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This quiz consists of 5 multiple choice and 5 short answer questions through The Hollywood Sign: The Culture of American Film.

Multiple Choice Questions

1. According to Rachel Bowlby, the author of "The Haunted Superstore, " what do people visiting a superstore not like?
(a) Sales people following them.
(b) Crowded aisles.
(c) Walking out empty handed.
(d) Not finding the item they want.

2. What does mass production and mass marketing that categorizes people result in?
(a) Providing better service to various customer groups.
(b) Stereotyping of consumers.
(c) Better service to consumers.
(d) Reaching a large group of consumers.

3. Why are shows like West Wing popular, according to Todd Davis?
(a) They are about the white house and show inside scenaios.
(b) They are about the American President and are informative.
(c) They are about American government and show the real issues.
(d) They are non-threatening and make the audience feel comfortable.

4. What is the factor that contributes to the showing of violence in the movies, according to Vivian C. Sobchack, in "The Postmorbid Condition?"
(a) Increased violence in society.
(b) Generation.
(c) Changing values.
(d) Technology.

5. What are consumer interests encoded in?
(a) Ideologies.
(b) Status quo.
(c) Sense of taste.
(d) Life style.

Short Answer Questions

1. What does the phrase "Commodification of desire" refer to?

2. What is an archetype?

3. Fill-in the blank. The issue of "More Factor" dates back to the ___________.

4. Who is the pioneer of Semiotics?

5. According to Sandra Tsing Loh, the author of "The Return of Doris Day," how is a good girl movie character portrayed in a movie?

(see the answer key)

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