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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 20, Growing Services.

Multiple Choice Questions

1. Where are the two shops acquired by GE that reduce the company's cost of servicing engines?
(a) Wales and Brazil.
(b) England and India.
(c) New England and Greenwich.
(d) Japan and India.

2. Which company originally used QMI?
(a) Target.
(b) Ford.
(c) Wal-Mart.
(d) Chrysler.

3. As GE begins redefining its markets, which industry is the first to be reorganized?
(a) Financial systems.
(b) Computer systems.
(c) Medical systems.
(d) Aircraft engine.

4. What does GE implement to produce positive growth results and exceed the company's goal?
(a) New energy saving light bulbs.
(b) Old-fashioned company picnics.
(c) Mind- and market-expanding.
(d) New eco-friendly ideas.

5. Who submits his resignation immediately after the announcement that Jack has been named CEO?
(a) Roy Johnson.
(b) Paolo Fresco.
(c) Reg Jones.
(d) Bill Druckerman.

Short Answer Questions

1. Which aspect of GE's business is the first to introduce long-term service contracts for the company?

2. Who throws a huge party for Jack to introduce him to important people?

3. What does QMI stand for?

4. What plays an important role in growing GE's services?

5. What results in greater customer intimacy for GE?

(see the answer key)

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