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This quiz consists of 5 multiple choice and 5 short answer questions through American Icons: The Myth Characters of Popular Culture.

Multiple Choice Questions

1. What is the primary role of the market researcher?
(a) Surveying the markets to report on what products are popular.
(b) Researching where and how customers buy the products.
(c) Developing a customer personality profile that could be used by the advisers to sell products.
(d) Surveying the customers about their buying habits.

2. What is the essay "Unnatural Selection" about?
(a) Use of computer engineering to create robotic sports.
(b) Use of steroids in sports to make a winning athlete.
(c) Use of genetic engineering in sports to make a super athlete.
(d) Use of gene selection to make a super female athlete who wins over the male counterpart.

3. What is Michael Parenti's argument in "Class and Virtue?"
(a) Hollywood represents the American ideals of virtue and classless society.
(b) Hollywood opposes class privilege and tends to represent the middle class.
(c) Hollywood supports class privilege and tends to represent the elite.
(d) Hollywood opposes class privilege but does not represent virtue.

4. What does the phrase "Commodification of desire" refer to?
(a) Connecting the product with a desire to fit in.
(b) Connecting the product with a desire to be rich.
(c) Connecting the product with an unrelated desire
(d) Connecting the product with fulfilling the American dream.

5. Who is the cultural icon for American sliving in style, according to Mark Caldwell?
(a) Martha Stewart.
(b) Rachel Ray.
(c) Barbara Walters.
(d) Kelly Rippa.

Short Answer Questions

1. Which of the following products is cited by the authors as a cultural icon?

2. What does the essay "Put on a Happy Face: Masking the Differences Between Blacks and Whites" point out?

3. What is the main point of the essay "The New Sexual Stone Age," by Andre Mayer?

4. Fill-in the blank. According to Naomi Wolf, the term beauty is ________.

5. Which company's All-Bran ad promoted their product as a cancer preventing food?

(see the answer key)

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