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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Don't Let the Entrepreneur Get in the Way of the Enterprising Spirit and Seek to Renew Yourself Even When You're Hitting Home Runs.

Multiple Choice Questions

1. How does Howard consider the task of meeting the expectations of Wall Street after the company goes public?
(a) Easy.
(b) Daunting.
(c) Impossible.
(d) Confusing.

2. What happens when two local managers first create a blended icy drink?
(a) The reaction is negative and the drink has an uneven consistency.
(b) The reaction is positive and the drink has a great consistency.
(c) The reaction is negative, but the drink has a great consistency.
(d) The reaction is positive, but the drink has an uneven consistency.

3. What is the employee stock option plan for Starbucks called?
(a) Bean Stock.
(b) Starbucks Stock.
(c) Coffee Stock.
(d) Starbucks Coffee Stock.

4. Which sports team does Howard's father take the family to see?
(a) The Mets.
(b) The Jets.
(c) The Giants.
(d) The Yankees.

5. Which one of the following does Howard agree to let serve Starbucks coffee to their clients?
(a) Donut stores.
(b) Airlines.
(c) Grocery stores.
(d) Restaurants.

Short Answer Questions

1. At Starbucks, what kind of product does Howard strive to deliver?

2. How much does Ron Margolis invest in Il Giornale?

3. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?

4. At the time Howard visits Italy, what type of coffee is Starbucks selling?

5. Hired in 1991 to take Starbucks public, which firm does Dan Levitan work with?

(see the answer key)

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