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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. According to Rachel Bowlby, the author of "The Haunted Superstore, " what do people visiting a superstore not like?
(a) Walking out empty handed.
(b) Crowded aisles.
(c) Not finding the item they want.
(d) Sales people following them.

2. What does glocalization refer to?
(a) Adapting a global product to fit a local market.
(b) Competing with local markets across the world.
(c) Globalization of American products in local markets.
(d) Outsourcing work to local businesses across the world.

3. Who is the author of the essay, "Signs of Shopping?"
(a) Anne Norton.
(b) Jack Solomon.
(c) Thomas Friedman.
(d) Laurence Shames.

4. According to Anne Norton, what does catalog shopping lead to?
(a) Construction of teenage image.
(b) Construction of ideal life style.
(c) Construction of identities for men, women, and children.
(d) Construction of American life.

5. What does a sign represent?
(a) A popular brand.
(b) An image.
(c) A direction.
(d) A meaning or a message.

Short Answer Questions

1. What is the main purpose of malls?

2. What is the purpose of a package?

3. What does the phrase "Commodification of desire" refer to?

4. What context should one consider first when interpreting a sign?

5. How can one derive the meaning of a sign using Semiotic method?

(see the answer key)

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