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This quiz consists of 5 multiple choice and 5 short answer questions through Video Dreams: Television, Music, and Cultural Forms.

Multiple Choice Questions

1. What is the function of the Standards and Practices staff?
(a) Write the language and the situations that are presented in the TV programs.
(b) Edit the language and the situations that are presented in the TV programs.
(c) Read the language and the situations that are presented in the TV programs.
(d) Approve the language and the situations that are presented in the TV programs.

2. Fill-in the blank. Semiotic method connects the _____________
(a) Entertainment side of pop culture to facts,
(b) Entertainment side of pop culture to myths,
(c) Entertainment side of pop culture to ideology.
(d) Entertainment side of pop culture to opinions.

3. What is a common advertising model that targets adult female customers?
(a) Persuading a woman that buying a product will make friends envy her.
(b) Persuading a woman that buying a product will enrich her lifestyle.
(c) Persuading a woman that buying a product will make her feel good about her appearance.
(d) Persuading a woman that buying a product will make her family value her.

4. What message does the phenomenon, Democracy of Goods, refer to?
(a) Regardless of one's social and class status, everyone can enjoy the lifestyle of the wealthy.
(b) Regardless of one's social and class status, everyone is served equally.
(c) Regardless of one's social and class status, everyone can enjoy a quality product.
(d) Regardless of one's social and class status, everyone can have access to the same product.

5. What is the essay by Robert Hilburn "The Not-so-big Hit Single" about?
(a) How the music ratings changed with time.
(b) How the big hits influence pop culture.
(c) How The Beatles dominated the music industry.
(d) How the Grammy awards influence the perception of a big hit song.

Short Answer Questions

1. What does Nina Leen's selection, "Just What Do You Do All Day?" showcase?

2. What are the products that may be promoted by advertisements employing the phenomenon, Democracy of Afflictions?

3. Who is the pioneer of Semiotics?

4. What are some motivators typically used in ads?

5. Fill-in the blank. Many advertisements connect the product with the __________.

(see the answer key)

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