View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Video Dreams: Television, Music, and Cultural Forms.

Multiple Choice Questions

1. What is the factor that changed the semiotic message carried out by the cell phone?
(a) Introduction of iPhone.
(b) Advance of technology.
(c) Advance of commercialization.
(d) Advance of Internet.

2. What does Amanda Fazzone claim in her essay "Boob Tube?"
(a) TV shows focus too much on women's breasts and not on their talent.
(b) TV shows focus on women's glamour and not their sense of style.
(c) Female TV actors and participants are rated for their sex appeal as well as their intelligence.
(d) Female TV actors and participants are rated for their sex appeal and not for their brains.

3. What does the phrase "Commodification of desire" refer to?
(a) Connecting the product with a desire to be rich.
(b) Connecting the product with an unrelated desire
(c) Connecting the product with fulfilling the American dream.
(d) Connecting the product with a desire to fit in.

4. According to the authors, what is the TV show that is an example of the Schadenfreude phenomenon?
(a) Who Wants to be a Millionaire?
(b) Candid Camera.
(c) Friends.
(d) Seinfield.

5. According to the textbook authors, what is the best way to study popular phenomena?
(a) Question the facts from the Internet.
(b) Get the facts from the media.
(c) Question the facts from the media.
(d) Ask questions and question everything.

Short Answer Questions

1. Fill-in the blank. The analysis of a television episode must involve ___________ .

2. What does the term, semiotics, refer to?

3. What is a common advertising model that targets adult female customers?

4. Why are shows like West Wing popular, according to Todd Davis?

5. What are the products that may be promoted by advertisements employing the phenomenon, Democracy of Afflictions?

(see the answer key)

This section contains 396 words (approx. 2 pages at 300 words per page) View a FREE sample