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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, People Are Not a Line Item and A Hundred Story Building First Needs a Strong Foundation.

Multiple Choice Questions

1. What type of business does Sheri give up before moving to the Northwest?
(a) Fashion design.
(b) Advertising.
(c) Interior design.
(d) Photography.

2. Which University granted Howard a scholarship?
(a) The University of Michigan.
(b) Michigan State University.
(c) Eastern Michigan University.
(d) Northern Michigan University.

3. What company does Howard work for after graduating from college and returning to New York?
(a) PepsiCo, Inc..
(b) Toyota Motor Corporation.
(c) Xerox Corporation.
(d) Bristol-Myers Company.

4. What is the official name of the Starbucks company when Howard first visits it in Seattle?
(a) Starbucks Coffee Company.
(b) Starbucks, Coffee and Spice Company.
(c) Starbucks Coffee and Tea Company.
(d) Starbucks Coffee, Tea, and Spice Company.

5. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?
(a) The online advertising.
(b) The purchase of several company owned vans.
(c) The coffee freezing process.
(d) The development of special bags that lock in moisture and air.

Short Answer Questions

1. With what type of cancer is Howard's father diagnosed as he is ready to move to Seattle?

2. What part of New York did Howard grow up in during the 1960s?

3. What was the first city in California to receive a Starbucks store in 1992?

4. How long do Howard and Jerry Baldwin negotiate before Howard is hired at Starbucks?

5. Where do Howard and Sheri live while he is working at Hammarplast?

(see the answer key)

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