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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 23, "Go Home, Mr. Welch".

Multiple Choice Questions

1. What does QMI stand for?
(a) Quick Market Interference.
(b) Quick Market Insulators.
(c) Quick Meaningful Intercommunication.
(d) Quick Market Intelligence.

2. Which company originally used QMI?
(a) Chrysler.
(b) Target.
(c) Ford.
(d) Wal-Mart.

3. Who co-wrote the book that blames Jack for the broadcast company's failure?
(a) Jay Leno.
(b) David Letterman.
(c) Grant Tinker.
(d) Tom Brokaw.

4. How does Jack lose his college scholarship funded by the country club?
(a) He flirts with a member's wife.
(b) He insults a club member.
(c) He breaks a window with a golf club.
(d) He shows up for work drunk.

5. To whom does GE sell its investment banking firm?
(a) Kidder, Peabody.
(b) Carpenter-Welch.
(c) Paine-Webber.
(d) Chase, Manhattan.

Short Answer Questions

1. Jack says it is important for managers to know when...

2. Where does Jack move to when he's promoted as one of five sector executives?

3. Which American president called for volunteers to fill in where government's role had been reduced?

4. Which organization started out as a group of elitists but opened its membership and transformed into a group of volunteers?

5. Which phrase sums up GE's core values and expectations during Jack's reign as CEO?

(see the answer key)

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