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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What is schadenfreude?
(a) Empathy to people who are suffering.
(b) Sadness acquired from observing the misery of others.
(c) Pleasure taken from the suffering or misfortunes of others.
(d) Pleasure acquired due to helping others who are suffering.

2. According to the textbook authors, what is the best way to study popular phenomena?
(a) Question the facts from the media.
(b) Get the facts from the media.
(c) Ask questions and question everything.
(d) Question the facts from the Internet.

3. What does the metaphoric essay title, "Addictive Virus," refer to?
(a) Addiction to the accumulation of things.
(b) Addiction to credit card spending.
(c) Addiction to the Internet and electronic gadgets.
(d) Addiction to entertainment and celebrity culture.

4. According to the authors, what is the demographic group that is probably freer to project an image of their choice through the products they use and display?
(a) Men.
(b) Children.
(c) Students.
(d) Teachers.

5. What does Nina Leen's selection, "Just What Do You Do All Day?" showcase?
(a) What a teenager does on a weekend.
(b) What a student does on a school day.
(c) What a housewife does around the house.
(d) What a model does on a week day.

Short Answer Questions

1. What are some motivators typically used in ads?

2. What does the essay "Braveheart, Babe and the Contemporary Body" by Susan Bordo examine?

3. What does Susan Douglas examine in her essay"Signs of Intelligent Life on TV?"

4. What is the factor that influences one's semiotic interpretation?

5. Fill-in the blank. The analysis of a television episode must involve ___________ .

Short Essay Questions

1. Which businesses represent the current day version of American accumulation of land? What is the phenomenon associated with it?

2. What are the key arguments in the essay "Signs of Intelligent Life on TV?" Please name two TV shows cited by the author that support her key arguments.

3. When did the Energizer bunny ad appear? How is it a cultural icon in terms of success?

4. What is the paradigm presented by Robert Ray in the "The Thematic Paradigm?"

5. What is Democracy of Afflictions? Name some of the products that are sold under this theme.

6. According to the authors, what are the advantages of writing about popular culture?

7. What are popular signs of life?

8. What method do the authors introduce to study popular culture?

9. What is the earliest sign of American consumption of "more?" When did that happen?

10. What is one addiction that all businesses really like their customers to keep?

(see the answer keys)

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