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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, People Are Not a Line Item and A Hundred Story Building First Needs a Strong Foundation.

Multiple Choice Questions

1. Which sports team does Howard's father take the family to see?
(a) The Jets.
(b) The Yankees.
(c) The Mets.
(d) The Giants.

2. What other coffee company does Jerry Baldwin purchase?
(a) Peet's Coffee, Tea, and Spices.
(b) Peet's Coffee.
(c) Peet's Coffee and Tea.
(d) Peet's Coffee and Spices.

3. What elements of Italy is Howard trying to interject into America with Il Giornale?
(a) Romance and adventure.
(b) Style and adventure.
(c) Romance and style.
(d) Romance, style, and adventure.

4. What year does Howard leave Starbucks to open his own espresso cafes?
(a) 1984.
(b) 1983.
(c) 1985.
(d) 1986.

5. By incorporating some aspects of the Il Giornale logo, what color is the new Starbucks logo?
(a) Green.
(b) Red.
(c) Brown.
(d) Blue.

Short Answer Questions

1. What part of the original Starbucks logo does Howard keep for the new company?

2. What type of business did Dave Olsen have before meeting Howard?

3. When does Howard have to report a major financial loss to the board?

4. How much does Ron Margolis invest in Il Giornale?

5. How often does the Starbucks Mission Review Team meet?

(see the answer key)

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