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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Don't Let the Entrepreneur Get in the Way of the Enterprising Spirit and Seek to Renew Yourself Even When You're Hitting Home Runs.

Multiple Choice Questions

1. Which one of the following is not included in the examples that Howard gives of gathering places that America once had?
(a) Taverns.
(b) Pizzerias.
(c) Barber shops.
(d) Beauty parlors.

2. What does Howard observe about the espresso bars he visits in Italy?
(a) They close early on most nights.
(b) They cater to the upper class only.
(c) They are a comfortable gathering place.
(d) They are places with limited seating.

3. According to Howard Behar, what can cause a company to lose sales?
(a) A lack of employees.
(b) Wasteful spending.
(c) A restrictive code of operations.
(d) An excessive amount of employees.

4. When the Starbucks food and beverage department first tries to expand on the icy drink, what is the result?
(a) They develop a product that is better than the original one.
(b) They develop a product that is good, but completely different than the original one.
(c) They develop a product that is worse than the original one.
(d) The develop a product that is exactly the same as the original one.

5. What is Howard hoping to reduce with his new plan for employees?
(a) Employee termination.
(b) Employee suspensions.
(c) Employee tardiness.
(d) Employee turnover.

Short Answer Questions

1. When does Howard travel back to New York to see his father?

2. What decision does Howard make about the way he thinks of his father?

3. What position is Howard promoted to at Hammarplast?

4. How much money does Jerry Baldwin invest in Howard's coffee houses?

5. When does Howard report the first profitable year for Starbucks?

(see the answer key)

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