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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What was the single biggest obstacle facing the television station now owned by GE?
(a) The spread of cable TV.
(b) The spread of satellite TV.
(c) The spread of HDTV.
(d) The spread of reality show popularity.

2. When does David Letterman move his show to CBS?
(a) After GE offers him large amounts of money to do so.
(b) After GE buys CBS.
(c) After Jay Leno is chosen to host The Tonight Show.
(d) When he learns the network wants to move his show to California.

3. Where is the meeting held in which Jack gave his farewell speech?
(a) Crotonville.
(b) Fairfield.
(c) Fairview.
(d) Boca Raton.

4. In GE's Internet business, what is the new role of salespeople?
(a) Consultants.
(b) Advocates.
(c) Order-takers.
(d) Expediters.

5. On which network does Jack host his own show?
(a) CABC.
(b) Fox News.
(c) CNBC.
(d) CNN.

Short Answer Questions

1. What attitude best describes the investment banking firm employees?

2. What does GE reduce with its Internet sales?

3. What does Larry Bossidy present on Jack's behalf at the CEC meeting?

4. Who transforms GE Capital from a purely financial business into a thriving business that uses deal-making for operational skills?

5. What kind of business is Pet Project?

Short Essay Questions

1. How does GE get a head start on foreign investing in Japan and what Japanese investments made GE Capital a major player in the world of finance?

2. Who is Jack's successor and where is he introduced?

3. What is "wallowing" and how does GE use it?

4. What is the cause of Kidder, Peabody's legal trouble when GE is purchasing it and what scandal arises after the purchase is complete?

5. How do the services offered by GE Capital change from the 1970s to the 1990s?

6. Briefly explain why the Honeywell deal falls through and which organization is responsible.

7. How does Jack improve his golf game?

8. What does Jack tell General Electric employees in his final farewell address to them?

9. How do technology and information systems change GE's service business fundamentals?

10. Discuss GE's charge of PCB contamination and its result.

(see the answer keys)

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