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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. How do sports teams pay huge salaries to the top athletes?
(a) Through television contracts.
(b) By attracting huge crowds to attend the games and thus earning huge profits.
(c) By playing with popular rival teams.
(d) By effectively marketing their games.

2. Who is the cultural icon for females of all ages, from childhood to womanhood, according to Emily Prager?
(a) Barbie.
(b) Princess Leia.
(c) Mary Poppins.
(d) Samantha-American girl.

3. What does the essay "Disney World: Public Use/Private State," by Susan Willis, indicate?
(a) Disney World offers fun environment for public use.
(b) Disney World offers fun and efficient environment for public use.
(c) Disney World offers programmed environment.
(d) Disney World offers fantasy environment for children's use.

4. What is the main point made in the essay "Larger than Life," by Jenny Lyn Bader?
(a) Heroes may have a more powerful influence on the younger generation than role models.
(b) Peers may have a more powerful influence on the younger generation than heroes.
(c) Role models may have a more powerful influence on the younger generation than heroes.
(d) Siblings may have a more powerful influence on the younger generation than heroes.

5. Which character is a computer-created icon, according to N'Gai Croal and Jane Hughes?
(a) American Girl.
(b) Barbie.
(c) Anne of Green Gables.
(d) Lara Croft.

Short Answer Questions

1. According to Michael Omi, how are blacks often portrayed by the American media?

2. Who saw boxing as a way to achieve a better life, according to the textbook authors?

3. Which sports are linked to the working class, according to the textbook authors?

4. What does the essay, "Warrior Dreams," by James William Gibson, point out?

5. What does the essay " The Gender Blur," by Deborah Blum, advocate?

Short Essay Questions

1. What is theme marketing? Give two examples of businesses that do theme marketing.

2. Why is semiotics of sports crucial?

3. What is the essay "Of Cholos and Surfers," by Jack Lopez, about?

4. How do toys reflect the changing culture and attitudes?

5. What is the Elvis effect, according to Paul C. Taylor?

6. Why were women left out of college sports until the Title IX legislation was passed?

7. What is a gender code?

8. What does the semiotic reading of a show like Sex and the City reveal, according to the textbook authors?

9. What are the conflicting values in the essay by Rina Swentzell, "Conflicting Landscape Values: The Santa Clara Pueblo and Day School?"

10. What is the key point made by Bell Hooks in her essay "Baby?"

(see the answer keys)

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