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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. What is an example of pop culture?
(a) Libary.
(b) Park.
(c) Movie theater.
(d) Museum.

2. How does semiotic interpretation of an advertisement help the customers?
(a) It helps them to find out which product is most useful.
(b) It helps them to find out the values that the advertisers are targeting.
(c) It helps them to find out which product is most popular.
(d) It helps them to find out if the product is worth buying.

3. What is a common advertising model that targets adult female customers?
(a) Persuading a woman that buying a product will enrich her lifestyle.
(b) Persuading a woman that buying a product will make friends envy her.
(c) Persuading a woman that buying a product will make her feel good about her appearance.
(d) Persuading a woman that buying a product will make her family value her.

4. Fill-in the blank. People buy products based on a system called ____________.
(a) VALS (Values and Lifestyle System).
(b) SALS (Status and Lifestyle System).
(c) CALS (Culture and Lifesyle System).
(d) BALS (Budget and Lifestyle System).

5. When did the Study of pop culture as an academic subject start?
(a) 1960s.
(b) 1980s.
(c) 1950s.
(d) 1990s.

Short Answer Questions

1. What may be the best way to start the semiotic interpretation?

2. What does the essay "A Gentleman and a Consumer" examine?

3. What does the metaphoric essay title, "Addictive Virus," refer to?

4. What does the semiotic method refer to?

5. How do ads usually portray men?

(see the answer key)

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