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This quiz consists of 5 multiple choice and 5 short answer questions through Constructing Race: Readings in Multicultural Semiotics.

Multiple Choice Questions

1. What does Bell Hooks write about in her essay "Baby?"
(a) Her preference for a white doll.
(b) How she disliked the brown dolls.
(c) Her choice of a brown doll just like her.
(d) How she enjoyed playing with dolls.

2. What does the essay "Put on a Happy Face: Masking the Differences Between Blacks and Whites" point out?
(a) Racism has been depicted by Hollywood as a controversial issue.
(b) Real issues faced by blacks have been concealed or misrepresented by Hollywood.
(c) Real issues faced by blacks have been revealed and depicted by Hollywood.
(d) Race relations have been revealed and depicted by Hollywood as controversial.

3. What is a common advertising model that targets adult female customers?
(a) Persuading a woman that buying a product will make her feel good about her appearance.
(b) Persuading a woman that buying a product will make her family value her.
(c) Persuading a woman that buying a product will enrich her lifestyle.
(d) Persuading a woman that buying a product will make friends envy her.

4. What is the name of the movie cited by the authors of the Text book as one of the most popular films of 2001?
(a) Pearl Harbor.
(b) Shrek.
(c) Jurassic Park III.
(d) The Princess Diaries.

5. What is the latest example of the Elvis effect, according to Paul C. Taylor?
(a) Copying the style of Elvis in Las Vegas.
(b) Impact of Elvis on the music industry.
(c) Impersonation of Elvis in pop music performances.
(d) Cultural appropriation of rap by whites.

Short Answer Questions

1. What does "I" signify, according to Fan Shen?

2. According to Benjamin DeMott, how does Hollywood portray the race relations between blacks and whites?

3. What does Neil Bernstein, in "Goin' Gangsta, Chosin' Cholita," posit?

4. Which of the following is true, according to Michael Omi?

5. How do advertisers target kids as customers?

(see the answer key)

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