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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Don't Let the Entrepreneur Get in the Way of the Enterprising Spirit and Seek to Renew Yourself Even When You're Hitting Home Runs.

Multiple Choice Questions

1. How many years does it take Howard to convince the board to work with Don and his coffee extract?
(a) Two.
(b) Four.
(c) One.
(d) Three.

2. As Howard turns forty, what magazine features his picture on the cover?
(a) Forbes.
(b) The Economist.
(c) Fortune.
(d) Money.

3. How does Howard feel about his father while growing up?
(a) He admires his ambition, but thinks he lacks character.
(b) He admires his character, but thinks he lacks ambition.
(c) He thinks he lacks both character and ambition.
(d) He admires both his character and ambition.

4. Where is the second Il Giornale store opened?
(a) Spokane.
(b) Tacoma.
(c) Vancouver.
(d) Seattle.

5. How long does it take Howard to convince Starbucks to begin serving espresso?
(a) One year.
(b) One day.
(c) One week.
(d) One month.

Short Answer Questions

1. In order to spend more time with his family, what title does Howard give to Orin in 1994?

2. How long does Howard stay in Europe for his training with Hammarplast?

3. When does Howard travel back to New York to see his father?

4. How does Starbucks add flavor to the coffee it serves?

5. What does Howard believe a business should have at its core?

(see the answer key)

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