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This quiz consists of 5 multiple choice and 5 short answer questions through The Hollywood Sign: The Culture of American Film.

Multiple Choice Questions

1. What is Semiotic method?
(a) A methodology that has been around since the 1950s.
(b) A very old methodology tha has been around since the early 18th century.
(c) A relatively new methodology that has been around since the early 20th century.
(d) A methodology that has been around since the 1980s.

2. According to the authors, what is the TV show that is an example of the Schadenfreude phenomenon?
(a) Seinfield.
(b) Friends.
(c) Candid Camera.
(d) Who Wants to be a Millionaire?

3. What is schadenfreude?
(a) Empathy to people who are suffering.
(b) Pleasure acquired due to helping others who are suffering.
(c) Pleasure taken from the suffering or misfortunes of others.
(d) Sadness acquired from observing the misery of others.

4. How can one derive the meaning of a sign using Semiotic method?
(a) By looking at how things and facts are related to one another.
(b) By looking at the relationship between the image and the message.
(c) By looking at the facts and their connection to the sign.
(d) By looking at diverse opinions and how they are related to the sign.

5. What does the essay "A Gentleman and a Consumer" examine?
(a) The role of men in advertising.
(b) The positive image of men in advertising.
(c) How advertisers target men.
(d) The role of gender in advertising.

Short Answer Questions

1. What is the name of the movie cited by the authors of the Text book as one of the most popular films of 2001?

2. What may be the best way to start the semiotic interpretation?

3. Who is the pioneer of Semiotics?

4. What do designer labels symbolize, according to Anne Norton?

5. What does Vivian C. Sobchack claim in her essay "The Postmorbid Condition?"

(see the answer key)

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