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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 18, When to Fight, When to Fold.

Multiple Choice Questions

1. What is Jack's business philosophy of the 1980s?
(a) Use the media to make your company look like it's doing better than it really is.
(b) For a business to be sustainable, it must have a long-range competitive solution.
(c) When a business is showing a loss, fix it on the surface and sell quickly.
(d) For a business to be profitable, it must have a margin of 90 percent or greater.

2. What was the single biggest obstacle facing the television station now owned by GE?
(a) The spread of HDTV.
(b) The spread of reality show popularity.
(c) The spread of satellite TV.
(d) The spread of cable TV.

3. Which electrical insulator is deemed a hazardous material by the EPA?
(a) PCPs.
(b) BCBs.
(c) PYTs.
(d) BBCs.

4. How does Jack learn about current events as a child?
(a) By reading papers passengers left on his father's train.
(b) By watching them on TV.
(c) By reading comic books.
(d) By walking several miles to the closest library.

5. Who submits his resignation immediately after the announcement that Jack has been named CEO?
(a) Reg Jones.
(b) Bill Druckerman.
(c) Roy Johnson.
(d) Paolo Fresco.

Short Answer Questions

1. What does Jack learn when he makes a trip to the company's facilities in Japan?

2. By May 2001, which established TV show is Jack's competing with directly?

3. What does QMI stand for?

4. How old is Jack when he is promoted to a vice president for GE?

5. What, according to Jack, is GE's core competency?

(see the answer key)

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