1. Which of the following products is cited by the authors as a cultural icon?
(a) Nike shoes.
(b) Hello Kitty brand items.
(c) The Energizer bunny .
(d) Apple iPod.

2. What is the factor that influences one's semiotic interpretation?
(a) Value system.
(b) Facts.
(c) Knowledge.
(d) Opinions.

3. What is the purpose of a package?
(a) To inform about the product's usefulness.
(b) To keep the product safe.
(c) To help the customers in comparing the product with its competitors.
(d) To market the product .

4. Fill-in the blank. Melissa Algranati is __________.
(a) Biracial.
(b) Puerto Rican.
(c) Mexican Egyptian American.
(d) Egyptian American.

5. What does the essay "Put on a Happy Face: Masking the Differences Between Blacks and Whites" point out?
(a) Race relations have been revealed and depicted by Hollywood as controversial.
(b) Real issues faced by blacks have been revealed and depicted by Hollywood.
(c) Real issues faced by blacks have been concealed or misrepresented by Hollywood.
(d) Racism has been depicted by Hollywood as a controversial issue.

Short Answer Questions

1. What is the T.V. show that comes across as an example of changing gender code as mentioned in the chapter, "We've Come a Long Way, Maybe: Gender Codes in American Culture Summary and Analysis?"

2. What is the function of the Standards and Practices staff?

3. What is the main purpose of malls?

4. When did the daytime talk shows become popular?

5. What affects one's ability in math and science?

(see the answer key)

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