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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What is the impact on children of schadenfreude in reality TV shows?
(a) Reality shows present the real world.
(b) Reality shows encourage bullying behaviors.
(c) Reality shows encourage cooperation.
(d) Reality shows challenge children's self esteem.

2. Why are shows like West Wing popular, according to Todd Davis?
(a) They are about the white house and show inside scenaios.
(b) They are about American government and show the real issues.
(c) They are non-threatening and make the audience feel comfortable.
(d) They are about the American President and are informative.

3. Fill-in the blank. Semiotic method connects the _____________
(a) Entertainment side of pop culture to myths,
(b) Entertainment side of pop culture to facts,
(c) Entertainment side of pop culture to ideology.
(d) Entertainment side of pop culture to opinions.

4. What are the products that may be promoted by advertisements employing the phenomenon, Democracy of Afflictions?
(a) Shaving cream and hairbrushes.
(b) Shoes and socks.
(c) Lipstick and mascara.
(d) Mouthwash and antibacterial wipes,

5. Fill-in the blank. Many advertisements connect the product with the __________.
(a) Customer's fine taste in choosing quality products.
(b) Customer's identity and wisdom.
(c) Customer's satisfaction with the product.
(d) Customer's middle or upper class status.

6. Who is the author of the essay, "Signs of Shopping?"
(a) Anne Norton.
(b) Laurence Shames.
(c) Jack Solomon.
(d) Thomas Friedman.

7. What may be the best way to start the semiotic interpretation?
(a) Looking at the history.
(b) Interviewing people.
(c) Looking at the facts.
(d) Reading popular magazines.

8. What does the essay"Sex, Lies, and Advertising" by Gloria Steinem examine?
(a) The articles published in women's magazines on advertisements.
(b) The compromises made by women's magazines to retain advertisers.
(c) How the advertisements in women's magazines lie about sex.
(d) How advertisers target women's magazines to market cigarettes and feminine hygiene.

9. What is the purpose of the Standards and Practices staff?
(a) Prevent the program from showing content and language that is culturally insensitive and inapproriate.
(b) Prevent the program from showing content and language that is sexist and inappropriate.
(c) Prevent the program from showing content and language that is unsuitable for the viewers.
(d) Keep the programs from having legal problems with the FCC and other bodies.

10. What does Susan Douglas examine in her essay"Signs of Intelligent Life on TV?"
(a) The role of intellegence underlying TV shows.
(b) Gender stereotyping of intelligence on TV shows.
(c) Racial stereotyping of intelligence on TV shows.
(d) The ideology and gender bias behind the television shows.

11. What does the metaphoric essay title, "Addictive Virus," refer to?
(a) Addiction to entertainment and celebrity culture.
(b) Addiction to credit card spending.
(c) Addiction to the Internet and electronic gadgets.
(d) Addiction to the accumulation of things.

12. What are some motivators typically used in ads?
(a) Guilt, fear, and fantasy.
(b) Comfort, happiness, and satisfaction
(c) Leisure, exercise, and health.
(d) Comfort, cost, and speed of action.

13. How do ads usually portray men?
(a) Young and energetic.
(b) Aggressive and violent.
(c) Tall and handsome.
(d) Competitive and confident.

14. Who is the author of "Asian Women in Film: No Joy, No Luck?" .
(a) Suzie Wong.
(b) Nancy Kwan.
(c) Jessica Hagedorn
(d) Helen Zia.

15. What does the essay "Asian Women in Film: No Joy, No Luck" focus on?
(a) Stereotypical depiction of Asian women.
(b) How Asian women in film have no joy or luck.
(c) The issues faced by Asian women characters in film.
(d) Asian women characters in Joy Luck Club.

Short Answer Questions

1. Fill-in the blank. People buy products based on a system called ____________.

2. What are consumer interests encoded in?

3. What image of woman was in vogue in the movies of the 1980s, according to "The Return of Doris Day" by Sandra Tsing Loh?

4. How can one derive the meaning of a sign using Semiotic method?

5. How do advertisers target kids as customers?

(see the answer keys)

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