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This quiz consists of 5 multiple choice and 5 short answer questions through The Hollywood Sign: The Culture of American Film.

Multiple Choice Questions

1. What does a sign represent?
(a) A direction.
(b) A popular brand.
(c) An image.
(d) A meaning or a message.

2. Why are shows like West Wing popular, according to Todd Davis?
(a) They are about the white house and show inside scenaios.
(b) They are non-threatening and make the audience feel comfortable.
(c) They are about American government and show the real issues.
(d) They are about the American President and are informative.

3. Which company's All-Bran ad promoted their product as a cancer preventing food?
(a) Malt-O-Meal.
(b) Kellogs.
(c) General Mills.
(d) McKee foods.

4. What is an example of pop culture?
(a) Park.
(b) Movie theater.
(c) Museum.
(d) Libary.

5. According to the authors, what is the TV show that is an example of the Schadenfreude phenomenon?
(a) Seinfield.
(b) Friends.
(c) Candid Camera.
(d) Who Wants to be a Millionaire?

Short Answer Questions

1. What does the essay, "More Factor" examine?

2. What is a simple example of semiotic decoding?

3. What is Semiotic method?

4. When did the Study of pop culture as an academic subject start?

5. According to the authors, why do people buy a product?

(see the answer key)

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