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This quiz consists of 5 multiple choice and 5 short answer questions through We've Come a Long Way, Maybe: Gender Codes in American culture.

Multiple Choice Questions

1. According to the textbook authors, what is the best way to study popular phenomena?
(a) Get the facts from the media.
(b) Ask questions and question everything.
(c) Question the facts from the Internet.
(d) Question the facts from the media.

2. Fill-in the blank. The issue of "More Factor" dates back to the ___________.
(a) Frontier days of land accumulation.
(b) Occupation of lands owned by American Indians.
(c) Pioneer ranch development and expansion.
(d) Lewis and Clark exploration and expansion.

3. What does the term gender refer to?
(a) Behavioral and cultural traits that are defined by society as male or female.
(b) One's identification of being a male or a female.
(c) Behavioral and cultural traits that are defined by society as female.
(d) Being born with male or female sex organs.

4. What are consumer interests encoded in?
(a) Life style.
(b) Sense of taste.
(c) Status quo.
(d) Ideologies.

5. What image of woman was in vogue in the movies of the 1980s, according to "The Return of Doris Day" by Sandra Tsing Loh?
(a) Good girl who deals with society that has problems.
(b) Good girl who is a conformist.
(c) Bad girl who deals with society that has problems.
(d) Bad girl who is a conformist.

Short Answer Questions

1. When did the daytime talk shows become popular?

2. Fill-in the blank. Many advertisements connect the product with the __________.

3. What does the essay, "Signs of Shopping" examine?

4. Which movie does Michale Parenti use to make his arguments in the essay "Class and Virtue?"

5. How do advertisers target kids as customers?

(see the answer key)

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