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This quiz consists of 5 multiple choice and 5 short answer questions through It's Not Just a Game: Sports and American Culture.

Multiple Choice Questions

1. What does the essay "Braveheart, Babe and the Contemporary Body" by Susan Bordo examine?
(a) Just do it culture and women's courage in dealing with the cultural norms.
(b) Just do it culture and the media message.
(c) Women's bodyimages issues and the advertsing cultural norms.
(d) Women's bodyimage issues and their courage.

2. What is the essay "Unnatural Selection" about?
(a) Use of gene selection to make a super female athlete who wins over the male counterpart.
(b) Use of genetic engineering in sports to make a super athlete.
(c) Use of steroids in sports to make a winning athlete.
(d) Use of computer engineering to create robotic sports.

3. What does the semiotic method refer to?
(a) Semiotic method refers to recognition, analysis, and interpretation of popular signs.
(b) Semiotic method refers to recognition, analysis, and interpretation of signs.
(c) Semiotic method refers to recognition, analysis, and interpretation of arguments.
(d) Semiotic method refers to recognition, analysis, and interpretation of pop culture.

4. Fill-in the blank. The more popular the television show _________.
(a) The more time it takes to conduct semiotic analysis.
(b) The higher priced is the advertising.
(c) The less likely that students will skip watching it.
(d) The greater likelihood of celebrity characters in it.

5. Fill-in the blank. According to Camilo Jose Vergara in "The Ghetto Cityscape," green ghettos are ___________.
(a) Inner city area public housing projects that are increasingly focusing on green living.
(b) Inner city area public housing projects that focus on environmental justice.
(c) Inner city areas that are reclaimed by nature because of neglect or abandonment.
(d) Inner city areas that provide car less commute to the residents.

Short Answer Questions

1. What is the real competition in sports, according to the textbook authors?

2. What is the T.V. show that comes across as an example of changing gender code as mentioned in the chapter, "We've Come a Long Way, Maybe: Gender Codes in American Culture Summary and Analysis?"

3. What does Neil Bernstein, in "Goin' Gangsta, Chosin' Cholita," posit?

4. What does Malcolm Gladwell examine in "The Science of Shopping?"

5. What is theme marketing?

(see the answer key)

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