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This quiz consists of 5 multiple choice and 5 short answer questions through We've Come a Long Way, Maybe: Gender Codes in American culture.

Multiple Choice Questions

1. What is the primary role of the market researcher?
(a) Surveying the markets to report on what products are popular.
(b) Surveying the customers about their buying habits.
(c) Researching where and how customers buy the products.
(d) Developing a customer personality profile that could be used by the advisers to sell products.

2. According to the textbook authors, why was the T.V. show Sex and the City popular?
(a) It starred Sarah Jessica Parker.
(b) It is full of glamour and fun.
(c) It challenged the gender codes.
(d) It showed beautiful women professionals.

3. What is the main argument of "Resisting the False Security of TV" by Tom Shales?
(a) Television should not provide a false sense of security during war and national disasters.
(b) TV should protect people from the horrors of war and disasters.
(c) Television should provide a sense of security during times of war and crises.
(d) The role of TV is to inform the people about what is happening during times of war and disaster.

4. What does the essay "A Gentleman and a Consumer" examine?
(a) The positive image of men in advertising.
(b) The role of gender in advertising.
(c) How advertisers target men.
(d) The role of men in advertising.

5. What does Nina Leen's selection, "Just What Do You Do All Day?" showcase?
(a) What a model does on a week day.
(b) What a student does on a school day.
(c) What a teenager does on a weekend.
(d) What a housewife does around the house.

Short Answer Questions

1. What does the essay, "Signs of Shopping" examine?

2. What are some motivators typically used in ads?

3. According to the textbook authors, what is the best way to study popular phenomena?

4. What was the theme of most of the movies in post 9/11 era as pointed out by Patrick Goldstein in "The Time to Get Serious Has Come?"

5. Which popular TV show reflect the concerns of Generation X, according to the authors of the textbook?

(see the answer key)

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