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This quiz consists of 5 multiple choice and 5 short answer questions through Consuming Passions: The Culture of American Consumption.

Multiple Choice Questions

1. Who is the author of the essay, "More Factor?"
(a) Sonia Maasik.
(b) Anne Norton.
(c) Laurence Shames.
(d) Thomas Friedman.

2. What is the factor that influences one's semiotic interpretation?
(a) Facts.
(b) Opinions.
(c) Knowledge.
(d) Value system.

3. According to the authors, what is the demographic group that is probably freer to project an image of their choice through the products they use and display?
(a) Teachers.
(b) Children.
(c) Students.
(d) Men.

4. When did the Study of pop culture as an academic subject start?
(a) 1980s.
(b) 1950s.
(c) 1990s.
(d) 1960s.

5. What does the semiotic method refer to?
(a) Semiotic method refers to recognition, analysis, and interpretation of pop culture.
(b) Semiotic method refers to recognition, analysis, and interpretation of popular signs.
(c) Semiotic method refers to recognition, analysis, and interpretation of signs.
(d) Semiotic method refers to recognition, analysis, and interpretation of arguments.

Short Answer Questions

1. How can one derive the meaning of a sign using Semiotic method?

2. What may be the best way to start the semiotic interpretation?

3. What does the essay, "More Factor" examine?

4. What is the factor that changed the semiotic message carried out by the cell phone?

5. Fill-in the blank. Authors posit that pop culture is a subject that is _____________

(see the answer key)

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