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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What is Howard's initial response to the idea of serving cold drinks in the stores?

2. According to the incorrect claims of labor activists, how much money does Starbucks pay for a pound of coffee beans?

3. What city in Japan hosts the country's first Starbucks store?

4. During the disappointing holiday season, how is the design of the packaging changed, making it unacceptable to customers?

5. Which area has Starbucks stores that become frustrated about the lack of cold drinks to offer customers?

Short Essay Questions

1. What is the result of the first Starbucks international store?

2. What crisis hits the coffee industry and how does Starbucks initially react?

3. What changes does Starbucks make after receiving negative publicity?

4. Why does Howard agree to allow United Airlines to serve Starbucks coffee on their flights?

5. Who is Scott Bedbury and why does Howard hire him to work for the company?

6. What is historic about the meeting that Howard calls after the 1995 holiday season?

7. How does Howard find a bank to take Starbucks public?

8. How is Howard's reaction to the 1995 holiday season received by employees and what things does he encourage them to do?

9. What decisions does Starbucks make when the crisis is extended and eventually passes?

10. What is an example of a negative claim that was made against Starbucks?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

When Howard returns from Italy, he realizes the changes that have taken place at Starbucks.

1) Describe the response to Howard's idea of serving espresso by the owners.

2) Explain the effect that purchasing another coffee company has on the business and the employees.

3) Describe the way that Howard's cafe idea is developed at Starbucks in limited capacity.

4) Analyze Howard's decision to leave Starbucks and the circumstances surrounding it.

Essay Topic 2

Analyze Howard's decision to offer employee health benefits, which employees the benefits apply to, why other board members have a negative reaction to the idea, Howard's justification of it, and the eventual results of having the program. In addition, describe the introduction of Bean Stock, the employee stock option plan, and how it is received.

Essay Topic 3

Two situations that are outside of Howard's control threaten the company that he has built.

1) Compare and contrast the way that Starbucks and other coffee companies react to the crisis that the coffee industry goes through when Brazil suffers from severe frost.

2) Describe the negative claims that labor activists make against Starbucks in trying to defame the company, and how Howard changes his business practices accordingly.

(see the answer keys)

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