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This quiz consists of 5 multiple choice and 5 short answer questions through Popular Spaces: Interpreting the Built Environment.

Multiple Choice Questions

1. Fill-in the blank. The more popular the television show _________.
(a) The higher priced is the advertising.
(b) The greater likelihood of celebrity characters in it.
(c) The less likely that students will skip watching it.
(d) The more time it takes to conduct semiotic analysis.

2. What is the name of the movie cited by the authors of the Text book as one of the most popular films of 2001?
(a) Shrek.
(b) Jurassic Park III.
(c) Pearl Harbor.
(d) The Princess Diaries.

3. Which of the following products is cited by the authors as a cultural icon?
(a) Hello Kitty brand items.
(b) Nike shoes.
(c) The Energizer bunny .
(d) Apple iPod.

4. What do designer labels symbolize, according to Anne Norton?
(a) A particular life style.
(b) Teenagers' life styles.
(c) Classic taste.
(d) Teenagers' preferences.

5. What does glocalization refer to?
(a) Globalization of American products in local markets.
(b) Competing with local markets across the world.
(c) Adapting a global product to fit a local market.
(d) Outsourcing work to local businesses across the world.

Short Answer Questions

1. What is the purpose of a package?

2. According to Sandra Tsing Loh, the author of "The Return of Doris Day," how is a good girl movie character portrayed in a movie?

3. What message does the phenomenon, Democracy of Goods, refer to?

4. What is the impact on children of schadenfreude in reality TV shows?

5. What are some motivators typically used in ads?

(see the answer key)

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