Print
Word
PDF
|
| Name: _________________________ | Period: ___________________ |
This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. Which insect does Vincent Eades use in a metaphor to describe the Starbucks way of doing things?
2. What city in Japan hosts the country's first Starbucks store?
3. At the time Pour Your Heart Into It was written, how many people per day are estimated to be drinking Starbucks coffee on United Airlines flights?
4. As the company continues to expand rapidly, which Washington city does Howard choose to open another roasting plant?
5. What kind of detractors launch negative claims against Starbucks?
Short Essay Questions
1. Why does Howard agree to allow United Airlines to serve Starbucks coffee on their flights?
2. How does Howard find a bank to take Starbucks public?
3. How does Starbucks choose the design for its stores?
4. When does Starbucks list its first public stock on the market and how does it do?
5. What decisions does Starbucks make when the crisis is extended and eventually passes?
6. How is the Starbucks Frappuccino created?
7. Why does Starbucks begin selling music in their stores?
8. What changes does Starbucks make after receiving negative publicity?
9. What causes the lowered quality of the coffee that United Airlines serves on its flights?
10. What is historic about the meeting that Howard calls after the 1995 holiday season?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
Along the way to success, Howard makes some important contacts that help him achieve his goals. For each of the following, explain how and when Howard first meets them, that person's background, and the ways that they contribute to Howard's vision:
1) Dave Olsen
2) Scott Greenburg
3) Jeff Brotman
4) Don Valencia
Essay Topic 2
Chronicle Howard's relationship with his father as it is presented throughout the book.
1) Describe the way Howard views his father during his childhood and his conflicting feelings of admiration and resentment.
2) Explain how Howard's opinions of his father changed after his father's death.
3) Describe the various ways that Howard's father's approach to life inspired him to build a company with specific values in mind.
Essay Topic 3
Explain in detail the three major changes that Howard proposes after he reports a major financial loss. Provide examples of how each idea is implemented, its purpose, and the reasons why it is effective.
|
This section contains 932 words (approx. 4 pages at 300 words per page) |
|
