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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Don't Let the Entrepreneur Get in the Way of the Enterprising Spirit and Seek to Renew Yourself Even When You're Hitting Home Runs.

Multiple Choice Questions

1. How many large companies had Howard managed before acquiring Starbucks?
(a) None.
(b) Two.
(c) Three.
(d) One.

2. What novel features a character that inspired the Starbucks name?
(a) Moby Dick.
(b) Gulliver's Travels.
(c) Tom Sawyer.
(d) Treasure Island.

3. What date is the modern day Starbucks born?
(a) August 16, 1988
(b) August 14, 1987.
(c) August 18, 1987.
(d) August 12, 1988.

4. How does Howard consider the task of meeting the expectations of Wall Street after the company goes public?
(a) Confusing.
(b) Impossible.
(c) Daunting.
(d) Easy.

5. What does Howard not count on when first taking over as the CEO of Starbucks?
(a) The lack of money for development.
(b) The extra responsibilities of a CEO.
(c) The jealousy of other executives.
(d) The low morale of the employees.

Short Answer Questions

1. What is the official name of the Starbucks company when Howard first visits it in Seattle?

2. What does Dave Olsen contribute to Howard's vision for Il Giornale?

3. What term does Howard use to replace "employees" after the introduction of the employee stock option?

4. What town opens Starbucks' first East Coast store?

5. When does Howard have to report a major financial loss to the board?

(see the answer key)

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