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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 20, Growing Services.

Multiple Choice Questions

1. Which phrase sums up GE's core values and expectations during Jack's reign as CEO?
(a) Looking for the pot of gold at the end of the rainbow.
(b) Every cloud has a silver lining.
(c) Finding a better way every day.
(d) What goes up, must come down.

2. Where are the two shops acquired by GE that reduce the company's cost of servicing engines?
(a) New England and Greenwich.
(b) Japan and India.
(c) Wales and Brazil.
(d) England and India.

3. Which company originally started the concept of QMI?
(a) Wal-Mart.
(b) General Electric.
(c) Ford.
(d) Chrysler.

4. Where does Jack move to when he's promoted as one of five sector executives?
(a) Fairchild.
(b) Fairton.
(c) Fairfield.
(d) Fairbanks.

5. What does QMI stand for?
(a) Quick Market Intelligence.
(b) Quick Market Insulators.
(c) Quick Meaningful Intercommunication.
(d) Quick Market Interference.

Short Answer Questions

1. What service began in 1993 to help dealers sell their appliances?

2. What plays an important role in growing GE's services?

3. Which aspect of GE's business is the first to introduce long-term service contracts for the company?

4. What results in greater customer intimacy for GE?

5. In Chapter 13, when does GE deadline its goal to become a $100 billion company with $10 billion in profits?

(see the answer key)

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