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This quiz consists of 5 multiple choice and 5 short answer questions through Constructing Race: Readings in Multicultural Semiotics.

Multiple Choice Questions

1. What is the main purpose of malls?
(a) Provide public space for kids and teenagers to hang around.
(b) Provide entertainment, goods, and services.
(c) Provide a variety of products that enrich American life.
(d) Provide quality products such as designer brands and public space.

2. What is digital gap?
(a) Gap between the haves and have-nots in their access to cellphones.
(b) Gap between the haves and have-nots in their access to computers and the Internet.
(c) Gap between the haves and have-nots in their access to digital communication.
(d) Gap between the haves and have-nots in their access to iPods.

3. How does Daphne Spain describe the workplace in the 90s in her essay "Spatial Segregation and Gender Stratification in the Workplace?"
(a) Most women had contact with men and participated in the decision making process.
(b) Women and men worked in segregated workspaces.
(c) Most women worked in the open spaces of offices.
(d) Most women had a work space that had doors.

4. What is the factor that influences one's semiotic interpretation?
(a) Value system.
(b) Opinions.
(c) Knowledge.
(d) Facts.

5. What is schadenfreude?
(a) Empathy to people who are suffering.
(b) Pleasure acquired due to helping others who are suffering.
(c) Pleasure taken from the suffering or misfortunes of others.
(d) Sadness acquired from observing the misery of others.

Short Answer Questions

1. What is the main point of the essay "The New Sexual Stone Age," by Andre Mayer?

2. According to Michael Omi, how are blacks often portrayed by the American media?

3. According to Todd Boyd, what aspect is a main factor in the gangster movies genre?

4. What is the purpose of a package?

5. What does Bell Hooks write about in her essay "Baby?"

(see the answer key)

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