View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 20, Growing Services.

Multiple Choice Questions

1. What plays an important role in growing GE's services?
(a) Employee health care.
(b) Expense reduction.
(c) Promotion.
(d) Acquisition.

2. According to Jack, what is growing services all about?
(a) Public relations.
(b) People.
(c) Insurance.
(d) Profits.

3. What results in greater customer intimacy for GE?
(a) Medical investments.
(b) Financial services investments.
(c) Technology investments.
(d) Improved public relations.

4. Which company originally started the concept of QMI?
(a) Wal-Mart.
(b) Ford.
(c) General Electric.
(d) Chrysler.

5. What company does Jack try to buy to increase GE's exposure?
(a) NPR Radio.
(b) Sun Records.
(c) Fox News Network.
(d) Cox Communications.

Short Answer Questions

1. Which phrase sums up GE's core values and expectations during Jack's reign as CEO?

2. Where does Jack move to when he's promoted as one of five sector executives?

3. What service began in 1993 to help dealers sell their appliances?

4. Which company originally used QMI?

5. Who throws a huge party for Jack to introduce him to important people?

(see the answer key)

This section contains 193 words (approx. 1 page at 300 words per page) View a FREE sample