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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. What is a simple example of semiotic decoding?
(a) Listening to hip hop.
(b) Going to class.
(c) Writing a story.
(d) Reading a page.

2. What is the purpose of a package?
(a) To help the customers in comparing the product with its competitors.
(b) To inform about the product's usefulness.
(c) To keep the product safe.
(d) To market the product .

3. What are some motivators typically used in ads?
(a) Comfort, cost, and speed of action.
(b) Comfort, happiness, and satisfaction
(c) Leisure, exercise, and health.
(d) Guilt, fear, and fantasy.

4. What does the metaphoric essay title, "Addictive Virus," refer to?
(a) Addiction to credit card spending.
(b) Addiction to the Internet and electronic gadgets.
(c) Addiction to the accumulation of things.
(d) Addiction to entertainment and celebrity culture.

5. Which company's All-Bran ad promoted their product as a cancer preventing food?
(a) Malt-O-Meal.
(b) General Mills.
(c) Kellogs.
(d) McKee foods.

Short Answer Questions

1. When did the Study of pop culture as an academic subject start?

2. What is Semiotic method?

3. Who is the author of the essay, "More Factor?"

4. What do media signs often conceal?

5. According to the textbook authors, what is the best way to study popular phenomena?

(see the answer key)

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