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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Don't Let the Entrepreneur Get in the Way of the Enterprising Spirit and Seek to Renew Yourself Even When You're Hitting Home Runs.

Multiple Choice Questions

1. When was the first Starbucks store opened in Chicago?
(a) January 1988.
(b) November 1987.
(c) October 1987.
(d) March 1988.

2. What position is Howard promoted to at Hammarplast?
(a) Sales Consultant.
(b) Human Resources Manager.
(c) CEO.
(d) Vice President.

3. Which area has Starbucks stores that become frustrated about the lack of cold drinks to offer customers?
(a) Los Angeles.
(b) Santa Monica.
(c) Seattle.
(d) New York.

4. What is Howard's primary role in Starbucks during the time when he is joined by people to help the company expand?
(a) Silent partner.
(b) Vision.
(c) Financial responsibility.
(d) The company's soul.

5. Which one of the following is not included in the examples that Howard gives of gathering places that America once had?
(a) Pizzerias.
(b) Barber shops.
(c) Taverns.
(d) Beauty parlors.

Short Answer Questions

1. What are the preconceived notions that Howard encounters from other Starbucks employees?

2. What is the initial reaction to Starbucks in Chicago?

3. According to Howard Behar, what can cause a company to lose sales?

4. How long was the original Starbucks in business before Howard hears about the company?

5. Which company did Jeff Brotman found before helping Howard with Starbucks?

(see the answer key)

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