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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11, The People Factory.

Multiple Choice Questions

1. What is GE's TV manufacturing business traded for?
(a) A satellite business.
(b) A cable TV network.
(c) Thomson's losing medical business.
(d) France's TV manufacturing market.

2. What is one business in his vice president's portfolio that Jack has no interest in at all?
(a) Wind turbines.
(b) Petroleum conservation.
(c) Medical plastics.
(d) Semiconductors.

3. What is Jack's "Vitality Curve"?
(a) An employee evaluation system.
(b) An energy supplement Jack uses.
(c) A cool gym added to each factory.
(d) A pitch used by Jack at company softball games.

4. What is Jack's business philosophy of the 1980s?
(a) For a business to be profitable, it must have a margin of 90 percent or greater.
(b) For a business to be sustainable, it must have a long-range competitive solution.
(c) Use the media to make your company look like it's doing better than it really is.
(d) When a business is showing a loss, fix it on the surface and sell quickly.

5. What begins Jack's transition phase in Chapter 4?
(a) His mother's death.
(b) The CEO's death.
(c) His father's death.
(d) His wife's death.

Short Answer Questions

1. Why was Jack appointed CEO of the company?

2. How do GE employees take Jack's view on the work environment?

3. Why is Jack dissatisfied with his first raise?

4. Who says, "When people make mistakes, the last thing they need is discipline"?

5. Who submits his resignation immediately after the announcement that Jack has been named CEO?

(see the answer key)

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