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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. When does David Letterman move his show to CBS?
(a) After Jay Leno is chosen to host The Tonight Show.
(b) When he learns the network wants to move his show to California.
(c) After GE offers him large amounts of money to do so.
(d) After GE buys CBS.

2. Under the company's new culture, who is rewarded with GE stock options?
(a) Green Belts and above.
(b) All the Black Belts only.
(c) The best of the Black Belts.
(d) All who complete training.

3. To whom does GE sell its investment banking firm?
(a) Kidder, Peabody.
(b) Carpenter-Welch.
(c) Paine-Webber.
(d) Chase, Manhattan.

4. Which India-based company becomes a GE partner in developing low-end, low-cost medical systems products?
(a) Phillips.
(b) Wipro.
(c) Siemens.
(d) India, Inc.

5. Who does Golf Digest rank as the Number 2 CEO golfer?
(a) Reg Jones.
(b) Bill Gates.
(c) Jack Welch.
(d) Scott McNealy.

Short Answer Questions

1. Which deal secures Japanese distributor Nagase & Co. as GE's new partner?

2. Which aspect of GE's business is the first to introduce long-term service contracts for the company?

3. How does investment banker Joseph Jett rip off the company?

4. Who transforms GE Capital from a purely financial business into a thriving business that uses deal-making for operational skills?

5. GE pays $3.5 million as punishment for its use of PCBs. What does the money fund?

Short Essay Questions

1. What are Jack's predictions about business with China?

2. Discuss the rankings of GE's television stations CNBC, MSNBC and NBC in 2001. Why is NBC's ranking important?

3. Briefly explain why the Honeywell deal falls through and which organization is responsible.

4. Discuss the importance of "Black Belts" and "Green Belts" in the GE corporate climate.

5. Briefly explain how Jack decides to compete with the Japanese.

6. Discuss GE's charge of PCB contamination and its result.

7. How and why does e-business affect GE's customer service.

8. How does Jack learn to play golf and why is the sport important to him?

9. Why does GE find itself under investigation for its industrial diamond business and what is the result?

10. What does Jack tell General Electric employees in his final farewell address to them?

(see the answer keys)

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