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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What keeps shoppers away during the worst holiday season in the company's history?

2. According to the incorrect claims of labor activists, how much money does Starbucks pay for a pound of coffee beans?

3. At the time Pour Your Heart Into It was written, how many people per day are estimated to be drinking Starbucks coffee on United Airlines flights?

4. What year did Howard open Starbucks stores in Philadelphia, Austin, and Pittsburgh?

5. How do the employees and managers react to Howard's concern for the low sales?

Short Essay Questions

1. Why does Starbucks begin selling music in their stores?

2. What is historic about the meeting that Howard calls after the 1995 holiday season?

3. What reference is included at the end of Pour Your Heart Into It, and how does it reflect Howard's success with Starbucks?

4. What is an example of a negative claim that was made against Starbucks?

5. Who is Don Valencia and what is the impact of his invention?

6. What causes the lowered quality of the coffee that United Airlines serves on its flights?

7. How is the Starbucks Frappuccino created?

8. What key events happen on the year that Howard turns forty?

9. When does Starbucks list its first public stock on the market and how does it do?

10. What changes does Starbucks make after receiving negative publicity?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Describe Howard Schultz's childhood, including where he grew up, the conditions of his upbringing, and why they were influential in his life's ambitions. Be sure to explain several of the examples that Howard provides in the book to support your analysis.

Essay Topic 2

Two situations that are outside of Howard's control threaten the company that he has built.

1) Compare and contrast the way that Starbucks and other coffee companies react to the crisis that the coffee industry goes through when Brazil suffers from severe frost.

2) Describe the negative claims that labor activists make against Starbucks in trying to defame the company, and how Howard changes his business practices accordingly.

Essay Topic 3

Analyze the task of merging Il Giornale and Starbucks when Howard returns to the company as its new CEO. Include how Howard attempts to improve employee loyalty and trust, the creative aspects of designing the new stores and logo, and how he deals with the issues associated with running a large company.

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This section contains 960 words (approx. 4 pages at 300 words per page) View a FREE sample