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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. What does glocalization refer to?
(a) Competing with local markets across the world.
(b) Globalization of American products in local markets.
(c) Adapting a global product to fit a local market.
(d) Outsourcing work to local businesses across the world.

2. How does semiotic interpretation of an advertisement help the customers?
(a) It helps them to find out which product is most popular.
(b) It helps them to find out which product is most useful.
(c) It helps them to find out if the product is worth buying.
(d) It helps them to find out the values that the advertisers are targeting.

3. What is the main purpose of malls?
(a) Provide a variety of products that enrich American life.
(b) Provide entertainment, goods, and services.
(c) Provide quality products such as designer brands and public space.
(d) Provide public space for kids and teenagers to hang around.

4. Fill-in the blank. Semiotic method connects the _____________
(a) Entertainment side of pop culture to myths,
(b) Entertainment side of pop culture to facts,
(c) Entertainment side of pop culture to opinions.
(d) Entertainment side of pop culture to ideology.

5. Which of the following products is cited by the authors as a cultural icon?
(a) The Energizer bunny .
(b) Hello Kitty brand items.
(c) Apple iPod.
(d) Nike shoes.

Short Answer Questions

1. What do designer labels symbolize, according to Anne Norton?

2. What is Semiotics really about?

3. According to the authors, what is the demographic group that is probably freer to project an image of their choice through the products they use and display?

4. Fill-in the blank. People buy products based on a system called ____________.

5. What are some motivators typically used in ads?

(see the answer key)

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