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This quiz consists of 5 multiple choice and 5 short answer questions through Consuming Passions: The Culture of American Consumption.

Multiple Choice Questions

1. Fill-in the blank. Authors posit that pop culture is a subject that is _____________
(a) Popular with teachers and students.
(b) Popular with students.
(c) Familiar to students.
(d) Easier for students.

2. What does glocalization refer to?
(a) Globalization of American products in local markets.
(b) Competing with local markets across the world.
(c) Outsourcing work to local businesses across the world.
(d) Adapting a global product to fit a local market.

3. What may be the best way to start the semiotic interpretation?
(a) Looking at the facts.
(b) Interviewing people.
(c) Reading popular magazines.
(d) Looking at the history.

4. Fill-in the blank. The issue of "More Factor" dates back to the ___________.
(a) Lewis and Clark exploration and expansion.
(b) Frontier days of land accumulation.
(c) Pioneer ranch development and expansion.
(d) Occupation of lands owned by American Indians.

5. Who is the author of the essay, "More Factor?"
(a) Sonia Maasik.
(b) Anne Norton.
(c) Laurence Shames.
(d) Thomas Friedman.

Short Answer Questions

1. What does the term, semiotics, refer to?

2. Who is the pioneer of Semiotics?

3. When did the Study of pop culture as an academic subject start?

4. What is the main purpose of malls?

5. What example do the authors use to explain the semiotic method?

(see the answer key)

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