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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. As the crisis and other companies lower their prices, how much does Starbucks increase its prices to compensate for the stock they have?
2. What is preventing Starbucks from switching to a polystyrene cup?
3. At the time Pour Your Heart Into It was written, how many people per day are estimated to be drinking Starbucks coffee on United Airlines flights?
4. What type of music is featured on the CDs that Starbucks begins selling?
5. How does Howard initially handle the crisis of a shortage of coffee beans and increased costs?
Short Essay Questions
1. What decisions does Starbucks make when the crisis is extended and eventually passes?
2. What reference is included at the end of Pour Your Heart Into It, and how does it reflect Howard's success with Starbucks?
3. Why does Howard agree to allow United Airlines to serve Starbucks coffee on their flights?
4. Why does Starbucks begin selling music in their stores?
5. What causes the lowered quality of the coffee that United Airlines serves on its flights?
6. What key events happen on the year that Howard turns forty?
7. What is the result of the first Starbucks international store?
8. How does Starbucks choose the design for its stores?
9. What issues does Howard deal with as he attempts to keep Starbucks small while growing big?
10. Who is Scott Bedbury and why does Howard hire him to work for the company?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
Analyze the partnership between Starbucks and United Airlines, including why Howard decides to allow Starbucks coffee to be served on airplanes, the quality problems that occur, and how both companies work to solve them.
Essay Topic 2
When Howard returns from Italy, he realizes the changes that have taken place at Starbucks.
1) Describe the response to Howard's idea of serving espresso by the owners.
2) Explain the effect that purchasing another coffee company has on the business and the employees.
3) Describe the way that Howard's cafe idea is developed at Starbucks in limited capacity.
4) Analyze Howard's decision to leave Starbucks and the circumstances surrounding it.
Essay Topic 3
Chronicle Howard's relationship with his father as it is presented throughout the book.
1) Describe the way Howard views his father during his childhood and his conflicting feelings of admiration and resentment.
2) Explain how Howard's opinions of his father changed after his father's death.
3) Describe the various ways that Howard's father's approach to life inspired him to build a company with specific values in mind.
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This section contains 975 words (approx. 4 pages at 300 words per page) |
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