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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Don't Let the Entrepreneur Get in the Way of the Enterprising Spirit and Seek to Renew Yourself Even When You're Hitting Home Runs.

Multiple Choice Questions

1. How often does the Starbucks Mission Review Team meet?
(a) Every day.
(b) Regularly.
(c) Rarely.
(d) Never, it is just a concept.

2. What does Dave Olsen contribute to Howard's vision for Il Giornale?
(a) Financing.
(b) Advertising.
(c) Marketing.
(d) Operations.

3. When the decision to take Starbucks public is announced, what does Howard feel most investment banks do not understand?
(a) The way the company makes money.
(b) The reasons why there is no franchising available.
(c) The value of the company's employees.
(d) The company's intangible value.

4. At the time Howard visits Italy, what type of coffee is Starbucks selling?
(a) Mostly brewed, but some loose bean.
(b) Brewed.
(c) Loose bean.
(d) Mostly loose bean, but some brewed.

5. What other coffee company does Jerry Baldwin purchase?
(a) Peet's Coffee and Tea.
(b) Peet's Coffee, Tea, and Spices.
(c) Peet's Coffee and Spices.
(d) Peet's Coffee.

Short Answer Questions

1. What position does Howard hire Lawrence Maltz for?

2. How long do Howard and Jerry Baldwin negotiate before Howard is hired at Starbucks?

3. What holiday weekend was it when Howard meets Sheri, the woman who eventually becomes his wife?

4. What does Howard observe about the espresso bars he visits in Italy?

5. Where is the housewares show that Howard attends in Italy?

(see the answer key)

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