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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 26, "New Guy".

Multiple Choice Questions

1. What is more important than strategy development?
(a) Advertising.
(b) Knowing what stock holders want.
(c) Hiring employees that don't demand a lot of benefits.
(d) Getting the right people.

2. What does Jack say his book is about?
(a) The wrongs he faced in corporate America.
(b) Buying his way to the top.
(c) His keen leadership abilities.
(d) Maintaining a simple approach and keeping an open mind.

3. How are GE's profits used in 1984?
(a) Reinvested to improve the company's competitiveness.
(b) One-time bonus for all employees.
(c) Raises for all employees.
(d) Nice bonuses for upper level execs.

4. Who initially questions GE's quality of products and services?
(a) Employees.
(b) Human resources.
(c) A governmental investigation.
(d) Jack.

5. Who earns the title "Father of GE Global Activity"?
(a) Fresco.
(b) Welch.
(c) Webb.
(d) Drucker.

Short Answer Questions

1. Who co-wrote the book that blames Jack for the broadcast company's failure?

2. What does Jack call the phenomenon when usually strong, self-confident managers panic and lose confidence?

3. During his high school years, who teaches Jack the value of competition?

4. Which aspect of GE's business is the first to introduce long-term service contracts for the company?

5. In which year was Jack appointed as CEO?

(see the answer key)

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