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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. What do designer labels symbolize, according to Anne Norton?
(a) Classic taste.
(b) A particular life style.
(c) Teenagers' life styles.
(d) Teenagers' preferences.

2. Fill-in the blank. Many advertisements connect the product with the __________.
(a) Customer's fine taste in choosing quality products.
(b) Customer's satisfaction with the product.
(c) Customer's middle or upper class status.
(d) Customer's identity and wisdom.

3. What does mass production and mass marketing that categorizes people result in?
(a) Reaching a large group of consumers.
(b) Stereotyping of consumers.
(c) Better service to consumers.
(d) Providing better service to various customer groups.

4. Fill-in the blank. Authors posit that pop culture is a subject that is _____________
(a) Familiar to students.
(b) Popular with teachers and students.
(c) Easier for students.
(d) Popular with students.

5. What does the metaphoric essay title, "Addictive Virus," refer to?
(a) Addiction to the accumulation of things.
(b) Addiction to entertainment and celebrity culture.
(c) Addiction to the Internet and electronic gadgets.
(d) Addiction to credit card spending.

Short Answer Questions

1. What does a sign represent?

2. Who is the pioneer of Semiotics?

3. According to Anne Norton, what does catalog shopping lead to?

4. How do ads usually portray men?

5. What is the purpose of a package?

(see the answer key)

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