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This quiz consists of 5 multiple choice and 5 short answer questions through The Hollywood Sign: The Culture of American Film.

Multiple Choice Questions

1. What is the function of the Standards and Practices staff?
(a) Approve the language and the situations that are presented in the TV programs.
(b) Read the language and the situations that are presented in the TV programs.
(c) Edit the language and the situations that are presented in the TV programs.
(d) Write the language and the situations that are presented in the TV programs.

2. What are consumer interests encoded in?
(a) Sense of taste.
(b) Status quo.
(c) Ideologies.
(d) Life style.

3. What is the main purpose of advertisers?
(a) Help the customers choose a product based on quality.
(b) Project the message that their products are cool.
(c) Make the customers think that their product is different from the rest.
(d) Project the message that their customers are elite consumers.

4. Fill-in the blank. The issue of "More Factor" dates back to the ___________.
(a) Lewis and Clark exploration and expansion.
(b) Frontier days of land accumulation.
(c) Pioneer ranch development and expansion.
(d) Occupation of lands owned by American Indians.

5. How do advertisers target kids as customers?
(a) They use the influence kids have over what their parents buy through kid friendly logos and advertisements.
(b) They use enticing music and images to sell the products.
(c) They send the message that the kids need to compete with their friends in being the first to get the product..
(d) They send the message to kids that they can have lot of fun.

Short Answer Questions

1. What does the essay, "Signs of Shopping" examine?

2. What image of woman was in vogue in the movies of the 1980s, according to "The Return of Doris Day" by Sandra Tsing Loh?

3. What do designer labels symbolize, according to Anne Norton?

4. Who is the author of the essay, "Signs of Shopping?"

5. Fill-in the blank. Semiotic method connects the _____________

(see the answer key)

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