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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What does Starbucks develop to prevent customer burns and cut down waste?

2. In a 1996 survey, what percentage of United Airlines coffee drinkers described the Starbucks coffee as excellent?

3. What year does Howard first meet with Pepsi to discuss the mass distribution of Starbucks products?

4. How long did it take Starbucks and United Airlines to fix the problem and raise the quality of the coffee served on flights?

5. As the crisis and other companies lower their prices, how much does Starbucks increase its prices to compensate for the stock they have?

Short Essay Questions

1. What is historic about the meeting that Howard calls after the 1995 holiday season?

2. How does Howard find a bank to take Starbucks public?

3. What key events happen on the year that Howard turns forty?

4. What causes the lowered quality of the coffee that United Airlines serves on its flights?

5. Who is Don Valencia and what is the impact of his invention?

6. What decisions does Starbucks make when the crisis is extended and eventually passes?

7. What crisis hits the coffee industry and how does Starbucks initially react?

8. What is the paper cup problem that Starbucks encounters and how is it solved?

9. What conflict between his professional and personal lives does Howard experience as a result of Starbucks' quick expansion, and how does he resolve it?

10. How is the idea of serving cold drinks at Starbucks first introduced to Howard and what is his response?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Describe how Starbucks first begins to expand and opens stores in other states. Include the initial reaction to the store opening in Chicago, Howard's response to it, and how the Starbucks brand is solidified there. Also, explain the problems with delivering coffee beans to stores located far away from Seattle and the invention that makes it possible.

Essay Topic 2

Analyze the partnership between Starbucks and United Airlines, including why Howard decides to allow Starbucks coffee to be served on airplanes, the quality problems that occur, and how both companies work to solve them.

Essay Topic 3

Before Howard joins Starbucks, he has several experiences that prepare him for the future.

1) Explain how Howard first escapes from the projects and what college is like for him.

2) Describe Howard's life after college, his first job, and his experience at the Xerox Corporation.

3) Explain the details of Howard's job at Hammarplast, the reasons he is dissatisfied with it, and how he first discovers Starbucks while working there.

(see the answer keys)

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