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This quiz consists of 5 multiple choice and 5 short answer questions through Constructing Race: Readings in Multicultural Semiotics.

Multiple Choice Questions

1. What is the primary role of the market researcher?
(a) Surveying the customers about their buying habits.
(b) Researching where and how customers buy the products.
(c) Surveying the markets to report on what products are popular.
(d) Developing a customer personality profile that could be used by the advisers to sell products.

2. What does the term, semiotics, refer to?
(a) Study of signs.
(b) Study of popular culture.
(c) A writing process.
(d) Analysis of writing.

3. According to Sandra Tsing Loh, the author of "The Return of Doris Day," how is a good girl movie character portrayed in a movie?
(a) A good girl movie character adores her boyfriend and takes care of him.
(b) A good girl movie character loves traditional things and pets.
(c) A good girl movie character is courageous and deals with a society that has problems.
(d) A good girl movie character is conscious of her image and undergoes plastic surgery.

4. What is the factor that influences one's semiotic interpretation?
(a) Knowledge.
(b) Opinions.
(c) Facts.
(d) Value system.

5. What does Personal space include?
(a) Invisble signs that are not dependent on identity, culture and relationship.
(b) Visible signs that are dependent on identity, culture and relationship.
(c) Visible and invisible signs that are not dependent on identity, culture and relationship.
(d) Visible and invisible signs that are dependent on identity, culture and relationship.

Short Answer Questions

1. Fill-in the blank. Icons are something that appear in ___________.

2. What is the sign represented by cubicles in an office, according to Daphne Spain?

3. What is the most American thing that he did, according to Kevin Jennings, the author of "American Dreams?"

4. What are some motivators typically used in ads?

5. What is the latest example of the Elvis effect, according to Paul C. Taylor?

(see the answer key)

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