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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What is Michael Parenti's argument in "Class and Virtue?"
(a) Hollywood opposes class privilege but does not represent virtue.
(b) Hollywood represents the American ideals of virtue and classless society.
(c) Hollywood opposes class privilege and tends to represent the middle class.
(d) Hollywood supports class privilege and tends to represent the elite.

2. According to Anne Norton, what does catalog shopping lead to?
(a) Construction of American life.
(b) Construction of teenage image.
(c) Construction of identities for men, women, and children.
(d) Construction of ideal life style.

3. What does Susan Douglas examine in her essay"Signs of Intelligent Life on TV?"
(a) Gender stereotyping of intelligence on TV shows.
(b) Racial stereotyping of intelligence on TV shows.
(c) The ideology and gender bias behind the television shows.
(d) The role of intellegence underlying TV shows.

4. What does the essay "Asian Women in Film: No Joy, No Luck" focus on?
(a) The issues faced by Asian women characters in film.
(b) Asian women characters in Joy Luck Club.
(c) How Asian women in film have no joy or luck.
(d) Stereotypical depiction of Asian women.

5. What is the name of the movie cited by the authors of the Text book as one of the most popular films of 2001?
(a) Jurassic Park III.
(b) Shrek.
(c) Pearl Harbor.
(d) The Princess Diaries.

Short Answer Questions

1. What does mass production and mass marketing that categorizes people result in?

2. Who is the author of the essay, "More Factor?"

3. What context should one consider first when interpreting a sign?

4. What does glocalization refer to?

5. What is the essay "Class and Virtue" about?

Short Essay Questions

1. Which businesses represent the current day version of American accumulation of land? What is the phenomenon associated with it?

2. Reality TV shows are a hot trend in popular culture and often based on schadenfreude. What do you think their impact could be on a middle school student?

3. What is the paradigm presented by Robert Ray in the "The Thematic Paradigm?"

4. Why is it important to do a semiotic analysis of American film?

5. What is the Democracy of Goods according to Marchand?

6. What is commodification of desire?

7. What is Democracy of Afflictions? Name some of the products that are sold under this theme.

8. How do advertisements perpetuate gender stereotyping?

9. According to Michael Parenti, the author of "Class and Virtue," how does the movie Pretty Woman represent class and virtue?

10. What is the earliest sign of American consumption of "more?" When did that happen?

(see the answer keys)

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