View a FREE sample

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What is the primary role of the market researcher?
(a) Developing a customer personality profile that could be used by the advisers to sell products.
(b) Surveying the customers about their buying habits.
(c) Researching where and how customers buy the products.
(d) Surveying the markets to report on what products are popular.

2. What does mass production and mass marketing that categorizes people result in?
(a) Providing better service to various customer groups.
(b) Stereotyping of consumers.
(c) Reaching a large group of consumers.
(d) Better service to consumers.

3. Why is the Oprah Winfrey show popular, according to Steven D. Stark?
(a) It focuses on sensationalism.
(b) It focuses on a variety of topics and includes celebrities.
(c) It provides some kind of group therapy.
(d) It provides American women an outlet for sharing their issues.

4. What is an archetype?
(a) A version of the original model.
(b) A model representing a mythological story.
(c) An original model on which things can be patterned.
(d) A type of model that represents a story.

5. What is the main argument of "Resisting the False Security of TV" by Tom Shales?
(a) Television should not provide a false sense of security during war and national disasters.
(b) Television should provide a sense of security during times of war and crises.
(c) TV should protect people from the horrors of war and disasters.
(d) The role of TV is to inform the people about what is happening during times of war and disaster.

6. What is Semiotics really about?
(a) Power and ideologies.
(b) Life style and status.
(c) Taste and elegance in pop culture.
(d) Popular culture and lfe style.

7. What does the essay "Asian Women in Film: No Joy, No Luck" focus on?
(a) The issues faced by Asian women characters in film.
(b) Asian women characters in Joy Luck Club.
(c) Stereotypical depiction of Asian women.
(d) How Asian women in film have no joy or luck.

8. Fill-in the blank. Many advertisements connect the product with the __________.
(a) Customer's identity and wisdom.
(b) Customer's satisfaction with the product.
(c) Customer's middle or upper class status.
(d) Customer's fine taste in choosing quality products.

9. What is the name of the movie cited by the authors of the Text book as one of the most popular films of 2001?
(a) Jurassic Park III.
(b) Pearl Harbor.
(c) Shrek.
(d) The Princess Diaries.

10. What does the essay, "Signs of Shopping" examine?
(a) Consumer satisfaction while shopping.
(b) The images in product advertisements.
(c) Consumer behavior while shopping.
(d) Business marketing techniques.

11. What does the semiotic method refer to?
(a) Semiotic method refers to recognition, analysis, and interpretation of signs.
(b) Semiotic method refers to recognition, analysis, and interpretation of pop culture.
(c) Semiotic method refers to recognition, analysis, and interpretation of popular signs.
(d) Semiotic method refers to recognition, analysis, and interpretation of arguments.

12. What does the essay, "More Factor" examine?
(a) The issue of obesity among Americans.
(b) The issue of craving for more in America.
(c) The issue of the wealth gap in America.
(d) The issue of corporate greed.

13. What is the essay "Class and Virtue" about?
(a) Underclass dominance and gender gap in virtues in the movies.
(b) Class dominance and portrayal of underclass women in the movies.
(c) Class dominance and gender discrimination in the movies.
(d) Status quo and gender gap in virtues in the movies.

14. Which popular TV show reflect the concerns of Generation X, according to the authors of the textbook?
(a) The Bachelor.
(b) Sex and the City.
(c) Seinfield.
(d) Friends.

15. Why are shows like West Wing popular, according to Todd Davis?
(a) They are about the American President and are informative.
(b) They are about American government and show the real issues.
(c) They are about the white house and show inside scenaios.
(d) They are non-threatening and make the audience feel comfortable.

Short Answer Questions

1. What is the function of the Standards and Practices staff?

2. What does the phrase "Commodification of desire" refer to?

3. What is Michael Parenti's argument in "Class and Virtue?"

4. Fill-in the blank. Icons are something that appear in ___________.

5. What is Semiotic method?

(see the answer keys)

This section contains 804 words (approx. 3 pages at 300 words per page) View a FREE sample