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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, People Are Not a Line Item and A Hundred Story Building First Needs a Strong Foundation.

Multiple Choice Questions

1. Which one of the following is not one of the things Howard proposes the company needs to expand successfully?
(a) A world class roasting facility.
(b) A management team.
(c) A sales tracking system for all stores.
(d) A new company logo.

2. With what type of cancer is Howard's father diagnosed as he is ready to move to Seattle?
(a) Colon cancer.
(b) Lung cancer.
(c) Throat cancer.
(d) Bone cancer.

3. How much money does Howard estimate it will take to launch his new coffee house business?
(a) $1.7 million.
(b) $270,000.
(c) $2.7 million.
(d) $170,000.

4. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?
(a) The purchase of several company owned vans.
(b) The development of special bags that lock in moisture and air.
(c) The online advertising.
(d) The coffee freezing process.

5. Where is the housewares show that Howard attends in Italy?
(a) Milan.
(b) Sicily.
(c) Napoli.
(d) Rome.

Short Answer Questions

1. Where is the second Il Giornale store opened?

2. What was the first city in California to receive a Starbucks store in 1992?

3. When was the first Starbucks store opened in Chicago?

4. What date is the modern day Starbucks born?

5. Where do Howard and Sheri live while he is working at Hammarplast?

(see the answer key)

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