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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 23, "Go Home, Mr. Welch".

Multiple Choice Questions

1. Which company originally used QMI?
(a) Chrysler.
(b) Wal-Mart.
(c) Ford.
(d) Target.

2. What inspires Jack to pursue his Ph.D.?
(a) Not being able to find a job due to economic recession.
(b) His wife's father wants his son-in-law to be a "doctor" of some sort.
(c) He gets full tuition paid by the ROTC.
(d) His wife.

3. What kind of employees does Jack want at GE?
(a) All American.
(b) Self-confident entrepreneurs.
(c) Cheap labor.
(d) Devoted time-clock punchers.

4. Which scandalous investment banking firm does GE buy?
(a) Neiman, Marcus.
(b) Paine-Webber.
(c) Chase, Manhattan.
(d) Kidder, Peabody.

5. How does Jack learn about current events as a child?
(a) By watching them on TV.
(b) By walking several miles to the closest library.
(c) By reading papers passengers left on his father's train.
(d) By reading comic books.

Short Answer Questions

1. Who says, "When people make mistakes, the last thing they need is discipline"?

2. What results in greater customer intimacy for GE?

3. Once the investment banking firm situation is stabilized, who takes over?

4. Where does Jack choose to advertise his plant's new plastics?

5. How much has the PCB levels in fish dropped since the congressional act?

(see the answer key)

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