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This quiz consists of 5 multiple choice and 5 short answer questions through Constructing Race: Readings in Multicultural Semiotics.

Multiple Choice Questions

1. Fill-in the blank. Many advertisements connect the product with the __________.
(a) Customer's middle or upper class status.
(b) Customer's identity and wisdom.
(c) Customer's satisfaction with the product.
(d) Customer's fine taste in choosing quality products.

2. What are some motivators typically used in ads?
(a) Leisure, exercise, and health.
(b) Comfort, cost, and speed of action.
(c) Comfort, happiness, and satisfaction
(d) Guilt, fear, and fantasy.

3. What is the essay, "Creating the Myth" about?
(a) Mythological character patterns.
(b) Classic hero patterns.
(c) How movies represent the myth.
(d) Sci-fi character patterns.

4. What is theme marketing?
(a) Promotion of the company products using an advertising theme.
(b) Marketing the company products using a story theme.
(c) Marketing the company products using a jingle.
(d) Promotion of the company name as opposed to the individual products produced by the company.

5. What is the name of the film used by Linda Seger in her essay "Creating the Myth?"
(a) Jurassic Park
(b) Casablanca.
(c) Lord of the Rings.
(d) Star Wars.

Short Answer Questions

1. What was the theme of most of the movies in post 9/11 era as pointed out by Patrick Goldstein in "The Time to Get Serious Has Come?"

2. What is the common definition of racial profiling?

3. Fill-in the blank. Gender coding is _________.

4. What is a morally acceptable behavior in America as mentioned by the textbook authors in the chapter, " We've Come a Long Way, Maybe: Gender Codes in American Culture Summary and Analysis?"

5. What is the most American thing that he did, according to Kevin Jennings, the author of "American Dreams?"

(see the answer key)

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