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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Fill-in the blank. Gender coding is _________.

2. According to the textbook authors, why was the T.V. show Sex and the City popular?

3. Where are the hottest items in a store located?

4. Fill-in the blank. According to Naomi Wolf, the term beauty is ________.

5. Which legislation requires colleges spend an equal amount of money on women's and men's sports?

Short Essay Questions

1. What is theme marketing? Give two examples of businesses that do theme marketing.

2. What is "New York's Most Disliked Building?" and why?

3. Why is semiotics of sports crucial?

4. Why were women left out of college sports until the Title IX legislation was passed?

5. What is the common rationale given by the entertainment industry to exclude blacks from management positions, according to Michael Omi?

6. What is the essay "Of Cholos and Surfers," by Jack Lopez, about?

7. What is the Elvis effect, according to Paul C. Taylor?

8. What are the gender codes for female athletes, as posited by Mariah Burton Nelson?

9. What does the semiotic reading of a show like Sex and the City reveal, according to the textbook authors?

10. According to the essay "Boys--R- Us: Board Game and the Socialization of Young Adolescent Girls," by Jennifer Scanlon, what do gender specific toys and games teach children?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

How does the culture of consumption affect the environment? Choose an example to provide evidence for your arguments.

Essay Topic 2

How does inferential racism and sexism affect student athletes? Taking black athletes--both men and women--as well as white women as examples, do a semiotic analysis of the image they project and its connection to inferential racism and sexism that is prevalent in the society.

Essay Topic 3

While FCC (Federal Communications Commission) regulates profanity and indecency, it allows violence, often the extreme kind, on TV as well as in movies. Should the FCC's role involve regulating violence?

(see the answer keys)

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