Print
Word
PDF
|
| Name: _________________________ | Period: ___________________ |
This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. Throughout the crisis, what do the Starbucks executives remain committed to providing?
2. In order to spend more time with his family, what title does Howard give to Orin in 1994?
3. What comparison does United Airlines make about its decision to serve Starbucks coffee on its flights?
4. What country experiences a severe frost that puts the coffee bean industry in jeopardy?
5. At the time Pour Your Heart Into It was written, how many people per day are estimated to be drinking Starbucks coffee on United Airlines flights?
Short Essay Questions
1. How does Starbucks choose the design for its stores?
2. What decisions does Starbucks make when the crisis is extended and eventually passes?
3. What changes does Starbucks make after receiving negative publicity?
4. What is the result of the first Starbucks international store?
5. How is the Starbucks Frappuccino created?
6. What conflict between his professional and personal lives does Howard experience as a result of Starbucks' quick expansion, and how does he resolve it?
7. Who is Don Valencia and what is the impact of his invention?
8. What crisis hits the coffee industry and how does Starbucks initially react?
9. What makes the 1995 holiday season so disappointing for Starbucks?
10. How does Howard find a bank to take Starbucks public?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
Analyze the partnership between Starbucks and United Airlines, including why Howard decides to allow Starbucks coffee to be served on airplanes, the quality problems that occur, and how both companies work to solve them.
Essay Topic 2
Customer requests and employee ideas are taken very seriously by Howard and Starbucks.
1) Choose three examples of how customer requests were developed into new ideas for products and describe how.
2) Explain the potential risks that a company is taking by ignoring customer requests, and how Howard learns the value in being receptive to them.
3) Choose three examples of employee ideas that were developed into ideas for products and describe how.
Essay Topic 3
Before Howard joins Starbucks, he has several experiences that prepare him for the future.
1) Explain how Howard first escapes from the projects and what college is like for him.
2) Describe Howard's life after college, his first job, and his experience at the Xerox Corporation.
3) Explain the details of Howard's job at Hammarplast, the reasons he is dissatisfied with it, and how he first discovers Starbucks while working there.
|
This section contains 1,045 words (approx. 4 pages at 300 words per page) |
|
