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This quiz consists of 5 multiple choice and 5 short answer questions through Popular Spaces: Interpreting the Built Environment.

Multiple Choice Questions

1. Who is the author of the essay, "Signs of Shopping?"
(a) Thomas Friedman.
(b) Laurence Shames.
(c) Jack Solomon.
(d) Anne Norton.

2. According to the authors, what is the TV show that is an example of the Schadenfreude phenomenon?
(a) Who Wants to be a Millionaire?
(b) Friends.
(c) Seinfield.
(d) Candid Camera.

3. Fill-in the blank. Icons are something that appear in ___________.
(a) Books.
(b) TV and videos.
(c) Magazines.
(d) Newspapers.

4. Which company's All-Bran ad promoted their product as a cancer preventing food?
(a) General Mills.
(b) McKee foods.
(c) Malt-O-Meal.
(d) Kellogs.

5. How do ads usually portray men?
(a) Tall and handsome.
(b) Young and energetic.
(c) Aggressive and violent.
(d) Competitive and confident.

Short Answer Questions

1. According to Todd Boyd, what aspect is a main factor in the gangster movies genre?

2. Who is the most popular talk show host of the 1980s?

3. Fill-in the blank. The significance of a sign does not depend on ___________________.

4. What is the essay by Marnie Carroll titled "American Television in Europe" about?

5. What are the products that may be promoted by advertisements employing the phenomenon, Democracy of Afflictions?

(see the answer key)

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