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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. What does a sign represent?
(a) A popular brand.
(b) A direction.
(c) An image.
(d) A meaning or a message.

2. What does the semiotic method refer to?
(a) Semiotic method refers to recognition, analysis, and interpretation of arguments.
(b) Semiotic method refers to recognition, analysis, and interpretation of popular signs.
(c) Semiotic method refers to recognition, analysis, and interpretation of pop culture.
(d) Semiotic method refers to recognition, analysis, and interpretation of signs.

3. What does Nina Leen's selection, "Just What Do You Do All Day?" showcase?
(a) What a teenager does on a weekend.
(b) What a housewife does around the house.
(c) What a model does on a week day.
(d) What a student does on a school day.

4. How can one derive the meaning of a sign using Semiotic method?
(a) By looking at how things and facts are related to one another.
(b) By looking at the relationship between the image and the message.
(c) By looking at the facts and their connection to the sign.
(d) By looking at diverse opinions and how they are related to the sign.

5. Fill-in the blank. People buy products based on a system called ____________.
(a) CALS (Culture and Lifesyle System).
(b) BALS (Budget and Lifestyle System).
(c) SALS (Status and Lifestyle System).
(d) VALS (Values and Lifestyle System).

Short Answer Questions

1. According to the textbook authors, what is the best way to study popular phenomena?

2. How do ads usually portray men?

3. What context should one consider first when interpreting a sign?

4. Who is the pioneer of Semiotics?

5. What message does the phenomenon, Democracy of Goods, refer to?

(see the answer key)

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