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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 22, E-Business.

Multiple Choice Questions

1. Which aspect of GE's business is the first to introduce long-term service contracts for the company?
(a) Lighting.
(b) Appliances.
(c) Credit and financial.
(d) Medical systems.

2. How old is Jack when he is promoted to a vice president for GE?
(a) 36.
(b) 23.
(c) 43.
(d) 56.

3. What brings about a business-altering deal for GE in the mid 1980s?
(a) Cable television.
(b) Federal aid to companies.
(c) HD TV requirements.
(d) The Japanese threat.

4. What is the response of Jack's boss when Jack complains about his first pay raise?
(a) He agrees and gives Jack more money.
(b) He agrees and gives Jack a title, but not more money.
(c) He gets furious and fires him.
(d) He is not sympathetic.

5. To which former U.S. president was Roger Ailes a political adviser?
(a) George H.W. Bush.
(b) Gerald Ford.
(c) George W. Bush.
(d) Ronald Regan.

Short Answer Questions

1. Which India-based company becomes a GE partner in developing low-end, low-cost medical systems products?

2. Which aspect of GE's business is most successful in India?

3. What is one business in his vice president's portfolio that Jack has no interest in at all?

4. Which organization started out as a group of elitists but opened its membership and transformed into a group of volunteers?

5. What does Jack say his book is about?

(see the answer key)

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