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This quiz consists of 5 multiple choice and 5 short answer questions through Constructing Race: Readings in Multicultural Semiotics.

Multiple Choice Questions

1. How does semiotic interpretation of an advertisement help the customers?
(a) It helps them to find out which product is most popular.
(b) It helps them to find out which product is most useful.
(c) It helps them to find out if the product is worth buying.
(d) It helps them to find out the values that the advertisers are targeting.

2. How do advertisers target kids as customers?
(a) They use enticing music and images to sell the products.
(b) They send the message to kids that they can have lot of fun.
(c) They use the influence kids have over what their parents buy through kid friendly logos and advertisements.
(d) They send the message that the kids need to compete with their friends in being the first to get the product..

3. What was the theme of most of the movies in post 9/11 era as pointed out by Patrick Goldstein in "The Time to Get Serious Has Come?"
(a) Patriotism.
(b) Terrorism.
(c) War.
(d) Escapism.

4. What is the name of the movie cited by the authors of the Text book as one of the most popular films of 2001?
(a) Jurassic Park III.
(b) Pearl Harbor.
(c) Shrek.
(d) The Princess Diaries.

5. What is the main purpose of advertisers?
(a) Make the customers think that their product is different from the rest.
(b) Help the customers choose a product based on quality.
(c) Project the message that their customers are elite consumers.
(d) Project the message that their products are cool.

Short Answer Questions

1. Fill-in the blank. Melissa Algranati is __________.

2. Who is an outlaw hero, according to Robert Ray, the writer of "The Thematic Paradigm?"

3. What does the phrase "Commodification of desire" refer to?

4. Which of the following products is cited by the authors as a cultural icon?

5. How do ads usually portray men?

(see the answer key)

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