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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, People Are Not a Line Item and A Hundred Story Building First Needs a Strong Foundation.

Multiple Choice Questions

1. What part of the original Starbucks logo does Howard keep for the new company?
(a) The stars.
(b) The slogan.
(c) The mermaid.
(d) The font.

2. What is Howard Behar's position when he helps Starbucks become accepted in Chicago?
(a) He is a lawyer in Chicago.
(b) He is a member of the Chicago City Council.
(c) He is in charge of Starbuck's retail operations.
(d) He is in charge of Starbuck's promotions.

3. What year does Howard realize that his idea of cafe style coffee houses is taking off?
(a) 1988.
(b) 1987.
(c) 1986.
(d) 1989.

4. When does Howard report the first profitable year for Starbucks?
(a) October 1991.
(b) November 1991.
(c) October 1990.
(d) November 1990.

5. How much money does Howard estimate it will take to launch his new coffee house business?
(a) $170,000.
(b) $270,000.
(c) $2.7 million.
(d) $1.7 million.

Short Answer Questions

1. What country is Perstorp, the parent company of Hammarplast, based in?

2. What does Howard observe about the espresso bars he visits in Italy?

3. Which company did Jeff Brotman found before helping Howard with Starbucks?

4. How does Howard describe the service in Starbucks stores when he first begins working there?

5. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?

(see the answer key)

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