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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. What is the main purpose of malls?
(a) Provide entertainment, goods, and services.
(b) Provide quality products such as designer brands and public space.
(c) Provide public space for kids and teenagers to hang around.
(d) Provide a variety of products that enrich American life.

2. What does glocalization refer to?
(a) Adapting a global product to fit a local market.
(b) Outsourcing work to local businesses across the world.
(c) Competing with local markets across the world.
(d) Globalization of American products in local markets.

3. According to Anne Norton, what does catalog shopping lead to?
(a) Construction of teenage image.
(b) Construction of ideal life style.
(c) Construction of American life.
(d) Construction of identities for men, women, and children.

4. What example do the authors use to explain the semiotic method?
(a) American Cinema.
(b) Fast food chains.
(c) The Volkswagen Beetle.
(d) The Beatles.

5. According to Rachel Bowlby, the author of "The Haunted Superstore, " what do people visiting a superstore not like?
(a) Crowded aisles.
(b) Walking out empty handed.
(c) Sales people following them.
(d) Not finding the item they want.

Short Answer Questions

1. How can one derive the meaning of a sign using Semiotic method?

2. What is a common advertising model that targets adult female customers?

3. Fill-in the blank. People buy products based on a system called ____________.

4. What does the phrase "Commodification of desire" refer to?

5. Fill-in the blank. Authors posit that pop culture is a subject that is _____________

(see the answer key)

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