View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. What is Semiotic method?
(a) A methodology that has been around since the 1950s.
(b) A methodology that has been around since the 1980s.
(c) A relatively new methodology that has been around since the early 20th century.
(d) A very old methodology tha has been around since the early 18th century.

2. What context should one consider first when interpreting a sign?
(a) Decade/time in which it first appeared.
(b) Social image it promoted.
(c) Social life it promoted.
(d) Moral message it promoted.

3. What are some motivators typically used in ads?
(a) Comfort, cost, and speed of action.
(b) Guilt, fear, and fantasy.
(c) Leisure, exercise, and health.
(d) Comfort, happiness, and satisfaction

4. What is the factor that changed the semiotic message carried out by the cell phone?
(a) Introduction of iPhone.
(b) Advance of Internet.
(c) Advance of commercialization.
(d) Advance of technology.

5. Fill-in the blank. The issue of "More Factor" dates back to the ___________.
(a) Occupation of lands owned by American Indians.
(b) Lewis and Clark exploration and expansion.
(c) Pioneer ranch development and expansion.
(d) Frontier days of land accumulation.

Short Answer Questions

1. What does the metaphoric essay title, "Addictive Virus," refer to?

2. What is the main purpose of malls?

3. Who is the author of the essay, "More Factor?"

4. What does Nina Leen's selection, "Just What Do You Do All Day?" showcase?

5. What does the phrase "Commodification of desire" refer to?

(see the answer key)

This section contains 342 words (approx. 2 pages at 300 words per page) View a FREE sample