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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 23, "Go Home, Mr. Welch".

Multiple Choice Questions

1. How does the plastics industry fare in the 1970s?
(a) It almost falls through completely.
(b) It grows fast.
(c) One small flaw breaks the whole industry.
(d) Environmental concerns halt plastics production.

2. As GE begins redefining its markets, which industry is the first to be reorganized?
(a) Computer systems.
(b) Medical systems.
(c) Financial systems.
(d) Aircraft engine.

3. What results in greater customer intimacy for GE?
(a) Improved public relations.
(b) Technology investments.
(c) Medical investments.
(d) Financial services investments.

4. Which two new-hires become important advisers to Jack for the remainder of his career with the company?
(a) Bill and Ted.
(b) Dennis and Bob.
(c) Art and Paul.
(d) Bud and Lou.

5. What does Larry Bossidy present on Jack's behalf at the CEC meeting?
(a) Six Pence.
(b) Six Flags.
(c) Six Sigma.
(d) Six Degrees.

Short Answer Questions

1. What does QMI stand for?

2. Which three TV shows turn around the entertainment sector of the GE-owned company?

3. What company does Jack try to buy to increase GE's exposure?

4. What plays an important role in growing GE's services?

5. What was the single biggest obstacle facing the television station now owned by GE?

(see the answer key)

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