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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. What example do the authors use to explain the semiotic method?
(a) American Cinema.
(b) The Beatles.
(c) The Volkswagen Beetle.
(d) Fast food chains.

2. What does the essay"Sex, Lies, and Advertising" by Gloria Steinem examine?
(a) The compromises made by women's magazines to retain advertisers.
(b) How the advertisements in women's magazines lie about sex.
(c) The articles published in women's magazines on advertisements.
(d) How advertisers target women's magazines to market cigarettes and feminine hygiene.

3. What are the products that may be promoted by advertisements employing the phenomenon, Democracy of Afflictions?
(a) Mouthwash and antibacterial wipes,
(b) Shoes and socks.
(c) Shaving cream and hairbrushes.
(d) Lipstick and mascara.

4. Fill-in the blank. The significance of a sign does not depend on ___________________.
(a) Its usefulness.
(b) Its symbolism.
(c) Its message.
(d) Its interpretation.

5. What is an example of pop culture?
(a) Park.
(b) Museum.
(c) Movie theater.
(d) Libary.

Short Answer Questions

1. Fill-in the blank. The issue of "More Factor" dates back to the ___________.

2. According to the textbook authors, what is the best way to study popular phenomena?

3. What is Semiotics really about?

4. What context should one consider first when interpreting a sign?

5. What does the essay, "More Factor" examine?

(see the answer key)

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