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This quiz consists of 5 multiple choice and 5 short answer questions through Constructing Race: Readings in Multicultural Semiotics.

Multiple Choice Questions

1. What does mass production and mass marketing that categorizes people result in?
(a) Reaching a large group of consumers.
(b) Better service to consumers.
(c) Providing better service to various customer groups.
(d) Stereotyping of consumers.

2. What is the factor that contributes to the showing of violence in the movies, according to Vivian C. Sobchack, in "The Postmorbid Condition?"
(a) Changing values.
(b) Technology.
(c) Increased violence in society.
(d) Generation.

3. Who is the author of "Asian Women in Film: No Joy, No Luck?" .
(a) Suzie Wong.
(b) Nancy Kwan.
(c) Jessica Hagedorn
(d) Helen Zia.

4. What was the theme of most of the movies in post 9/11 era as pointed out by Patrick Goldstein in "The Time to Get Serious Has Come?"
(a) Patriotism.
(b) Escapism.
(c) War.
(d) Terrorism.

5. Fill-in the blank. People buy products based on a system called ____________.
(a) SALS (Status and Lifestyle System).
(b) BALS (Budget and Lifestyle System).
(c) VALS (Values and Lifestyle System).
(d) CALS (Culture and Lifesyle System).

Short Answer Questions

1. What is the main purpose of advertisers?

2. What message does the phenomenon, Democracy of Goods, refer to?

3. What does Vivian C. Sobchack claim in her essay "The Postmorbid Condition?"

4. What is LynNell Hancock's "The Haves and the Have-Nots" about?

5. According to Benjamin DeMott, how does Hollywood portray the race relations between blacks and whites?

(see the answer key)

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