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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What does glocalization refer to?
(a) Adapting a global product to fit a local market.
(b) Competing with local markets across the world.
(c) Outsourcing work to local businesses across the world.
(d) Globalization of American products in local markets.

2. What context should one consider first when interpreting a sign?
(a) Social life it promoted.
(b) Moral message it promoted.
(c) Decade/time in which it first appeared.
(d) Social image it promoted.

3. Fill-in the blank. Icons are something that appear in ___________.
(a) TV and videos.
(b) Books.
(c) Newspapers.
(d) Magazines.

4. What is the name of the film used by Linda Seger in her essay "Creating the Myth?"
(a) Star Wars.
(b) Jurassic Park
(c) Casablanca.
(d) Lord of the Rings.

5. What does the essay "Asian Women in Film: No Joy, No Luck" focus on?
(a) Stereotypical depiction of Asian women.
(b) Asian women characters in Joy Luck Club.
(c) The issues faced by Asian women characters in film.
(d) How Asian women in film have no joy or luck.

6. Fill-in the blank. Many advertisements connect the product with the __________.
(a) Customer's middle or upper class status.
(b) Customer's identity and wisdom.
(c) Customer's satisfaction with the product.
(d) Customer's fine taste in choosing quality products.

7. What is a common advertising model that targets adult female customers?
(a) Persuading a woman that buying a product will make friends envy her.
(b) Persuading a woman that buying a product will make her feel good about her appearance.
(c) Persuading a woman that buying a product will make her family value her.
(d) Persuading a woman that buying a product will enrich her lifestyle.

8. According to Todd Boyd, what aspect is a main factor in the gangster movies genre?
(a) Language and gang signs.
(b) Class and gender.
(c) Status and power.
(d) Race and ethnicity.

9. What is an archetype?
(a) An original model on which things can be patterned.
(b) A type of model that represents a story.
(c) A version of the original model.
(d) A model representing a mythological story.

10. Who is the author of the essay, "More Factor?"
(a) Sonia Maasik.
(b) Thomas Friedman.
(c) Laurence Shames.
(d) Anne Norton.

11. What do media signs often conceal?
(a) Social interests.
(b) Commercial interests.
(c) Educational interests.
(d) Popular interests.

12. What may be the best way to start the semiotic interpretation?
(a) Looking at the history.
(b) Looking at the facts.
(c) Reading popular magazines.
(d) Interviewing people.

13. What is the purpose of the Standards and Practices staff?
(a) Prevent the program from showing content and language that is sexist and inappropriate.
(b) Keep the programs from having legal problems with the FCC and other bodies.
(c) Prevent the program from showing content and language that is unsuitable for the viewers.
(d) Prevent the program from showing content and language that is culturally insensitive and inapproriate.

14. Fill-in the blank. The significance of a sign does not depend on ___________________.
(a) Its usefulness.
(b) Its symbolism.
(c) Its interpretation.
(d) Its message.

15. What is Semiotics really about?
(a) Life style and status.
(b) Power and ideologies.
(c) Popular culture and lfe style.
(d) Taste and elegance in pop culture.

Short Answer Questions

1. What is an example of pop culture?

2. According to the authors, why do people buy a product?

3. What is a simple example of semiotic decoding?

4. What is the name of the movie cited by the authors of the Text book as one of the most popular films of 2001?

5. What is the main purpose of malls?

(see the answer keys)

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