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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Who is Aunt Jemima as a cultural icon?
(a) An African American woman who owned a pancake flour company.
(b) An African American woman model for pancake flour.
(c) An African American woman who was an expert cook.
(d) A trademark for breakfast foods.

2. What is an example of personal space code?
(a) Riding a bike.
(b) Walking on the street.
(c) Taking a bus ride.
(d) Hugging your friend.

3. What affects one's ability in math and science?
(a) None of these.
(b) Asian background.
(c) Gender.
(d) Race.

4. What does Malcolm Gladwell examine in "The Science of Shopping?"
(a) Marketing research of customer behavior.
(b) Marketing research of the shopping process.
(c) Customer utlization of shopping center space.
(d) Space utlization in shopping centers.

5. What is the T.V. show that comes across as an example of changing gender code as mentioned in the chapter, "We've Come a Long Way, Maybe: Gender Codes in American Culture Summary and Analysis?"
(a) Murphy Brown.
(b) Desperate Housewives.
(c) The Oprah Winfrey Show.
(d) Friends.

Short Answer Questions

1. Fill-in the blank. Visual cues in a shop are meant for the following shopper: __________.

2. What is the main point made in the essay "Larger than Life," by Jenny Lyn Bader?

3. What is a morally acceptable behavior in America as mentioned by the textbook authors in the chapter, " We've Come a Long Way, Maybe: Gender Codes in American Culture Summary and Analysis?"

4. What is Michael Omi 's main point in his essay "In Living Color: Race and American Culture?'

5. Who is the cultural icon for females of all ages, from childhood to womanhood, according to Emily Prager?

Short Essay Questions

1. How did the gender codes change with time? Give an example.

2. How does language mark women? Explain your point using an example.

3. What is the common rationale given by the entertainment industry to exclude blacks from management positions, according to Michael Omi?

4. What is the main point made by Lucy Lippard in her essay "The Alternating Currents?"

5. Who saw boxing as a way to a better life, according to the authors of the textbook in "It's Not Just a Game: Sports and American Culture Summary and Analysis?"

6. What is theme marketing? Give two examples of businesses that do theme marketing.

7. Why is semiotics of sports crucial?

8. What was the irony faced by Feng Shen in his composition class?

9. How does Martha Stewart represent the culture of consumption, according to "The Assault on Martha Stewart," by Mark Caldwell?

10. What is overt racism? What is inferential racism?

(see the answer keys)

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