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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What may be the best way to start the semiotic interpretation?
(a) Reading popular magazines.
(b) Looking at the facts.
(c) Interviewing people.
(d) Looking at the history.

2. Which movie does Michale Parenti use to make his arguments in the essay "Class and Virtue?"
(a) Pretty Woman.
(b) Waiting to Exhale.
(c) Gone with the Wind.
(d) Pulp Fiction.

3. What is the factor that changed the semiotic message carried out by the cell phone?
(a) Introduction of iPhone.
(b) Advance of commercialization.
(c) Advance of Internet.
(d) Advance of technology.

4. What do media signs often conceal?
(a) Educational interests.
(b) Popular interests.
(c) Social interests.
(d) Commercial interests.

5. Fill-in the blank. Icons are something that appear in ___________.
(a) TV and videos.
(b) Magazines.
(c) Books.
(d) Newspapers.

6. Who is the author of the essay, "Signs of Shopping?"
(a) Anne Norton.
(b) Thomas Friedman.
(c) Jack Solomon.
(d) Laurence Shames.

7. What does Susan Douglas examine in her essay"Signs of Intelligent Life on TV?"
(a) The ideology and gender bias behind the television shows.
(b) The role of intellegence underlying TV shows.
(c) Racial stereotyping of intelligence on TV shows.
(d) Gender stereotyping of intelligence on TV shows.

8. Which popular TV show reflect the concerns of Generation X, according to the authors of the textbook?
(a) Friends.
(b) The Bachelor.
(c) Seinfield.
(d) Sex and the City.

9. What is the essay "Class and Virtue" about?
(a) Class dominance and portrayal of underclass women in the movies.
(b) Class dominance and gender discrimination in the movies.
(c) Underclass dominance and gender gap in virtues in the movies.
(d) Status quo and gender gap in virtues in the movies.

10. What does the metaphoric essay title, "Addictive Virus," refer to?
(a) Addiction to credit card spending.
(b) Addiction to the Internet and electronic gadgets.
(c) Addiction to the accumulation of things.
(d) Addiction to entertainment and celebrity culture.

11. When did the daytime talk shows become popular?
(a) 1970s.
(b) 1990s.
(c) 1960s.
(d) 1980s.

12. What is the purpose of a package?
(a) To inform about the product's usefulness.
(b) To help the customers in comparing the product with its competitors.
(c) To market the product .
(d) To keep the product safe.

13. What is the name of the film used by Linda Seger in her essay "Creating the Myth?"
(a) Lord of the Rings.
(b) Jurassic Park
(c) Star Wars.
(d) Casablanca.

14. What is Michael Parenti's argument in "Class and Virtue?"
(a) Hollywood represents the American ideals of virtue and classless society.
(b) Hollywood supports class privilege and tends to represent the elite.
(c) Hollywood opposes class privilege but does not represent virtue.
(d) Hollywood opposes class privilege and tends to represent the middle class.

15. How does semiotic interpretation of an advertisement help the customers?
(a) It helps them to find out the values that the advertisers are targeting.
(b) It helps them to find out if the product is worth buying.
(c) It helps them to find out which product is most popular.
(d) It helps them to find out which product is most useful.

Short Answer Questions

1. What is the essay, "Creating the Myth" about?

2. Who is the author of "Asian Women in Film: No Joy, No Luck?" .

3. What is Semiotic method?

4. Fill-in the blank. The issue of "More Factor" dates back to the ___________.

5. Fill-in the blank. The significance of a sign does not depend on ___________________.

(see the answer keys)

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