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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What is the subject of the essay "The Return of Doris Day" by Sandra Tsing Loh?
(a) Portrayal of the return of women from workplace.
(b) Portrayal of the return of women in cowboy movie culture.
(c) Portrayal of sexy women in Hollywood films.
(d) Portrayal of good girl characters in movie culture.

2. Fill-in the blank. The more popular the television show _________.
(a) The higher priced is the advertising.
(b) The more time it takes to conduct semiotic analysis.
(c) The less likely that students will skip watching it.
(d) The greater likelihood of celebrity characters in it.

3. What is schadenfreude?
(a) Empathy to people who are suffering.
(b) Pleasure taken from the suffering or misfortunes of others.
(c) Pleasure acquired due to helping others who are suffering.
(d) Sadness acquired from observing the misery of others.

4. According to the authors, why do people buy a product?
(a) Because they like the images.
(b) Because they identify with it.
(c) Because the ad is funny.
(d) Because the ad is informative.

5. According to the authors, what is the TV show that is an example of the Schadenfreude phenomenon?
(a) Candid Camera.
(b) Seinfield.
(c) Friends.
(d) Who Wants to be a Millionaire?

Short Answer Questions

1. What is the function of the Standards and Practices staff?

2. Who is the author of "Asian Women in Film: No Joy, No Luck?" .

3. What is the factor that contributes to the showing of violence in the movies, according to Vivian C. Sobchack, in "The Postmorbid Condition?"

4. Who is an outlaw hero, according to Robert Ray, the writer of "The Thematic Paradigm?"

5. What does the essay"Sex, Lies, and Advertising" by Gloria Steinem examine?

Short Essay Questions

1. What is the Democracy of Goods according to Marchand?

2. Reality TV shows are a hot trend in popular culture and often based on schadenfreude. What do you think their impact could be on a middle school student?

3. What is Schadenfreude? How is it relevant to TV shows? Give two examples.

4. What are the factors that may influence semiotic interpretation?

5. Describe some of the key elements or processes involved in the semiotic analysis of TV programs.

6. How do advertisements perpetuate gender stereotyping?

7. What is commodification of desire?

8. What do the designer and brand signs represent?

9. How are Asian women represented in American movies? How does it reinforce the image held by society?

10. What is an archetype? Give two examples.

(see the answer keys)

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