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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 20, Growing Services.

Multiple Choice Questions

1. What company does Jack try to buy to increase GE's exposure?
(a) Cox Communications.
(b) Fox News Network.
(c) NPR Radio.
(d) Sun Records.

2. Which company originally used QMI?
(a) Ford.
(b) Wal-Mart.
(c) Target.
(d) Chrysler.

3. As GE begins redefining its markets, which industry is the first to be reorganized?
(a) Aircraft engine.
(b) Financial systems.
(c) Computer systems.
(d) Medical systems.

4. Where are the two shops acquired by GE that reduce the company's cost of servicing engines?
(a) England and India.
(b) New England and Greenwich.
(c) Japan and India.
(d) Wales and Brazil.

5. What does GE implement to produce positive growth results and exceed the company's goal?
(a) New eco-friendly ideas.
(b) Mind- and market-expanding.
(c) New energy saving light bulbs.
(d) Old-fashioned company picnics.

Short Answer Questions

1. What plays an important role in growing GE's services?

2. Which phrase sums up GE's core values and expectations during Jack's reign as CEO?

3. According to Jack, what is growing services all about?

4. Who throws a huge party for Jack to introduce him to important people?

5. Which aspect of GE's business is the first to introduce long-term service contracts for the company?

(see the answer key)

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