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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 20, Growing Services.

Multiple Choice Questions

1. Which phrase sums up GE's core values and expectations during Jack's reign as CEO?
(a) What goes up, must come down.
(b) Finding a better way every day.
(c) Looking for the pot of gold at the end of the rainbow.
(d) Every cloud has a silver lining.

2. What results in greater customer intimacy for GE?
(a) Financial services investments.
(b) Medical investments.
(c) Improved public relations.
(d) Technology investments.

3. Where does Jack move to when he's promoted as one of five sector executives?
(a) Fairbanks.
(b) Fairton.
(c) Fairfield.
(d) Fairchild.

4. As GE begins redefining its markets, which industry is the first to be reorganized?
(a) Financial systems.
(b) Computer systems.
(c) Medical systems.
(d) Aircraft engine.

5. Which two new-hires become important advisers to Jack for the remainder of his career with the company?
(a) Bill and Ted.
(b) Bud and Lou.
(c) Dennis and Bob.
(d) Art and Paul.

Short Answer Questions

1. In Chapter 13, when does GE deadline its goal to become a $100 billion company with $10 billion in profits?

2. What does QMI stand for?

3. Who throws a huge party for Jack to introduce him to important people?

4. Which aspect of GE's business is the first to introduce long-term service contracts for the company?

5. What does GE implement to produce positive growth results and exceed the company's goal?

(see the answer key)

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