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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. As Howard turns forty, what magazine features his picture on the cover?
(a) Money.
(b) The Economist.
(c) Fortune.
(d) Forbes.
2. Which shoe company did Scott Bedbury work at before joining Starbucks?
(a) Adidas.
(b) Nike.
(c) Converse.
(d) Keds.
3. What mistake does Starbucks make in stocking the stores for the disastrous season Howard talks about in the end of the book?
(a) They do not stock enough tea.
(b) They do not stock enough coffee.
(c) They price their gift baskets too high.
(d) They stock expensive espresso machines.
4. What keeps shoppers away during the worst holiday season in the company's history?
(a) High prices.
(b) Limited parking.
(c) Bad weather.
(d) Poor advertising.
5. What does Howard encourage his team to do after the disappointing holiday season?
(a) Stop trying to anticipate trends and stop developing new products.
(b) Stop trying to anticipate trends and start developing new products.
(c) Anticipate trends and stop developing new products.
(d) Anticipate trends and develop new products.
Short Answer Questions
1. How is Starbucks listed on the NASDAQ stock exchange in New York City?
2. What role does Howard talk about transitioning into at the end of the book?
3. How many years does it take Howard to convince the board to work with Don and his coffee extract?
4. What is the profession of Don Valencia, the person that invents a coffee extract?
5. What town opens Starbucks' first East Coast store?
Short Essay Questions
1. How does Howard find a bank to take Starbucks public?
2. What is historic about the meeting that Howard calls after the 1995 holiday season?
3. Who is Don Valencia and what is the impact of his invention?
4. What key events happen on the year that Howard turns forty?
5. Why does Howard agree to allow United Airlines to serve Starbucks coffee on their flights?
6. What is an example of a negative claim that was made against Starbucks?
7. What causes the lowered quality of the coffee that United Airlines serves on its flights?
8. Who is Scott Bedbury and why does Howard hire him to work for the company?
9. How is the Starbucks Frappuccino created?
10. How is the idea of serving cold drinks at Starbucks first introduced to Howard and what is his response?
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This section contains 905 words (approx. 4 pages at 300 words per page) |
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