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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, People Are Not a Line Item and A Hundred Story Building First Needs a Strong Foundation.

Multiple Choice Questions

1. What does Howard not count on when first taking over as the CEO of Starbucks?
(a) The extra responsibilities of a CEO.
(b) The jealousy of other executives.
(c) The low morale of the employees.
(d) The lack of money for development.

2. Where is the second Il Giornale store opened?
(a) Seattle.
(b) Tacoma.
(c) Spokane.
(d) Vancouver.

3. What year does Howard realize that his idea of cafe style coffee houses is taking off?
(a) 1987.
(b) 1986.
(c) 1989.
(d) 1988.

4. What does Dave Olsen contribute to Howard's vision for Il Giornale?
(a) Marketing.
(b) Operations.
(c) Financing.
(d) Advertising.

5. What company does Howard work for after graduating from college and returning to New York?
(a) PepsiCo, Inc..
(b) Xerox Corporation.
(c) Toyota Motor Corporation.
(d) Bristol-Myers Company.

Short Answer Questions

1. What profession does Ron Margolis, the first investor of Il Giornale, have?

2. What position is Howard promoted to at Hammarplast?

3. How much does Ron Margolis invest in Il Giornale?

4. How many days before his father's death does Howard arrive in New York?

5. How long does it take Howard and Il Giornale to reach the point of serving over 1,000 people each day?

(see the answer key)

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