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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. According to Rachel Bowlby, the author of "The Haunted Superstore, " what do people visiting a superstore not like?
(a) Not finding the item they want.
(b) Walking out empty handed.
(c) Sales people following them.
(d) Crowded aisles.

2. What does Susan Douglas examine in her essay"Signs of Intelligent Life on TV?"
(a) The role of intellegence underlying TV shows.
(b) Racial stereotyping of intelligence on TV shows.
(c) The ideology and gender bias behind the television shows.
(d) Gender stereotyping of intelligence on TV shows.

3. What does the semiotic method refer to?
(a) Semiotic method refers to recognition, analysis, and interpretation of pop culture.
(b) Semiotic method refers to recognition, analysis, and interpretation of signs.
(c) Semiotic method refers to recognition, analysis, and interpretation of popular signs.
(d) Semiotic method refers to recognition, analysis, and interpretation of arguments.

4. What is the essay, "Creating the Myth" about?
(a) Sci-fi character patterns.
(b) How movies represent the myth.
(c) Mythological character patterns.
(d) Classic hero patterns.

5. What is the factor that influences one's semiotic interpretation?
(a) Opinions.
(b) Knowledge.
(c) Facts.
(d) Value system.

6. How does semiotic interpretation of an advertisement help the customers?
(a) It helps them to find out which product is most useful.
(b) It helps them to find out which product is most popular.
(c) It helps them to find out if the product is worth buying.
(d) It helps them to find out the values that the advertisers are targeting.

7. Fill-in the blank. The issue of "More Factor" dates back to the ___________.
(a) Pioneer ranch development and expansion.
(b) Frontier days of land accumulation.
(c) Lewis and Clark exploration and expansion.
(d) Occupation of lands owned by American Indians.

8. What is the purpose of the chapter, "Consuming Passions: The Culture of American Consumption?"
(a) Teach students how to make wise choices and write about them.
(b) Teach students how to analyze and write about consumerism.
(c) Teach students to recognize how consumption habits change and write about it..
(d) Teach students that the culture of consumerism begins with them.

9. Who is the author of the essay, "Signs of Shopping?"
(a) Laurence Shames.
(b) Jack Solomon.
(c) Anne Norton.
(d) Thomas Friedman.

10. What are the products that may be promoted by advertisements employing the phenomenon, Democracy of Afflictions?
(a) Shoes and socks.
(b) Shaving cream and hairbrushes.
(c) Lipstick and mascara.
(d) Mouthwash and antibacterial wipes,

11. What is the factor that changed the semiotic message carried out by the cell phone?
(a) Advance of technology.
(b) Introduction of iPhone.
(c) Advance of Internet.
(d) Advance of commercialization.

12. Fill-in the blank. The more popular the television show _________.
(a) The higher priced is the advertising.
(b) The more time it takes to conduct semiotic analysis.
(c) The less likely that students will skip watching it.
(d) The greater likelihood of celebrity characters in it.

13. What does the essay, "Signs of Shopping" examine?
(a) The images in product advertisements.
(b) Consumer satisfaction while shopping.
(c) Business marketing techniques.
(d) Consumer behavior while shopping.

14. What message does the phenomenon, Democracy of Goods, refer to?
(a) Regardless of one's social and class status, everyone is served equally.
(b) Regardless of one's social and class status, everyone can have access to the same product.
(c) Regardless of one's social and class status, everyone can enjoy a quality product.
(d) Regardless of one's social and class status, everyone can enjoy the lifestyle of the wealthy.

15. What is a simple example of semiotic decoding?
(a) Listening to hip hop.
(b) Going to class.
(c) Writing a story.
(d) Reading a page.

Short Answer Questions

1. What is the purpose of a package?

2. What example do the authors use to explain the semiotic method?

3. When did the Study of pop culture as an academic subject start?

4. Who is the author of "Asian Women in Film: No Joy, No Luck?" .

5. Who is the most popular talk show host of the 1980s?

(see the answer keys)

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