1. What does the term, semiotics, refer to?
(a) Analysis of writing.
(b) A writing process.
(c) Study of signs.
(d) Study of popular culture.

2. Fill-in the blank. People buy products based on a system called ____________.
(a) SALS (Status and Lifestyle System).
(b) CALS (Culture and Lifesyle System).
(c) BALS (Budget and Lifestyle System).
(d) VALS (Values and Lifestyle System).

3. What is the essay by Robert Hilburn "The Not-so-big Hit Single" about?
(a) How the big hits influence pop culture.
(b) How the Grammy awards influence the perception of a big hit song.
(c) How the music ratings changed with time.
(d) How The Beatles dominated the music industry.

4. Fill-in the blank. Semiotic method connects the _____________
(a) Entertainment side of pop culture to myths,
(b) Entertainment side of pop culture to facts,
(c) Entertainment side of pop culture to opinions.
(d) Entertainment side of pop culture to ideology.

5. What is the subject of the essay "The Return of Doris Day" by Sandra Tsing Loh?
(a) Portrayal of the return of women in cowboy movie culture.
(b) Portrayal of the return of women from workplace.
(c) Portrayal of good girl characters in movie culture.
(d) Portrayal of sexy women in Hollywood films.

Short Answer Questions

1. According to the authors, what is the demographic group that is probably freer to project an image of their choice through the products they use and display?

2. According to Sandra Tsing Loh, the author of "The Return of Doris Day," how is a good girl movie character portrayed in a movie?

3. What is an example of pop culture?

4. What is a birdcage mall?

5. According to Deborah Tannen, what message does a woman convey when she writes "Ms" before her name?

(see the answer key)

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