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This quiz consists of 5 multiple choice and 5 short answer questions through Constructing Race: Readings in Multicultural Semiotics.

Multiple Choice Questions

1. What is the essay, "Creating the Myth" about?
(a) How movies represent the myth.
(b) Sci-fi character patterns.
(c) Mythological character patterns.
(d) Classic hero patterns.

2. What does Nina Leen's selection, "Just What Do You Do All Day?" showcase?
(a) What a model does on a week day.
(b) What a housewife does around the house.
(c) What a student does on a school day.
(d) What a teenager does on a weekend.

3. What is the function of the Standards and Practices staff?
(a) Edit the language and the situations that are presented in the TV programs.
(b) Read the language and the situations that are presented in the TV programs.
(c) Write the language and the situations that are presented in the TV programs.
(d) Approve the language and the situations that are presented in the TV programs.

4. What does the term gender refer to?
(a) Being born with male or female sex organs.
(b) Behavioral and cultural traits that are defined by society as male or female.
(c) Behavioral and cultural traits that are defined by society as female.
(d) One's identification of being a male or a female.

5. How does Michael Omi state that Americans commonly judge a person's character?
(a) Based on the person's education.
(b) Based on the person's family.
(c) Based on the person's clothes.
(d) Based on the person's race.

Short Answer Questions

1. What example do the authors use to explain the semiotic method?

2. What is theme marketing?

3. What is the purpose of a package?

4. What are some motivators typically used in ads?

5. What is the main argument of "Resisting the False Security of TV" by Tom Shales?

(see the answer key)

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