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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. What is the factor that changed the semiotic message carried out by the cell phone?
(a) Advance of Internet.
(b) Introduction of iPhone.
(c) Advance of commercialization.
(d) Advance of technology.

2. What does a sign represent?
(a) A meaning or a message.
(b) A popular brand.
(c) A direction.
(d) An image.

3. According to the authors, why do people buy a product?
(a) Because the ad is funny.
(b) Because they identify with it.
(c) Because the ad is informative.
(d) Because they like the images.

4. What context should one consider first when interpreting a sign?
(a) Social image it promoted.
(b) Social life it promoted.
(c) Decade/time in which it first appeared.
(d) Moral message it promoted.

5. What is Semiotic method?
(a) A very old methodology tha has been around since the early 18th century.
(b) A relatively new methodology that has been around since the early 20th century.
(c) A methodology that has been around since the 1950s.
(d) A methodology that has been around since the 1980s.

Short Answer Questions

1. How do ads usually portray men?

2. What is an example of pop culture?

3. Fill-in the blank. People buy products based on a system called ____________.

4. What does the essay, "Signs of Shopping" examine?

5. What does the phrase "Commodification of desire" refer to?

(see the answer key)

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