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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What country experiences a severe frost that puts the coffee bean industry in jeopardy?
(a) Peru.
(b) Brazil.
(c) Venezuela.
(d) Colombia.

2. What mistake does Starbucks make in stocking the stores for the disastrous season Howard talks about in the end of the book?
(a) They do not stock enough coffee.
(b) They do not stock enough tea.
(c) They stock expensive espresso machines.
(d) They price their gift baskets too high.

3. In order to spend more time with his family, what title does Howard give to Orin in 1994?
(a) President and Chief Operating Officer.
(b) President and Chief Executive Officer.
(c) Executive Partner.
(d) Vice President.

4. What does Howard encourage his team to do after the disappointing holiday season?
(a) Stop trying to anticipate trends and start developing new products.
(b) Stop trying to anticipate trends and stop developing new products.
(c) Anticipate trends and develop new products.
(d) Anticipate trends and stop developing new products.

5. What happens when two local managers first create a blended icy drink?
(a) The reaction is positive, but the drink has an uneven consistency.
(b) The reaction is negative and the drink has an uneven consistency.
(c) The reaction is positive and the drink has a great consistency.
(d) The reaction is negative, but the drink has a great consistency.

Short Answer Questions

1. Throughout the crisis, what do the Starbucks executives remain committed to providing?

2. What year does Howard open the first Starbucks store in Japan?

3. How long did it take Starbucks and United Airlines to fix the problem and raise the quality of the coffee served on flights?

4. How does the interior design department at Starbucks select the decor for stores?

5. What comparison does United Airlines make about its decision to serve Starbucks coffee on its flights?

Short Essay Questions

1. What conflict between his professional and personal lives does Howard experience as a result of Starbucks' quick expansion, and how does he resolve it?

2. Who is Don Valencia and what is the impact of his invention?

3. What reference is included at the end of Pour Your Heart Into It, and how does it reflect Howard's success with Starbucks?

4. Why does Howard agree to allow United Airlines to serve Starbucks coffee on their flights?

5. How is the quality problem of the coffee served on United Airlines flights solved?

6. What is the paper cup problem that Starbucks encounters and how is it solved?

7. What is an example of a negative claim that was made against Starbucks?

8. How is the idea of serving cold drinks at Starbucks first introduced to Howard and what is his response?

9. What is the result of the first Starbucks international store?

10. Why does Starbucks begin selling music in their stores?

(see the answer keys)

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