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This quiz consists of 5 multiple choice and 5 short answer questions through Consuming Passions: The Culture of American Consumption.

Multiple Choice Questions

1. What does the term, semiotics, refer to?
(a) Study of signs.
(b) Analysis of writing.
(c) A writing process.
(d) Study of popular culture.

2. What is the purpose of the chapter, "Consuming Passions: The Culture of American Consumption?"
(a) Teach students how to analyze and write about consumerism.
(b) Teach students to recognize how consumption habits change and write about it..
(c) Teach students how to make wise choices and write about them.
(d) Teach students that the culture of consumerism begins with them.

3. What is the factor that influences one's semiotic interpretation?
(a) Facts.
(b) Value system.
(c) Opinions.
(d) Knowledge.

4. What example do the authors use to explain the semiotic method?
(a) The Beatles.
(b) The Volkswagen Beetle.
(c) American Cinema.
(d) Fast food chains.

5. What may be the best way to start the semiotic interpretation?
(a) Looking at the history.
(b) Reading popular magazines.
(c) Interviewing people.
(d) Looking at the facts.

Short Answer Questions

1. What does Nina Leen's selection, "Just What Do You Do All Day?" showcase?

2. Who is the author of the essay, "Signs of Shopping?"

3. Fill-in the blank. Semiotic method connects the _____________

4. What does glocalization refer to?

5. What is Semiotics really about?

(see the answer key)

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