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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, People Are Not a Line Item and A Hundred Story Building First Needs a Strong Foundation.

Multiple Choice Questions

1. Why does Howard insists that Starbucks remain company-owned and not franchised?
(a) To avoid partnerships.
(b) To control quality.
(c) To maximize profits.
(d) To simplify advertising.

2. What position is Howard promoted to at Hammarplast?
(a) Vice President.
(b) CEO.
(c) Sales Consultant.
(d) Human Resources Manager.

3. At the time Howard visits Italy, what type of coffee is Starbucks selling?
(a) Mostly loose bean, but some brewed.
(b) Brewed.
(c) Loose bean.
(d) Mostly brewed, but some loose bean.

4. How long does it take Howard to convince Starbucks to begin serving espresso?
(a) One week.
(b) One day.
(c) One year.
(d) One month.

5. What does Dave Olsen contribute to Howard's vision for Il Giornale?
(a) Financing.
(b) Operations.
(c) Advertising.
(d) Marketing.

Short Answer Questions

1. What part of the original Starbucks logo does Howard keep for the new company?

2. How many days before his father's death does Howard arrive in New York?

3. Under Howard's new plan, what is the minimum hours per week that a Starbucks employee has to work in order to receive health care benefits?

4. How many large companies had Howard managed before acquiring Starbucks?

5. After his father's death, what does Howard work to increase for Starbucks employees?

(see the answer key)

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