View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. What are consumer interests encoded in?
(a) Life style.
(b) Status quo.
(c) Sense of taste.
(d) Ideologies.

2. What is Semiotic method?
(a) A methodology that has been around since the 1950s.
(b) A very old methodology tha has been around since the early 18th century.
(c) A methodology that has been around since the 1980s.
(d) A relatively new methodology that has been around since the early 20th century.

3. What does the metaphoric essay title, "Addictive Virus," refer to?
(a) Addiction to the Internet and electronic gadgets.
(b) Addiction to entertainment and celebrity culture.
(c) Addiction to credit card spending.
(d) Addiction to the accumulation of things.

4. How can one derive the meaning of a sign using Semiotic method?
(a) By looking at diverse opinions and how they are related to the sign.
(b) By looking at how things and facts are related to one another.
(c) By looking at the relationship between the image and the message.
(d) By looking at the facts and their connection to the sign.

5. What is the primary role of the market researcher?
(a) Surveying the markets to report on what products are popular.
(b) Surveying the customers about their buying habits.
(c) Researching where and how customers buy the products.
(d) Developing a customer personality profile that could be used by the advisers to sell products.

Short Answer Questions

1. Which company's All-Bran ad promoted their product as a cancer preventing food?

2. What is the purpose of a package?

3. What message does the phenomenon, Democracy of Goods, refer to?

4. What is the factor that influences one's semiotic interpretation?

5. Fill-in the blank. Semiotic method connects the _____________

(see the answer key)

This section contains 368 words (approx. 2 pages at 300 words per page) View a FREE sample