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This quiz consists of 5 multiple choice and 5 short answer questions through Consuming Passions: The Culture of American Consumption.

Multiple Choice Questions

1. What does the essay, "More Factor" examine?
(a) The issue of obesity among Americans.
(b) The issue of craving for more in America.
(c) The issue of corporate greed.
(d) The issue of the wealth gap in America.

2. What is the purpose of a package?
(a) To inform about the product's usefulness.
(b) To help the customers in comparing the product with its competitors.
(c) To market the product .
(d) To keep the product safe.

3. What are consumer interests encoded in?
(a) Sense of taste.
(b) Ideologies.
(c) Life style.
(d) Status quo.

4. What does a sign represent?
(a) An image.
(b) A meaning or a message.
(c) A direction.
(d) A popular brand.

5. When did the Study of pop culture as an academic subject start?
(a) 1980s.
(b) 1950s.
(c) 1990s.
(d) 1960s.

Short Answer Questions

1. What is a simple example of semiotic decoding?

2. What does the essay, "Signs of Shopping" examine?

3. What does the semiotic method refer to?

4. What does Nina Leen's selection, "Just What Do You Do All Day?" showcase?

5. Who is the pioneer of Semiotics?

(see the answer key)

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