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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 20, Growing Services.

Multiple Choice Questions

1. What results in greater customer intimacy for GE?
(a) Financial services investments.
(b) Improved public relations.
(c) Technology investments.
(d) Medical investments.

2. What plays an important role in growing GE's services?
(a) Acquisition.
(b) Expense reduction.
(c) Promotion.
(d) Employee health care.

3. Who throws a huge party for Jack to introduce him to important people?
(a) Roy Johnson.
(b) Reg Jones.
(c) Bill Druckerman.
(d) The Harvard Alumni Association.

4. Who submits his resignation immediately after the announcement that Jack has been named CEO?
(a) Bill Druckerman.
(b) Reg Jones.
(c) Paolo Fresco.
(d) Roy Johnson.

5. What does GE implement to produce positive growth results and exceed the company's goal?
(a) Old-fashioned company picnics.
(b) Mind- and market-expanding.
(c) New eco-friendly ideas.
(d) New energy saving light bulbs.

Short Answer Questions

1. What service began in 1993 to help dealers sell their appliances?

2. As GE begins redefining its markets, which industry is the first to be reorganized?

3. Which two new-hires become important advisers to Jack for the remainder of his career with the company?

4. According to Jack, what is growing services all about?

5. What company does Jack try to buy to increase GE's exposure?

(see the answer key)

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