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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. Fill-in the blank. Semiotic method connects the _____________
(a) Entertainment side of pop culture to myths,
(b) Entertainment side of pop culture to facts,
(c) Entertainment side of pop culture to opinions.
(d) Entertainment side of pop culture to ideology.

2. According to Rachel Bowlby, the author of "The Haunted Superstore, " what do people visiting a superstore not like?
(a) Sales people following them.
(b) Crowded aisles.
(c) Not finding the item they want.
(d) Walking out empty handed.

3. What are some motivators typically used in ads?
(a) Comfort, happiness, and satisfaction
(b) Guilt, fear, and fantasy.
(c) Comfort, cost, and speed of action.
(d) Leisure, exercise, and health.

4. What does glocalization refer to?
(a) Outsourcing work to local businesses across the world.
(b) Globalization of American products in local markets.
(c) Adapting a global product to fit a local market.
(d) Competing with local markets across the world.

5. How can one derive the meaning of a sign using Semiotic method?
(a) By looking at how things and facts are related to one another.
(b) By looking at diverse opinions and how they are related to the sign.
(c) By looking at the facts and their connection to the sign.
(d) By looking at the relationship between the image and the message.

Short Answer Questions

1. According to Anne Norton, what does catalog shopping lead to?

2. What does a sign represent?

3. What does the essay"Sex, Lies, and Advertising" by Gloria Steinem examine?

4. What are consumer interests encoded in?

5. According to the textbook authors, what is the best way to study popular phenomena?

(see the answer key)

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