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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Don't Let the Entrepreneur Get in the Way of the Enterprising Spirit and Seek to Renew Yourself Even When You're Hitting Home Runs.

Multiple Choice Questions

1. What type of music is featured on the CDs that Starbucks begins selling?
(a) Classical.
(b) Piano Ballads.
(c) Soft Rock.
(d) Jazz.

2. What company does Howard work for after graduating from college and returning to New York?
(a) Toyota Motor Corporation.
(b) PepsiCo, Inc..
(c) Xerox Corporation.
(d) Bristol-Myers Company.

3. As Howard, Orin, and Howard Behar are running the company, how does Howard feel about franchising?
(a) He is in favor of it.
(b) He is only in favor of it for states that are close by.
(c) He is still opposed to it.
(d) He is mostly opposed to it, but is willing to try it.

4. How much does Ron Margolis invest in Il Giornale?
(a) $200,000.
(b) $250,000.
(c) $100,000.
(d) $150,000.

5. As Howard turns forty, what magazine features his picture on the cover?
(a) Forbes.
(b) Fortune.
(c) Money.
(d) The Economist.

Short Answer Questions

1. After his father's death, what does Howard work to increase for Starbucks employees?

2. How is Howard's idea of creating Starbucks cafes received when he first returns from Italy?

3. What year is it when Howard begins to look for people with skills different than his own?

4. How long does it take Howard and Il Giornale to reach the point of serving over 1,000 people each day?

5. How much money does Howard estimate it will take to launch his new coffee house business?

(see the answer key)

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