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This quiz consists of 5 multiple choice and 5 short answer questions through The Hollywood Sign: The Culture of American Film.

Multiple Choice Questions

1. What do media signs often conceal?
(a) Educational interests.
(b) Social interests.
(c) Popular interests.
(d) Commercial interests.

2. What is Michael Parenti's argument in "Class and Virtue?"
(a) Hollywood supports class privilege and tends to represent the elite.
(b) Hollywood opposes class privilege and tends to represent the middle class.
(c) Hollywood opposes class privilege but does not represent virtue.
(d) Hollywood represents the American ideals of virtue and classless society.

3. What example do the authors use to explain the semiotic method?
(a) Fast food chains.
(b) American Cinema.
(c) The Beatles.
(d) The Volkswagen Beetle.

4. Fill-in the blank. Icons are something that appear in ___________.
(a) Newspapers.
(b) Magazines.
(c) TV and videos.
(d) Books.

5. According to Todd Boyd, what aspect is a main factor in the gangster movies genre?
(a) Language and gang signs.
(b) Race and ethnicity.
(c) Status and power.
(d) Class and gender.

Short Answer Questions

1. What is an example of pop culture?

2. Fill-in the blank. Authors posit that pop culture is a subject that is _____________

3. Which movie does Michale Parenti use to make his arguments in the essay "Class and Virtue?"

4. According to the textbook authors, what is the best way to study popular phenomena?

5. What does the phrase "Commodification of desire" refer to?

(see the answer key)

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