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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 20, Growing Services.

Multiple Choice Questions

1. Which aspect of GE's business is the first to introduce long-term service contracts for the company?
(a) Appliances.
(b) Medical systems.
(c) Lighting.
(d) Credit and financial.

2. What service began in 1993 to help dealers sell their appliances?
(a) GE Credit Corp.
(b) Store credit.
(c) In-house financing.
(d) Visa.

3. What does GE implement to produce positive growth results and exceed the company's goal?
(a) Old-fashioned company picnics.
(b) New energy saving light bulbs.
(c) Mind- and market-expanding.
(d) New eco-friendly ideas.

4. According to Jack, what is growing services all about?
(a) Profits.
(b) People.
(c) Public relations.
(d) Insurance.

5. Where does Jack move to when he's promoted as one of five sector executives?
(a) Fairbanks.
(b) Fairfield.
(c) Fairchild.
(d) Fairton.

Short Answer Questions

1. As GE begins redefining its markets, which industry is the first to be reorganized?

2. Who submits his resignation immediately after the announcement that Jack has been named CEO?

3. In Chapter 13, when does GE deadline its goal to become a $100 billion company with $10 billion in profits?

4. Which two new-hires become important advisers to Jack for the remainder of his career with the company?

5. What results in greater customer intimacy for GE?

(see the answer key)

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