View a FREE sample

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What does Malcolm Gladwell examine in "The Science of Shopping?"
(a) Marketing research of the shopping process.
(b) Space utlization in shopping centers.
(c) Marketing research of customer behavior.
(d) Customer utlization of shopping center space.

2. What does the essay by Lucy Lippard, "Alternating Currents," describe?
(a) Alternating views that represent the city and the country.
(b) Alternative views of suburban living.
(c) Aletrnative views of country living.
(d) Ambivalence of Americans toward the city and the country.

3. Who is famous for promoting Nike?
(a) Michael Jackson.
(b) Venus Williams.
(c) Michael Jordan.
(d) Kobe Bryant.

4. Which of the following statements is true, according to D. Staley Eitzen?
(a) Athletic programs in many schools are not compatible with the services they provide to the athletes.
(b) Athletic programs in many schools are compatible with their academic mission.
(c) Athletic programs in many schools are not compatible with their academic mission.
(d) Athletic programs in many schools are not compatible with the promises they make to the athletes.

5. What does the essay "Put on a Happy Face: Masking the Differences Between Blacks and Whites" point out?
(a) Racism has been depicted by Hollywood as a controversial issue.
(b) Real issues faced by blacks have been concealed or misrepresented by Hollywood.
(c) Real issues faced by blacks have been revealed and depicted by Hollywood.
(d) Race relations have been revealed and depicted by Hollywood as controversial.

6. Fill-in the blank. The rules for sports changed over time because _______________.
(a) Sports became a form of entertainment on television.
(b) More people started watching sports.
(c) More people started watching sports on weekends.
(d) People started taking sports seriously.

7. What is the impact of race depiction in popular culture?
(a) Racial stereotyping that comes across as natural to the depicted race.
(b) Understanding of differences in traditions.
(c) Understanding of differences in cultures.
(d) Stereotyping that comes across as artificial.

8. How does the beauty myth affect women?
(a) Women are trapped by body image.
(b) Women learn from pop culture that beauty is a myth.
(c) Women are trapped by the professional image.
(d) Women's health is affected by the harmful chemicals in beauty products.

9. What is the most American thing that he did, according to Kevin Jennings, the author of "American Dreams?"
(a) Accepting the equality of men and women.
(b) Achieving his American dream by becoming a home owner.
(c) Achieving his American dream of a great job and comfortable life.
(d) Accepting his identity as a gay man.

10. What is a territory?
(a) Space that acquires its meaning through someone's claim to it.
(b) Space that belongs to aboriginal people.
(c) Space that acquires its meaning through someone's birth on it.
(d) Space that belongs to a nation.

11. Which character is a computer-created icon, according to N'Gai Croal and Jane Hughes?
(a) Barbie.
(b) Lara Croft.
(c) American Girl.
(d) Anne of Green Gables.

12. Which cultural icon's life is a rags to riches story, according to Mark Caldwell?
(a) Martha Stewart.
(b) Lara Croft.
(c) Jackie Kennedy Onnasis.
(d) Aunt Jemima.

13. Who is one of the best and most world famous American cultural icons, according to Michael Eric Dyson?
(a) Michael Jordan.
(b) John F. Kennedy.
(c) Jackie Kennedy Onassis.
(d) Jean Harlow.

14. What is the real competition in sports, according to the textbook authors?
(a) Competition for markets.
(b) Competition for money.
(c) Competition for athletes.
(d) Competition for TV time.

15. What was the purpose of the builders of the world Trade Center, according to Eric Boehlert?
(a) Build the greatest landmark in the world.
(b) Clean up the neighborhood and make money from the rentals.
(c) Construct a symbol of American life.
(d) Build the highest landmark in New York.

Short Answer Questions

1. According to Mariah Burton Nelson in "I Won. I'm Sorry," what is the expectation for a female athlete winner?

2. Which fictional character was criticized as being homosexual?

3. What is theme marketing?

4. What does the essay " The Gender Blur," by Deborah Blum, advocate?

5. How do sports teams pay huge salaries to the top athletes?

(see the answer keys)

This section contains 743 words (approx. 3 pages at 300 words per page) View a FREE sample