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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. When the decision to take Starbucks public is announced, what does Howard feel most investment banks do not understand?

2. According to the incorrect claims of labor activists, how much money does Starbucks pay for a pound of coffee beans?

3. As the crisis and other companies lower their prices, how much does Starbucks increase its prices to compensate for the stock they have?

4. During the disappointing holiday season, how is the design of the packaging changed, making it unacceptable to customers?

5. What is significant about the meeting Howard has with the Seattle team to share his concerns for the unreached sales goals?

Short Essay Questions

1. What is the paper cup problem that Starbucks encounters and how is it solved?

2. How is the Starbucks Frappuccino created?

3. How is the idea of serving cold drinks at Starbucks first introduced to Howard and what is his response?

4. How does Howard find a bank to take Starbucks public?

5. When does Starbucks list its first public stock on the market and how does it do?

6. What is historic about the meeting that Howard calls after the 1995 holiday season?

7. How is Howard's reaction to the 1995 holiday season received by employees and what things does he encourage them to do?

8. Who is Don Valencia and what is the impact of his invention?

9. What decisions does Starbucks make when the crisis is extended and eventually passes?

10. How does Starbucks choose the design for its stores?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The Starbucks company had been open for ten years before Howard shows an interest in it.

1) Describe the history of the original design for Starbucks and how it was first opened.

2) Explain the origin of the Starbucks name as well as the company logo.

3) Analyze the ownership and business practices of Starbucks before Howard begins working there.

Essay Topic 2

Describe Howard Schultz's childhood, including where he grew up, the conditions of his upbringing, and why they were influential in his life's ambitions. Be sure to explain several of the examples that Howard provides in the book to support your analysis.

Essay Topic 3

Describe the elements that form H2O, their individual roles, skills, and responsibilities, and how they work as a team. Also, include an explanation of what causes Howard to realize that he needs to begin hiring people with skills different than his own and what that means for the Starbucks company.

(see the answer keys)

This section contains 1,033 words (approx. 4 pages at 300 words per page) View a FREE sample