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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. What does the phrase "Commodification of desire" refer to?
(a) Connecting the product with a desire to fit in.
(b) Connecting the product with an unrelated desire
(c) Connecting the product with fulfilling the American dream.
(d) Connecting the product with a desire to be rich.

2. What is the factor that changed the semiotic message carried out by the cell phone?
(a) Introduction of iPhone.
(b) Advance of commercialization.
(c) Advance of technology.
(d) Advance of Internet.

3. What is Semiotics really about?
(a) Popular culture and lfe style.
(b) Taste and elegance in pop culture.
(c) Power and ideologies.
(d) Life style and status.

4. What does the essay"Sex, Lies, and Advertising" by Gloria Steinem examine?
(a) How the advertisements in women's magazines lie about sex.
(b) How advertisers target women's magazines to market cigarettes and feminine hygiene.
(c) The articles published in women's magazines on advertisements.
(d) The compromises made by women's magazines to retain advertisers.

5. What do designer labels symbolize, according to Anne Norton?
(a) A particular life style.
(b) Classic taste.
(c) Teenagers' life styles.
(d) Teenagers' preferences.

Short Answer Questions

1. Who is the pioneer of Semiotics?

2. What does the essay "A Gentleman and a Consumer" examine?

3. How do advertisers target kids as customers?

4. Who is the author of the essay, "More Factor?"

5. What message does the phenomenon, Democracy of Goods, refer to?

(see the answer key)

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