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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. What are the products that may be promoted by advertisements employing the phenomenon, Democracy of Afflictions?
(a) Mouthwash and antibacterial wipes,
(b) Shaving cream and hairbrushes.
(c) Lipstick and mascara.
(d) Shoes and socks.

2. What does Nina Leen's selection, "Just What Do You Do All Day?" showcase?
(a) What a housewife does around the house.
(b) What a model does on a week day.
(c) What a teenager does on a weekend.
(d) What a student does on a school day.

3. According to the authors, what is the demographic group that is probably freer to project an image of their choice through the products they use and display?
(a) Men.
(b) Teachers.
(c) Students.
(d) Children.

4. What is a common advertising model that targets adult female customers?
(a) Persuading a woman that buying a product will enrich her lifestyle.
(b) Persuading a woman that buying a product will make her family value her.
(c) Persuading a woman that buying a product will make friends envy her.
(d) Persuading a woman that buying a product will make her feel good about her appearance.

5. Fill-in the blank. Many advertisements connect the product with the __________.
(a) Customer's satisfaction with the product.
(b) Customer's fine taste in choosing quality products.
(c) Customer's middle or upper class status.
(d) Customer's identity and wisdom.

Short Answer Questions

1. What does the metaphoric essay title, "Addictive Virus," refer to?

2. What is the factor that influences one's semiotic interpretation?

3. How does semiotic interpretation of an advertisement help the customers?

4. What does the semiotic method refer to?

5. What is the purpose of a package?

(see the answer key)

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