View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. Who is the pioneer of Semiotics?
(a) Roland Barthe.
(b) Noam Chomsky.
(c) Sonia Maasik.
(d) George Lakoff.

2. What does the essay"Sex, Lies, and Advertising" by Gloria Steinem examine?
(a) How advertisers target women's magazines to market cigarettes and feminine hygiene.
(b) How the advertisements in women's magazines lie about sex.
(c) The compromises made by women's magazines to retain advertisers.
(d) The articles published in women's magazines on advertisements.

3. What does the semiotic method refer to?
(a) Semiotic method refers to recognition, analysis, and interpretation of arguments.
(b) Semiotic method refers to recognition, analysis, and interpretation of pop culture.
(c) Semiotic method refers to recognition, analysis, and interpretation of popular signs.
(d) Semiotic method refers to recognition, analysis, and interpretation of signs.

4. How does semiotic interpretation of an advertisement help the customers?
(a) It helps them to find out the values that the advertisers are targeting.
(b) It helps them to find out if the product is worth buying.
(c) It helps them to find out which product is most popular.
(d) It helps them to find out which product is most useful.

5. What is Semiotics really about?
(a) Popular culture and lfe style.
(b) Taste and elegance in pop culture.
(c) Life style and status.
(d) Power and ideologies.

Short Answer Questions

1. How can one derive the meaning of a sign using Semiotic method?

2. What does Nina Leen's selection, "Just What Do You Do All Day?" showcase?

3. What is the purpose of a package?

4. Which company's All-Bran ad promoted their product as a cancer preventing food?

5. What are the products that may be promoted by advertisements employing the phenomenon, Democracy of Afflictions?

(see the answer key)

This section contains 375 words (approx. 2 pages at 300 words per page) View a FREE sample