1. What is the purpose of a package?
(a) To keep the product safe.
(b) To market the product .
(c) To help the customers in comparing the product with its competitors.
(d) To inform about the product's usefulness.

2. Fill-in the blank. People buy products based on a system called ____________.
(a) VALS (Values and Lifestyle System).
(b) SALS (Status and Lifestyle System).
(c) CALS (Culture and Lifesyle System).
(d) BALS (Budget and Lifestyle System).

3. What do media signs often conceal?
(a) Commercial interests.
(b) Social interests.
(c) Educational interests.
(d) Popular interests.

4. Who is the pioneer of Semiotics?
(a) George Lakoff.
(b) Noam Chomsky.
(c) Roland Barthe.
(d) Sonia Maasik.

5. What does Susan Douglas examine in her essay"Signs of Intelligent Life on TV?"
(a) The ideology and gender bias behind the television shows.
(b) Gender stereotyping of intelligence on TV shows.
(c) Racial stereotyping of intelligence on TV shows.
(d) The role of intellegence underlying TV shows.

Short Answer Questions

1. According to the authors, what is the demographic group that is probably freer to project an image of their choice through the products they use and display?

2. Which popular TV show reflect the concerns of Generation X, according to the authors of the textbook?

3. What does the essay, "Signs of Shopping" examine?

4. What is a common advertising model that targets adult female customers?

5. What is an example of pop culture?

(see the answer key)

This section contains 290 words
(approx. 1 page at 300 words per page)

View a FREE sample