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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What does GE reduce with its Internet sales?
(a) Customer satisfaction.
(b) Profits.
(c) Loss.
(d) Paper.

2. How does Department of Justice investigation against GE end?
(a) Jack pleads guilty to a misdemeanor.
(b) The company makes a plea arrangement.
(c) The case is dismissed.
(d) Jack gets a not guilty verdict.

3. How much has the PCB levels in fish dropped since the congressional act?
(a) 85 percent.
(b) 90 percent.
(c) 10 percent.
(d) 20 percent.

4. Which meeting is Jack's final farewell to the company?
(a) The semi-annual training session.
(b) The annual GE 550 top leaders meeting.
(c) A Chamber of Commerce banquet..
(d) The annual training session.

5. Where are the two shops acquired by GE that reduce the company's cost of servicing engines?
(a) New England and Greenwich.
(b) Wales and Brazil.
(c) England and India.
(d) Japan and India.

Short Answer Questions

1. Once the investment banking firm situation is stabilized, who takes over?

2. On which network does Jack host his own show?

3. GE pays $3.5 million as punishment for its use of PCBs. What does the money fund?

4. In the Epilogue, what does Jack once again stress as important to growing a business?

5. What attitude best describes the investment banking firm employees?

Short Essay Questions

1. Who is Jack's successor and where is he introduced?

2. What is GE's first attempt at globalization in India and what is the outcome?

3. How do the services offered by GE Capital change from the 1970s to the 1990s?

4. How does Jack learn to play golf and why is the sport important to him?

5. What does Jack tell General Electric employees in his final farewell address to them?

6. How do technology and information systems change GE's service business fundamentals?

7. Why does GE find itself under investigation for its industrial diamond business and what is the result?

8. As Jack reflects on his GE career, what qualities does he consider to be successful in business?

9. Discuss how GE enters the medical ultrasound field in 2000.

10. What is "wallowing" and how does GE use it?

(see the answer keys)

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