View a FREE sample

This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What image of woman was in vogue in the movies of the 1980s, according to "The Return of Doris Day" by Sandra Tsing Loh?
(a) Bad girl who deals with society that has problems.
(b) Bad girl who is a conformist.
(c) Good girl who deals with society that has problems.
(d) Good girl who is a conformist.

2. What does the semiotic method refer to?
(a) Semiotic method refers to recognition, analysis, and interpretation of popular signs.
(b) Semiotic method refers to recognition, analysis, and interpretation of signs.
(c) Semiotic method refers to recognition, analysis, and interpretation of arguments.
(d) Semiotic method refers to recognition, analysis, and interpretation of pop culture.

3. What is Michael Parenti's argument in "Class and Virtue?"
(a) Hollywood opposes class privilege and tends to represent the middle class.
(b) Hollywood opposes class privilege but does not represent virtue.
(c) Hollywood supports class privilege and tends to represent the elite.
(d) Hollywood represents the American ideals of virtue and classless society.

4. According to the authors, what is the TV show that is an example of the Schadenfreude phenomenon?
(a) Candid Camera.
(b) Seinfield.
(c) Friends.
(d) Who Wants to be a Millionaire?

5. What does the essay, "Signs of Shopping" examine?
(a) Consumer satisfaction while shopping.
(b) Business marketing techniques.
(c) The images in product advertisements.
(d) Consumer behavior while shopping.

Short Answer Questions

1. What example do the authors use to explain the semiotic method?

2. Who is the author of "Asian Women in Film: No Joy, No Luck?" .

3. What are consumer interests encoded in?

4. Who is the author of the essay, "Signs of Shopping?"

5. What does glocalization refer to?

Short Essay Questions

1. How does Jack Solomon employ semiotic analysis to study the culture of American advertising?

2. What is the first step in semiotic writing as recommended by the authors?

3. Describe some of the key elements or processes involved in the semiotic analysis of TV programs.

4. According to the authors, what are the advantages of writing about popular culture?

5. Taking the example of blue jeans, explain how a product undergoes a transformation as a cultural symbol.

6. What is the image projected by an American mall? What is the real image?

7. What is commodification of desire?

8. What is the earliest sign of American consumption of "more?" When did that happen?

9. Which businesses represent the current day version of American accumulation of land? What is the phenomenon associated with it?

10. When did the Energizer bunny ad appear? How is it a cultural icon in terms of success?

(see the answer keys)

This section contains 988 words (approx. 4 pages at 300 words per page) View a FREE sample