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This quiz consists of 5 multiple choice and 5 short answer questions through The Hollywood Sign: The Culture of American Film.

Multiple Choice Questions

1. What is the factor that changed the semiotic message carried out by the cell phone?
(a) Advance of technology.
(b) Advance of commercialization.
(c) Advance of Internet.
(d) Introduction of iPhone.

2. Fill-in the blank. People buy products based on a system called ____________.
(a) SALS (Status and Lifestyle System).
(b) CALS (Culture and Lifesyle System).
(c) VALS (Values and Lifestyle System).
(d) BALS (Budget and Lifestyle System).

3. What is an archetype?
(a) A model representing a mythological story.
(b) A type of model that represents a story.
(c) A version of the original model.
(d) An original model on which things can be patterned.

4. Who is the pioneer of Semiotics?
(a) Roland Barthe.
(b) Noam Chomsky.
(c) Sonia Maasik.
(d) George Lakoff.

5. When did the daytime talk shows become popular?
(a) 1990s.
(b) 1960s.
(c) 1970s.
(d) 1980s.

Short Answer Questions

1. What does mass production and mass marketing that categorizes people result in?

2. What does Amanda Fazzone claim in her essay "Boob Tube?"

3. What is the purpose of the chapter, "Consuming Passions: The Culture of American Consumption?"

4. What is the main purpose of advertisers?

5. What is the impact on children of schadenfreude in reality TV shows?

(see the answer key)

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