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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. What is the primary role of the market researcher?
2. What does the essay "Asian Women in Film: No Joy, No Luck" focus on?
3. According to the authors, what is the demographic group that is probably freer to project an image of their choice through the products they use and display?
4. Fill-in the blank. Icons are something that appear in ___________.
5. What does a sign represent?
Short Essay Questions
1. How are Asian women represented in American movies? How does it reinforce the image held by society?
2. What is Schadenfreude? How is it relevant to TV shows? Give two examples.
3. What are some examples of popular culture?
4. According to Michael Parenti, the author of "Class and Virtue," how does the movie Pretty Woman represent class and virtue?
5. When did the Energizer bunny ad appear? How is it a cultural icon in terms of success?
6. What is the Democracy of Goods according to Marchand?
7. What is one addiction that all businesses really like their customers to keep?
8. How does Jack Solomon employ semiotic analysis to study the culture of American advertising?
9. What is commodification of desire?
10. Why are shows like West Wing popular according to Todd Davis , the author of "The West Wing in American Culture?"
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
Many essays in the text book address the issues of American consumption and the role of corporations in consumption and promoting the concept of the American dream. However, in the event of a financial crisis, individual consumers are punished for not paying their credit card while corporations are bailed out. What should be the responsibility of the Government, the businesses, and the wealthy? Who should get the tax cuts and benefits and why?
Essay Topic 2
Both Camilo Jose´Vergara and Lucy Lippard examine the signs of city and urban landscape. Compare and contrast their views of the cities. How do you agree or disagree with their views?
Essay Topic 3
Explain your perception of what the American dream is and what it means to you to be an American. Write a position paper on the LGBT (Lesbian, Gay, Bisexual and Transgender) people's rights to achieve the American dream.
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This section contains 896 words (approx. 3 pages at 300 words per page) |
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