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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What is the name of the movie cited by the authors of the Text book as one of the most popular films of 2001?
(a) The Princess Diaries.
(b) Pearl Harbor.
(c) Jurassic Park III.
(d) Shrek.

2. When did the daytime talk shows become popular?
(a) 1980s.
(b) 1960s.
(c) 1990s.
(d) 1970s.

3. Fill-in the blank. Many advertisements connect the product with the __________.
(a) Customer's fine taste in choosing quality products.
(b) Customer's middle or upper class status.
(c) Customer's satisfaction with the product.
(d) Customer's identity and wisdom.

4. What is Semiotic method?
(a) A very old methodology tha has been around since the early 18th century.
(b) A methodology that has been around since the 1980s.
(c) A methodology that has been around since the 1950s.
(d) A relatively new methodology that has been around since the early 20th century.

5. What is the impact on children of schadenfreude in reality TV shows?
(a) Reality shows encourage cooperation.
(b) Reality shows challenge children's self esteem.
(c) Reality shows encourage bullying behaviors.
(d) Reality shows present the real world.

Short Answer Questions

1. What is the essay, "Creating the Myth" about?

2. What does the essay "Braveheart, Babe and the Contemporary Body" by Susan Bordo examine?

3. What image of woman was in vogue in the movies of the 1980s, according to "The Return of Doris Day" by Sandra Tsing Loh?

4. Who is an outlaw hero, according to Robert Ray, the writer of "The Thematic Paradigm?"

5. What context should one consider first when interpreting a sign?

Short Essay Questions

1. What is the first step in semiotic writing as recommended by the authors?

2. Taking the example of blue jeans, explain how a product undergoes a transformation as a cultural symbol.

3. How are Asian women represented in American movies? How does it reinforce the image held by society?

4. Why is it important to do a semiotic analysis of American film?

5. What is Democracy of Afflictions? Name some of the products that are sold under this theme.

6. What is an archetype? Give two examples.

7. What are popular signs of life?

8. What is the earliest sign of American consumption of "more?" When did that happen?

9. Describe some of the key elements or processes involved in the semiotic analysis of TV programs.

10. Reality TV shows are a hot trend in popular culture and often based on schadenfreude. What do you think their impact could be on a middle school student?

(see the answer keys)

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