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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Don't Let the Entrepreneur Get in the Way of the Enterprising Spirit and Seek to Renew Yourself Even When You're Hitting Home Runs.

Multiple Choice Questions

1. How is Howard's idea of creating Starbucks cafes received when he first returns from Italy?
(a) It is rejected by the store employees, but supported by the owner.
(b) It is rejected by the executives.
(c) It is supported by the store employees.
(d) It is supported by the executives, but rejected by the owner.

2. Which one of the following is not one of the flavors of Starbucks coffee flavored ice cream?
(a) Low Fat Latte.
(b) Italian Roast Coffee.
(c) Vanilla Mocha Swirl.
(d) Double Mint Coffee Chip.

3. What year does Howard leave Starbucks to open his own espresso cafes?
(a) 1983.
(b) 1985.
(c) 1986.
(d) 1984.

4. Where is the second Il Giornale store opened?
(a) Tacoma.
(b) Seattle.
(c) Vancouver.
(d) Spokane.

5. What company does Howard work for after graduating from college and returning to New York?
(a) PepsiCo, Inc..
(b) Xerox Corporation.
(c) Bristol-Myers Company.
(d) Toyota Motor Corporation.

Short Answer Questions

1. Which area has Starbucks stores that become frustrated about the lack of cold drinks to offer customers?

2. Who suggests the name, Il Giornale, for Howard's new coffee houses?

3. Why does Howard insists that Starbucks remain company-owned and not franchised?

4. What type of business did Dave Olsen have before meeting Howard?

5. What year is it when Howard begins to look for people with skills different than his own?

(see the answer key)

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