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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. When does Starbucks face the crisis of rising coffee bean costs?
(a) June 1994.
(b) February 1994.
(c) March 1995.
(d) July 1995.

2. Which shoe company did Scott Bedbury work at before joining Starbucks?
(a) Converse.
(b) Adidas.
(c) Keds.
(d) Nike.

3. In order to spend more time with his family, what title does Howard give to Orin in 1994?
(a) President and Chief Executive Officer.
(b) President and Chief Operating Officer.
(c) Executive Partner.
(d) Vice President.

4. Which one of the following is not one of the flavors of Starbucks coffee flavored ice cream?
(a) Italian Roast Coffee.
(b) Vanilla Mocha Swirl.
(c) Low Fat Latte.
(d) Double Mint Coffee Chip.

5. Why does Howard take the risk of allowing people outside of Starbucks to brew and serve their coffee on airplanes?
(a) The chance to reach people who have not tried Starbucks.
(b) The airlines offered a large commission on top of the profits.
(c) The other executives convinced him.
(d) The stockholders of the company made it mandatory.

Short Answer Questions

1. How was the store received in Japan?

2. How does the interior design department at Starbucks select the decor for stores?

3. What is preventing Starbucks from switching to a polystyrene cup?

4. What year does United Airlines begin serving Starbucks coffee on its flights?

5. What city is United Airlines based out of?

Short Essay Questions

1. How does Starbucks choose the design for its stores?

2. How does Howard find a bank to take Starbucks public?

3. What conflict between his professional and personal lives does Howard experience as a result of Starbucks' quick expansion, and how does he resolve it?

4. What is an example of a negative claim that was made against Starbucks?

5. When does Starbucks list its first public stock on the market and how does it do?

6. How is the Starbucks Frappuccino created?

7. What issues does Howard deal with as he attempts to keep Starbucks small while growing big?

8. How is the quality problem of the coffee served on United Airlines flights solved?

9. Why does Howard agree to allow United Airlines to serve Starbucks coffee on their flights?

10. What causes the lowered quality of the coffee that United Airlines serves on its flights?

(see the answer keys)

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