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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, The Neutron Years.

Multiple Choice Questions

1. How does Jack learn about current events as a child?
(a) By reading papers passengers left on his father's train.
(b) By reading comic books.
(c) By watching them on TV.
(d) By walking several miles to the closest library.

2. Who does Jack succeed as CEO of General Electric?
(a) Harry Drickman.
(b) Reg Jones.
(c) Roy Johnson.
(d) Jeff Immelt.

3. Who says, "When people make mistakes, the last thing they need is discipline"?
(a) Coplan.
(b) Gutoff.
(c) Jack.
(d) Reed.

4. What is Jack's highest level of education when he begins working at GE?
(a) Doctorate
(b) Bachelor's
(c) Master's.
(d) Associate's

5. Where does Jack choose to advertise his plant's new plastics?
(a) Internet, TV, and billboards.
(b) Radio, TV, and park benches.
(c) Radio, TV, and billboards.
(d) Radio, magazines, and newspapers.

Short Answer Questions

1. How does the plastics industry fare in the 1970s?

2. What does Jack say his book is about?

3. What was the accepted business philosophy of the 1980s?

4. Which magazine features Jacks "No. 1 or No. 2" strategy in a cover story?

5. Jack says it is important for managers to know when...

(see the answer key)

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