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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 18, When to Fight, When to Fold.

Multiple Choice Questions

1. Who does Jack succeed as CEO of General Electric?
(a) Jeff Immelt.
(b) Roy Johnson.
(c) Reg Jones.
(d) Harry Drickman.

2. What expands GE's semiconductor, aerospace, and TV set business?
(a) The Japanese.
(b) HD TV requirements.
(c) Federal aid to companies.
(d) The purchase of RCA.

3. What service began in 1993 to help dealers sell their appliances?
(a) Visa.
(b) GE Credit Corp.
(c) Store credit.
(d) In-house financing.

4. What does Jack say is the only realistic form of job security?
(a) Law enforcement.
(b) Government work.
(c) Satisfied customers.
(d) Teaching.

5. Who co-wrote the book that blames Jack for the broadcast company's failure?
(a) Grant Tinker.
(b) Jay Leno.
(c) David Letterman.
(d) Tom Brokaw.

Short Answer Questions

1. In Chapter 13, when does GE deadline its goal to become a $100 billion company with $10 billion in profits?

2. What nickname does the media pin on Jack?

3. Who instills management beliefs in Jack that include both competing and facing reality?

4. What is the one complaint that frustrates the employees who train at GE's learning center?

5. When GE bought RCA in 1985, which national television station was included in the deal?

(see the answer key)

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