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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What does GE reduce with its Internet sales?
(a) Profits.
(b) Customer satisfaction.
(c) Paper.
(d) Loss.

2. What is Gary Wendt's nickname?
(a) The Prince of Growth.
(b) The Kasbah of Cash.
(c) The God of Google.
(d) The Priest of Growth.

3. Under the company's new culture, who is rewarded with GE stock options?
(a) All who complete training.
(b) Green Belts and above.
(c) All the Black Belts only.
(d) The best of the Black Belts.

4. According to Jack, what is growing services all about?
(a) Insurance.
(b) Public relations.
(c) Profits.
(d) People.

5. What attitude best describes the investment banking firm employees?
(a) Backstabbing for higher raises.
(b) Overvalued ideas about themselves.
(c) Winners at all cost.
(d) Lack of confidence due to the scandal.

Short Answer Questions

1. Which congressional act addresses PCB site cleanup?

2. When GE bought RCA in 1985, which national television station was included in the deal?

3. How does Department of Justice investigation against GE end?

4. When Jack reflects on things that worked for him as CEO, what tops his list?

5. What is more important than strategy development?

Short Essay Questions

1. Briefly explain how Jack decides to compete with the Japanese.

2. How do technology and information systems change GE's service business fundamentals?

3. Why does GE pass up opportunities to acquire high-tech companies in the late 1990s?

4. Discuss the importance of "Black Belts" and "Green Belts" in the GE corporate climate.

5. How does GE get a head start on foreign investing in Japan and what Japanese investments made GE Capital a major player in the world of finance?

6. What is the cause of Kidder, Peabody's legal trouble when GE is purchasing it and what scandal arises after the purchase is complete?

7. When does Jack begin the search for his successor, and how does he want to change the process of finding the company's next CEO?

8. Who is Jack's successor and where is he introduced?

9. Briefly tell how employee surveys change GE in the mid 1990s and what results from the surveys.

10. What entertainment dilemmas face GE through NBC in the 1990s?

(see the answer keys)

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