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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Don't Let the Entrepreneur Get in the Way of the Enterprising Spirit and Seek to Renew Yourself Even When You're Hitting Home Runs.

Multiple Choice Questions

1. At the time Howard visits Italy, what type of coffee is Starbucks selling?
(a) Brewed.
(b) Loose bean.
(c) Mostly loose bean, but some brewed.
(d) Mostly brewed, but some loose bean.

2. What point does Howard make in response to the less than positive reaction that his new employee plan receives from board members?
(a) It will prevent employee lawsuits.
(b) It will eliminate employee theft.
(c) It will increase employee loyalty.
(d) It will increase store profits.

3. What is the prognosis of Howard's father's condition after Howard moves to Seattle?
(a) The same.
(b) More favorable.
(c) Less favorable.
(d) Howard does not know.

4. When does Howard have to report a major financial loss to the board?
(a) 1990.
(b) 1988.
(c) 1991.
(d) 1989.

5. Which espresso machine manufacturer does Howard seek as an investor for his new business?
(a) DeLonghi.
(b) Athena.
(c) Faema.
(d) Bialetti.

Short Answer Questions

1. Joining Howard and Orin, what is Howard Behar's role in the company?

2. Why does Howard insists that Starbucks remain company-owned and not franchised?

3. How does Howard consider the task of meeting the expectations of Wall Street after the company goes public?

4. What is Howard Behar's position when he helps Starbucks become accepted in Chicago?

5. Which one of the following is not one of the things Howard proposes the company needs to expand successfully?

(see the answer key)

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