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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. What message does the phenomenon, Democracy of Goods, refer to?
(a) Regardless of one's social and class status, everyone can have access to the same product.
(b) Regardless of one's social and class status, everyone is served equally.
(c) Regardless of one's social and class status, everyone can enjoy a quality product.
(d) Regardless of one's social and class status, everyone can enjoy the lifestyle of the wealthy.

2. Which of the following products is cited by the authors as a cultural icon?
(a) Hello Kitty brand items.
(b) Nike shoes.
(c) Apple iPod.
(d) The Energizer bunny .

3. According to the textbook authors, what is the best way to study popular phenomena?
(a) Ask questions and question everything.
(b) Question the facts from the Internet.
(c) Get the facts from the media.
(d) Question the facts from the media.

4. What does glocalization refer to?
(a) Adapting a global product to fit a local market.
(b) Outsourcing work to local businesses across the world.
(c) Competing with local markets across the world.
(d) Globalization of American products in local markets.

5. What is the primary role of the market researcher?
(a) Researching where and how customers buy the products.
(b) Surveying the customers about their buying habits.
(c) Developing a customer personality profile that could be used by the advisers to sell products.
(d) Surveying the markets to report on what products are popular.

Short Answer Questions

1. What does mass production and mass marketing that categorizes people result in?

2. What is a simple example of semiotic decoding?

3. What do media signs often conceal?

4. Fill-in the blank. People buy products based on a system called ____________.

5. What are the products that may be promoted by advertisements employing the phenomenon, Democracy of Afflictions?

(see the answer key)

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