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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Which aspect of GE's business is the first to introduce long-term service contracts for the company?
(a) Lighting.
(b) Credit and financial.
(c) Appliances.
(d) Medical systems.

2. What is the term Jack coins for the process of people sitting down together spontaneously to hash out a complex issue?
(a) Wallowing.
(b) Brainstorming.
(c) Brain-raining.
(d) Wading.

3. How do local utility engineers use GE's power systems home pages?
(a) To compare the cost of fueling turbines.
(b) To compare the cost of heating turbines.
(c) To compare the price of turbines.
(d) To compare heat rate and fuel burn in turbines.

4. Which three TV shows turn around the entertainment sector of the GE-owned company?
(a) Frasier, Friends, and ER.
(b) Roseanne, 20/20 and L.A. Law.
(c) Designing Women, 60 Minutes, and The Jeffersons.
(d) The Simpsons, Married with Children, and Get a Life.

5. Where are the two shops acquired by GE that reduce the company's cost of servicing engines?
(a) Japan and India.
(b) Wales and Brazil.
(c) New England and Greenwich.
(d) England and India.

Short Answer Questions

1. What attitude best describes the investment banking firm employees?

2. To what does Jack credit the success of GE Capital?

3. How long does it take GE to build the number 1 ultrasound imaging technology?

4. What is Gary Wendt's nickname?

5. When does the list of candidates for Jack's successor narrow to the final three?

Short Essay Questions

1. Discuss how GE enters the medical ultrasound field in 2000.

2. What is the cause of Kidder, Peabody's legal trouble when GE is purchasing it and what scandal arises after the purchase is complete?

3. Discuss the rankings of GE's television stations CNBC, MSNBC and NBC in 2001. Why is NBC's ranking important?

4. What does Jack tell General Electric employees in his final farewell address to them?

5. Briefly tell how employee surveys change GE in the mid 1990s and what results from the surveys.

6. What is "wallowing" and how does GE use it?

7. Briefly, why is Honeywell a good business for GE to buy?

8. Briefly discuss how GE redefines its airplane services in 1995.

9. What entertainment dilemmas face GE through NBC in the 1990s?

10. How do the services offered by GE Capital change from the 1970s to the 1990s?

(see the answer keys)

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