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This quiz consists of 5 multiple choice and 5 short answer questions through Video Dreams: Television, Music, and Cultural Forms.

Multiple Choice Questions

1. Who is the pioneer of Semiotics?
(a) Roland Barthe.
(b) Noam Chomsky.
(c) George Lakoff.
(d) Sonia Maasik.

2. What context should one consider first when interpreting a sign?
(a) Moral message it promoted.
(b) Decade/time in which it first appeared.
(c) Social image it promoted.
(d) Social life it promoted.

3. How does semiotic interpretation of an advertisement help the customers?
(a) It helps them to find out which product is most popular.
(b) It helps them to find out if the product is worth buying.
(c) It helps them to find out the values that the advertisers are targeting.
(d) It helps them to find out which product is most useful.

4. Fill-in the blank. Semiotic method connects the _____________
(a) Entertainment side of pop culture to opinions.
(b) Entertainment side of pop culture to facts,
(c) Entertainment side of pop culture to ideology.
(d) Entertainment side of pop culture to myths,

5. What does Amanda Fazzone claim in her essay "Boob Tube?"
(a) Female TV actors and participants are rated for their sex appeal as well as their intelligence.
(b) TV shows focus too much on women's breasts and not on their talent.
(c) Female TV actors and participants are rated for their sex appeal and not for their brains.
(d) TV shows focus on women's glamour and not their sense of style.

Short Answer Questions

1. What are the products that may be promoted by advertisements employing the phenomenon, Democracy of Afflictions?

2. Fill-in the blank. The issue of "More Factor" dates back to the ___________.

3. What does a sign represent?

4. Who is the author of the essay, "Signs of Shopping?"

5. What is the purpose of the chapter, "Consuming Passions: The Culture of American Consumption?"

(see the answer key)

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