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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 22, E-Business.

Multiple Choice Questions

1. What plays an important role in growing GE's services?
(a) Acquisition.
(b) Promotion.
(c) Employee health care.
(d) Expense reduction.

2. Where does Jack choose to advertise his plant's new plastics?
(a) Radio, magazines, and newspapers.
(b) Internet, TV, and billboards.
(c) Radio, TV, and park benches.
(d) Radio, TV, and billboards.

3. What begins Jack's transition phase in Chapter 4?
(a) His father's death.
(b) The CEO's death.
(c) His mother's death.
(d) His wife's death.

4. What does Jack decide is the best way to differentiate GE from Japanese companies?
(a) All the answers are correct.
(b) He pays a senior female employee who speaks Japanese to be in an ad campaign.
(c) He appoints Anne Abaya to be head of the company's human resources in Japan.
(d) He promotes GE as the employer of choice for women.

5. What is GE's TV manufacturing business traded for?
(a) A satellite business.
(b) A cable TV network.
(c) France's TV manufacturing market.
(d) Thomson's losing medical business.

Short Answer Questions

1. What does Jack give GE managers for empowerment?

2. What do young Jack and his friends do to earn a little spare change?

3. How does Jack illustrate his "No. 1 or No. 2, Fix, Sell or Close" strategy?

4. Which phrase sums up GE's core values and expectations during Jack's reign as CEO?

5. When melding manufacturing with financial ingenuity, what kinds of employees make the difference?

(see the answer key)

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