1. How does semiotic interpretation of an advertisement help the customers?
(a) It helps them to find out if the product is worth buying.
(b) It helps them to find out the values that the advertisers are targeting.
(c) It helps them to find out which product is most popular.
(d) It helps them to find out which product is most useful.

2. What does Vivian C. Sobchack claim in her essay "The Postmorbid Condition?"
(a) Rather than aestheticizing violence, current films send a moral message with it..
(b) Rather than sending a moral message on violence, current films ignore the impact.
(c) Rather than aestheticizing violence, current films focus on it.
(d) Rather than aestheticizing violence, current films do not care about it.

3. What is the subject of the essay "The Return of Doris Day" by Sandra Tsing Loh?
(a) Portrayal of sexy women in Hollywood films.
(b) Portrayal of good girl characters in movie culture.
(c) Portrayal of the return of women from workplace.
(d) Portrayal of the return of women in cowboy movie culture.

4. What message does the phenomenon, Democracy of Goods, refer to?
(a) Regardless of one's social and class status, everyone can enjoy the lifestyle of the wealthy.
(b) Regardless of one's social and class status, everyone can enjoy a quality product.
(c) Regardless of one's social and class status, everyone is served equally.
(d) Regardless of one's social and class status, everyone can have access to the same product.

5. What does the essay "Braveheart, Babe and the Contemporary Body" by Susan Bordo examine?
(a) Women's bodyimage issues and their courage.
(b) Just do it culture and the media message.
(c) Women's bodyimages issues and the advertsing cultural norms.
(d) Just do it culture and women's courage in dealing with the cultural norms.