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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. As the company continues to expand rapidly, which Washington city does Howard choose to open another roasting plant?
(a) Yakima.
(b) Bellingham.
(c) Kent.
(d) Everett.

2. As Howard turns forty, what magazine features his picture on the cover?
(a) Fortune.
(b) Money.
(c) The Economist.
(d) Forbes.

3. When does Starbucks face the crisis of rising coffee bean costs?
(a) March 1995.
(b) July 1995.
(c) February 1994.
(d) June 1994.

4. What date does Starbucks finally go public?
(a) September 18, 1992.
(b) June 26, 1992.
(c) November 18, 1992.
(d) July 26, 1992.

5. How is Starbucks listed on the NASDAQ stock exchange in New York City?
(a) SBUX.
(b) SBCC.
(c) SBIU.
(d) SBCI.

Short Answer Questions

1. What temporary solution do Starbucks employees have for serving coffee that is too hot for customers to hold?

2. As the CEO of Starbucks, who is Howard's primary responsibility directed towards?

3. In order to spend more time with his family, what title does Howard give to Orin in 1994?

4. What percentage of United Airlines passengers tasted their first Starbucks coffee, according to Starbucks' research?

5. At the time Pour Your Heart Into It was written, how many people per day are estimated to be drinking Starbucks coffee on United Airlines flights?

Short Essay Questions

1. How is the quality problem of the coffee served on United Airlines flights solved?

2. How is the idea of serving cold drinks at Starbucks first introduced to Howard and what is his response?

3. When does Starbucks list its first public stock on the market and how does it do?

4. What is historic about the meeting that Howard calls after the 1995 holiday season?

5. What is the result of the first Starbucks international store?

6. What issues does Howard deal with as he attempts to keep Starbucks small while growing big?

7. Why does Starbucks begin selling music in their stores?

8. What crisis hits the coffee industry and how does Starbucks initially react?

9. What key events happen on the year that Howard turns forty?

10. What makes the 1995 holiday season so disappointing for Starbucks?

(see the answer keys)

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