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This quiz consists of 5 multiple choice and 5 short answer questions through The Hollywood Sign: The Culture of American Film.

Multiple Choice Questions

1. What is the factor that changed the semiotic message carried out by the cell phone?
(a) Introduction of iPhone.
(b) Advance of Internet.
(c) Advance of commercialization.
(d) Advance of technology.

2. What are consumer interests encoded in?
(a) Sense of taste.
(b) Ideologies.
(c) Status quo.
(d) Life style.

3. What is a common advertising model that targets adult female customers?
(a) Persuading a woman that buying a product will enrich her lifestyle.
(b) Persuading a woman that buying a product will make her feel good about her appearance.
(c) Persuading a woman that buying a product will make friends envy her.
(d) Persuading a woman that buying a product will make her family value her.

4. What image of woman was in vogue in the movies of the 1980s, according to "The Return of Doris Day" by Sandra Tsing Loh?
(a) Good girl who is a conformist.
(b) Bad girl who deals with society that has problems.
(c) Bad girl who is a conformist.
(d) Good girl who deals with society that has problems.

5. Why are shows like West Wing popular, according to Todd Davis?
(a) They are about American government and show the real issues.
(b) They are non-threatening and make the audience feel comfortable.
(c) They are about the American President and are informative.
(d) They are about the white house and show inside scenaios.

Short Answer Questions

1. What is the essay "Class and Virtue" about?

2. What does the essay, "More Factor" examine?

3. When did the Study of pop culture as an academic subject start?

4. What is an archetype?

5. What is Semiotic method?

(see the answer key)

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