View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Consuming Passions: The Culture of American Consumption.

Multiple Choice Questions

1. What do media signs often conceal?
(a) Commercial interests.
(b) Social interests.
(c) Popular interests.
(d) Educational interests.

2. What does the essay, "More Factor" examine?
(a) The issue of craving for more in America.
(b) The issue of the wealth gap in America.
(c) The issue of corporate greed.
(d) The issue of obesity among Americans.

3. According to Anne Norton, what does catalog shopping lead to?
(a) Construction of ideal life style.
(b) Construction of teenage image.
(c) Construction of American life.
(d) Construction of identities for men, women, and children.

4. What does the semiotic method refer to?
(a) Semiotic method refers to recognition, analysis, and interpretation of arguments.
(b) Semiotic method refers to recognition, analysis, and interpretation of pop culture.
(c) Semiotic method refers to recognition, analysis, and interpretation of popular signs.
(d) Semiotic method refers to recognition, analysis, and interpretation of signs.

5. What is the purpose of a package?
(a) To market the product .
(b) To inform about the product's usefulness.
(c) To help the customers in comparing the product with its competitors.
(d) To keep the product safe.

Short Answer Questions

1. What is the main purpose of malls?

2. What do designer labels symbolize, according to Anne Norton?

3. Fill-in the blank. Semiotic method connects the _____________

4. What is the purpose of the chapter, "Consuming Passions: The Culture of American Consumption?"

5. What does the metaphoric essay title, "Addictive Virus," refer to?

(see the answer key)

This section contains 347 words (approx. 2 pages at 300 words per page) View a FREE sample