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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, People Are Not a Line Item and A Hundred Story Building First Needs a Strong Foundation.

Multiple Choice Questions

1. How much money does Jerry Baldwin invest in Howard's coffee houses?
(a) $100,000.
(b) $150,000.
(c) $200,000.
(d) $250,000.

2. What position does Howard hire Lawrence Maltz for?
(a) Vice President in charge of only operations and finance.
(b) President of only human resources.
(c) Vice President in charge of operations, finance, and human resources.
(d) President of operations, finance, and human resources.

3. What type of business does Sheri give up before moving to the Northwest?
(a) Fashion design.
(b) Interior design.
(c) Advertising.
(d) Photography.

4. How long does Howard stay in Europe for his training with Hammarplast?
(a) Three months.
(b) Three years.
(c) Six months.
(d) Six years.

5. When was the first Starbucks store opened in Chicago?
(a) March 1988.
(b) October 1987.
(c) November 1987.
(d) January 1988.

Short Answer Questions

1. What company does Howard work for after graduating from college and returning to New York?

2. Which one of the following is not included in the examples that Howard gives of gathering places that America once had?

3. What elements of Italy is Howard trying to interject into America with Il Giornale?

4. Where was the third Il Giornale store opened?

5. What does Dave Olsen contribute to Howard's vision for Il Giornale?

(see the answer key)

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