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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. What is the primary role of the market researcher?
(a) Surveying the customers about their buying habits.
(b) Developing a customer personality profile that could be used by the advisers to sell products.
(c) Surveying the markets to report on what products are popular.
(d) Researching where and how customers buy the products.

2. What are the products that may be promoted by advertisements employing the phenomenon, Democracy of Afflictions?
(a) Shaving cream and hairbrushes.
(b) Shoes and socks.
(c) Mouthwash and antibacterial wipes,
(d) Lipstick and mascara.

3. What does the essay "A Gentleman and a Consumer" examine?
(a) The positive image of men in advertising.
(b) The role of men in advertising.
(c) How advertisers target men.
(d) The role of gender in advertising.

4. What is Semiotic method?
(a) A very old methodology tha has been around since the early 18th century.
(b) A relatively new methodology that has been around since the early 20th century.
(c) A methodology that has been around since the 1980s.
(d) A methodology that has been around since the 1950s.

5. What is the purpose of the chapter, "Consuming Passions: The Culture of American Consumption?"
(a) Teach students to recognize how consumption habits change and write about it..
(b) Teach students how to analyze and write about consumerism.
(c) Teach students how to make wise choices and write about them.
(d) Teach students that the culture of consumerism begins with them.

Short Answer Questions

1. When did the Study of pop culture as an academic subject start?

2. What is the factor that changed the semiotic message carried out by the cell phone?

3. What is the factor that influences one's semiotic interpretation?

4. What does the essay"Sex, Lies, and Advertising" by Gloria Steinem examine?

5. According to Anne Norton, what does catalog shopping lead to?

(see the answer key)

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