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This quiz consists of 5 multiple choice and 5 short answer questions through Constructing Race: Readings in Multicultural Semiotics.

Multiple Choice Questions

1. What is the factor that contributes to the showing of violence in the movies, according to Vivian C. Sobchack, in "The Postmorbid Condition?"
(a) Generation.
(b) Technology.
(c) Changing values.
(d) Increased violence in society.

2. What is the name of the movie cited by the authors of the Text book as one of the most popular films of 2001?
(a) The Princess Diaries.
(b) Shrek.
(c) Jurassic Park III.
(d) Pearl Harbor.

3. What does mass production and mass marketing that categorizes people result in?
(a) Reaching a large group of consumers.
(b) Better service to consumers.
(c) Stereotyping of consumers.
(d) Providing better service to various customer groups.

4. What is the main purpose of advertisers?
(a) Help the customers choose a product based on quality.
(b) Make the customers think that their product is different from the rest.
(c) Project the message that their customers are elite consumers.
(d) Project the message that their products are cool.

5. What does the essay "Put on a Happy Face: Masking the Differences Between Blacks and Whites" point out?
(a) Race relations have been revealed and depicted by Hollywood as controversial.
(b) Real issues faced by blacks have been revealed and depicted by Hollywood.
(c) Real issues faced by blacks have been concealed or misrepresented by Hollywood.
(d) Racism has been depicted by Hollywood as a controversial issue.

Short Answer Questions

1. What does Bell Hooks write about in her essay "Baby?"

2. What does the essay "Asian Women in Film: No Joy, No Luck" focus on?

3. Who is an outlaw hero, according to Robert Ray, the writer of "The Thematic Paradigm?"

4. Fill-in the blank. Many advertisements connect the product with the __________.

5. According to Sandra Tsing Loh, the author of "The Return of Doris Day," how is a good girl movie character portrayed in a movie?

(see the answer key)

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