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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Don't Let the Entrepreneur Get in the Way of the Enterprising Spirit and Seek to Renew Yourself Even When You're Hitting Home Runs.

Multiple Choice Questions

1. Which company did Jeff Brotman found before helping Howard with Starbucks?
(a) Kohl's.
(b) Best Buy.
(c) K-Mart.
(d) Costco.

2. What company does Howard work for after graduating from college and returning to New York?
(a) Bristol-Myers Company.
(b) Xerox Corporation.
(c) PepsiCo, Inc..
(d) Toyota Motor Corporation.

3. What is the employee stock option plan for Starbucks called?
(a) Coffee Stock.
(b) Starbucks Coffee Stock.
(c) Bean Stock.
(d) Starbucks Stock.

4. What is the prognosis of Howard's father's condition after Howard moves to Seattle?
(a) The same.
(b) More favorable.
(c) Less favorable.
(d) Howard does not know.

5. Which one of the following does Howard agree to let serve Starbucks coffee to their clients?
(a) Grocery stores.
(b) Airlines.
(c) Restaurants.
(d) Donut stores.

Short Answer Questions

1. What country is Perstorp, the parent company of Hammarplast, based in?

2. What approach does Howard take when dealing with customer requests?

3. What elements of Italy is Howard trying to interject into America with Il Giornale?

4. What is the focus of the computerized systems installed in Starbucks stores in 1991?

5. What part of the original Starbucks logo does Howard keep for the new company?

(see the answer key)

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