Print
Word
PDF
|
| Name: _________________________ | Period: ___________________ |
This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. What does the metaphoric essay title, "Addictive Virus," refer to?
2. According to the authors, what is the demographic group that is probably freer to project an image of their choice through the products they use and display?
3. What is the purpose of a package?
4. What does a sign represent?
5. What is the primary role of the market researcher?
Short Essay Questions
1. What is the image projected by an American mall? What is the real image?
2. What is the paradigm presented by Robert Ray in the "The Thematic Paradigm?"
3. What are popular signs of life?
4. Taking the example of blue jeans, explain how a product undergoes a transformation as a cultural symbol.
5. What is Schadenfreude? How is it relevant to TV shows? Give two examples.
6. What is one addiction that all businesses really like their customers to keep?
7. How is semiotic analysis of TV program different from a review or opinion?
8. Reality TV shows are a hot trend in popular culture and often based on schadenfreude. What do you think their impact could be on a middle school student?
9. Why are shows like West Wing popular according to Todd Davis , the author of "The West Wing in American Culture?"
10. What do the designer and brand signs represent?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
How do malls and departmental stores shape our values and create expectations? How are the traditions of religious and public holidays affected by the consumer culture?
Essay Topic 2
What did you learn about the history of American advertising from the chapter "Brought to You B(u)y: The Signs of Advertising?" How is the history of American advertising linked to the advancement of technology?
Essay Topic 3
What are the main principles behind Martha Stewart's success? Using examples cited in the text book along with the ideas expressed by the author, outline the main principles. Explain if you agree or disagree with those main principles
|
This section contains 875 words (approx. 3 pages at 300 words per page) |
|
