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This quiz consists of 5 multiple choice and 5 short answer questions through Constructing Race: Readings in Multicultural Semiotics.

Multiple Choice Questions

1. What does Personal space include?
(a) Visible and invisible signs that are not dependent on identity, culture and relationship.
(b) Invisble signs that are not dependent on identity, culture and relationship.
(c) Visible signs that are dependent on identity, culture and relationship.
(d) Visible and invisible signs that are dependent on identity, culture and relationship.

2. What is the sign represented by cubicles in an office, according to Daphne Spain?
(a) Cooperative working.
(b) Employee culture.
(c) Corporate structure.
(d) Open communication.

3. Fill-in the blank. Icons are something that appear in ___________.
(a) Magazines.
(b) Books.
(c) TV and videos.
(d) Newspapers.

4. According to the textbook authors, why was the T.V. show Sex and the City popular?
(a) It is full of glamour and fun.
(b) It starred Sarah Jessica Parker.
(c) It showed beautiful women professionals.
(d) It challenged the gender codes.

5. What does glocalization refer to?
(a) Adapting a global product to fit a local market.
(b) Competing with local markets across the world.
(c) Globalization of American products in local markets.
(d) Outsourcing work to local businesses across the world.

Short Answer Questions

1. How does Daphne Spain describe the workplace in the 90s in her essay "Spatial Segregation and Gender Stratification in the Workplace?"

2. What is the impact of race depiction in popular culture?

3. What context should one consider first when interpreting a sign?

4. What is the purpose of a package?

5. What does Susan Douglas examine in her essay"Signs of Intelligent Life on TV?"

(see the answer key)

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