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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. What happens when two local managers first create a blended icy drink?
2. What is the profession of Don Valencia, the person that invents a coffee extract?
3. What year did Howard open Starbucks stores in Philadelphia, Austin, and Pittsburgh?
4. How does the interior design department at Starbucks select the decor for stores?
5. What year does Howard open the first Starbucks store in Japan?
Short Essay Questions
1. Why does Starbucks begin selling music in their stores?
2. What reference is included at the end of Pour Your Heart Into It, and how does it reflect Howard's success with Starbucks?
3. What makes the 1995 holiday season so disappointing for Starbucks?
4. How is the Starbucks Frappuccino created?
5. How does Howard find a bank to take Starbucks public?
6. What is the paper cup problem that Starbucks encounters and how is it solved?
7. What decisions does Starbucks make when the crisis is extended and eventually passes?
8. What is an example of a negative claim that was made against Starbucks?
9. What crisis hits the coffee industry and how does Starbucks initially react?
10. How is the quality problem of the coffee served on United Airlines flights solved?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
Explain in detail the three major changes that Howard proposes after he reports a major financial loss. Provide examples of how each idea is implemented, its purpose, and the reasons why it is effective.
Essay Topic 2
Along the way to success, Howard makes some important contacts that help him achieve his goals. For each of the following, explain how and when Howard first meets them, that person's background, and the ways that they contribute to Howard's vision:
1) Dave Olsen
2) Scott Greenburg
3) Jeff Brotman
4) Don Valencia
Essay Topic 3
Two situations that are outside of Howard's control threaten the company that he has built.
1) Compare and contrast the way that Starbucks and other coffee companies react to the crisis that the coffee industry goes through when Brazil suffers from severe frost.
2) Describe the negative claims that labor activists make against Starbucks in trying to defame the company, and how Howard changes his business practices accordingly.
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This section contains 1,007 words (approx. 4 pages at 300 words per page) |
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