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This quiz consists of 5 multiple choice and 5 short answer questions through We've Come a Long Way, Maybe: Gender Codes in American culture.

Multiple Choice Questions

1. What is the primary role of the market researcher?
(a) Surveying the markets to report on what products are popular.
(b) Developing a customer personality profile that could be used by the advisers to sell products.
(c) Researching where and how customers buy the products.
(d) Surveying the customers about their buying habits.

2. According to Sandra Tsing Loh, the author of "The Return of Doris Day," how is a good girl movie character portrayed in a movie?
(a) A good girl movie character is conscious of her image and undergoes plastic surgery.
(b) A good girl movie character is courageous and deals with a society that has problems.
(c) A good girl movie character loves traditional things and pets.
(d) A good girl movie character adores her boyfriend and takes care of him.

3. Which of the following products is cited by the authors as a cultural icon?
(a) The Energizer bunny .
(b) Nike shoes.
(c) Apple iPod.
(d) Hello Kitty brand items.

4. When did the daytime talk shows become popular?
(a) 1960s.
(b) 1970s.
(c) 1980s.
(d) 1990s.

5. Fill-in the blank. Visual cues in a shop are meant for the following shopper: __________.
(a) Shopper in a wheel chair.
(b) Fast walking shopper.
(c) Woman shopper.
(d) Slow walking shopper.

Short Answer Questions

1. What is an example of personal space code?

2. How can one derive the meaning of a sign using Semiotic method?

3. What is an example of gender code?

4. How does semiotic interpretation of an advertisement help the customers?

5. Who is the most popular talk show host of the 1980s?

(see the answer key)

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