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This quiz consists of 5 multiple choice and 5 short answer questions through The Hollywood Sign: The Culture of American Film.

Multiple Choice Questions

1. What do media signs often conceal?
(a) Popular interests.
(b) Social interests.
(c) Educational interests.
(d) Commercial interests.

2. What does a sign represent?
(a) An image.
(b) A popular brand.
(c) A direction.
(d) A meaning or a message.

3. What is the purpose of the chapter, "Consuming Passions: The Culture of American Consumption?"
(a) Teach students that the culture of consumerism begins with them.
(b) Teach students to recognize how consumption habits change and write about it..
(c) Teach students how to make wise choices and write about them.
(d) Teach students how to analyze and write about consumerism.

4. Fill-in the blank. Icons are something that appear in ___________.
(a) Magazines.
(b) TV and videos.
(c) Books.
(d) Newspapers.

5. What does Vivian C. Sobchack claim in her essay "The Postmorbid Condition?"
(a) Rather than aestheticizing violence, current films focus on it.
(b) Rather than sending a moral message on violence, current films ignore the impact.
(c) Rather than aestheticizing violence, current films do not care about it.
(d) Rather than aestheticizing violence, current films send a moral message with it..

Short Answer Questions

1. What is the factor that contributes to the showing of violence in the movies, according to Vivian C. Sobchack, in "The Postmorbid Condition?"

2. What is Michael Parenti's argument in "Class and Virtue?"

3. What example do the authors use to explain the semiotic method?

4. How can one derive the meaning of a sign using Semiotic method?

5. According to Anne Norton, what does catalog shopping lead to?

(see the answer key)

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