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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. How are GE's profits used in 1984?
(a) Reinvested to improve the company's competitiveness.
(b) One-time bonus for all employees.
(c) Nice bonuses for upper level execs.
(d) Raises for all employees.

2. What is Jack's business philosophy of the 1980s?
(a) For a business to be sustainable, it must have a long-range competitive solution.
(b) For a business to be profitable, it must have a margin of 90 percent or greater.
(c) Use the media to make your company look like it's doing better than it really is.
(d) When a business is showing a loss, fix it on the surface and sell quickly.

3. What price does GE pay to purchase RCA?
(a) $6.3 billion.
(b) $6.3 million.
(c) $3.6 billion.
(d) $3.6 million.

4. How old is Jack when he begins working at GE?
(a) 31.
(b) 22.
(c) 24.
(d) 19.

5. In which two areas of CEO duties does Jack quickly see he lacks skills?
(a) Dealing with human resources and internship programs.
(b) Dealing with sales reps and accounts payable.
(c) Dealing with employees and insurance companies.
(d) Dealing with the government and media.

Short Answer Questions

1. What is Jack's highest level of education when he begins working at GE?

2. What was the accepted business philosophy of the 1980s?

3. Who replaces Jack as CEO of General Electric?

4. How long does it take Jack and his team to find a solution to their new plastics product?

5. How does Jack describe himself in Chapter 4 when he was an engineer?

Short Essay Questions

1. Why is Jack disgruntled with his first $1,000 raise at GE?

2. How do GE employees view Jack's opinion about change?

3. What are the focus and discussion of Session C meetings.

4. What frustrates Jack about the scientists he deals with when he first goes to work for GE?

5. How does the nuclear incident at Three Mile Island affect GE's business?

6. Briefly outline the trade between GE and a French government-owned electronics company and its benefit to GE.

7. What are Jack's beliefs regarding self-confidence?

8. Why does Jack construct gyms in company facilities?

9. Why does Jack target GE Credit Corp as the company's most promising business?

10. What is the accepted business philosophy of the 1980s?

(see the answer keys)

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