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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What message does the phenomenon, Democracy of Goods, refer to?
(a) Regardless of one's social and class status, everyone can enjoy the lifestyle of the wealthy.
(b) Regardless of one's social and class status, everyone is served equally.
(c) Regardless of one's social and class status, everyone can enjoy a quality product.
(d) Regardless of one's social and class status, everyone can have access to the same product.

2. What do media signs often conceal?
(a) Social interests.
(b) Educational interests.
(c) Popular interests.
(d) Commercial interests.

3. What do designer labels symbolize, according to Anne Norton?
(a) Teenagers' life styles.
(b) Teenagers' preferences.
(c) Classic taste.
(d) A particular life style.

4. What are consumer interests encoded in?
(a) Ideologies.
(b) Sense of taste.
(c) Life style.
(d) Status quo.

5. What is the subject of the essay "The Return of Doris Day" by Sandra Tsing Loh?
(a) Portrayal of good girl characters in movie culture.
(b) Portrayal of the return of women from workplace.
(c) Portrayal of the return of women in cowboy movie culture.
(d) Portrayal of sexy women in Hollywood films.

6. Which of the following products is cited by the authors as a cultural icon?
(a) The Energizer bunny .
(b) Apple iPod.
(c) Hello Kitty brand items.
(d) Nike shoes.

7. What does Amanda Fazzone claim in her essay "Boob Tube?"
(a) TV shows focus on women's glamour and not their sense of style.
(b) Female TV actors and participants are rated for their sex appeal as well as their intelligence.
(c) Female TV actors and participants are rated for their sex appeal and not for their brains.
(d) TV shows focus too much on women's breasts and not on their talent.

8. What is a common advertising model that targets adult female customers?
(a) Persuading a woman that buying a product will make friends envy her.
(b) Persuading a woman that buying a product will make her feel good about her appearance.
(c) Persuading a woman that buying a product will enrich her lifestyle.
(d) Persuading a woman that buying a product will make her family value her.

9. What does the phrase "Commodification of desire" refer to?
(a) Connecting the product with fulfilling the American dream.
(b) Connecting the product with an unrelated desire
(c) Connecting the product with a desire to be rich.
(d) Connecting the product with a desire to fit in.

10. What is Semiotics really about?
(a) Life style and status.
(b) Taste and elegance in pop culture.
(c) Popular culture and lfe style.
(d) Power and ideologies.

11. What does the semiotic method refer to?
(a) Semiotic method refers to recognition, analysis, and interpretation of pop culture.
(b) Semiotic method refers to recognition, analysis, and interpretation of signs.
(c) Semiotic method refers to recognition, analysis, and interpretation of arguments.
(d) Semiotic method refers to recognition, analysis, and interpretation of popular signs.

12. What does the essay "A Gentleman and a Consumer" examine?
(a) The role of men in advertising.
(b) The positive image of men in advertising.
(c) How advertisers target men.
(d) The role of gender in advertising.

13. Fill-in the blank. The analysis of a television episode must involve ___________ .
(a) Analysis of the dresses of the main characters.
(b) Analysis of the advertisements.
(c) The explicit as well as implicit image.
(d) The celebrities and their roles.

14. What does the term, semiotics, refer to?
(a) Analysis of writing.
(b) Study of popular culture.
(c) Study of signs.
(d) A writing process.

15. According to Sandra Tsing Loh, the author of "The Return of Doris Day," how is a good girl movie character portrayed in a movie?
(a) A good girl movie character is conscious of her image and undergoes plastic surgery.
(b) A good girl movie character is courageous and deals with a society that has problems.
(c) A good girl movie character loves traditional things and pets.
(d) A good girl movie character adores her boyfriend and takes care of him.

Short Answer Questions

1. What is a simple example of semiotic decoding?

2. What is the factor that influences one's semiotic interpretation?

3. Fill-in the blank. Authors posit that pop culture is a subject that is _____________

4. What context should one consider first when interpreting a sign?

5. How do advertisers target kids as customers?

(see the answer keys)

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