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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. When did the Study of pop culture as an academic subject start?
(a) 1990s.
(b) 1950s.
(c) 1960s.
(d) 1980s.

2. Fill-in the blank. The analysis of a television episode must involve ___________ .
(a) Analysis of the advertisements.
(b) The explicit as well as implicit image.
(c) Analysis of the dresses of the main characters.
(d) The celebrities and their roles.

3. According to the authors, what is the TV show that is an example of the Schadenfreude phenomenon?
(a) Seinfield.
(b) Who Wants to be a Millionaire?
(c) Candid Camera.
(d) Friends.

4. What is schadenfreude?
(a) Pleasure taken from the suffering or misfortunes of others.
(b) Sadness acquired from observing the misery of others.
(c) Pleasure acquired due to helping others who are suffering.
(d) Empathy to people who are suffering.

5. What does glocalization refer to?
(a) Competing with local markets across the world.
(b) Outsourcing work to local businesses across the world.
(c) Globalization of American products in local markets.
(d) Adapting a global product to fit a local market.

Short Answer Questions

1. According to Rachel Bowlby, the author of "The Haunted Superstore, " what do people visiting a superstore not like?

2. What is the purpose of a package?

3. What is the essay "Class and Virtue" about?

4. What is the impact on children of schadenfreude in reality TV shows?

5. Who is the author of "Asian Women in Film: No Joy, No Luck?" .

Short Essay Questions

1. What method do the authors introduce to study popular culture?

2. What are the key arguments in the essay "Signs of Intelligent Life on TV?" Please name two TV shows cited by the author that support her key arguments.

3. What is the Democracy of Goods according to Marchand?

4. Why is it important to do a semiotic analysis of American film?

5. Taking the example of blue jeans, explain how a product undergoes a transformation as a cultural symbol.

6. What is the image projected by an American mall? What is the real image?

7. When did the Energizer bunny ad appear? How is it a cultural icon in terms of success?

8. What are some examples of popular culture?

9. Reality TV shows are a hot trend in popular culture and often based on schadenfreude. What do you think their impact could be on a middle school student?

10. Which businesses represent the current day version of American accumulation of land? What is the phenomenon associated with it?

(see the answer keys)

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