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This quiz consists of 5 multiple choice and 5 short answer questions through American Icons: The Myth Characters of Popular Culture.

Multiple Choice Questions

1. Why is the Oprah Winfrey show popular, according to Steven D. Stark?
(a) It provides American women an outlet for sharing their issues.
(b) It provides some kind of group therapy.
(c) It focuses on sensationalism.
(d) It focuses on a variety of topics and includes celebrities.

2. Who is Mrs. Tony, mentioned by Roy Rivenburg's article?
(a) A tiger character that briefly appeared in a Kellog's commercial.
(b) A cheetah character that briefly appeared in a General Mills commercial.
(c) A tiger character that briefly appeared in a General Mills commercial.
(d) A cheetah character that briefly appeared in a Kellog's commercial.

3. What is the essay by Robert Hilburn "The Not-so-big Hit Single" about?
(a) How the big hits influence pop culture.
(b) How The Beatles dominated the music industry.
(c) How the music ratings changed with time.
(d) How the Grammy awards influence the perception of a big hit song.

4. When did the Study of pop culture as an academic subject start?
(a) 1990s.
(b) 1950s.
(c) 1960s.
(d) 1980s.

5. According to the textbook authors, why was the T.V. show Sex and the City popular?
(a) It is full of glamour and fun.
(b) It starred Sarah Jessica Parker.
(c) It showed beautiful women professionals.
(d) It challenged the gender codes.

Short Answer Questions

1. What is the primary role of the market researcher?

2. What is the latest example of the Elvis effect, according to Paul C. Taylor?

3. What does "I" signify, according to Fan Shen?

4. What does a sign represent?

5. What is schadenfreude?

(see the answer key)

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