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This quiz consists of 5 multiple choice and 5 short answer questions through The Hollywood Sign: The Culture of American Film.

Multiple Choice Questions

1. What is the subject of the essay "The Return of Doris Day" by Sandra Tsing Loh?
(a) Portrayal of good girl characters in movie culture.
(b) Portrayal of the return of women from workplace.
(c) Portrayal of sexy women in Hollywood films.
(d) Portrayal of the return of women in cowboy movie culture.

2. Why are shows like West Wing popular, according to Todd Davis?
(a) They are about the American President and are informative.
(b) They are non-threatening and make the audience feel comfortable.
(c) They are about American government and show the real issues.
(d) They are about the white house and show inside scenaios.

3. What may be the best way to start the semiotic interpretation?
(a) Looking at the facts.
(b) Interviewing people.
(c) Reading popular magazines.
(d) Looking at the history.

4. What does the essay"Sex, Lies, and Advertising" by Gloria Steinem examine?
(a) How the advertisements in women's magazines lie about sex.
(b) The articles published in women's magazines on advertisements.
(c) How advertisers target women's magazines to market cigarettes and feminine hygiene.
(d) The compromises made by women's magazines to retain advertisers.

5. What is Michael Parenti's argument in "Class and Virtue?"
(a) Hollywood supports class privilege and tends to represent the elite.
(b) Hollywood opposes class privilege but does not represent virtue.
(c) Hollywood opposes class privilege and tends to represent the middle class.
(d) Hollywood represents the American ideals of virtue and classless society.

Short Answer Questions

1. How can one derive the meaning of a sign using Semiotic method?

2. What are some motivators typically used in ads?

3. What is the name of the film used by Linda Seger in her essay "Creating the Myth?"

4. Which company's All-Bran ad promoted their product as a cancer preventing food?

5. What is the factor that contributes to the showing of violence in the movies, according to Vivian C. Sobchack, in "The Postmorbid Condition?"

(see the answer key)

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