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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. How does Jack plan to select a successor that the board will unite behind?
(a) By adding himself to the board upon his retirement.
(b) By creating new board positions.
(c) By deeply involving the board in the selection process.
(d) By asking the board nicely to support his successor.

2. Once the investment banking firm situation is stabilized, who takes over?
(a) Jack Welch.
(b) Jack Webber.
(c) Si Cathcart.
(d) Mike Carpenter.

3. What does Jack decide is the best way to differentiate GE from Japanese companies?
(a) He pays a senior female employee who speaks Japanese to be in an ad campaign.
(b) All the answers are correct.
(c) He promotes GE as the employer of choice for women.
(d) He appoints Anne Abaya to be head of the company's human resources in Japan.

4. What kind of acquisitions does Jack pass up in the late 1990s?
(a) Women-owned companies.
(b) High-tech companies.
(c) Grant-funded companies.
(d) Work-from-home companies.

5. Which aspect of GE's business is the first to introduce long-term service contracts for the company?
(a) Medical systems.
(b) Credit and financial.
(c) Lighting.
(d) Appliances.

Short Answer Questions

1. Under the company's new culture, who is rewarded with GE stock options?

2. What is Gary Wendt's nickname?

3. How much has the PCB levels in fish dropped since the congressional act?

4. How does Department of Justice investigation against GE end?

5. When Jack reflects on things that worked for him as CEO, what tops his list?

Short Essay Questions

1. How do technology and information systems change GE's service business fundamentals?

2. Briefly tell how employee surveys change GE in the mid 1990s and what results from the surveys.

3. Discuss how GE enters the medical ultrasound field in 2000.

4. As Jack reflects on his GE career, what qualities does he consider to be successful in business?

5. Briefly explain how Jack decides to compete with the Japanese.

6. What does Jack tell General Electric employees in his final farewell address to them?

7. Discuss the importance of "Black Belts" and "Green Belts" in the GE corporate climate.

8. How do the services offered by GE Capital change from the 1970s to the 1990s?

9. Discuss the rankings of GE's television stations CNBC, MSNBC and NBC in 2001. Why is NBC's ranking important?

10. Briefly explain why the Honeywell deal falls through and which organization is responsible.

(see the answer keys)

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