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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Don't Let the Entrepreneur Get in the Way of the Enterprising Spirit and Seek to Renew Yourself Even When You're Hitting Home Runs.

Multiple Choice Questions

1. What is Howard Schultz's position at Starbucks?
(a) Vice President.
(b) District Manager.
(c) CEO.
(d) Manager.

2. What part of the original Starbucks logo does Howard keep for the new company?
(a) The slogan.
(b) The stars.
(c) The font.
(d) The mermaid.

3. What was the first city in California to receive a Starbucks store in 1992?
(a) Los Angeles.
(b) San Diego.
(c) Sacramento.
(d) San Francisco.

4. What is Howard's primary role in Starbucks during the time when he is joined by people to help the company expand?
(a) Silent partner.
(b) Financial responsibility.
(c) Vision.
(d) The company's soul.

5. What happens when two local managers first create a blended icy drink?
(a) The reaction is positive, but the drink has an uneven consistency.
(b) The reaction is negative and the drink has an uneven consistency.
(c) The reaction is positive and the drink has a great consistency.
(d) The reaction is negative, but the drink has a great consistency.

Short Answer Questions

1. What elements of Italy is Howard trying to interject into America with Il Giornale?

2. What is Howard Behar's position when he helps Starbucks become accepted in Chicago?

3. With what type of cancer is Howard's father diagnosed as he is ready to move to Seattle?

4. How much money does Howard estimate it will take to launch his new coffee house business?

5. What is Howard's initial response to the idea of serving cold drinks in the stores?

(see the answer key)

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