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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What is the impact on children of schadenfreude in reality TV shows?
(a) Reality shows challenge children's self esteem.
(b) Reality shows encourage cooperation.
(c) Reality shows encourage bullying behaviors.
(d) Reality shows present the real world.

2. What is a common advertising model that targets adult female customers?
(a) Persuading a woman that buying a product will make friends envy her.
(b) Persuading a woman that buying a product will make her feel good about her appearance.
(c) Persuading a woman that buying a product will enrich her lifestyle.
(d) Persuading a woman that buying a product will make her family value her.

3. What is the subject of the essay "The Return of Doris Day" by Sandra Tsing Loh?
(a) Portrayal of the return of women in cowboy movie culture.
(b) Portrayal of sexy women in Hollywood films.
(c) Portrayal of the return of women from workplace.
(d) Portrayal of good girl characters in movie culture.

4. What does the essay "Asian Women in Film: No Joy, No Luck" focus on?
(a) The issues faced by Asian women characters in film.
(b) Stereotypical depiction of Asian women.
(c) How Asian women in film have no joy or luck.
(d) Asian women characters in Joy Luck Club.

5. What does the essay, "More Factor" examine?
(a) The issue of corporate greed.
(b) The issue of the wealth gap in America.
(c) The issue of obesity among Americans.
(d) The issue of craving for more in America.

6. Which movie does Michale Parenti use to make his arguments in the essay "Class and Virtue?"
(a) Gone with the Wind.
(b) Pretty Woman.
(c) Waiting to Exhale.
(d) Pulp Fiction.

7. Who is the author of "Asian Women in Film: No Joy, No Luck?" .
(a) Nancy Kwan.
(b) Helen Zia.
(c) Suzie Wong.
(d) Jessica Hagedorn

8. What does mass production and mass marketing that categorizes people result in?
(a) Better service to consumers.
(b) Stereotyping of consumers.
(c) Reaching a large group of consumers.
(d) Providing better service to various customer groups.

9. What are the products that may be promoted by advertisements employing the phenomenon, Democracy of Afflictions?
(a) Shoes and socks.
(b) Mouthwash and antibacterial wipes,
(c) Lipstick and mascara.
(d) Shaving cream and hairbrushes.

10. What does the essay"Sex, Lies, and Advertising" by Gloria Steinem examine?
(a) How the advertisements in women's magazines lie about sex.
(b) The compromises made by women's magazines to retain advertisers.
(c) How advertisers target women's magazines to market cigarettes and feminine hygiene.
(d) The articles published in women's magazines on advertisements.

11. Who is the pioneer of Semiotics?
(a) Sonia Maasik.
(b) Noam Chomsky.
(c) Roland Barthe.
(d) George Lakoff.

12. When did the Study of pop culture as an academic subject start?
(a) 1960s.
(b) 1950s.
(c) 1980s.
(d) 1990s.

13. What context should one consider first when interpreting a sign?
(a) Decade/time in which it first appeared.
(b) Social life it promoted.
(c) Moral message it promoted.
(d) Social image it promoted.

14. What is Semiotics really about?
(a) Taste and elegance in pop culture.
(b) Power and ideologies.
(c) Life style and status.
(d) Popular culture and lfe style.

15. Which of the following products is cited by the authors as a cultural icon?
(a) Apple iPod.
(b) Hello Kitty brand items.
(c) Nike shoes.
(d) The Energizer bunny .

Short Answer Questions

1. Fill-in the blank. The issue of "More Factor" dates back to the ___________.

2. What does Nina Leen's selection, "Just What Do You Do All Day?" showcase?

3. What does Susan Douglas examine in her essay"Signs of Intelligent Life on TV?"

4. Fill-in the blank. Icons are something that appear in ___________.

5. What is the purpose of a package?

(see the answer keys)

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