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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. What is the purpose of a package?
(a) To market the product .
(b) To inform about the product's usefulness.
(c) To keep the product safe.
(d) To help the customers in comparing the product with its competitors.

2. What does the term, semiotics, refer to?
(a) Study of signs.
(b) A writing process.
(c) Analysis of writing.
(d) Study of popular culture.

3. What is an example of pop culture?
(a) Museum.
(b) Movie theater.
(c) Park.
(d) Libary.

4. What do media signs often conceal?
(a) Social interests.
(b) Popular interests.
(c) Commercial interests.
(d) Educational interests.

5. What does mass production and mass marketing that categorizes people result in?
(a) Reaching a large group of consumers.
(b) Stereotyping of consumers.
(c) Better service to consumers.
(d) Providing better service to various customer groups.

Short Answer Questions

1. What example do the authors use to explain the semiotic method?

2. What is the purpose of the chapter, "Consuming Passions: The Culture of American Consumption?"

3. What does the essay, "Signs of Shopping" examine?

4. What is the main purpose of advertisers?

5. What does the essay"Sex, Lies, and Advertising" by Gloria Steinem examine?

(see the answer key)

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