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This quiz consists of 5 multiple choice and 5 short answer questions through Constructing Race: Readings in Multicultural Semiotics.

Multiple Choice Questions

1. What is the common definition of racial profiling?
(a) Using race to determine who is subjected to surveillance or searches.
(b) Cops using race to incarcerate people.
(c) Jury using race to determine the outcomes of criminal trials.
(d) Coaches using race to select student athletes.

2. What is the essay, "Creating the Myth" about?
(a) How movies represent the myth.
(b) Mythological character patterns.
(c) Sci-fi character patterns.
(d) Classic hero patterns.

3. According to the textbook authors, what is a common assumption people make about racism?
(a) Racism is confined to rural areas.
(b) There is no racism in American society anymore.
(c) Racism is confined to red states.
(d) Racism is all pervasive.

4. What is the impact of race depiction in popular culture?
(a) Stereotyping that comes across as artificial.
(b) Understanding of differences in traditions.
(c) Understanding of differences in cultures.
(d) Racial stereotyping that comes across as natural to the depicted race.

5. Which company's All-Bran ad promoted their product as a cancer preventing food?
(a) Malt-O-Meal.
(b) General Mills.
(c) Kellogs.
(d) McKee foods.

Short Answer Questions

1. Fill-in the blank. People buy products based on a system called ____________.

2. What does the essay"Sex, Lies, and Advertising" by Gloria Steinem examine?

3. According to the authors, why do people buy a product?

4. What does the essay "Asian Women in Film: No Joy, No Luck" focus on?

5. What is the main purpose of advertisers?

(see the answer key)

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