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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What is Semiotics really about?
(a) Life style and status.
(b) Power and ideologies.
(c) Taste and elegance in pop culture.
(d) Popular culture and lfe style.

2. Which company's All-Bran ad promoted their product as a cancer preventing food?
(a) General Mills.
(b) Kellogs.
(c) Malt-O-Meal.
(d) McKee foods.

3. What is the function of the Standards and Practices staff?
(a) Write the language and the situations that are presented in the TV programs.
(b) Read the language and the situations that are presented in the TV programs.
(c) Approve the language and the situations that are presented in the TV programs.
(d) Edit the language and the situations that are presented in the TV programs.

4. Fill-in the blank. The analysis of a television episode must involve ___________ .
(a) Analysis of the advertisements.
(b) The celebrities and their roles.
(c) The explicit as well as implicit image.
(d) Analysis of the dresses of the main characters.

5. What does glocalization refer to?
(a) Adapting a global product to fit a local market.
(b) Competing with local markets across the world.
(c) Globalization of American products in local markets.
(d) Outsourcing work to local businesses across the world.

Short Answer Questions

1. Who is the author of "Asian Women in Film: No Joy, No Luck?" .

2. What is Semiotic method?

3. What does Amanda Fazzone claim in her essay "Boob Tube?"

4. What is the factor that influences one's semiotic interpretation?

5. According to the authors, why do people buy a product?

Short Essay Questions

1. How are Asian women represented in American movies? How does it reinforce the image held by society?

2. Describe some of the key elements or processes involved in the semiotic analysis of TV programs.

3. What archetype does the movie Pretty Woman represent? What are the archetypes for the hero (Richard Gere) and the heroine (Julia Roberts)?

4. What are some examples of popular culture?

5. What are the factors that may influence semiotic interpretation?

6. When did the Energizer bunny ad appear? How is it a cultural icon in terms of success?

7. Taking the example of blue jeans, explain how a product undergoes a transformation as a cultural symbol.

8. According to Michael Parenti, the author of "Class and Virtue," how does the movie Pretty Woman represent class and virtue?

9. What is the Democracy of Goods according to Marchand?

10. Why is it important to do a semiotic analysis of American film?

(see the answer keys)

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