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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, People Are Not a Line Item and A Hundred Story Building First Needs a Strong Foundation.

Multiple Choice Questions

1. Which courses does Howard succeed at while going to college?
(a) Marketing, mathematics, and communications.
(b) Marketing, history, and communications.
(c) Marketing and communications.
(d) Marketing and history.

2. Responding to the success of existent stores, how many Starbucks stores does Howard open in 1990?
(a) Thirty.
(b) Twenty.
(c) Fifty.
(d) Forty.

3. Who suggests the name, Il Giornale, for Howard's new coffee houses?
(a) Ron Margolis.
(b) Gordon Bowker.
(c) Arnie Prentice.
(d) Jerry Baldwin.

4. Which company did Jeff Brotman found before helping Howard with Starbucks?
(a) Best Buy.
(b) K-Mart.
(c) Kohl's.
(d) Costco.

5. After his father's death, what does Howard work to increase for Starbucks employees?
(a) Pay and hours, but not benefits.
(b) Pay and benefits.
(c) Benefits, pay, and hours.
(d) Benefits, but not pay.

Short Answer Questions

1. Which one of the following is not one of the things Howard proposes the company needs to expand successfully?

2. What type of business did Dave Olsen have before meeting Howard?

3. Which founding principles does Howard plan on extending to everyone who comes into contact with Starbucks?

4. How does Howard describe Sheri's support?

5. How long does it take Howard and Il Giornale to reach the point of serving over 1,000 people each day?

(see the answer key)

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