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This quiz consists of 5 multiple choice and 5 short answer questions through Consuming Passions: The Culture of American Consumption.

Multiple Choice Questions

1. Fill-in the blank. Authors posit that pop culture is a subject that is _____________
(a) Popular with teachers and students.
(b) Familiar to students.
(c) Popular with students.
(d) Easier for students.

2. What is Semiotics really about?
(a) Popular culture and lfe style.
(b) Taste and elegance in pop culture.
(c) Life style and status.
(d) Power and ideologies.

3. What does a sign represent?
(a) An image.
(b) A meaning or a message.
(c) A direction.
(d) A popular brand.

4. What context should one consider first when interpreting a sign?
(a) Decade/time in which it first appeared.
(b) Moral message it promoted.
(c) Social image it promoted.
(d) Social life it promoted.

5. What does the semiotic method refer to?
(a) Semiotic method refers to recognition, analysis, and interpretation of popular signs.
(b) Semiotic method refers to recognition, analysis, and interpretation of pop culture.
(c) Semiotic method refers to recognition, analysis, and interpretation of arguments.
(d) Semiotic method refers to recognition, analysis, and interpretation of signs.

Short Answer Questions

1. What does the essay, "More Factor" examine?

2. According to Rachel Bowlby, the author of "The Haunted Superstore, " what do people visiting a superstore not like?

3. When did the Study of pop culture as an academic subject start?

4. What does Nina Leen's selection, "Just What Do You Do All Day?" showcase?

5. What example do the authors use to explain the semiotic method?

(see the answer key)

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