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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 20, Growing Services.

Multiple Choice Questions

1. Which two new-hires become important advisers to Jack for the remainder of his career with the company?
(a) Bud and Lou.
(b) Art and Paul.
(c) Bill and Ted.
(d) Dennis and Bob.

2. What service began in 1993 to help dealers sell their appliances?
(a) Store credit.
(b) Visa.
(c) In-house financing.
(d) GE Credit Corp.

3. As GE begins redefining its markets, which industry is the first to be reorganized?
(a) Financial systems.
(b) Computer systems.
(c) Medical systems.
(d) Aircraft engine.

4. What company does Jack try to buy to increase GE's exposure?
(a) NPR Radio.
(b) Cox Communications.
(c) Sun Records.
(d) Fox News Network.

5. Which company originally started the concept of QMI?
(a) Chrysler.
(b) General Electric.
(c) Ford.
(d) Wal-Mart.

Short Answer Questions

1. What does QMI stand for?

2. Which phrase sums up GE's core values and expectations during Jack's reign as CEO?

3. What results in greater customer intimacy for GE?

4. Which aspect of GE's business is the first to introduce long-term service contracts for the company?

5. What does GE implement to produce positive growth results and exceed the company's goal?

(see the answer key)

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