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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What is Semiotics really about?
(a) Popular culture and lfe style.
(b) Taste and elegance in pop culture.
(c) Power and ideologies.
(d) Life style and status.

2. What image of woman was in vogue in the movies of the 1980s, according to "The Return of Doris Day" by Sandra Tsing Loh?
(a) Good girl who deals with society that has problems.
(b) Bad girl who is a conformist.
(c) Good girl who is a conformist.
(d) Bad girl who deals with society that has problems.

3. According to Todd Boyd, what aspect is a main factor in the gangster movies genre?
(a) Race and ethnicity.
(b) Language and gang signs.
(c) Status and power.
(d) Class and gender.

4. What does a sign represent?
(a) A meaning or a message.
(b) An image.
(c) A direction.
(d) A popular brand.

5. According to the authors, why do people buy a product?
(a) Because the ad is informative.
(b) Because the ad is funny.
(c) Because they identify with it.
(d) Because they like the images.

6. Who is the most popular talk show host of the 1980s?
(a) Jerry Springer.
(b) Oprah Winfrey.
(c) Phil Donahue.
(d) Regis.

7. Fill-in the blank. Authors posit that pop culture is a subject that is _____________
(a) Easier for students.
(b) Popular with teachers and students.
(c) Familiar to students.
(d) Popular with students.

8. What is the name of the film used by Linda Seger in her essay "Creating the Myth?"
(a) Star Wars.
(b) Jurassic Park
(c) Lord of the Rings.
(d) Casablanca.

9. What is an example of pop culture?
(a) Museum.
(b) Movie theater.
(c) Park.
(d) Libary.

10. What is the factor that changed the semiotic message carried out by the cell phone?
(a) Introduction of iPhone.
(b) Advance of Internet.
(c) Advance of technology.
(d) Advance of commercialization.

11. What does the essay, "Signs of Shopping" examine?
(a) Consumer behavior while shopping.
(b) The images in product advertisements.
(c) Business marketing techniques.
(d) Consumer satisfaction while shopping.

12. What is the primary role of the market researcher?
(a) Surveying the markets to report on what products are popular.
(b) Surveying the customers about their buying habits.
(c) Researching where and how customers buy the products.
(d) Developing a customer personality profile that could be used by the advisers to sell products.

13. Fill-in the blank. The analysis of a television episode must involve ___________ .
(a) Analysis of the advertisements.
(b) The explicit as well as implicit image.
(c) The celebrities and their roles.
(d) Analysis of the dresses of the main characters.

14. What is an archetype?
(a) A version of the original model.
(b) A model representing a mythological story.
(c) An original model on which things can be patterned.
(d) A type of model that represents a story.

15. What is the purpose of the chapter, "Consuming Passions: The Culture of American Consumption?"
(a) Teach students that the culture of consumerism begins with them.
(b) Teach students how to make wise choices and write about them.
(c) Teach students to recognize how consumption habits change and write about it..
(d) Teach students how to analyze and write about consumerism.

Short Answer Questions

1. What does the term, semiotics, refer to?

2. What does Susan Douglas examine in her essay"Signs of Intelligent Life on TV?"

3. Who is the author of "Asian Women in Film: No Joy, No Luck?" .

4. What does Amanda Fazzone claim in her essay "Boob Tube?"

5. Who is the author of the essay, "Signs of Shopping?"

(see the answer keys)

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