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This quiz consists of 5 multiple choice and 5 short answer questions through Consuming Passions: The Culture of American Consumption.

Multiple Choice Questions

1. When did the Study of pop culture as an academic subject start?
(a) 1980s.
(b) 1950s.
(c) 1990s.
(d) 1960s.

2. What context should one consider first when interpreting a sign?
(a) Social life it promoted.
(b) Moral message it promoted.
(c) Decade/time in which it first appeared.
(d) Social image it promoted.

3. What does the metaphoric essay title, "Addictive Virus," refer to?
(a) Addiction to the accumulation of things.
(b) Addiction to entertainment and celebrity culture.
(c) Addiction to the Internet and electronic gadgets.
(d) Addiction to credit card spending.

4. Fill-in the blank. Authors posit that pop culture is a subject that is _____________
(a) Easier for students.
(b) Popular with teachers and students.
(c) Popular with students.
(d) Familiar to students.

5. What is the main purpose of malls?
(a) Provide quality products such as designer brands and public space.
(b) Provide a variety of products that enrich American life.
(c) Provide public space for kids and teenagers to hang around.
(d) Provide entertainment, goods, and services.

Short Answer Questions

1. What is the factor that changed the semiotic message carried out by the cell phone?

2. What does the semiotic method refer to?

3. What does Nina Leen's selection, "Just What Do You Do All Day?" showcase?

4. Fill-in the blank. The issue of "More Factor" dates back to the ___________.

5. What is the purpose of a package?

(see the answer key)

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