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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. What year does Howard open the first Starbucks store in Japan?
(a) 1997.
(b) 1996.
(c) 1995.
(d) 1994.
2. When the Starbucks food and beverage department first tries to expand on the icy drink, what is the result?
(a) They develop a product that is worse than the original one.
(b) They develop a product that is good, but completely different than the original one.
(c) They develop a product that is better than the original one.
(d) The develop a product that is exactly the same as the original one.
3. What country are the detractors that accuse Starbucks of paying too little for their coffee from?
(a) Brazil.
(b) Colombia.
(c) Guatemala.
(d) Cuba.
4. Which one of the following is not one of the flavors of Starbucks coffee flavored ice cream?
(a) Vanilla Mocha Swirl.
(b) Italian Roast Coffee.
(c) Low Fat Latte.
(d) Double Mint Coffee Chip.
5. How does the interior design department at Starbucks select the decor for stores?
(a) Based on designs that are relevant to the current trends.
(b) Based on designs that are relevant to the local areas.
(c) Based on suggestions from employees.
(d) Based on suggestions from customers.
Short Answer Questions
1. What date does Starbucks finally go public?
2. What type of music is featured on the CDs that Starbucks begins selling?
3. When does Starbucks face the crisis of rising coffee bean costs?
4. Which city has labor activists that attempt to defame Starbucks?
5. As the CEO of Starbucks, who is Howard's primary responsibility directed towards?
Short Essay Questions
1. What decisions does Starbucks make when the crisis is extended and eventually passes?
2. How does Howard find a bank to take Starbucks public?
3. How does Starbucks choose the design for its stores?
4. What makes the 1995 holiday season so disappointing for Starbucks?
5. How is the Starbucks Frappuccino created?
6. What is the paper cup problem that Starbucks encounters and how is it solved?
7. Who is Scott Bedbury and why does Howard hire him to work for the company?
8. When does Starbucks list its first public stock on the market and how does it do?
9. What changes does Starbucks make after receiving negative publicity?
10. Why does Starbucks begin selling music in their stores?
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This section contains 930 words (approx. 4 pages at 300 words per page) |
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