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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What image of woman was in vogue in the movies of the 1980s, according to "The Return of Doris Day" by Sandra Tsing Loh?
(a) Good girl who deals with society that has problems.
(b) Good girl who is a conformist.
(c) Bad girl who deals with society that has problems.
(d) Bad girl who is a conformist.

2. What do designer labels symbolize, according to Anne Norton?
(a) Teenagers' life styles.
(b) Classic taste.
(c) A particular life style.
(d) Teenagers' preferences.

3. What is schadenfreude?
(a) Pleasure acquired due to helping others who are suffering.
(b) Sadness acquired from observing the misery of others.
(c) Pleasure taken from the suffering or misfortunes of others.
(d) Empathy to people who are suffering.

4. Who is the author of the essay, "Signs of Shopping?"
(a) Jack Solomon.
(b) Laurence Shames.
(c) Anne Norton.
(d) Thomas Friedman.

5. What does the essay"Sex, Lies, and Advertising" by Gloria Steinem examine?
(a) The articles published in women's magazines on advertisements.
(b) The compromises made by women's magazines to retain advertisers.
(c) How the advertisements in women's magazines lie about sex.
(d) How advertisers target women's magazines to market cigarettes and feminine hygiene.

Short Answer Questions

1. Who is an outlaw hero, according to Robert Ray, the writer of "The Thematic Paradigm?"

2. What is the essay "Class and Virtue" about?

3. What does the semiotic method refer to?

4. Fill-in the blank. Many advertisements connect the product with the __________.

5. What is the purpose of the chapter, "Consuming Passions: The Culture of American Consumption?"

Short Essay Questions

1. What is commodification of desire?

2. What is one addiction that all businesses really like their customers to keep?

3. Reality TV shows are a hot trend in popular culture and often based on schadenfreude. What do you think their impact could be on a middle school student?

4. How do advertisements perpetuate gender stereotyping?

5. How is semiotic analysis of TV program different from a review or opinion?

6. Why is it important to do a semiotic analysis of American film?

7. How are Asian women represented in American movies? How does it reinforce the image held by society?

8. What is the paradigm presented by Robert Ray in the "The Thematic Paradigm?"

9. Describe some of the key elements or processes involved in the semiotic analysis of TV programs.

10. What is the earliest sign of American consumption of "more?" When did that happen?

(see the answer keys)

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