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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Which game did become the American pastime, according to the textbook authors?
(a) Baseball.
(b) Football.
(c) Volleyball.
(d) Basketball.

2. What is digital gap?
(a) Gap between the haves and have-nots in their access to digital communication.
(b) Gap between the haves and have-nots in their access to cellphones.
(c) Gap between the haves and have-nots in their access to computers and the Internet.
(d) Gap between the haves and have-nots in their access to iPods.

3. What is theme marketing?
(a) Marketing the company products using a story theme.
(b) Promotion of the company name as opposed to the individual products produced by the company.
(c) Marketing the company products using a jingle.
(d) Promotion of the company products using an advertising theme.

4. What does the essay "Put on a Happy Face: Masking the Differences Between Blacks and Whites" point out?
(a) Real issues faced by blacks have been concealed or misrepresented by Hollywood.
(b) Real issues faced by blacks have been revealed and depicted by Hollywood.
(c) Racism has been depicted by Hollywood as a controversial issue.
(d) Race relations have been revealed and depicted by Hollywood as controversial.

5. What is the main point of the essay "The New Sexual Stone Age," by Andre Mayer?
(a) Male pop stars embrace nontraditional empowered roles.
(b) Pop stars embrace progressive and liberated gender roles.
(c) Female pop stars embrace nontraditional empowered roles.
(d) Pop stars embrace sexist and chauvinistic roles.

6. According to the textbook authors, what is a common assumption people make about racism?
(a) Racism is confined to rural areas.
(b) There is no racism in American society anymore.
(c) Racism is all pervasive.
(d) Racism is confined to red states.

7. Which of the following is true, according to Frank Deford?
(a) Many student athletes who turn professional are encouraged by their coaches to continue college.
(b) Many student athletes who turn professional give up college education.
(c) Student athletes have high graduation rates because of tutoring and support.
(d) Many student athletes are encouraged by their coaches to excel in academics.

8. Which fictional character was criticized as being homosexual?
(a) Spiderman.
(b) Superman.
(c) Batwoman.
(d) Batman.

9. According to Michael Omi, how are blacks often portrayed by the American media?
(a) Important and professional.
(b) Protagonist warrior.
(c) Important but sly.
(d) Comical, submissive, or childlike.

10. What is a territory?
(a) Space that acquires its meaning through someone's claim to it.
(b) Space that acquires its meaning through someone's birth on it.
(c) Space that belongs to a nation.
(d) Space that belongs to aboriginal people.

11. What does Neil Bernstein, in "Goin' Gangsta, Chosin' Cholita," posit?
(a) Inner city youth want a new gangster identity based on their preferences.
(b) Suburban teens want to claim a new racial identity based on their preferences.
(c) Suburban teens want to become gang members and have a new identity.
(d) Inner city youth want a new racial identity based on their preferences.

12. Who expressed concern about a comic hero's sexual orientation?
(a) Pat Robertson.
(b) Frederic Wertham.
(c) Rush Limbaugh
(d) Newt Gingrich.

13. Fill-in the blank. Gender coding is _________.
(a) A feminine construct.
(b) A social construct.
(c) A natural construct.
(d) A scientific construct.

14. Fill-in the blank. Melissa Algranati is __________.
(a) Mexican Egyptian American.
(b) Puerto Rican.
(c) Egyptian American.
(d) Biracial.

15. Who is Mrs. Tony, mentioned by Roy Rivenburg's article?
(a) A cheetah character that briefly appeared in a Kellog's commercial.
(b) A tiger character that briefly appeared in a General Mills commercial.
(c) A tiger character that briefly appeared in a Kellog's commercial.
(d) A cheetah character that briefly appeared in a General Mills commercial.

Short Answer Questions

1. According to Deborah Tannen, what message does a woman convey when she writes "Ms" before her name?

2. Fill-in the blank. Visual cues in a shop are meant for the following shopper: __________.

3. What is the common definition of racial profiling?

4. Which sports are linked to the working class, according to the textbook authors?

5. What does the essay, "Warrior Dreams," by James William Gibson, point out?

(see the answer keys)

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