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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, People Are Not a Line Item and A Hundred Story Building First Needs a Strong Foundation.

Multiple Choice Questions

1. What is the official name of the Starbucks company when Howard first visits it in Seattle?
(a) Starbucks Coffee, Tea, and Spice Company.
(b) Starbucks Coffee Company.
(c) Starbucks, Coffee and Spice Company.
(d) Starbucks Coffee and Tea Company.

2. What date is the modern day Starbucks born?
(a) August 16, 1988
(b) August 18, 1987.
(c) August 12, 1988.
(d) August 14, 1987.

3. How much money does Howard estimate it will take to launch his new coffee house business?
(a) $170,000.
(b) $270,000.
(c) $2.7 million.
(d) $1.7 million.

4. How much does Ron Margolis invest in Il Giornale?
(a) $100,000.
(b) $150,000.
(c) $200,000.
(d) $250,000.

5. How does the acquisition of another company affect the employees at Starbucks?
(a) There is a decrease in employee loyalty.
(b) There is a decrease in employee mistakes.
(c) There is an increase in employee loyalty.
(d) There is an increase in employee mistakes.

Short Answer Questions

1. What part of the original Starbucks logo does Howard keep for the new company?

2. How often does the Starbucks Mission Review Team meet?

3. What does Howard observe about the espresso bars he visits in Italy?

4. What year does Howard leave Starbucks to open his own espresso cafes?

5. What is the focus of the computerized systems installed in Starbucks stores in 1991?

(see the answer key)

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