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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 22, E-Business.

Multiple Choice Questions

1. What does GE reduce with its Internet sales?
(a) Customer satisfaction.
(b) Profits.
(c) Loss.
(d) Paper.

2. What does Jack say he learned the hard way about hiring employees with academic pedigrees?
(a) Where they come from is not indicative of how they will perform.
(b) Hires from an ivy-league school always perform better.
(c) Employees without degrees will never work out for long periods of time.
(d) It doesn't matter where they're from, it's what they look like that matters.

3. What was the accepted business philosophy of the 1980s?
(a) If a business is profitable, sell while the stock shares are high.
(b) If a business is profitable, constantly find ways to make it more profitable.
(c) If a business is profitable, don't get out or change it.
(d) If a business is profitable, save money by laying off a few people.

4. What is the evaluation system that works well for several years, until employees find a way to "game" it?
(a) The 180-degree evaluation.
(b) The 90-degree evaluation.
(c) The 360-degree evaluation.
(d) The 6-degrees of separation.

5. What is Jack's vision for GE?
(a) More medical plastics to save lives.
(b) Success without failure.
(c) Money and more money.
(d) Spontaneity and creativity.

Short Answer Questions

1. Who does Jack succeed as CEO of General Electric?

2. Which aspect of GE's business is the first to introduce long-term service contracts for the company?

3. What is the response of Jack's boss when Jack complains about his first pay raise?

4. What allows GE to expand markets and find new customers?

5. Which organization started out as a group of elitists but opened its membership and transformed into a group of volunteers?

(see the answer key)

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