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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. What year did Howard open Starbucks stores in Philadelphia, Austin, and Pittsburgh?
(a) 1995.
(b) 1994.
(c) 1993.
(d) 1996.
2. Bringing the story full circle, what reference does Howard make at the book's conclusion?
(a) An old letter.
(b) A crystal ball.
(c) A fortune cookie.
(d) An old book.
3. What role does Howard talk about transitioning into at the end of the book?
(a) A cheerleader.
(b) A silent partner.
(c) A colleague.
(d) An advisor.
4. When the decision to take Starbucks public is announced, what does Howard feel most investment banks do not understand?
(a) The way the company makes money.
(b) The reasons why there is no franchising available.
(c) The company's intangible value.
(d) The value of the company's employees.
5. What comparison does United Airlines make about its decision to serve Starbucks coffee on its flights?
(a) Offering test drives to car buyers.
(b) Offering Happy Meals to kids.
(c) Offering free samples of food at grocery stores.
(d) Offering free toys inside cereal boxes.
Short Answer Questions
1. What city in Japan hosts the country's first Starbucks store?
2. At the time Pour Your Heart Into It was written, how many people per day are estimated to be drinking Starbucks coffee on United Airlines flights?
3. What is Howard's initial response to the idea of serving cold drinks in the stores?
4. What is the profession of Don Valencia, the person that invents a coffee extract?
5. How does the interior design department at Starbucks select the decor for stores?
Short Essay Questions
1. How is the Starbucks Frappuccino created?
2. What decisions does Starbucks make when the crisis is extended and eventually passes?
3. What is the result of the first Starbucks international store?
4. What is an example of a negative claim that was made against Starbucks?
5. Why does Starbucks begin selling music in their stores?
6. What conflict between his professional and personal lives does Howard experience as a result of Starbucks' quick expansion, and how does he resolve it?
7. How is the idea of serving cold drinks at Starbucks first introduced to Howard and what is his response?
8. What reference is included at the end of Pour Your Heart Into It, and how does it reflect Howard's success with Starbucks?
9. Why does Howard agree to allow United Airlines to serve Starbucks coffee on their flights?
10. What crisis hits the coffee industry and how does Starbucks initially react?
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This section contains 1,006 words (approx. 4 pages at 300 words per page) |
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