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This quiz consists of 5 multiple choice and 5 short answer questions through Constructing Race: Readings in Multicultural Semiotics.

Multiple Choice Questions

1. What is the main purpose of advertisers?
(a) Project the message that their products are cool.
(b) Project the message that their customers are elite consumers.
(c) Make the customers think that their product is different from the rest.
(d) Help the customers choose a product based on quality.

2. What does the essay, "Warrior Dreams," by James William Gibson, point out?
(a) Men's fascination with paramilitary culture.
(b) Portrayal of American men's patriotism in the post Vietnam era.
(c) Portrayal of American Indian warrior mascots in men's sports.
(d) Men's dreams to become warriors.

3. How does the beauty myth affect women?
(a) Women are trapped by body image.
(b) Women's health is affected by the harmful chemicals in beauty products.
(c) Women are trapped by the professional image.
(d) Women learn from pop culture that beauty is a myth.

4. What does the term, semiotics, refer to?
(a) Analysis of writing.
(b) A writing process.
(c) Study of popular culture.
(d) Study of signs.

5. Which of the following products is cited by the authors as a cultural icon?
(a) Apple iPod.
(b) The Energizer bunny .
(c) Hello Kitty brand items.
(d) Nike shoes.

Short Answer Questions

1. What is an example of gender code?

2. What is LynNell Hancock's "The Haves and the Have-Nots" about?

3. Fill-in the blank. Melissa Algranati is __________.

4. What does Vivian C. Sobchack claim in her essay "The Postmorbid Condition?"

5. Fill-in the blank. The significance of a sign does not depend on ___________________.

(see the answer key)

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