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This quiz consists of 5 multiple choice and 5 short answer questions through Video Dreams: Television, Music, and Cultural Forms.

Multiple Choice Questions

1. How do ads usually portray men?
(a) Tall and handsome.
(b) Aggressive and violent.
(c) Young and energetic.
(d) Competitive and confident.

2. What do media signs often conceal?
(a) Commercial interests.
(b) Educational interests.
(c) Popular interests.
(d) Social interests.

3. What does mass production and mass marketing that categorizes people result in?
(a) Stereotyping of consumers.
(b) Better service to consumers.
(c) Providing better service to various customer groups.
(d) Reaching a large group of consumers.

4. What is the main purpose of malls?
(a) Provide a variety of products that enrich American life.
(b) Provide entertainment, goods, and services.
(c) Provide public space for kids and teenagers to hang around.
(d) Provide quality products such as designer brands and public space.

5. What does the metaphoric essay title, "Addictive Virus," refer to?
(a) Addiction to the accumulation of things.
(b) Addiction to credit card spending.
(c) Addiction to the Internet and electronic gadgets.
(d) Addiction to entertainment and celebrity culture.

Short Answer Questions

1. What is the main argument of "Resisting the False Security of TV" by Tom Shales?

2. Who is the author of the essay, "Signs of Shopping?"

3. Fill-in the blank. Semiotic method connects the _____________

4. What is the essay by Robert Hilburn "The Not-so-big Hit Single" about?

5. Fill-in the blank. Icons are something that appear in ___________.

(see the answer key)

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