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This quiz consists of 5 multiple choice and 5 short answer questions through It's Not Just a Game: Sports and American Culture.

Multiple Choice Questions

1. How do sports teams pay huge salaries to the top athletes?
(a) By playing with popular rival teams.
(b) By attracting huge crowds to attend the games and thus earning huge profits.
(c) By effectively marketing their games.
(d) Through television contracts.

2. What does the essay "Disney World: Public Use/Private State," by Susan Willis, indicate?
(a) Disney World offers programmed environment.
(b) Disney World offers fun environment for public use.
(c) Disney World offers fantasy environment for children's use.
(d) Disney World offers fun and efficient environment for public use.

3. According to the textbook authors, why was the T.V. show Sex and the City popular?
(a) It starred Sarah Jessica Parker.
(b) It challenged the gender codes.
(c) It showed beautiful women professionals.
(d) It is full of glamour and fun.

4. Which of the following statements is true, according to D. Staley Eitzen?
(a) Athletic programs in many schools are compatible with their academic mission.
(b) Athletic programs in many schools are not compatible with the promises they make to the athletes.
(c) Athletic programs in many schools are not compatible with the services they provide to the athletes.
(d) Athletic programs in many schools are not compatible with their academic mission.

5. When did the Study of pop culture as an academic subject start?
(a) 1960s.
(b) 1980s.
(c) 1950s.
(d) 1990s.

Short Answer Questions

1. Fill-in the blank. The significance of a sign does not depend on ___________________.

2. What does the semiotic method refer to?

3. What is the subject of the essay "The Return of Doris Day" by Sandra Tsing Loh?

4. What does the phrase "Commodification of desire" refer to?

5. Which legislation requires colleges spend an equal amount of money on women's and men's sports?

(see the answer key)

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