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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 20, Growing Services.

Multiple Choice Questions

1. Which phrase sums up GE's core values and expectations during Jack's reign as CEO?
(a) Looking for the pot of gold at the end of the rainbow.
(b) Finding a better way every day.
(c) What goes up, must come down.
(d) Every cloud has a silver lining.

2. Which aspect of GE's business is the first to introduce long-term service contracts for the company?
(a) Medical systems.
(b) Appliances.
(c) Lighting.
(d) Credit and financial.

3. What does GE implement to produce positive growth results and exceed the company's goal?
(a) Old-fashioned company picnics.
(b) New eco-friendly ideas.
(c) New energy saving light bulbs.
(d) Mind- and market-expanding.

4. Where does Jack move to when he's promoted as one of five sector executives?
(a) Fairbanks.
(b) Fairfield.
(c) Fairton.
(d) Fairchild.

5. What service began in 1993 to help dealers sell their appliances?
(a) GE Credit Corp.
(b) In-house financing.
(c) Visa.
(d) Store credit.

Short Answer Questions

1. Which two new-hires become important advisers to Jack for the remainder of his career with the company?

2. What results in greater customer intimacy for GE?

3. What company does Jack try to buy to increase GE's exposure?

4. Which company originally started the concept of QMI?

5. According to Jack, what is growing services all about?

(see the answer key)

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