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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Fill-in the blank. Authors posit that pop culture is a subject that is _____________
(a) Familiar to students.
(b) Easier for students.
(c) Popular with students.
(d) Popular with teachers and students.

2. What is an example of pop culture?
(a) Museum.
(b) Park.
(c) Libary.
(d) Movie theater.

3. According to Rachel Bowlby, the author of "The Haunted Superstore, " what do people visiting a superstore not like?
(a) Crowded aisles.
(b) Sales people following them.
(c) Not finding the item they want.
(d) Walking out empty handed.

4. What is the essay "Class and Virtue" about?
(a) Class dominance and portrayal of underclass women in the movies.
(b) Underclass dominance and gender gap in virtues in the movies.
(c) Status quo and gender gap in virtues in the movies.
(d) Class dominance and gender discrimination in the movies.

5. What is the subject of the essay "The Return of Doris Day" by Sandra Tsing Loh?
(a) Portrayal of the return of women from workplace.
(b) Portrayal of the return of women in cowboy movie culture.
(c) Portrayal of sexy women in Hollywood films.
(d) Portrayal of good girl characters in movie culture.

6. What does the essay "Braveheart, Babe and the Contemporary Body" by Susan Bordo examine?
(a) Women's bodyimages issues and the advertsing cultural norms.
(b) Women's bodyimage issues and their courage.
(c) Just do it culture and women's courage in dealing with the cultural norms.
(d) Just do it culture and the media message.

7. What are consumer interests encoded in?
(a) Ideologies.
(b) Status quo.
(c) Sense of taste.
(d) Life style.

8. What is the main argument of "Resisting the False Security of TV" by Tom Shales?
(a) The role of TV is to inform the people about what is happening during times of war and disaster.
(b) TV should protect people from the horrors of war and disasters.
(c) Television should provide a sense of security during times of war and crises.
(d) Television should not provide a false sense of security during war and national disasters.

9. What image of woman was in vogue in the movies of the 1980s, according to "The Return of Doris Day" by Sandra Tsing Loh?
(a) Bad girl who is a conformist.
(b) Good girl who deals with society that has problems.
(c) Good girl who is a conformist.
(d) Bad girl who deals with society that has problems.

10. What does the phrase "Commodification of desire" refer to?
(a) Connecting the product with fulfilling the American dream.
(b) Connecting the product with a desire to fit in.
(c) Connecting the product with a desire to be rich.
(d) Connecting the product with an unrelated desire

11. What does Amanda Fazzone claim in her essay "Boob Tube?"
(a) Female TV actors and participants are rated for their sex appeal and not for their brains.
(b) Female TV actors and participants are rated for their sex appeal as well as their intelligence.
(c) TV shows focus on women's glamour and not their sense of style.
(d) TV shows focus too much on women's breasts and not on their talent.

12. What does glocalization refer to?
(a) Adapting a global product to fit a local market.
(b) Globalization of American products in local markets.
(c) Outsourcing work to local businesses across the world.
(d) Competing with local markets across the world.

13. What does the essay, "More Factor" examine?
(a) The issue of the wealth gap in America.
(b) The issue of corporate greed.
(c) The issue of craving for more in America.
(d) The issue of obesity among Americans.

14. Fill-in the blank. The issue of "More Factor" dates back to the ___________.
(a) Frontier days of land accumulation.
(b) Lewis and Clark exploration and expansion.
(c) Pioneer ranch development and expansion.
(d) Occupation of lands owned by American Indians.

15. What is the essay by Marnie Carroll titled "American Television in Europe" about?
(a) The influence of American TV programs on European culture.
(b) The scope of Ameircan pop culture in American owned TV programs in Europe.
(c) How similar American and European pop culture is.
(d) The influence of American pop culture on Europeans.

Short Answer Questions

1. What is the purpose of the chapter, "Consuming Passions: The Culture of American Consumption?"

2. Fill-in the blank. The more popular the television show _________.

3. Who is the most popular talk show host of the 1980s?

4. According to Anne Norton, what does catalog shopping lead to?

5. What is the main purpose of advertisers?

(see the answer keys)

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