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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Bringing the story full circle, what reference does Howard make at the book's conclusion?
(a) A fortune cookie.
(b) An old book.
(c) A crystal ball.
(d) An old letter.

2. How many years does it take Howard to convince the board to work with Don and his coffee extract?
(a) One.
(b) Three.
(c) Four.
(d) Two.

3. What temporary solution do Starbucks employees have for serving coffee that is too hot for customers to hold?
(a) Waiting over a minute before serving it.
(b) Using two paper cups to serve it.
(c) Adjusting the temperatures of the coffee brewers.
(d) Placing it in a refrigerated container just before serving it.

4. To combat the unwarranted attacks on their public image, what action does Starbucks take?
(a) Launches a positive campaign to save their reputation.
(b) Increases philanthropic activity.
(c) Hires more lawyers.
(d) Launches a negative campaign to defame their accusers.

5. What city in Japan hosts the country's first Starbucks store?
(a) Osaka.
(b) Kyoto.
(c) Nagasaki.
(d) Tokyo.

Short Answer Questions

1. As the company continues to expand rapidly, which Washington city does Howard choose to open another roasting plant?

2. What year does Howard first meet with Pepsi to discuss the mass distribution of Starbucks products?

3. Which one of the following is not a Starbucks product developed from Don's coffee extract base?

4. Based on Howard's definition of corporate responsibility, what should managers be concerned with?

5. What is Howard's initial response to the idea of serving cold drinks in the stores?

Short Essay Questions

1. How does Starbucks choose the design for its stores?

2. What crisis hits the coffee industry and how does Starbucks initially react?

3. How does Howard find a bank to take Starbucks public?

4. What is historic about the meeting that Howard calls after the 1995 holiday season?

5. What changes does Starbucks make after receiving negative publicity?

6. How is the quality problem of the coffee served on United Airlines flights solved?

7. How is the Starbucks Frappuccino created?

8. What issues does Howard deal with as he attempts to keep Starbucks small while growing big?

9. What makes the 1995 holiday season so disappointing for Starbucks?

10. What is the result of the first Starbucks international store?

(see the answer keys)

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