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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What does the essay, "More Factor" examine?

2. Fill-in the blank. The analysis of a television episode must involve ___________ .

3. Who is the author of the essay, "More Factor?"

4. Fill-in the blank. People buy products based on a system called ____________.

5. What may be the best way to start the semiotic interpretation?

Short Essay Questions

1. What is the Democracy of Goods according to Marchand?

2. What is an archetype? Give two examples.

3. Which businesses represent the current day version of American accumulation of land? What is the phenomenon associated with it?

4. What is the first step in semiotic writing as recommended by the authors?

5. When did the Energizer bunny ad appear? How is it a cultural icon in terms of success?

6. Why are shows like West Wing popular according to Todd Davis , the author of "The West Wing in American Culture?"

7. What is the image projected by an American mall? What is the real image?

8. According to the authors, what are the advantages of writing about popular culture?

9. What are the factors that may influence semiotic interpretation?

10. What are popular signs of life?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

While FCC (Federal Communications Commission) regulates profanity and indecency, it allows violence, often the extreme kind, on TV as well as in movies. Should the FCC's role involve regulating violence?

Essay Topic 2

What are the main principles behind Martha Stewart's success? Using examples cited in the text book along with the ideas expressed by the author, outline the main principles. Explain if you agree or disagree with those main principles

Essay Topic 3

How is inferential racism prevalent around us through positive and negative images of racial minorities? Give some examples to support your arguments.

(see the answer keys)

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