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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What does Neil Bernstein, in "Goin' Gangsta, Chosin' Cholita," posit?
(a) Suburban teens want to become gang members and have a new identity.
(b) Inner city youth want a new gangster identity based on their preferences.
(c) Inner city youth want a new racial identity based on their preferences.
(d) Suburban teens want to claim a new racial identity based on their preferences.

2. How do sports teams pay huge salaries to the top athletes?
(a) Through television contracts.
(b) By playing with popular rival teams.
(c) By effectively marketing their games.
(d) By attracting huge crowds to attend the games and thus earning huge profits.

3. According to Deborah Tannen, what message does a woman convey when she writes "Ms" before her name?
(a) Indication that she is a feminist.
(b) Ambivalence toward revealing her marital status.
(c) Refusal to reveal marital status.
(d) Indication that she is not conservative.

4. Which sports are linked to the working class, according to the textbook authors?
(a) Golf and soccer.
(b) Golf and tennis.
(c) Boxing and baseball.
(d) Golf and sailing

5. What does Malcolm Gladwell examine in "The Science of Shopping?"
(a) Marketing research of customer behavior.
(b) Space utlization in shopping centers.
(c) Customer utlization of shopping center space.
(d) Marketing research of the shopping process.

Short Answer Questions

1. What are the eligibility rules that are long over due, according to Frank Deford?

2. Fill-in the blank. According to Naomi Wolf, the term beauty is ________.

3. Which legislation requires colleges spend an equal amount of money on women's and men's sports?

4. What does the essay, "Warrior Dreams," by James William Gibson, point out?

5. What is a morally acceptable behavior in America as mentioned by the textbook authors in the chapter, " We've Come a Long Way, Maybe: Gender Codes in American Culture Summary and Analysis?"

Short Essay Questions

1. What is the common rationale given by the entertainment industry to exclude blacks from management positions, according to Michael Omi?

2. How did the gender codes change with time? Give an example.

3. Why is semiotics of sports crucial?

4. How does language mark women? Explain your point using an example.

5. According to Engle, why did Superman become a superhero?

6. Why were women left out of college sports until the Title IX legislation was passed?

7. What was the irony faced by Feng Shen in his composition class?

8. What is the main argument made by the essay "Women and Children First: Gender and the Settling of the Electronic Frontier," by Laura Miller?

9. According to the essay "Boys--R- Us: Board Game and the Socialization of Young Adolescent Girls," by Jennifer Scanlon, what do gender specific toys and games teach children?

10. What is the key point made by Bell Hooks in her essay "Baby?"

(see the answer keys)

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