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This quiz consists of 5 multiple choice and 5 short answer questions through Video Dreams: Television, Music, and Cultural Forms.

Multiple Choice Questions

1. According to the textbook authors, what is the best way to study popular phenomena?
(a) Get the facts from the media.
(b) Question the facts from the media.
(c) Question the facts from the Internet.
(d) Ask questions and question everything.

2. What does a sign represent?
(a) A popular brand.
(b) A direction.
(c) An image.
(d) A meaning or a message.

3. What does the essay "A Gentleman and a Consumer" examine?
(a) The positive image of men in advertising.
(b) The role of men in advertising.
(c) How advertisers target men.
(d) The role of gender in advertising.

4. Why are shows like West Wing popular, according to Todd Davis?
(a) They are about the white house and show inside scenaios.
(b) They are non-threatening and make the audience feel comfortable.
(c) They are about American government and show the real issues.
(d) They are about the American President and are informative.

5. What is Semiotic method?
(a) A relatively new methodology that has been around since the early 20th century.
(b) A very old methodology tha has been around since the early 18th century.
(c) A methodology that has been around since the 1950s.
(d) A methodology that has been around since the 1980s.

Short Answer Questions

1. What does the term, semiotics, refer to?

2. How do ads usually portray men?

3. What is the essay by Robert Hilburn "The Not-so-big Hit Single" about?

4. How can one derive the meaning of a sign using Semiotic method?

5. What are some motivators typically used in ads?

(see the answer key)

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