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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. Who is the pioneer of Semiotics?
(a) Roland Barthe.
(b) George Lakoff.
(c) Noam Chomsky.
(d) Sonia Maasik.
2. What does a sign represent?
(a) An image.
(b) A meaning or a message.
(c) A direction.
(d) A popular brand.
3. What is the purpose of the chapter, "Consuming Passions: The Culture of American Consumption?"
(a) Teach students to recognize how consumption habits change and write about it..
(b) Teach students that the culture of consumerism begins with them.
(c) Teach students how to make wise choices and write about them.
(d) Teach students how to analyze and write about consumerism.
4. Who is the author of "Asian Women in Film: No Joy, No Luck?" .
(a) Jessica Hagedorn
(b) Helen Zia.
(c) Nancy Kwan.
(d) Suzie Wong.
5. What does the essay, "Signs of Shopping" examine?
(a) Consumer behavior while shopping.
(b) Business marketing techniques.
(c) The images in product advertisements.
(d) Consumer satisfaction while shopping.
Short Answer Questions
1. Why is the Oprah Winfrey show popular, according to Steven D. Stark?
2. What is the name of the movie cited by the authors of the Text book as one of the most popular films of 2001?
3. Why are shows like West Wing popular, according to Todd Davis?
4. According to Rachel Bowlby, the author of "The Haunted Superstore, " what do people visiting a superstore not like?
5. What is a simple example of semiotic decoding?
Short Essay Questions
1. What is the paradigm presented by Robert Ray in the "The Thematic Paradigm?"
2. What are popular signs of life?
3. How does Jack Solomon employ semiotic analysis to study the culture of American advertising?
4. What archetype does the movie Pretty Woman represent? What are the archetypes for the hero (Richard Gere) and the heroine (Julia Roberts)?
5. What is Democracy of Afflictions? Name some of the products that are sold under this theme.
6. What is an archetype? Give two examples.
7. What are the factors that may influence semiotic interpretation?
8. How are Asian women represented in American movies? How does it reinforce the image held by society?
9. What is the Democracy of Goods according to Marchand?
10. How is semiotic analysis of TV program different from a review or opinion?
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This section contains 943 words (approx. 4 pages at 300 words per page) |
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