's TV manufacturing market.
(b) A satellite business.
(c) Thomson's losing medical business.
(d) A cable TV network.

Short Answer Questions

1. Which investments does Jack find himself explaining and quite often defending?

2. In addition to being self-confident, what else does Jack believe is a large part of leadership?

3. Which magazine features Jacks "No. 1 or No. 2" strategy in a cover story?

4. Where does Jack move to when he's promoted as one of five sector executives?

5. How old is Jack when he begins working at GE?

Short Essay Questions

1. What is Jack's unique approach to marketing industrial plastics in the 1970s?

2. How does Jack's mother teach him the value of competition?

3. What are Jack's thoughts on changing himself in order to change his company?

4. What two concerns do GE board members have in appointing Jack to be CEO of the company?

5. Why does Jack promote selling the GE Housewares division?

6. Why is Jack disgruntled with his first $1,000 raise at GE?

7. Describe the management team that Jack builds for GE.

8. What are the focus and discussion of Session C meetings.

9. Why does Jack construct gyms in company facilities?

10. How does the nuclear incident at Three Mile Island affect GE's business?

(see the answer keys)

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