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This quiz consists of 5 multiple choice and 5 short answer questions through The Hollywood Sign: The Culture of American Film.

Multiple Choice Questions

1. According to Rachel Bowlby, the author of "The Haunted Superstore, " what do people visiting a superstore not like?
(a) Walking out empty handed.
(b) Crowded aisles.
(c) Sales people following them.
(d) Not finding the item they want.

2. What is a common advertising model that targets adult female customers?
(a) Persuading a woman that buying a product will make her family value her.
(b) Persuading a woman that buying a product will make her feel good about her appearance.
(c) Persuading a woman that buying a product will enrich her lifestyle.
(d) Persuading a woman that buying a product will make friends envy her.

3. What does the term, semiotics, refer to?
(a) Study of popular culture.
(b) A writing process.
(c) Analysis of writing.
(d) Study of signs.

4. What is an example of pop culture?
(a) Libary.
(b) Park.
(c) Museum.
(d) Movie theater.

5. What is an archetype?
(a) An original model on which things can be patterned.
(b) A type of model that represents a story.
(c) A model representing a mythological story.
(d) A version of the original model.

Short Answer Questions

1. What is the primary role of the market researcher?

2. According to Anne Norton, what does catalog shopping lead to?

3. Which of the following products is cited by the authors as a cultural icon?

4. Who is the author of the essay, "Signs of Shopping?"

5. What does Susan Douglas examine in her essay"Signs of Intelligent Life on TV?"

(see the answer key)

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