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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Don't Let the Entrepreneur Get in the Way of the Enterprising Spirit and Seek to Renew Yourself Even When You're Hitting Home Runs.

Multiple Choice Questions

1. What does Dave Olsen contribute to Howard's vision for Il Giornale?
(a) Operations.
(b) Marketing.
(c) Financing.
(d) Advertising.

2. Who approaches Howard with the idea to sell music compilations in Starbucks stores?
(a) A record label executive.
(b) A store manager.
(c) Orin Smith.
(d) Howard Behar.

3. How does Starbucks add flavor to the coffee it serves?
(a) It roasts the coffee beans with additional flavors added.
(b) Starbucks does not offer flavored coffee.
(c) It adds a flavored powder to the drink.
(d) It adds flavored syrup to the drink.

4. What is Howard's initial response to the idea of serving cold drinks in the stores?
(a) He is unsure about how to react.
(b) He approves the request with no changes.
(c) He denies the request.
(d) He approves the request, with several stipulations.

5. Which founding principles does Howard plan on extending to everyone who comes into contact with Starbucks?
(a) Creativity and respect.
(b) Integrity and innovation.
(c) Integrity and respect.
(d) Creativity and innovation.

Short Answer Questions

1. What point does Howard make in response to the less than positive reaction that his new employee plan receives from board members?

2. When was the third Il Giornale store opened?

3. When does the first Il Giornale store open?

4. Where is the housewares show that Howard attends in Italy?

5. What is Howard Behar's position when he helps Starbucks become accepted in Chicago?

(see the answer key)

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