View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Video Dreams: Television, Music, and Cultural Forms.

Multiple Choice Questions

1. What do media signs often conceal?
(a) Educational interests.
(b) Commercial interests.
(c) Social interests.
(d) Popular interests.

2. What does glocalization refer to?
(a) Globalization of American products in local markets.
(b) Adapting a global product to fit a local market.
(c) Outsourcing work to local businesses across the world.
(d) Competing with local markets across the world.

3. According to Rachel Bowlby, the author of "The Haunted Superstore, " what do people visiting a superstore not like?
(a) Crowded aisles.
(b) Walking out empty handed.
(c) Sales people following them.
(d) Not finding the item they want.

4. What may be the best way to start the semiotic interpretation?
(a) Looking at the history.
(b) Interviewing people.
(c) Reading popular magazines.
(d) Looking at the facts.

5. Who is the author of the essay, "Signs of Shopping?"
(a) Anne Norton.
(b) Jack Solomon.
(c) Laurence Shames.
(d) Thomas Friedman.

Short Answer Questions

1. What does Susan Douglas examine in her essay"Signs of Intelligent Life on TV?"

2. What is a common advertising model that targets adult female customers?

3. How do advertisers target kids as customers?

4. What does the metaphoric essay title, "Addictive Virus," refer to?

5. What does the term, semiotics, refer to?

(see the answer key)

This section contains 354 words (approx. 2 pages at 300 words per page) View a FREE sample