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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 20, Growing Services.

Multiple Choice Questions

1. Which company originally used QMI?
(a) Target.
(b) Chrysler.
(c) Ford.
(d) Wal-Mart.

2. What service began in 1993 to help dealers sell their appliances?
(a) In-house financing.
(b) Visa.
(c) Store credit.
(d) GE Credit Corp.

3. What results in greater customer intimacy for GE?
(a) Improved public relations.
(b) Medical investments.
(c) Technology investments.
(d) Financial services investments.

4. According to Jack, what is growing services all about?
(a) Profits.
(b) Insurance.
(c) People.
(d) Public relations.

5. Which aspect of GE's business is the first to introduce long-term service contracts for the company?
(a) Lighting.
(b) Appliances.
(c) Credit and financial.
(d) Medical systems.

Short Answer Questions

1. Where are the two shops acquired by GE that reduce the company's cost of servicing engines?

2. What plays an important role in growing GE's services?

3. As GE begins redefining its markets, which industry is the first to be reorganized?

4. Which company originally started the concept of QMI?

5. Which two new-hires become important advisers to Jack for the remainder of his career with the company?

(see the answer key)

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