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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. How do ads usually portray men?
(a) Aggressive and violent.
(b) Competitive and confident.
(c) Young and energetic.
(d) Tall and handsome.

2. What may be the best way to start the semiotic interpretation?
(a) Reading popular magazines.
(b) Looking at the history.
(c) Interviewing people.
(d) Looking at the facts.

3. What is Semiotic method?
(a) A relatively new methodology that has been around since the early 20th century.
(b) A methodology that has been around since the 1950s.
(c) A methodology that has been around since the 1980s.
(d) A very old methodology tha has been around since the early 18th century.

4. Fill-in the blank. Semiotic method connects the _____________
(a) Entertainment side of pop culture to opinions.
(b) Entertainment side of pop culture to ideology.
(c) Entertainment side of pop culture to facts,
(d) Entertainment side of pop culture to myths,

5. Fill-in the blank. The issue of "More Factor" dates back to the ___________.
(a) Lewis and Clark exploration and expansion.
(b) Pioneer ranch development and expansion.
(c) Occupation of lands owned by American Indians.
(d) Frontier days of land accumulation.

Short Answer Questions

1. What is an example of pop culture?

2. According to the authors, what is the demographic group that is probably freer to project an image of their choice through the products they use and display?

3. What does the phrase "Commodification of desire" refer to?

4. Who is the author of the essay, "More Factor?"

5. What are some motivators typically used in ads?

(see the answer key)

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