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This quiz consists of 5 multiple choice and 5 short answer questions through Consuming Passions: The Culture of American Consumption.

Multiple Choice Questions

1. When did the Study of pop culture as an academic subject start?
(a) 1950s.
(b) 1990s.
(c) 1980s.
(d) 1960s.

2. What context should one consider first when interpreting a sign?
(a) Social image it promoted.
(b) Decade/time in which it first appeared.
(c) Social life it promoted.
(d) Moral message it promoted.

3. What does a sign represent?
(a) A direction.
(b) A meaning or a message.
(c) An image.
(d) A popular brand.

4. What is Semiotic method?
(a) A very old methodology tha has been around since the early 18th century.
(b) A methodology that has been around since the 1980s.
(c) A relatively new methodology that has been around since the early 20th century.
(d) A methodology that has been around since the 1950s.

5. What does the metaphoric essay title, "Addictive Virus," refer to?
(a) Addiction to the Internet and electronic gadgets.
(b) Addiction to entertainment and celebrity culture.
(c) Addiction to credit card spending.
(d) Addiction to the accumulation of things.

Short Answer Questions

1. What does the essay, "Signs of Shopping" examine?

2. What is the main purpose of malls?

3. Who is the author of the essay, "Signs of Shopping?"

4. What example do the authors use to explain the semiotic method?

5. What is a simple example of semiotic decoding?

(see the answer key)

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