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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What is Semiotic method?

2. Fill-in the blank. Icons are something that appear in ___________.

3. How does semiotic interpretation of an advertisement help the customers?

4. Fill-in the blank. Authors posit that pop culture is a subject that is _____________

5. What is the purpose of the chapter, "Consuming Passions: The Culture of American Consumption?"

Short Essay Questions

1. Which businesses represent the current day version of American accumulation of land? What is the phenomenon associated with it?

2. What is an archetype? Give two examples.

3. Why is it important to do a semiotic analysis of American film?

4. What is the image projected by an American mall? What is the real image?

5. Describe some of the key elements or processes involved in the semiotic analysis of TV programs.

6. What is Schadenfreude? How is it relevant to TV shows? Give two examples.

7. Reality TV shows are a hot trend in popular culture and often based on schadenfreude. What do you think their impact could be on a middle school student?

8. According to the authors, what are the advantages of writing about popular culture?

9. What is the Democracy of Goods according to Marchand?

10. How does Jack Solomon employ semiotic analysis to study the culture of American advertising?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

What is the impact of reality TV shows on children? Take a reality show as an example to do a semiotic analysis of its potential impact on middle school children watching it.

Essay Topic 2

How do news programs promote popular culture and the concept of the American dream? Support your arguments based on the semiotic analysis of a news telecast or a weekly news program.

Essay Topic 3

Advertising is everywhere. How do the markets target you and your classmates into becoming consumers? Apply the semiotic method to analyze consumption as one of the aspects of popular culture.

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This section contains 980 words (approx. 4 pages at 300 words per page) View a FREE sample