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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. Which music company does Howard work with to produce the compilation CDs that are sold in Starbucks stores?
2. Which one of the following is not a Starbucks product developed from Don's coffee extract base?
3. How many years does it take Howard to convince the board to work with Don and his coffee extract?
4. When does Starbucks open its first store on the East Coast?
5. What comparison does United Airlines make about its decision to serve Starbucks coffee on its flights?
Short Essay Questions
1. What causes the lowered quality of the coffee that United Airlines serves on its flights?
2. Why does Howard agree to allow United Airlines to serve Starbucks coffee on their flights?
3. Who is Scott Bedbury and why does Howard hire him to work for the company?
4. What reference is included at the end of Pour Your Heart Into It, and how does it reflect Howard's success with Starbucks?
5. What is historic about the meeting that Howard calls after the 1995 holiday season?
6. How is the quality problem of the coffee served on United Airlines flights solved?
7. What crisis hits the coffee industry and how does Starbucks initially react?
8. How is Howard's reaction to the 1995 holiday season received by employees and what things does he encourage them to do?
9. What issues does Howard deal with as he attempts to keep Starbucks small while growing big?
10. How does Howard find a bank to take Starbucks public?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
Analyze the task of merging Il Giornale and Starbucks when Howard returns to the company as its new CEO. Include how Howard attempts to improve employee loyalty and trust, the creative aspects of designing the new stores and logo, and how he deals with the issues associated with running a large company.
Essay Topic 2
The Starbucks company had been open for ten years before Howard shows an interest in it.
1) Describe the history of the original design for Starbucks and how it was first opened.
2) Explain the origin of the Starbucks name as well as the company logo.
3) Analyze the ownership and business practices of Starbucks before Howard begins working there.
Essay Topic 3
Explain in detail the three major changes that Howard proposes after he reports a major financial loss. Provide examples of how each idea is implemented, its purpose, and the reasons why it is effective.
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This section contains 956 words (approx. 4 pages at 300 words per page) |
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