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This quiz consists of 5 multiple choice and 5 short answer questions through Consuming Passions: The Culture of American Consumption.

Multiple Choice Questions

1. What is Semiotics really about?
(a) Taste and elegance in pop culture.
(b) Power and ideologies.
(c) Life style and status.
(d) Popular culture and lfe style.

2. Who is the pioneer of Semiotics?
(a) Roland Barthe.
(b) Noam Chomsky.
(c) George Lakoff.
(d) Sonia Maasik.

3. Fill-in the blank. The significance of a sign does not depend on ___________________.
(a) Its message.
(b) Its symbolism.
(c) Its usefulness.
(d) Its interpretation.

4. Fill-in the blank. Semiotic method connects the _____________
(a) Entertainment side of pop culture to ideology.
(b) Entertainment side of pop culture to myths,
(c) Entertainment side of pop culture to facts,
(d) Entertainment side of pop culture to opinions.

5. What is the purpose of a package?
(a) To keep the product safe.
(b) To inform about the product's usefulness.
(c) To market the product .
(d) To help the customers in comparing the product with its competitors.

Short Answer Questions

1. What do media signs often conceal?

2. What is a simple example of semiotic decoding?

3. Who is the author of the essay, "More Factor?"

4. What does glocalization refer to?

5. What does Nina Leen's selection, "Just What Do You Do All Day?" showcase?

(see the answer key)

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