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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. What is the purpose of a package?
(a) To help the customers in comparing the product with its competitors.
(b) To keep the product safe.
(c) To market the product .
(d) To inform about the product's usefulness.

2. What example do the authors use to explain the semiotic method?
(a) American Cinema.
(b) Fast food chains.
(c) The Beatles.
(d) The Volkswagen Beetle.

3. Which company's All-Bran ad promoted their product as a cancer preventing food?
(a) Malt-O-Meal.
(b) Kellogs.
(c) General Mills.
(d) McKee foods.

4. How does semiotic interpretation of an advertisement help the customers?
(a) It helps them to find out if the product is worth buying.
(b) It helps them to find out which product is most popular.
(c) It helps them to find out the values that the advertisers are targeting.
(d) It helps them to find out which product is most useful.

5. How do ads usually portray men?
(a) Competitive and confident.
(b) Tall and handsome.
(c) Aggressive and violent.
(d) Young and energetic.

Short Answer Questions

1. Fill-in the blank. Many advertisements connect the product with the __________.

2. Who is the author of the essay, "Signs of Shopping?"

3. According to Anne Norton, what does catalog shopping lead to?

4. When did the Study of pop culture as an academic subject start?

5. What does the essay "A Gentleman and a Consumer" examine?

(see the answer key)

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