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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 20, Growing Services.

Multiple Choice Questions

1. As GE begins redefining its markets, which industry is the first to be reorganized?
(a) Aircraft engine.
(b) Financial systems.
(c) Medical systems.
(d) Computer systems.

2. What does QMI stand for?
(a) Quick Meaningful Intercommunication.
(b) Quick Market Insulators.
(c) Quick Market Interference.
(d) Quick Market Intelligence.

3. Which company originally used QMI?
(a) Ford.
(b) Chrysler.
(c) Target.
(d) Wal-Mart.

4. According to Jack, what is growing services all about?
(a) Insurance.
(b) Profits.
(c) People.
(d) Public relations.

5. What service began in 1993 to help dealers sell their appliances?
(a) Store credit.
(b) Visa.
(c) GE Credit Corp.
(d) In-house financing.

Short Answer Questions

1. What does GE implement to produce positive growth results and exceed the company's goal?

2. What plays an important role in growing GE's services?

3. Which phrase sums up GE's core values and expectations during Jack's reign as CEO?

4. Which two new-hires become important advisers to Jack for the remainder of his career with the company?

5. Which aspect of GE's business is the first to introduce long-term service contracts for the company?

(see the answer key)

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