View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through We've Come a Long Way, Maybe: Gender Codes in American culture.

Multiple Choice Questions

1. What does the term, semiotics, refer to?
(a) Study of signs.
(b) Analysis of writing.
(c) Study of popular culture.
(d) A writing process.

2. Fill-in the blank. Visual cues in a shop are meant for the following shopper: __________.
(a) Fast walking shopper.
(b) Shopper in a wheel chair.
(c) Slow walking shopper.
(d) Woman shopper.

3. What does the essay "A Gentleman and a Consumer" examine?
(a) The role of gender in advertising.
(b) The positive image of men in advertising.
(c) The role of men in advertising.
(d) How advertisers target men.

4. What message does the phenomenon, Democracy of Goods, refer to?
(a) Regardless of one's social and class status, everyone can enjoy a quality product.
(b) Regardless of one's social and class status, everyone can enjoy the lifestyle of the wealthy.
(c) Regardless of one's social and class status, everyone is served equally.
(d) Regardless of one's social and class status, everyone can have access to the same product.

5. What is the subject of the essay "The Return of Doris Day" by Sandra Tsing Loh?
(a) Portrayal of good girl characters in movie culture.
(b) Portrayal of the return of women in cowboy movie culture.
(c) Portrayal of the return of women from workplace.
(d) Portrayal of sexy women in Hollywood films.

Short Answer Questions

1. What is the main issue in "Conflicting Landscape Values: The Santa Clara Pueblo and Day School," by Rina Swentzell?

2. What is the sign represented by cubicles in an office, according to Daphne Spain?

3. What is a simple example of semiotic decoding?

4. What does the phrase "Commodification of desire" refer to?

5. What is the main point of the essay "The New Sexual Stone Age," by Andre Mayer?

(see the answer key)

This section contains 397 words (approx. 2 pages at 300 words per page) View a FREE sample