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This quiz consists of 5 multiple choice and 5 short answer questions through Consuming Passions: The Culture of American Consumption.

Multiple Choice Questions

1. What is the factor that changed the semiotic message carried out by the cell phone?
(a) Advance of commercialization.
(b) Introduction of iPhone.
(c) Advance of technology.
(d) Advance of Internet.

2. Fill-in the blank. Authors posit that pop culture is a subject that is _____________
(a) Familiar to students.
(b) Popular with teachers and students.
(c) Popular with students.
(d) Easier for students.

3. Who is the pioneer of Semiotics?
(a) Sonia Maasik.
(b) Roland Barthe.
(c) Noam Chomsky.
(d) George Lakoff.

4. What is Semiotics really about?
(a) Taste and elegance in pop culture.
(b) Life style and status.
(c) Popular culture and lfe style.
(d) Power and ideologies.

5. Who is the author of the essay, "Signs of Shopping?"
(a) Laurence Shames.
(b) Jack Solomon.
(c) Thomas Friedman.
(d) Anne Norton.

Short Answer Questions

1. What is the main purpose of malls?

2. When did the Study of pop culture as an academic subject start?

3. What is the purpose of a package?

4. Who is the author of the essay, "More Factor?"

5. Fill-in the blank. Semiotic method connects the _____________

(see the answer key)

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