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This quiz consists of 5 multiple choice and 5 short answer questions through Constructing Race: Readings in Multicultural Semiotics.

Multiple Choice Questions

1. What is the essay, "Creating the Myth" about?
(a) Mythological character patterns.
(b) How movies represent the myth.
(c) Sci-fi character patterns.
(d) Classic hero patterns.

2. What does Vivian C. Sobchack claim in her essay "The Postmorbid Condition?"
(a) Rather than aestheticizing violence, current films focus on it.
(b) Rather than aestheticizing violence, current films do not care about it.
(c) Rather than aestheticizing violence, current films send a moral message with it..
(d) Rather than sending a moral message on violence, current films ignore the impact.

3. According to Michael Omi, how are blacks often portrayed by the American media?
(a) Important and professional.
(b) Comical, submissive, or childlike.
(c) Important but sly.
(d) Protagonist warrior.

4. What does the phrase "Commodification of desire" refer to?
(a) Connecting the product with an unrelated desire
(b) Connecting the product with fulfilling the American dream.
(c) Connecting the product with a desire to fit in.
(d) Connecting the product with a desire to be rich.

5. What message does the phenomenon, Democracy of Goods, refer to?
(a) Regardless of one's social and class status, everyone is served equally.
(b) Regardless of one's social and class status, everyone can enjoy a quality product.
(c) Regardless of one's social and class status, everyone can have access to the same product.
(d) Regardless of one's social and class status, everyone can enjoy the lifestyle of the wealthy.

Short Answer Questions

1. What does the essay "A Gentleman and a Consumer" examine?

2. According to the authors, why do people buy a product?

3. What image of woman was in vogue in the movies of the 1980s, according to "The Return of Doris Day" by Sandra Tsing Loh?

4. According to Todd Boyd, what aspect is a main factor in the gangster movies genre?

5. What is the primary role of the market researcher?

(see the answer key)

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