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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. Fill-in the blank. Semiotic method connects the _____________
(a) Entertainment side of pop culture to opinions.
(b) Entertainment side of pop culture to facts,
(c) Entertainment side of pop culture to ideology.
(d) Entertainment side of pop culture to myths,

2. Fill-in the blank. The significance of a sign does not depend on ___________________.
(a) Its symbolism.
(b) Its interpretation.
(c) Its message.
(d) Its usefulness.

3. What is the factor that influences one's semiotic interpretation?
(a) Facts.
(b) Opinions.
(c) Value system.
(d) Knowledge.

4. What do designer labels symbolize, according to Anne Norton?
(a) Classic taste.
(b) A particular life style.
(c) Teenagers' life styles.
(d) Teenagers' preferences.

5. How can one derive the meaning of a sign using Semiotic method?
(a) By looking at diverse opinions and how they are related to the sign.
(b) By looking at the facts and their connection to the sign.
(c) By looking at how things and facts are related to one another.
(d) By looking at the relationship between the image and the message.

Short Answer Questions

1. What are the products that may be promoted by advertisements employing the phenomenon, Democracy of Afflictions?

2. What does the phrase "Commodification of desire" refer to?

3. According to the authors, what is the demographic group that is probably freer to project an image of their choice through the products they use and display?

4. Who is the pioneer of Semiotics?

5. What is the factor that changed the semiotic message carried out by the cell phone?

(see the answer key)

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