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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. When does Starbucks open its first store on the East Coast?
2. What year does Howard first meet with Pepsi to discuss the mass distribution of Starbucks products?
3. What year does United Airlines begin serving Starbucks coffee on its flights?
4. Who approaches Howard with the idea to sell music compilations in Starbucks stores?
5. Which one of the following is not one of the magazines that United Airlines places an ad in to advertise their association with Starbucks?
Short Essay Questions
1. How is the quality problem of the coffee served on United Airlines flights solved?
2. How does Howard find a bank to take Starbucks public?
3. What conflict between his professional and personal lives does Howard experience as a result of Starbucks' quick expansion, and how does he resolve it?
4. Who is Scott Bedbury and why does Howard hire him to work for the company?
5. What reference is included at the end of Pour Your Heart Into It, and how does it reflect Howard's success with Starbucks?
6. How is Howard's reaction to the 1995 holiday season received by employees and what things does he encourage them to do?
7. What key events happen on the year that Howard turns forty?
8. What is an example of a negative claim that was made against Starbucks?
9. How is the idea of serving cold drinks at Starbucks first introduced to Howard and what is his response?
10. What is the result of the first Starbucks international store?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
Describe the elements that form H2O, their individual roles, skills, and responsibilities, and how they work as a team. Also, include an explanation of what causes Howard to realize that he needs to begin hiring people with skills different than his own and what that means for the Starbucks company.
Essay Topic 2
Customer requests and employee ideas are taken very seriously by Howard and Starbucks.
1) Choose three examples of how customer requests were developed into new ideas for products and describe how.
2) Explain the potential risks that a company is taking by ignoring customer requests, and how Howard learns the value in being receptive to them.
3) Choose three examples of employee ideas that were developed into ideas for products and describe how.
Essay Topic 3
Before Howard joins Starbucks, he has several experiences that prepare him for the future.
1) Explain how Howard first escapes from the projects and what college is like for him.
2) Describe Howard's life after college, his first job, and his experience at the Xerox Corporation.
3) Explain the details of Howard's job at Hammarplast, the reasons he is dissatisfied with it, and how he first discovers Starbucks while working there.
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This section contains 937 words (approx. 4 pages at 300 words per page) |
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