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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. How much does Starbucks raise it's prices after the second freeze extends the crisis?

2. Which music company does Howard work with to produce the compilation CDs that are sold in Starbucks stores?

3. In a 1996 survey, what percentage of United Airlines coffee drinkers described the Starbucks coffee as excellent?

4. Which area has Starbucks stores that become frustrated about the lack of cold drinks to offer customers?

5. What is Howard's initial response to the idea of serving cold drinks in the stores?

Short Essay Questions

1. What issues does Howard deal with as he attempts to keep Starbucks small while growing big?

2. Why does Starbucks begin selling music in their stores?

3. How is the idea of serving cold drinks at Starbucks first introduced to Howard and what is his response?

4. How is the Starbucks Frappuccino created?

5. How does Howard find a bank to take Starbucks public?

6. What is the result of the first Starbucks international store?

7. Who is Don Valencia and what is the impact of his invention?

8. What causes the lowered quality of the coffee that United Airlines serves on its flights?

9. What key events happen on the year that Howard turns forty?

10. Who is Scott Bedbury and why does Howard hire him to work for the company?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

When Howard returns from Italy, he realizes the changes that have taken place at Starbucks.

1) Describe the response to Howard's idea of serving espresso by the owners.

2) Explain the effect that purchasing another coffee company has on the business and the employees.

3) Describe the way that Howard's cafe idea is developed at Starbucks in limited capacity.

4) Analyze Howard's decision to leave Starbucks and the circumstances surrounding it.

Essay Topic 2

Along the way to success, Howard makes some important contacts that help him achieve his goals. For each of the following, explain how and when Howard first meets them, that person's background, and the ways that they contribute to Howard's vision:

1) Dave Olsen

2) Scott Greenburg

3) Jeff Brotman

4) Don Valencia

Essay Topic 3

The author uses different writing techniques to tell his story in Pour Your Heart Into It.

1) Describe the use of flashbacks and several examples of how and why it was used.

2) Analyze the philosophical change in tone that takes place later in the book.

3) Explain the significance of the crystal ball reference included in the book's ending and how it relates to Howard's concluding inspirational message.

(see the answer keys)

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