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This quiz consists of 5 multiple choice and 5 short answer questions through The Hollywood Sign: The Culture of American Film.

Multiple Choice Questions

1. What does the phrase "Commodification of desire" refer to?
(a) Connecting the product with a desire to fit in.
(b) Connecting the product with a desire to be rich.
(c) Connecting the product with an unrelated desire
(d) Connecting the product with fulfilling the American dream.

2. According to the authors, what is the demographic group that is probably freer to project an image of their choice through the products they use and display?
(a) Students.
(b) Men.
(c) Children.
(d) Teachers.

3. What do media signs often conceal?
(a) Popular interests.
(b) Social interests.
(c) Commercial interests.
(d) Educational interests.

4. What is the impact on children of schadenfreude in reality TV shows?
(a) Reality shows challenge children's self esteem.
(b) Reality shows encourage bullying behaviors.
(c) Reality shows encourage cooperation.
(d) Reality shows present the real world.

5. What is a simple example of semiotic decoding?
(a) Going to class.
(b) Reading a page.
(c) Listening to hip hop.
(d) Writing a story.

Short Answer Questions

1. What message does the phenomenon, Democracy of Goods, refer to?

2. What is the function of the Standards and Practices staff?

3. What is the name of the movie cited by the authors of the Text book as one of the most popular films of 2001?

4. Fill-in the blank. The issue of "More Factor" dates back to the ___________.

5. What does the essay "A Gentleman and a Consumer" examine?

(see the answer key)

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