View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, People Are Not a Line Item and A Hundred Story Building First Needs a Strong Foundation.

Multiple Choice Questions

1. What is Howard hoping to reduce with his new plan for employees?
(a) Employee termination.
(b) Employee suspensions.
(c) Employee tardiness.
(d) Employee turnover.

2. What novel features a character that inspired the Starbucks name?
(a) Gulliver's Travels.
(b) Treasure Island.
(c) Tom Sawyer.
(d) Moby Dick.

3. How many large companies had Howard managed before acquiring Starbucks?
(a) Two.
(b) Three.
(c) None.
(d) One.

4. Why does Howard insists that Starbucks remain company-owned and not franchised?
(a) To avoid partnerships.
(b) To maximize profits.
(c) To control quality.
(d) To simplify advertising.

5. Which sports team does Howard's father take the family to see?
(a) The Yankees.
(b) The Jets.
(c) The Mets.
(d) The Giants.

Short Answer Questions

1. Responding to the success of existent stores, how many Starbucks stores does Howard open in 1990?

2. What position does Howard hire Lawrence Maltz for?

3. How is Howard's idea of creating Starbucks cafes received when he first returns from Italy?

4. Which company did Jeff Brotman found before helping Howard with Starbucks?

5. When was the third Il Giornale store opened?

(see the answer key)

This section contains 231 words (approx. 1 page at 300 words per page) View a FREE sample