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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Why are shows like West Wing popular, according to Todd Davis?
(a) They are non-threatening and make the audience feel comfortable.
(b) They are about the American President and are informative.
(c) They are about the white house and show inside scenaios.
(d) They are about American government and show the real issues.

2. What does the essay"Sex, Lies, and Advertising" by Gloria Steinem examine?
(a) The compromises made by women's magazines to retain advertisers.
(b) How advertisers target women's magazines to market cigarettes and feminine hygiene.
(c) The articles published in women's magazines on advertisements.
(d) How the advertisements in women's magazines lie about sex.

3. According to Sandra Tsing Loh, the author of "The Return of Doris Day," how is a good girl movie character portrayed in a movie?
(a) A good girl movie character is conscious of her image and undergoes plastic surgery.
(b) A good girl movie character adores her boyfriend and takes care of him.
(c) A good girl movie character is courageous and deals with a society that has problems.
(d) A good girl movie character loves traditional things and pets.

4. According to the authors, what is the TV show that is an example of the Schadenfreude phenomenon?
(a) Who Wants to be a Millionaire?
(b) Friends.
(c) Candid Camera.
(d) Seinfield.

5. What is the essay by Marnie Carroll titled "American Television in Europe" about?
(a) The influence of American pop culture on Europeans.
(b) How similar American and European pop culture is.
(c) The influence of American TV programs on European culture.
(d) The scope of Ameircan pop culture in American owned TV programs in Europe.

6. According to the authors, what is the demographic group that is probably freer to project an image of their choice through the products they use and display?
(a) Men.
(b) Students.
(c) Children.
(d) Teachers.

7. What is Semiotics really about?
(a) Power and ideologies.
(b) Life style and status.
(c) Popular culture and lfe style.
(d) Taste and elegance in pop culture.

8. Who is the author of the essay, "Signs of Shopping?"
(a) Thomas Friedman.
(b) Laurence Shames.
(c) Jack Solomon.
(d) Anne Norton.

9. Fill-in the blank. The significance of a sign does not depend on ___________________.
(a) Its message.
(b) Its symbolism.
(c) Its interpretation.
(d) Its usefulness.

10. Fill-in the blank. Icons are something that appear in ___________.
(a) Magazines.
(b) TV and videos.
(c) Books.
(d) Newspapers.

11. What is the name of the film used by Linda Seger in her essay "Creating the Myth?"
(a) Jurassic Park
(b) Casablanca.
(c) Star Wars.
(d) Lord of the Rings.

12. What is the purpose of the Standards and Practices staff?
(a) Prevent the program from showing content and language that is culturally insensitive and inapproriate.
(b) Keep the programs from having legal problems with the FCC and other bodies.
(c) Prevent the program from showing content and language that is sexist and inappropriate.
(d) Prevent the program from showing content and language that is unsuitable for the viewers.

13. What is a simple example of semiotic decoding?
(a) Listening to hip hop.
(b) Reading a page.
(c) Writing a story.
(d) Going to class.

14. What is the subject of the essay "The Return of Doris Day" by Sandra Tsing Loh?
(a) Portrayal of good girl characters in movie culture.
(b) Portrayal of the return of women from workplace.
(c) Portrayal of the return of women in cowboy movie culture.
(d) Portrayal of sexy women in Hollywood films.

15. What does the essay, "More Factor" examine?
(a) The issue of craving for more in America.
(b) The issue of the wealth gap in America.
(c) The issue of corporate greed.
(d) The issue of obesity among Americans.

Short Answer Questions

1. What does the essay "A Gentleman and a Consumer" examine?

2. What do media signs often conceal?

3. What is the purpose of the chapter, "Consuming Passions: The Culture of American Consumption?"

4. What is the main purpose of advertisers?

5. What does the essay "Braveheart, Babe and the Contemporary Body" by Susan Bordo examine?

(see the answer keys)

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