View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. What example do the authors use to explain the semiotic method?
(a) The Volkswagen Beetle.
(b) The Beatles.
(c) Fast food chains.
(d) American Cinema.

2. How does semiotic interpretation of an advertisement help the customers?
(a) It helps them to find out if the product is worth buying.
(b) It helps them to find out the values that the advertisers are targeting.
(c) It helps them to find out which product is most useful.
(d) It helps them to find out which product is most popular.

3. Fill-in the blank. The issue of "More Factor" dates back to the ___________.
(a) Occupation of lands owned by American Indians.
(b) Lewis and Clark exploration and expansion.
(c) Frontier days of land accumulation.
(d) Pioneer ranch development and expansion.

4. What is the primary role of the market researcher?
(a) Surveying the customers about their buying habits.
(b) Developing a customer personality profile that could be used by the advisers to sell products.
(c) Researching where and how customers buy the products.
(d) Surveying the markets to report on what products are popular.

5. What does the metaphoric essay title, "Addictive Virus," refer to?
(a) Addiction to the Internet and electronic gadgets.
(b) Addiction to credit card spending.
(c) Addiction to entertainment and celebrity culture.
(d) Addiction to the accumulation of things.

Short Answer Questions

1. Who is the pioneer of Semiotics?

2. What is the factor that changed the semiotic message carried out by the cell phone?

3. What is a simple example of semiotic decoding?

4. What message does the phenomenon, Democracy of Goods, refer to?

5. What does mass production and mass marketing that categorizes people result in?

(see the answer key)

This section contains 354 words (approx. 2 pages at 300 words per page) View a FREE sample