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This quiz consists of 5 multiple choice and 5 short answer questions through American Icons: The Myth Characters of Popular Culture.

Multiple Choice Questions

1. What is Michael Parenti's argument in "Class and Virtue?"
(a) Hollywood opposes class privilege but does not represent virtue.
(b) Hollywood represents the American ideals of virtue and classless society.
(c) Hollywood opposes class privilege and tends to represent the middle class.
(d) Hollywood supports class privilege and tends to represent the elite.

2. What is theme marketing?
(a) Marketing the company products using a jingle.
(b) Promotion of the company name as opposed to the individual products produced by the company.
(c) Promotion of the company products using an advertising theme.
(d) Marketing the company products using a story theme.

3. What is the latest example of the Elvis effect, according to Paul C. Taylor?
(a) Impersonation of Elvis in pop music performances.
(b) Cultural appropriation of rap by whites.
(c) Copying the style of Elvis in Las Vegas.
(d) Impact of Elvis on the music industry.

4. What context should one consider first when interpreting a sign?
(a) Decade/time in which it first appeared.
(b) Moral message it promoted.
(c) Social life it promoted.
(d) Social image it promoted.

5. What is a birdcage mall?
(a) A birdcage mall helps the shoppers' movements through its design.
(b) A birdcage mall controls the shoppers' movements through its design.
(c) A birdcage mall provides a relaxed shopping experience through its design.
(d) A birdcage mall provides a fun shopping experience through its design.

Short Answer Questions

1. Who is the pioneer of Semiotics?

2. What is the main purpose of advertisers?

3. What is the point made by Michael A. Mesner in his essay on sports and gender relations?

4. What is the purpose of the Standards and Practices staff?

5. Which of the following statements is false?

(see the answer key)

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