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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Fill-in the blank. Icons are something that appear in ___________.
(a) Newspapers.
(b) Books.
(c) Magazines.
(d) TV and videos.

2. What is the impact on children of schadenfreude in reality TV shows?
(a) Reality shows present the real world.
(b) Reality shows challenge children's self esteem.
(c) Reality shows encourage cooperation.
(d) Reality shows encourage bullying behaviors.

3. What does the essay, "More Factor" examine?
(a) The issue of obesity among Americans.
(b) The issue of corporate greed.
(c) The issue of the wealth gap in America.
(d) The issue of craving for more in America.

4. What are consumer interests encoded in?
(a) Sense of taste.
(b) Ideologies.
(c) Status quo.
(d) Life style.

5. According to the authors, what is the demographic group that is probably freer to project an image of their choice through the products they use and display?
(a) Men.
(b) Children.
(c) Students.
(d) Teachers.

Short Answer Questions

1. What was the theme of most of the movies in post 9/11 era as pointed out by Patrick Goldstein in "The Time to Get Serious Has Come?"

2. What is the main purpose of advertisers?

3. What does a sign represent?

4. Which movie does Michale Parenti use to make his arguments in the essay "Class and Virtue?"

5. What is the essay, "Creating the Myth" about?

Short Essay Questions

1. What is one addiction that all businesses really like their customers to keep?

2. According to Michael Parenti, the author of "Class and Virtue," how does the movie Pretty Woman represent class and virtue?

3. What do the designer and brand signs represent?

4. What are the key arguments in the essay "Signs of Intelligent Life on TV?" Please name two TV shows cited by the author that support her key arguments.

5. What method do the authors introduce to study popular culture?

6. What is the paradigm presented by Robert Ray in the "The Thematic Paradigm?"

7. Why are shows like West Wing popular according to Todd Davis , the author of "The West Wing in American Culture?"

8. What are some examples of popular culture?

9. What is the image projected by an American mall? What is the real image?

10. How is semiotic analysis of TV program different from a review or opinion?

(see the answer keys)

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