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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 26, "New Guy".

Multiple Choice Questions

1. Which phrase sums up GE's core values and expectations during Jack's reign as CEO?
(a) Every cloud has a silver lining.
(b) Looking for the pot of gold at the end of the rainbow.
(c) What goes up, must come down.
(d) Finding a better way every day.

2. What results in greater customer intimacy for GE?
(a) Technology investments.
(b) Medical investments.
(c) Financial services investments.
(d) Improved public relations.

3. Which American president called for volunteers to fill in where government's role had been reduced?
(a) George W. Bush.
(b) Harry Trumann.
(c) John Kennedy.
(d) Ronald Regan.

4. What, according to Jack, is GE's core competency?
(a) Credit.
(b) People.
(c) Factories.
(d) Cash.

5. How does Jack illustrate his "No. 1 or No. 2, Fix, Sell or Close" strategy?
(a) With overlapping circles.
(b) With an inverted pyramid
(c) With a pyramid, top as the peak.
(d) With a time line.

Short Answer Questions

1. How does Jack say strong teams are built?

2. Who throws a huge party for Jack to introduce him to important people?

3. What does Jack say in a Business Week interview that he realizes he should not change in order to make GE become more competitive?

4. As GE begins redefining its markets, which industry is the first to be reorganized?

5. Who is the judge in hearings related to GE's purchase of the company that complements GE in various areas?

(see the answer key)

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