View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through The Hollywood Sign: The Culture of American Film.

Multiple Choice Questions

1. What does the semiotic method refer to?
(a) Semiotic method refers to recognition, analysis, and interpretation of popular signs.
(b) Semiotic method refers to recognition, analysis, and interpretation of signs.
(c) Semiotic method refers to recognition, analysis, and interpretation of arguments.
(d) Semiotic method refers to recognition, analysis, and interpretation of pop culture.

2. What is an example of pop culture?
(a) Libary.
(b) Park.
(c) Museum.
(d) Movie theater.

3. What is the primary role of the market researcher?
(a) Surveying the customers about their buying habits.
(b) Surveying the markets to report on what products are popular.
(c) Researching where and how customers buy the products.
(d) Developing a customer personality profile that could be used by the advisers to sell products.

4. According to Todd Boyd, what aspect is a main factor in the gangster movies genre?
(a) Class and gender.
(b) Status and power.
(c) Language and gang signs.
(d) Race and ethnicity.

5. What is schadenfreude?
(a) Sadness acquired from observing the misery of others.
(b) Empathy to people who are suffering.
(c) Pleasure taken from the suffering or misfortunes of others.
(d) Pleasure acquired due to helping others who are suffering.

Short Answer Questions

1. How do advertisers target kids as customers?

2. What was the theme of most of the movies in post 9/11 era as pointed out by Patrick Goldstein in "The Time to Get Serious Has Come?"

3. Who is an outlaw hero, according to Robert Ray, the writer of "The Thematic Paradigm?"

4. What is the name of the movie cited by the authors of the Text book as one of the most popular films of 2001?

5. What does the essay "A Gentleman and a Consumer" examine?

(see the answer key)

This section contains 426 words (approx. 2 pages at 300 words per page) View a FREE sample