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This quiz consists of 5 multiple choice and 5 short answer questions through It's Not Just a Game: Sports and American Culture.

Multiple Choice Questions

1. What does the essay, "More Factor" examine?
(a) The issue of the wealth gap in America.
(b) The issue of obesity among Americans.
(c) The issue of corporate greed.
(d) The issue of craving for more in America.

2. What image of woman was in vogue in the movies of the 1980s, according to "The Return of Doris Day" by Sandra Tsing Loh?
(a) Good girl who deals with society that has problems.
(b) Good girl who is a conformist.
(c) Bad girl who is a conformist.
(d) Bad girl who deals with society that has problems.

3. How does the beauty myth affect women?
(a) Women's health is affected by the harmful chemicals in beauty products.
(b) Women are trapped by the professional image.
(c) Women are trapped by body image.
(d) Women learn from pop culture that beauty is a myth.

4. What is "New York's Most Disliked Building?"
(a) Empire State Building.
(b) World Trade Center buildings.
(c) Freedom Tower.
(d) Bryant Building.

5. How does semiotic interpretation of an advertisement help the customers?
(a) It helps them to find out the values that the advertisers are targeting.
(b) It helps them to find out if the product is worth buying.
(c) It helps them to find out which product is most popular.
(d) It helps them to find out which product is most useful.

Short Answer Questions

1. What example do the authors use to explain the semiotic method?

2. What does Bell Hooks write about in her essay "Baby?"

3. Which of the following products is cited by the authors as a cultural icon?

4. According to the textbook authors, why was the T.V. show Sex and the City popular?

5. Fill-in the blank. Visual cues in a shop are meant for the following shopper: __________.

(see the answer key)

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