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This quiz consists of 5 multiple choice and 5 short answer questions through The Hollywood Sign: The Culture of American Film.

Multiple Choice Questions

1. Which company's All-Bran ad promoted their product as a cancer preventing food?
(a) Kellogs.
(b) McKee foods.
(c) Malt-O-Meal.
(d) General Mills.

2. What is the factor that contributes to the showing of violence in the movies, according to Vivian C. Sobchack, in "The Postmorbid Condition?"
(a) Generation.
(b) Technology.
(c) Increased violence in society.
(d) Changing values.

3. Why is the Oprah Winfrey show popular, according to Steven D. Stark?
(a) It provides American women an outlet for sharing their issues.
(b) It focuses on sensationalism.
(c) It provides some kind of group therapy.
(d) It focuses on a variety of topics and includes celebrities.

4. Fill-in the blank. The significance of a sign does not depend on ___________________.
(a) Its interpretation.
(b) Its usefulness.
(c) Its message.
(d) Its symbolism.

5. What does the phrase "Commodification of desire" refer to?
(a) Connecting the product with fulfilling the American dream.
(b) Connecting the product with an unrelated desire
(c) Connecting the product with a desire to fit in.
(d) Connecting the product with a desire to be rich.

Short Answer Questions

1. What does the term, semiotics, refer to?

2. What is schadenfreude?

3. What is the essay, "Creating the Myth" about?

4. According to the authors, why do people buy a product?

5. What do media signs often conceal?

(see the answer key)

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