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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 20, Growing Services.

Multiple Choice Questions

1. Where are the two shops acquired by GE that reduce the company's cost of servicing engines?
(a) Wales and Brazil.
(b) Japan and India.
(c) New England and Greenwich.
(d) England and India.

2. Which aspect of GE's business is the first to introduce long-term service contracts for the company?
(a) Appliances.
(b) Medical systems.
(c) Lighting.
(d) Credit and financial.

3. What does GE implement to produce positive growth results and exceed the company's goal?
(a) New energy saving light bulbs.
(b) New eco-friendly ideas.
(c) Old-fashioned company picnics.
(d) Mind- and market-expanding.

4. What service began in 1993 to help dealers sell their appliances?
(a) Visa.
(b) In-house financing.
(c) GE Credit Corp.
(d) Store credit.

5. What results in greater customer intimacy for GE?
(a) Improved public relations.
(b) Financial services investments.
(c) Technology investments.
(d) Medical investments.

Short Answer Questions

1. In Chapter 13, when does GE deadline its goal to become a $100 billion company with $10 billion in profits?

2. Who submits his resignation immediately after the announcement that Jack has been named CEO?

3. Who throws a huge party for Jack to introduce him to important people?

4. What plays an important role in growing GE's services?

5. As GE begins redefining its markets, which industry is the first to be reorganized?

(see the answer key)

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