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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Fill-in the blank. The more popular the television show _________.
(a) The greater likelihood of celebrity characters in it.
(b) The more time it takes to conduct semiotic analysis.
(c) The higher priced is the advertising.
(d) The less likely that students will skip watching it.

2. What does the essay"Sex, Lies, and Advertising" by Gloria Steinem examine?
(a) The compromises made by women's magazines to retain advertisers.
(b) How advertisers target women's magazines to market cigarettes and feminine hygiene.
(c) How the advertisements in women's magazines lie about sex.
(d) The articles published in women's magazines on advertisements.

3. What does the essay, "More Factor" examine?
(a) The issue of craving for more in America.
(b) The issue of obesity among Americans.
(c) The issue of corporate greed.
(d) The issue of the wealth gap in America.

4. According to Sandra Tsing Loh, the author of "The Return of Doris Day," how is a good girl movie character portrayed in a movie?
(a) A good girl movie character is courageous and deals with a society that has problems.
(b) A good girl movie character is conscious of her image and undergoes plastic surgery.
(c) A good girl movie character loves traditional things and pets.
(d) A good girl movie character adores her boyfriend and takes care of him.

5. What does the essay, "Signs of Shopping" examine?
(a) Business marketing techniques.
(b) The images in product advertisements.
(c) Consumer behavior while shopping.
(d) Consumer satisfaction while shopping.

6. What does the essay "A Gentleman and a Consumer" examine?
(a) How advertisers target men.
(b) The role of men in advertising.
(c) The positive image of men in advertising.
(d) The role of gender in advertising.

7. What was the theme of most of the movies in post 9/11 era as pointed out by Patrick Goldstein in "The Time to Get Serious Has Come?"
(a) War.
(b) Terrorism.
(c) Escapism.
(d) Patriotism.

8. What is the essay "Class and Virtue" about?
(a) Class dominance and gender discrimination in the movies.
(b) Class dominance and portrayal of underclass women in the movies.
(c) Underclass dominance and gender gap in virtues in the movies.
(d) Status quo and gender gap in virtues in the movies.

9. What example do the authors use to explain the semiotic method?
(a) The Volkswagen Beetle.
(b) Fast food chains.
(c) American Cinema.
(d) The Beatles.

10. What is the factor that influences one's semiotic interpretation?
(a) Opinions.
(b) Knowledge.
(c) Value system.
(d) Facts.

11. What does Nina Leen's selection, "Just What Do You Do All Day?" showcase?
(a) What a housewife does around the house.
(b) What a model does on a week day.
(c) What a student does on a school day.
(d) What a teenager does on a weekend.

12. What is the name of the movie cited by the authors of the Text book as one of the most popular films of 2001?
(a) The Princess Diaries.
(b) Jurassic Park III.
(c) Shrek.
(d) Pearl Harbor.

13. What is the essay, "Creating the Myth" about?
(a) Classic hero patterns.
(b) Mythological character patterns.
(c) Sci-fi character patterns.
(d) How movies represent the myth.

14. What message does the phenomenon, Democracy of Goods, refer to?
(a) Regardless of one's social and class status, everyone is served equally.
(b) Regardless of one's social and class status, everyone can enjoy the lifestyle of the wealthy.
(c) Regardless of one's social and class status, everyone can have access to the same product.
(d) Regardless of one's social and class status, everyone can enjoy a quality product.

15. What is the main purpose of advertisers?
(a) Project the message that their customers are elite consumers.
(b) Project the message that their products are cool.
(c) Make the customers think that their product is different from the rest.
(d) Help the customers choose a product based on quality.

Short Answer Questions

1. According to the authors, what is the TV show that is an example of the Schadenfreude phenomenon?

2. What is an archetype?

3. What is the impact on children of schadenfreude in reality TV shows?

4. How do advertisers target kids as customers?

5. What is Semiotics really about?

(see the answer keys)

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