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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 23, "Go Home, Mr. Welch".

Multiple Choice Questions

1. Which company originally used QMI?
(a) Target.
(b) Wal-Mart.
(c) Chrysler.
(d) Ford.

2. Which aspect of GE's business is the first to introduce long-term service contracts for the company?
(a) Credit and financial.
(b) Lighting.
(c) Medical systems.
(d) Appliances.

3. What begins Jack's transition phase in Chapter 4?
(a) His mother's death.
(b) The CEO's death.
(c) His wife's death.
(d) His father's death.

4. Which two new-hires become important advisers to Jack for the remainder of his career with the company?
(a) Dennis and Bob.
(b) Bud and Lou.
(c) Art and Paul.
(d) Bill and Ted.

5. Which phrase sums up GE's core values and expectations during Jack's reign as CEO?
(a) Finding a better way every day.
(b) Looking for the pot of gold at the end of the rainbow.
(c) What goes up, must come down.
(d) Every cloud has a silver lining.

Short Answer Questions

1. To whom does GE sell its investment banking firm?

2. What results in greater customer intimacy for GE?

3. Who submits his resignation immediately after the announcement that Jack has been named CEO?

4. What was the single biggest obstacle facing the television station now owned by GE?

5. What attitude best describes the investment banking firm employees?

(see the answer key)

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