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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. What does the semiotic method refer to?
(a) Semiotic method refers to recognition, analysis, and interpretation of signs.
(b) Semiotic method refers to recognition, analysis, and interpretation of arguments.
(c) Semiotic method refers to recognition, analysis, and interpretation of popular signs.
(d) Semiotic method refers to recognition, analysis, and interpretation of pop culture.

2. Who is the author of the essay, "More Factor?"
(a) Thomas Friedman.
(b) Sonia Maasik.
(c) Anne Norton.
(d) Laurence Shames.

3. According to Anne Norton, what does catalog shopping lead to?
(a) Construction of identities for men, women, and children.
(b) Construction of American life.
(c) Construction of ideal life style.
(d) Construction of teenage image.

4. What are the products that may be promoted by advertisements employing the phenomenon, Democracy of Afflictions?
(a) Shaving cream and hairbrushes.
(b) Lipstick and mascara.
(c) Shoes and socks.
(d) Mouthwash and antibacterial wipes,

5. What is the main purpose of malls?
(a) Provide public space for kids and teenagers to hang around.
(b) Provide a variety of products that enrich American life.
(c) Provide quality products such as designer brands and public space.
(d) Provide entertainment, goods, and services.

Short Answer Questions

1. According to the textbook authors, what is the best way to study popular phenomena?

2. How can one derive the meaning of a sign using Semiotic method?

3. Which of the following products is cited by the authors as a cultural icon?

4. What does the essay, "More Factor" examine?

5. What may be the best way to start the semiotic interpretation?

(see the answer key)

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