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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. During the disappointing holiday season, how is the design of the packaging changed, making it unacceptable to customers?
2. What year does United Airlines begin serving Starbucks coffee on its flights?
3. Based on United Airlines' estimates, how many of their customers request coffee during the flights?
4. What mistake does Starbucks make in stocking the stores for the disastrous season Howard talks about in the end of the book?
5. What is preventing Starbucks from switching to a polystyrene cup?
Short Essay Questions
1. What causes the lowered quality of the coffee that United Airlines serves on its flights?
2. What is an example of a negative claim that was made against Starbucks?
3. When does Starbucks list its first public stock on the market and how does it do?
4. Why does Starbucks begin selling music in their stores?
5. What key events happen on the year that Howard turns forty?
6. How is Howard's reaction to the 1995 holiday season received by employees and what things does he encourage them to do?
7. What reference is included at the end of Pour Your Heart Into It, and how does it reflect Howard's success with Starbucks?
8. Who is Scott Bedbury and why does Howard hire him to work for the company?
9. Who is Don Valencia and what is the impact of his invention?
10. What is the result of the first Starbucks international store?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
Customer requests and employee ideas are taken very seriously by Howard and Starbucks.
1) Choose three examples of how customer requests were developed into new ideas for products and describe how.
2) Explain the potential risks that a company is taking by ignoring customer requests, and how Howard learns the value in being receptive to them.
3) Choose three examples of employee ideas that were developed into ideas for products and describe how.
Essay Topic 2
The founding principles of Starbucks are an important part of the company's success.
1) Describe the Mission Statement that Howard creates along with the benefits of having a mission statement for a company in general.
2) Explain who comprises the Mission Review Team and its purpose.
3) Analyze the core values of Starbucks as they are defined by Howard throughout the book.
Essay Topic 3
Analyze the task of merging Il Giornale and Starbucks when Howard returns to the company as its new CEO. Include how Howard attempts to improve employee loyalty and trust, the creative aspects of designing the new stores and logo, and how he deals with the issues associated with running a large company.
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This section contains 938 words (approx. 4 pages at 300 words per page) |
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