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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. To whom does GE sell its investment banking firm?
(a) Kidder, Peabody.
(b) Paine-Webber.
(c) Chase, Manhattan.
(d) Carpenter-Welch.

2. What allows GE to expand markets and find new customers?
(a) Easy Internet advertising.
(b) E-business.
(c) Equal Opportunity Act.
(d) E-mail.

3. What is more important than strategy development?
(a) Getting the right people.
(b) Hiring employees that don't demand a lot of benefits.
(c) Knowing what stock holders want.
(d) Advertising.

4. To what does Jack credit the success of GE Capital?
(a) Brainstorming sessions at Crotonville.
(b) Incredible amounts of intensity, ingenuity, and entrepreneurship.
(c) Work-out sessions at the factories.
(d) Incredible creativity, science, and research.

5. Who does Golf Digest rank as the Number 2 CEO golfer?
(a) Bill Gates.
(b) Jack Welch.
(c) Scott McNealy.
(d) Reg Jones.

Short Answer Questions

1. Which GE teams get projects including improving call centers, increasing factory capacity, and reducing billing errors and inventory?

2. When GE bought RCA in 1985, which national television station was included in the deal?

3. To what does Jack compare his first 10 years as CEO?

4. What does Jack want to take out of the process of selecting a successor?

5. To what is part of GE's annual $50 billion in goods and services transferred?

Short Essay Questions

1. How does GE get a head start on foreign investing in Japan and what Japanese investments made GE Capital a major player in the world of finance?

2. Briefly discuss how globalization affects GE's development and American facilities.

3. How do technology and information systems change GE's service business fundamentals?

4. What does Jack tell General Electric employees in his final farewell address to them?

5. Briefly discuss how GE redefines its airplane services in 1995.

6. Briefly, why is Honeywell a good business for GE to buy?

7. Who is Jack's successor and where is he introduced?

8. Briefly explain why the Honeywell deal falls through and which organization is responsible.

9. Discuss how GE enters the medical ultrasound field in 2000.

10. How does Jack improve his golf game?

(see the answer keys)

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