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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Which principles does Howard think will continue to drive Starbucks' success?

2. In order to spend more time with his family, what title does Howard give to Orin in 1994?

3. What role does Howard talk about transitioning into at the end of the book?

4. Which year brings the worst holiday season in Starbucks history?

5. When the decision to take Starbucks public is announced, what does Howard feel most investment banks do not understand?

Short Essay Questions

1. How is the quality problem of the coffee served on United Airlines flights solved?

2. What is historic about the meeting that Howard calls after the 1995 holiday season?

3. How is the Starbucks Frappuccino created?

4. How does Howard find a bank to take Starbucks public?

5. Why does Starbucks begin selling music in their stores?

6. What issues does Howard deal with as he attempts to keep Starbucks small while growing big?

7. How does Starbucks choose the design for its stores?

8. Who is Scott Bedbury and why does Howard hire him to work for the company?

9. How is the idea of serving cold drinks at Starbucks first introduced to Howard and what is his response?

10. What conflict between his professional and personal lives does Howard experience as a result of Starbucks' quick expansion, and how does he resolve it?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Describe Howard's first trip to Italy while working for Starbucks, the reason for his trip, what he notices while he is there, and how he is inspired by Italian lifestyle. Use the book as a reference to provide examples that highlight the significance of Howard's trip.

Essay Topic 2

Customer requests and employee ideas are taken very seriously by Howard and Starbucks.

1) Choose three examples of how customer requests were developed into new ideas for products and describe how.

2) Explain the potential risks that a company is taking by ignoring customer requests, and how Howard learns the value in being receptive to them.

3) Choose three examples of employee ideas that were developed into ideas for products and describe how.

Essay Topic 3

The Starbucks company had been open for ten years before Howard shows an interest in it.

1) Describe the history of the original design for Starbucks and how it was first opened.

2) Explain the origin of the Starbucks name as well as the company logo.

3) Analyze the ownership and business practices of Starbucks before Howard begins working there.

(see the answer keys)

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