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This quiz consists of 5 multiple choice and 5 short answer questions through Consuming Passions: The Culture of American Consumption.

Multiple Choice Questions

1. What is the purpose of a package?
(a) To keep the product safe.
(b) To market the product .
(c) To help the customers in comparing the product with its competitors.
(d) To inform about the product's usefulness.

2. Who is the author of the essay, "Signs of Shopping?"
(a) Jack Solomon.
(b) Thomas Friedman.
(c) Anne Norton.
(d) Laurence Shames.

3. According to the textbook authors, what is the best way to study popular phenomena?
(a) Get the facts from the media.
(b) Ask questions and question everything.
(c) Question the facts from the Internet.
(d) Question the facts from the media.

4. What does glocalization refer to?
(a) Outsourcing work to local businesses across the world.
(b) Adapting a global product to fit a local market.
(c) Competing with local markets across the world.
(d) Globalization of American products in local markets.

5. Fill-in the blank. Semiotic method connects the _____________
(a) Entertainment side of pop culture to opinions.
(b) Entertainment side of pop culture to myths,
(c) Entertainment side of pop culture to ideology.
(d) Entertainment side of pop culture to facts,

Short Answer Questions

1. What does a sign represent?

2. According to Anne Norton, what does catalog shopping lead to?

3. What context should one consider first when interpreting a sign?

4. Fill-in the blank. Authors posit that pop culture is a subject that is _____________

5. What does the essay, "More Factor" examine?

(see the answer key)

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