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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 20, Growing Services.

Multiple Choice Questions

1. What results in greater customer intimacy for GE?
(a) Improved public relations.
(b) Medical investments.
(c) Financial services investments.
(d) Technology investments.

2. Which phrase sums up GE's core values and expectations during Jack's reign as CEO?
(a) Looking for the pot of gold at the end of the rainbow.
(b) Finding a better way every day.
(c) What goes up, must come down.
(d) Every cloud has a silver lining.

3. In Chapter 13, when does GE deadline its goal to become a $100 billion company with $10 billion in profits?
(a) By 1999.
(b) By 2025.
(c) By 2000.
(d) By 1990.

4. What company does Jack try to buy to increase GE's exposure?
(a) NPR Radio.
(b) Fox News Network.
(c) Cox Communications.
(d) Sun Records.

5. What service began in 1993 to help dealers sell their appliances?
(a) GE Credit Corp.
(b) In-house financing.
(c) Store credit.
(d) Visa.

Short Answer Questions

1. Who submits his resignation immediately after the announcement that Jack has been named CEO?

2. Where are the two shops acquired by GE that reduce the company's cost of servicing engines?

3. What plays an important role in growing GE's services?

4. What does GE implement to produce positive growth results and exceed the company's goal?

5. According to Jack, what is growing services all about?

(see the answer key)

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