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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. According to the authors, what is the TV show that is an example of the Schadenfreude phenomenon?
(a) Seinfield.
(b) Candid Camera.
(c) Who Wants to be a Millionaire?
(d) Friends.

2. Who is the author of the essay, "Signs of Shopping?"
(a) Anne Norton.
(b) Laurence Shames.
(c) Jack Solomon.
(d) Thomas Friedman.

3. Which movie does Michale Parenti use to make his arguments in the essay "Class and Virtue?"
(a) Gone with the Wind.
(b) Pretty Woman.
(c) Waiting to Exhale.
(d) Pulp Fiction.

4. What are consumer interests encoded in?
(a) Sense of taste.
(b) Ideologies.
(c) Status quo.
(d) Life style.

5. What image of woman was in vogue in the movies of the 1980s, according to "The Return of Doris Day" by Sandra Tsing Loh?
(a) Bad girl who is a conformist.
(b) Good girl who deals with society that has problems.
(c) Bad girl who deals with society that has problems.
(d) Good girl who is a conformist.

6. Which of the following products is cited by the authors as a cultural icon?
(a) Hello Kitty brand items.
(b) Nike shoes.
(c) The Energizer bunny .
(d) Apple iPod.

7. How can one derive the meaning of a sign using Semiotic method?
(a) By looking at diverse opinions and how they are related to the sign.
(b) By looking at the relationship between the image and the message.
(c) By looking at the facts and their connection to the sign.
(d) By looking at how things and facts are related to one another.

8. Fill-in the blank. Semiotic method connects the _____________
(a) Entertainment side of pop culture to myths,
(b) Entertainment side of pop culture to ideology.
(c) Entertainment side of pop culture to facts,
(d) Entertainment side of pop culture to opinions.

9. What is the purpose of the chapter, "Consuming Passions: The Culture of American Consumption?"
(a) Teach students to recognize how consumption habits change and write about it..
(b) Teach students that the culture of consumerism begins with them.
(c) Teach students how to make wise choices and write about them.
(d) Teach students how to analyze and write about consumerism.

10. How does semiotic interpretation of an advertisement help the customers?
(a) It helps them to find out which product is most useful.
(b) It helps them to find out if the product is worth buying.
(c) It helps them to find out the values that the advertisers are targeting.
(d) It helps them to find out which product is most popular.

11. What does a sign represent?
(a) A direction.
(b) An image.
(c) A meaning or a message.
(d) A popular brand.

12. What does Susan Douglas examine in her essay"Signs of Intelligent Life on TV?"
(a) The ideology and gender bias behind the television shows.
(b) Racial stereotyping of intelligence on TV shows.
(c) The role of intellegence underlying TV shows.
(d) Gender stereotyping of intelligence on TV shows.

13. Fill-in the blank. The significance of a sign does not depend on ___________________.
(a) Its message.
(b) Its interpretation.
(c) Its symbolism.
(d) Its usefulness.

14. What is Semiotics really about?
(a) Power and ideologies.
(b) Taste and elegance in pop culture.
(c) Popular culture and lfe style.
(d) Life style and status.

15. What is an example of pop culture?
(a) Movie theater.
(b) Museum.
(c) Libary.
(d) Park.

Short Answer Questions

1. What is the essay "Class and Virtue" about?

2. What is the name of the film used by Linda Seger in her essay "Creating the Myth?"

3. Who is the pioneer of Semiotics?

4. According to Todd Boyd, what aspect is a main factor in the gangster movies genre?

5. What does Vivian C. Sobchack claim in her essay "The Postmorbid Condition?"

(see the answer keys)

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