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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. How can one derive the meaning of a sign using Semiotic method?
(a) By looking at diverse opinions and how they are related to the sign.
(b) By looking at how things and facts are related to one another.
(c) By looking at the relationship between the image and the message.
(d) By looking at the facts and their connection to the sign.

2. Who is the most popular talk show host of the 1980s?
(a) Oprah Winfrey.
(b) Regis.
(c) Jerry Springer.
(d) Phil Donahue.

3. Fill-in the blank. The issue of "More Factor" dates back to the ___________.
(a) Lewis and Clark exploration and expansion.
(b) Pioneer ranch development and expansion.
(c) Occupation of lands owned by American Indians.
(d) Frontier days of land accumulation.

4. What does glocalization refer to?
(a) Outsourcing work to local businesses across the world.
(b) Globalization of American products in local markets.
(c) Competing with local markets across the world.
(d) Adapting a global product to fit a local market.

5. How does semiotic interpretation of an advertisement help the customers?
(a) It helps them to find out which product is most useful.
(b) It helps them to find out if the product is worth buying.
(c) It helps them to find out which product is most popular.
(d) It helps them to find out the values that the advertisers are targeting.

Short Answer Questions

1. Why are shows like West Wing popular, according to Todd Davis?

2. What is the essay by Robert Hilburn "The Not-so-big Hit Single" about?

3. What is a common advertising model that targets adult female customers?

4. What is an example of pop culture?

5. Which movie does Michale Parenti use to make his arguments in the essay "Class and Virtue?"

Short Essay Questions

1. What is Democracy of Afflictions? Name some of the products that are sold under this theme.

2. Which businesses represent the current day version of American accumulation of land? What is the phenomenon associated with it?

3. What is the paradigm presented by Robert Ray in the "The Thematic Paradigm?"

4. How are Asian women represented in American movies? How does it reinforce the image held by society?

5. What is the image projected by an American mall? What is the real image?

6. What method do the authors introduce to study popular culture?

7. Taking the example of blue jeans, explain how a product undergoes a transformation as a cultural symbol.

8. What is an archetype? Give two examples.

9. Reality TV shows are a hot trend in popular culture and often based on schadenfreude. What do you think their impact could be on a middle school student?

10. What is commodification of desire?

(see the answer keys)

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