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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 20, Growing Services.

Multiple Choice Questions

1. As GE begins redefining its markets, which industry is the first to be reorganized?
(a) Financial systems.
(b) Medical systems.
(c) Computer systems.
(d) Aircraft engine.

2. Which company originally used QMI?
(a) Target.
(b) Wal-Mart.
(c) Ford.
(d) Chrysler.

3. What service began in 1993 to help dealers sell their appliances?
(a) In-house financing.
(b) GE Credit Corp.
(c) Store credit.
(d) Visa.

4. Which two new-hires become important advisers to Jack for the remainder of his career with the company?
(a) Art and Paul.
(b) Dennis and Bob.
(c) Bud and Lou.
(d) Bill and Ted.

5. Which phrase sums up GE's core values and expectations during Jack's reign as CEO?
(a) Finding a better way every day.
(b) What goes up, must come down.
(c) Every cloud has a silver lining.
(d) Looking for the pot of gold at the end of the rainbow.

Short Answer Questions

1. What results in greater customer intimacy for GE?

2. Who submits his resignation immediately after the announcement that Jack has been named CEO?

3. According to Jack, what is growing services all about?

4. What company does Jack try to buy to increase GE's exposure?

5. What plays an important role in growing GE's services?

(see the answer key)

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