This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Don't Let the Entrepreneur Get in the Way of the Enterprising Spirit and Seek to Renew Yourself Even When You're Hitting Home Runs.

Multiple Choice Questions

1. When the decision to take Starbucks public is announced, what does Howard feel most investment banks do not understand?
(a) The value of the company's employees.
(b) The reasons why there is no franchising available.
(c) The way the company makes money.
(d) The company's intangible value.

2. How often does the Starbucks Mission Review Team meet?
(a) Rarely.
(b) Every day.
(c) Regularly.
(d) Never, it is just a concept.

3. Where is there a potential disaster in the coffee business?
(a) In coffee brewing, but not roasting or serving.
(b) In coffee roasting and brewing, but not serving.
(c) In coffee roasting, brewing, and serving.
(d) In coffee roasting, but not brewing or serving.

4. What type of business does Sheri give up before moving to the Northwest?
(a) Fashion design.
(b) Photography.
(c) Interior design.
(d) Advertising.

5. When the Starbucks food and beverage department first tries to expand on the icy drink, what is the result?
(a) They develop a product that is better than the original one.
(b) They develop a product that is worse than the original one.
(c) They develop a product that is good, but completely different than the original one.
(d) The develop a product that is exactly the same as the original one.