1. How can one derive the meaning of a sign using Semiotic method?
(a) By looking at how things and facts are related to one another.
(b) By looking at the facts and their connection to the sign.
(c) By looking at diverse opinions and how they are related to the sign.
(d) By looking at the relationship between the image and the message.

2. What is an example of pop culture?
(a) Park.
(b) Libary.
(c) Movie theater.
(d) Museum.

3. Who is the author of the essay, "Signs of Shopping?"
(a) Anne Norton.
(b) Jack Solomon.
(c) Thomas Friedman.
(d) Laurence Shames.

4. According to Anne Norton, what does catalog shopping lead to?
(a) Construction of teenage image.
(b) Construction of American life.
(c) Construction of ideal life style.
(d) Construction of identities for men, women, and children.

5. Fill-in the blank. Semiotic method connects the _____________
(a) Entertainment side of pop culture to ideology.
(b) Entertainment side of pop culture to opinions.
(c) Entertainment side of pop culture to facts,
(d) Entertainment side of pop culture to myths,

Short Answer Questions

1. According to the authors, what is the demographic group that is probably freer to project an image of their choice through the products they use and display?

2. Fill-in the blank. Authors posit that pop culture is a subject that is _____________

3. What is Semiotics really about?

4. According to the authors, why do people buy a product?

5. What does the essay, "Signs of Shopping" examine?

(see the answer key)

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