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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What is the essay "Class and Virtue" about?
(a) Class dominance and portrayal of underclass women in the movies.
(b) Underclass dominance and gender gap in virtues in the movies.
(c) Status quo and gender gap in virtues in the movies.
(d) Class dominance and gender discrimination in the movies.

2. Who is an outlaw hero, according to Robert Ray, the writer of "The Thematic Paradigm?"
(a) An outlaw hero has his own moral code of right or wrong and operates above the law.
(b) An outlaw hero is aware of what is right or wrong but is outcast by the society because of his idealism.
(c) An outlaw hero is aware of what is right or wrong but is outcast by the society because of his outspokenness.
(d) An outlaw hero has no moral code of right or wrong and operates above the law.

3. Fill-in the blank. Many advertisements connect the product with the __________.
(a) Customer's satisfaction with the product.
(b) Customer's identity and wisdom.
(c) Customer's middle or upper class status.
(d) Customer's fine taste in choosing quality products.

4. What is a common advertising model that targets adult female customers?
(a) Persuading a woman that buying a product will enrich her lifestyle.
(b) Persuading a woman that buying a product will make her family value her.
(c) Persuading a woman that buying a product will make friends envy her.
(d) Persuading a woman that buying a product will make her feel good about her appearance.

5. What do designer labels symbolize, according to Anne Norton?
(a) A particular life style.
(b) Classic taste.
(c) Teenagers' life styles.
(d) Teenagers' preferences.

Short Answer Questions

1. When did the daytime talk shows become popular?

2. What does Vivian C. Sobchack claim in her essay "The Postmorbid Condition?"

3. What is an example of pop culture?

4. What is the main purpose of advertisers?

5. Fill-in the blank. The issue of "More Factor" dates back to the ___________.

Short Essay Questions

1. Reality TV shows are a hot trend in popular culture and often based on schadenfreude. What do you think their impact could be on a middle school student?

2. What is the Democracy of Goods according to Marchand?

3. What is commodification of desire?

4. How does Jack Solomon employ semiotic analysis to study the culture of American advertising?

5. What is an archetype? Give two examples.

6. What are some examples of popular culture?

7. What are the key arguments in the essay "Signs of Intelligent Life on TV?" Please name two TV shows cited by the author that support her key arguments.

8. What do the designer and brand signs represent?

9. How are Asian women represented in American movies? How does it reinforce the image held by society?

10. How is semiotic analysis of TV program different from a review or opinion?

(see the answer keys)

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