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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. What does glocalization refer to?
(a) Adapting a global product to fit a local market.
(b) Competing with local markets across the world.
(c) Globalization of American products in local markets.
(d) Outsourcing work to local businesses across the world.

2. What are some motivators typically used in ads?
(a) Comfort, happiness, and satisfaction
(b) Guilt, fear, and fantasy.
(c) Leisure, exercise, and health.
(d) Comfort, cost, and speed of action.

3. According to the authors, why do people buy a product?
(a) Because they like the images.
(b) Because they identify with it.
(c) Because the ad is funny.
(d) Because the ad is informative.

4. What does the essay, "Signs of Shopping" examine?
(a) Consumer satisfaction while shopping.
(b) Consumer behavior while shopping.
(c) Business marketing techniques.
(d) The images in product advertisements.

5. What does the semiotic method refer to?
(a) Semiotic method refers to recognition, analysis, and interpretation of signs.
(b) Semiotic method refers to recognition, analysis, and interpretation of arguments.
(c) Semiotic method refers to recognition, analysis, and interpretation of popular signs.
(d) Semiotic method refers to recognition, analysis, and interpretation of pop culture.

Short Answer Questions

1. What example do the authors use to explain the semiotic method?

2. What does Nina Leen's selection, "Just What Do You Do All Day?" showcase?

3. Fill-in the blank. The significance of a sign does not depend on ___________________.

4. What is the primary role of the market researcher?

5. What do media signs often conceal?

(see the answer key)

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