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This quiz consists of 5 multiple choice and 5 short answer questions through Constructing Race: Readings in Multicultural Semiotics.

Multiple Choice Questions

1. How do advertisers target kids as customers?
(a) They send the message that the kids need to compete with their friends in being the first to get the product..
(b) They send the message to kids that they can have lot of fun.
(c) They use the influence kids have over what their parents buy through kid friendly logos and advertisements.
(d) They use enticing music and images to sell the products.

2. According to Todd Boyd, what aspect is a main factor in the gangster movies genre?
(a) Status and power.
(b) Class and gender.
(c) Race and ethnicity.
(d) Language and gang signs.

3. What does the essay "Put on a Happy Face: Masking the Differences Between Blacks and Whites" point out?
(a) Racism has been depicted by Hollywood as a controversial issue.
(b) Real issues faced by blacks have been revealed and depicted by Hollywood.
(c) Race relations have been revealed and depicted by Hollywood as controversial.
(d) Real issues faced by blacks have been concealed or misrepresented by Hollywood.

4. According to the textbook authors, what is a common assumption people make about racism?
(a) There is no racism in American society anymore.
(b) Racism is confined to rural areas.
(c) Racism is all pervasive.
(d) Racism is confined to red states.

5. What is the essay "Class and Virtue" about?
(a) Underclass dominance and gender gap in virtues in the movies.
(b) Class dominance and portrayal of underclass women in the movies.
(c) Status quo and gender gap in virtues in the movies.
(d) Class dominance and gender discrimination in the movies.

Short Answer Questions

1. What is the latest example of the Elvis effect, according to Paul C. Taylor?

2. What image of woman was in vogue in the movies of the 1980s, according to "The Return of Doris Day" by Sandra Tsing Loh?

3. What does Bell Hooks write about in her essay "Baby?"

4. What does Vivian C. Sobchack claim in her essay "The Postmorbid Condition?"

5. Why does Melissa Algranati describe her experience as "Being the Other?"

(see the answer key)

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