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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What does GE reduce with its Internet sales?
(a) Paper.
(b) Profits.
(c) Customer satisfaction.
(d) Loss.

2. How does Jack learn to play golf?
(a) He took lessons from Rooney.
(b) Reg Jones taught him to play.
(c) By watching videos during work hours.
(d) By watching others while working as a caddy.

3. What allows GE to expand markets and find new customers?
(a) E-business.
(b) Equal Opportunity Act.
(c) Easy Internet advertising.
(d) E-mail.

4. Who is the judge in hearings related to GE's purchase of the company that complements GE in various areas?
(a) The leader of the House of Representatives.
(b) The prosecutor.
(c) The defense attorney.
(d) The Senate.

5. What kind of business is Pet Project?
(a) Pet health and life insurance.
(b) A guideline to determine how much plastic can safely be put into pet food.
(c) A new plastic to make collapsible water dishes.
(d) Obedience training for all domestic animals.

Short Answer Questions

1. By May 2001, which established TV show is Jack's competing with directly?

2. What is the outcome of GE's attempt to buy the company that complements GE in various areas?

3. According to Jack, what is growing services all about?

4. As Jack expands GE into globalization, what happens to U.S. jobs and facilities?

5. How does Jack plan to select a successor that the board will unite behind?

Short Essay Questions

1. How does Jack improve his golf game?

2. Discuss how GE enters the medical ultrasound field in 2000.

3. As Jack reflects on his GE career, what qualities does he consider to be successful in business?

4. What does Jack tell General Electric employees in his final farewell address to them?

5. How does Jack learn to play golf and why is the sport important to him?

6. What entertainment dilemmas face GE through NBC in the 1990s?

7. When does Jack begin the search for his successor, and how does he want to change the process of finding the company's next CEO?

8. Briefly discuss how GE redefines its airplane services in 1995.

9. How do technology and information systems change GE's service business fundamentals?

10. What is the cause of Kidder, Peabody's legal trouble when GE is purchasing it and what scandal arises after the purchase is complete?

(see the answer keys)

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