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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. What do media signs often conceal?
(a) Educational interests.
(b) Commercial interests.
(c) Popular interests.
(d) Social interests.

2. What does Nina Leen's selection, "Just What Do You Do All Day?" showcase?
(a) What a teenager does on a weekend.
(b) What a student does on a school day.
(c) What a model does on a week day.
(d) What a housewife does around the house.

3. Who is the pioneer of Semiotics?
(a) Noam Chomsky.
(b) Roland Barthe.
(c) Sonia Maasik.
(d) George Lakoff.

4. Fill-in the blank. Many advertisements connect the product with the __________.
(a) Customer's satisfaction with the product.
(b) Customer's identity and wisdom.
(c) Customer's middle or upper class status.
(d) Customer's fine taste in choosing quality products.

5. Fill-in the blank. Semiotic method connects the _____________
(a) Entertainment side of pop culture to opinions.
(b) Entertainment side of pop culture to ideology.
(c) Entertainment side of pop culture to facts,
(d) Entertainment side of pop culture to myths,

Short Answer Questions

1. What may be the best way to start the semiotic interpretation?

2. What does a sign represent?

3. What is the purpose of the chapter, "Consuming Passions: The Culture of American Consumption?"

4. What is the primary role of the market researcher?

5. Fill-in the blank. Authors posit that pop culture is a subject that is _____________

(see the answer key)

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