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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 20, Growing Services.

Multiple Choice Questions

1. Which company originally used QMI?
(a) Wal-Mart.
(b) Chrysler.
(c) Target.
(d) Ford.

2. Who submits his resignation immediately after the announcement that Jack has been named CEO?
(a) Reg Jones.
(b) Roy Johnson.
(c) Paolo Fresco.
(d) Bill Druckerman.

3. According to Jack, what is growing services all about?
(a) Profits.
(b) Insurance.
(c) People.
(d) Public relations.

4. What plays an important role in growing GE's services?
(a) Employee health care.
(b) Acquisition.
(c) Expense reduction.
(d) Promotion.

5. What results in greater customer intimacy for GE?
(a) Financial services investments.
(b) Technology investments.
(c) Medical investments.
(d) Improved public relations.

Short Answer Questions

1. Which phrase sums up GE's core values and expectations during Jack's reign as CEO?

2. Which two new-hires become important advisers to Jack for the remainder of his career with the company?

3. What service began in 1993 to help dealers sell their appliances?

4. As GE begins redefining its markets, which industry is the first to be reorganized?

5. Who throws a huge party for Jack to introduce him to important people?

(see the answer key)

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