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This quiz consists of 5 multiple choice and 5 short answer questions through It's Not Just a Game: Sports and American Culture.

Multiple Choice Questions

1. Fill-in the blank. Many advertisements connect the product with the __________.
(a) Customer's satisfaction with the product.
(b) Customer's identity and wisdom.
(c) Customer's middle or upper class status.
(d) Customer's fine taste in choosing quality products.

2. What is the purpose of the Standards and Practices staff?
(a) Prevent the program from showing content and language that is culturally insensitive and inapproriate.
(b) Prevent the program from showing content and language that is unsuitable for the viewers.
(c) Keep the programs from having legal problems with the FCC and other bodies.
(d) Prevent the program from showing content and language that is sexist and inappropriate.

3. What are consumer interests encoded in?
(a) Sense of taste.
(b) Status quo.
(c) Ideologies.
(d) Life style.

4. What does Bell Hooks write about in her essay "Baby?"
(a) Her choice of a brown doll just like her.
(b) How she disliked the brown dolls.
(c) Her preference for a white doll.
(d) How she enjoyed playing with dolls.

5. Which of the following is true, according to Frank Deford?
(a) Student athletes have high graduation rates because of tutoring and support.
(b) Many student athletes who turn professional are encouraged by their coaches to continue college.
(c) Many student athletes who turn professional give up college education.
(d) Many student athletes are encouraged by their coaches to excel in academics.

Short Answer Questions

1. What is an example of pop culture?

2. What do media signs often conceal?

3. What is a simple example of semiotic decoding?

4. Fill-in the blank. Icons are something that appear in ___________.

5. What does wrestler Henry Jenkins posit about the message of wrestling?

(see the answer key)

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