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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What is the factor that influences one's semiotic interpretation?
(a) Knowledge.
(b) Opinions.
(c) Value system.
(d) Facts.

2. What are consumer interests encoded in?
(a) Sense of taste.
(b) Life style.
(c) Status quo.
(d) Ideologies.

3. What is the essay by Robert Hilburn "The Not-so-big Hit Single" about?
(a) How the big hits influence pop culture.
(b) How the Grammy awards influence the perception of a big hit song.
(c) How The Beatles dominated the music industry.
(d) How the music ratings changed with time.

4. What do designer labels symbolize, according to Anne Norton?
(a) A particular life style.
(b) Teenagers' life styles.
(c) Classic taste.
(d) Teenagers' preferences.

5. What does the semiotic method refer to?
(a) Semiotic method refers to recognition, analysis, and interpretation of signs.
(b) Semiotic method refers to recognition, analysis, and interpretation of arguments.
(c) Semiotic method refers to recognition, analysis, and interpretation of popular signs.
(d) Semiotic method refers to recognition, analysis, and interpretation of pop culture.

6. Who is the pioneer of Semiotics?
(a) Roland Barthe.
(b) Sonia Maasik.
(c) George Lakoff.
(d) Noam Chomsky.

7. According to Anne Norton, what does catalog shopping lead to?
(a) Construction of ideal life style.
(b) Construction of teenage image.
(c) Construction of American life.
(d) Construction of identities for men, women, and children.

8. What does Nina Leen's selection, "Just What Do You Do All Day?" showcase?
(a) What a teenager does on a weekend.
(b) What a model does on a week day.
(c) What a housewife does around the house.
(d) What a student does on a school day.

9. Fill-in the blank. Many advertisements connect the product with the __________.
(a) Customer's satisfaction with the product.
(b) Customer's middle or upper class status.
(c) Customer's fine taste in choosing quality products.
(d) Customer's identity and wisdom.

10. Which movie does Michale Parenti use to make his arguments in the essay "Class and Virtue?"
(a) Pulp Fiction.
(b) Waiting to Exhale.
(c) Gone with the Wind.
(d) Pretty Woman.

11. What is the subject of the essay "The Return of Doris Day" by Sandra Tsing Loh?
(a) Portrayal of sexy women in Hollywood films.
(b) Portrayal of the return of women in cowboy movie culture.
(c) Portrayal of good girl characters in movie culture.
(d) Portrayal of the return of women from workplace.

12. What are the products that may be promoted by advertisements employing the phenomenon, Democracy of Afflictions?
(a) Shaving cream and hairbrushes.
(b) Lipstick and mascara.
(c) Mouthwash and antibacterial wipes,
(d) Shoes and socks.

13. What is an example of pop culture?
(a) Movie theater.
(b) Museum.
(c) Park.
(d) Libary.

14. Fill-in the blank. Icons are something that appear in ___________.
(a) Newspapers.
(b) TV and videos.
(c) Magazines.
(d) Books.

15. Fill-in the blank. The significance of a sign does not depend on ___________________.
(a) Its usefulness.
(b) Its message.
(c) Its interpretation.
(d) Its symbolism.

Short Answer Questions

1. Fill-in the blank. The issue of "More Factor" dates back to the ___________.

2. What does the phrase "Commodification of desire" refer to?

3. What does the metaphoric essay title, "Addictive Virus," refer to?

4. What context should one consider first when interpreting a sign?

5. What is the essay by Marnie Carroll titled "American Television in Europe" about?

(see the answer keys)

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