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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, People Are Not a Line Item and A Hundred Story Building First Needs a Strong Foundation.

Multiple Choice Questions

1. What year does Howard leave Starbucks to open his own espresso cafes?
(a) 1983.
(b) 1985.
(c) 1986.
(d) 1984.

2. How much money does Howard need to raise in order to purchase Starbucks?
(a) Five million dollars.
(b) Four million dollars.
(c) Two million dollars.
(d) Three million dollars.

3. How long has Howard been working at Starbucks when he takes his first trip to Italy?
(a) One year.
(b) Two years.
(c) One month.
(d) Two months.

4. How often does the Starbucks Mission Review Team meet?
(a) Rarely.
(b) Never, it is just a concept.
(c) Every day.
(d) Regularly.

5. How long do Howard and Jerry Baldwin negotiate before Howard is hired at Starbucks?
(a) One year.
(b) Two years.
(c) One month.
(d) Two months.

Short Answer Questions

1. Why does Howard insists that Starbucks remain company-owned and not franchised?

2. What sport does Howard play in hopes of one day leaving the projects?

3. What position is Howard promoted to at Hammarplast?

4. How does Howard describe the service in Starbucks stores when he first begins working there?

5. What novel features a character that inspired the Starbucks name?

(see the answer key)

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