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This quiz consists of 5 multiple choice and 5 short answer questions through The Hollywood Sign: The Culture of American Film.

Multiple Choice Questions

1. What is the essay by Marnie Carroll titled "American Television in Europe" about?
(a) How similar American and European pop culture is.
(b) The scope of Ameircan pop culture in American owned TV programs in Europe.
(c) The influence of American pop culture on Europeans.
(d) The influence of American TV programs on European culture.

2. What image of woman was in vogue in the movies of the 1980s, according to "The Return of Doris Day" by Sandra Tsing Loh?
(a) Good girl who deals with society that has problems.
(b) Bad girl who is a conformist.
(c) Good girl who is a conformist.
(d) Bad girl who deals with society that has problems.

3. Fill-in the blank. The significance of a sign does not depend on ___________________.
(a) Its symbolism.
(b) Its interpretation.
(c) Its usefulness.
(d) Its message.

4. What is the purpose of a package?
(a) To market the product .
(b) To help the customers in comparing the product with its competitors.
(c) To keep the product safe.
(d) To inform about the product's usefulness.

5. What is an archetype?
(a) An original model on which things can be patterned.
(b) A version of the original model.
(c) A type of model that represents a story.
(d) A model representing a mythological story.

Short Answer Questions

1. What are consumer interests encoded in?

2. When did the daytime talk shows become popular?

3. What do designer labels symbolize, according to Anne Norton?

4. What does the essay "A Gentleman and a Consumer" examine?

5. What may be the best way to start the semiotic interpretation?

(see the answer key)

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