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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. What does the phrase "Commodification of desire" refer to?
(a) Connecting the product with a desire to fit in.
(b) Connecting the product with a desire to be rich.
(c) Connecting the product with an unrelated desire
(d) Connecting the product with fulfilling the American dream.

2. How do advertisers target kids as customers?
(a) They send the message that the kids need to compete with their friends in being the first to get the product..
(b) They use the influence kids have over what their parents buy through kid friendly logos and advertisements.
(c) They send the message to kids that they can have lot of fun.
(d) They use enticing music and images to sell the products.

3. What does the essay"Sex, Lies, and Advertising" by Gloria Steinem examine?
(a) How advertisers target women's magazines to market cigarettes and feminine hygiene.
(b) The articles published in women's magazines on advertisements.
(c) How the advertisements in women's magazines lie about sex.
(d) The compromises made by women's magazines to retain advertisers.

4. What context should one consider first when interpreting a sign?
(a) Social image it promoted.
(b) Social life it promoted.
(c) Decade/time in which it first appeared.
(d) Moral message it promoted.

5. What is the factor that influences one's semiotic interpretation?
(a) Opinions.
(b) Value system.
(c) Facts.
(d) Knowledge.

Short Answer Questions

1. What does mass production and mass marketing that categorizes people result in?

2. What is the factor that changed the semiotic message carried out by the cell phone?

3. What are some motivators typically used in ads?

4. What is the primary role of the market researcher?

5. What may be the best way to start the semiotic interpretation?

(see the answer key)

This section contains 360 words (approx. 2 pages at 300 words per page) View a FREE sample