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This quiz consists of 5 multiple choice and 5 short answer questions through Constructing Race: Readings in Multicultural Semiotics.

Multiple Choice Questions

1. What does Bell Hooks write about in her essay "Baby?"
(a) How she enjoyed playing with dolls.
(b) Her choice of a brown doll just like her.
(c) Her preference for a white doll.
(d) How she disliked the brown dolls.

2. How does Michael Omi state that Americans commonly judge a person's character?
(a) Based on the person's education.
(b) Based on the person's family.
(c) Based on the person's race.
(d) Based on the person's clothes.

3. What does the term gender refer to?
(a) Behavioral and cultural traits that are defined by society as male or female.
(b) Behavioral and cultural traits that are defined by society as female.
(c) Being born with male or female sex organs.
(d) One's identification of being a male or a female.

4. What is an example of gender code?
(a) A gay man.
(b) An unmarried woman.
(c) An unmarried man.
(d) A lesbian woman.

5. How can one derive the meaning of a sign using Semiotic method?
(a) By looking at how things and facts are related to one another.
(b) By looking at the relationship between the image and the message.
(c) By looking at the facts and their connection to the sign.
(d) By looking at diverse opinions and how they are related to the sign.

Short Answer Questions

1. What does "I" signify, according to Fan Shen?

2. What does glocalization refer to?

3. What is the impact on children of schadenfreude in reality TV shows?

4. What is a territory?

5. How does semiotic interpretation of an advertisement help the customers?

(see the answer key)

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