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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, People Are Not a Line Item and A Hundred Story Building First Needs a Strong Foundation.

Multiple Choice Questions

1. Which courses does Howard succeed at while going to college?
(a) Marketing, mathematics, and communications.
(b) Marketing and communications.
(c) Marketing, history, and communications.
(d) Marketing and history.

2. How does the acquisition of another company affect the employees at Starbucks?
(a) There is a decrease in employee loyalty.
(b) There is an increase in employee mistakes.
(c) There is a decrease in employee mistakes.
(d) There is an increase in employee loyalty.

3. After his father's death, what does Howard work to increase for Starbucks employees?
(a) Pay and benefits.
(b) Benefits, pay, and hours.
(c) Benefits, but not pay.
(d) Pay and hours, but not benefits.

4. When was the first Starbucks store opened in Chicago?
(a) November 1987.
(b) October 1987.
(c) March 1988.
(d) January 1988.

5. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?
(a) The coffee freezing process.
(b) The purchase of several company owned vans.
(c) The development of special bags that lock in moisture and air.
(d) The online advertising.

Short Answer Questions

1. Where was the third Il Giornale store opened?

2. What other coffee company does Jerry Baldwin purchase?

3. What country is Perstorp, the parent company of Hammarplast, based in?

4. Where is the housewares show that Howard attends in Italy?

5. What part of New York did Howard grow up in during the 1960s?

(see the answer key)

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