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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Don't Let the Entrepreneur Get in the Way of the Enterprising Spirit and Seek to Renew Yourself Even When You're Hitting Home Runs.

Multiple Choice Questions

1. What date is the modern day Starbucks born?
(a) August 16, 1988
(b) August 14, 1987.
(c) August 12, 1988.
(d) August 18, 1987.

2. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?
(a) $850,000.
(b) $650,000.
(c) $750,000.
(d) $950,000.

3. What does Howard promise in order to earn the Starbucks employees' trust?
(a) Honesty and a certain degree of openness.
(b) Openness and reliability.
(c) Honesty, openness, and reliability.
(d) Honesty and openness.

4. As Howard, Orin, and Howard Behar are running the company, how does Howard feel about franchising?
(a) He is still opposed to it.
(b) He is mostly opposed to it, but is willing to try it.
(c) He is only in favor of it for states that are close by.
(d) He is in favor of it.

5. Which one of the following is not included in the examples that Howard gives of gathering places that America once had?
(a) Taverns.
(b) Beauty parlors.
(c) Barber shops.
(d) Pizzerias.

Short Answer Questions

1. Why does Howard insists that Starbucks remain company-owned and not franchised?

2. How does Howard consider the task of meeting the expectations of Wall Street after the company goes public?

3. How does Howard feel about his father while growing up?

4. What is the profession of Don Valencia, the person that invents a coffee extract?

5. What approach does Howard take when dealing with customer requests?

(see the answer key)

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