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This quiz consists of 5 multiple choice and 5 short answer questions through Consuming Passions: The Culture of American Consumption.

Multiple Choice Questions

1. What are consumer interests encoded in?
(a) Status quo.
(b) Sense of taste.
(c) Ideologies.
(d) Life style.

2. What does the term, semiotics, refer to?
(a) Analysis of writing.
(b) A writing process.
(c) Study of signs.
(d) Study of popular culture.

3. What is the purpose of the chapter, "Consuming Passions: The Culture of American Consumption?"
(a) Teach students how to make wise choices and write about them.
(b) Teach students how to analyze and write about consumerism.
(c) Teach students to recognize how consumption habits change and write about it..
(d) Teach students that the culture of consumerism begins with them.

4. According to Rachel Bowlby, the author of "The Haunted Superstore, " what do people visiting a superstore not like?
(a) Walking out empty handed.
(b) Sales people following them.
(c) Not finding the item they want.
(d) Crowded aisles.

5. Fill-in the blank. Semiotic method connects the _____________
(a) Entertainment side of pop culture to opinions.
(b) Entertainment side of pop culture to myths,
(c) Entertainment side of pop culture to ideology.
(d) Entertainment side of pop culture to facts,

Short Answer Questions

1. When did the Study of pop culture as an academic subject start?

2. What do designer labels symbolize, according to Anne Norton?

3. According to Anne Norton, what does catalog shopping lead to?

4. According to the textbook authors, what is the best way to study popular phenomena?

5. What may be the best way to start the semiotic interpretation?

(see the answer key)

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